Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook Other Social Networks

Author: Dave Kerpen
Publisher: McGraw Hill Professional
ISBN: 0071769501
Release Date: 2011-06-07
Genre: Business & Economics

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Management Mistakes and Successes 10th Edition

Author: Robert F. Hartley
Publisher: Wiley Global Education
ISBN: 9781118136911
Release Date: 2010-08-27
Genre: Business & Economics

Robert Hartley's Management Mistakes and Successes, 10th edition has once again compiled a unique and engaging collection of mistakes, successes, and turnarounds of some of today's most prominent businesses. Management Mistakes and Successes helps students develop the critical-thinking skills required of successful managers.

Delight Your Customers

Author: Steve Curtin
Publisher: AMACOM
ISBN: 9780814432822
Release Date: 2013-07-19
Genre: Business & Economics

Great customer service is rare. In fact, one survey found that while 80 percent of companies described themselves as delivering "superior" service, consumers estimated the number at a mere 8 percent. The problem, according to service expert Steve Curtin, is actually quite simple. When asked what their work entails, most employees list the duties and tasks associated with their position. Very few refer to the true essence of their job, which should be their highest priority-to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. Without this customer focus, all that exists is a transaction-and transactional service does not make a lasting positive impression or inspire loyalty. In Delight Your Customers, Curtin reveals three elements common to all exceptional service experiences. He also makes a compelling case that attention needs to shift from monitoring service activities to modeling, recognizing, and reinforcing the behaviors that actually create happy customers, such as expressing genuine interest, offering sincere compliments, sharing unique knowledge, conveying authentic enthusiasm, providing pleasant surprises, and delivering service heroics when needed. Illustrated with real-world stories and examples, this refreshing guide helps readers everywhere take their customer service from ordinary to extraordinary.

Tap

Author: Anindya Ghose
Publisher: MIT Press
ISBN: 9780262340410
Release Date: 2017-04-14
Genre: Business & Economics

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge -- a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

Joe Girard s 13 Essential Rules of Selling How to Be a Top Achiever and Lead a Great Life

Author: Joe Girard
Publisher: McGraw Hill Professional
ISBN: 9780071799065
Release Date: 2012-11-16
Genre: Business & Economics

The World's Greatest Salesman Reveals the Techniques of His Astounding Success This newest book from sales phenomenon JOE GIRARD--The 13 Essential Rules of Selling--provides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend. Named the offi cial world's greatest salesman by Guinness World Records, Girard covers everything from maintaining a positive attitude and staying organized to dressing appropriately, telling the truth, and making clients' needs and wishes priority one. WHY JOE GIRARD IS #1 . . . JUST A FEW RAVES: "Fantastic! The auditorium was jam-packed. They were sitting in the aisle! . . . Inspirational!" -- Harvard Business School "It takes guts to be an entrepreneur. In that quest, Joe Girard's riveting book will empower you to become tomorrow's entrepreneurial legend." -- Warren E. Avis, founder, Avis Rent-A-Car "[Girard is] the consummate salesman!" -- Forbes "Girard captures the essence of rising to the top in any endeavor: Set ambitious goals and visualize success, work hard, persevere, and stick to your principles." -- Mary Kay Ash, founder and Chairman Emeritus, Mary Kay Cosmetics, Inc.

Top of Mind Use Content to Unleash Your Influence and Engage Those Who Matter To You

Author: John Hall
Publisher: McGraw Hill Professional
ISBN: 9781260011937
Release Date: 2017-04-28
Genre: Business & Economics

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

Crisis in Higher Education

Author: Mark A. Vonderembse
Publisher: CRC Press
ISBN: 9781315393520
Release Date: 2017-10-26
Genre: Business & Economics

While many students, parents, educators, and organizations who hire their graduates hold US universities in high regard, the cost of higher education has risen much faster than the rate of inflation. High costs, in turn, have severely limited access to higher education for large portions of the US population or caused graduates and those who fall short of graduation to face substantial student loan debt. This book examines the root causes of these underlying problems and offers a comprehensive, easy-to-understand, high-impact solution. The book identifies actions that improve higher education outcomes including lower tuition costs, better access for student from low and middle income homes, faster throughput, fewer dropouts, and better job opportunities for graduates. It links a real and implementable solution to the underlying problems and their root causes. Upon finishing this book, readers should understand why the performance of higher education needs to improve and have solid ideas about how to fix it. The book focuses on public universities, but the ideas discussed are also applicable to private for-profit and not-for-profit universities. The writing style is simple and direct.

Ultimate Guide to LinkedIn for Business

Author: Ted Prodromou
Publisher: Entrepreneur Press
ISBN: 9781613083048
Release Date: 2015-03-02
Genre: Business & Economics

How To Get Connected with More than 300 Million Customers This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers Smarter LinkedIn Search that saves time and money with customized, comprehensive results Other important topics covered include: Techniques and tips to easily navigate LinkedIn’s interface Time saving tips on finding and matching data from businesses and people Expert guidance on super-charging a business or individual profile Insider advice on getting found through LinkedIn and maximizing search Professional instruction on promoting a LinkedIn profile The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.

Let the Story Do the Work

Author: Esther Choy
Publisher: AMACOM
ISBN: 9780814438022
Release Date: 2017-07-30
Genre: Business & Economics

People forget facts, but they never forget a good story. \It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care. Packed with enlightening examples, the book explains how to find the perfect hook, structure your story...and deliver it at the right time in the right way. You'll discover how to use stories to: Capture attention * Engage your audience * Change minds * Inspire action * Bring facts and data to life * Clarify challenging concepts * Pitch persuasively * Fundraise effectively * And more Never underestimate the power of a great story. Learn to leverage the elements of storytelling-and turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

Turkish Multinationals

Author: Yuksel Ayden
Publisher: Springer
ISBN: 9783319572949
Release Date: 2017-08-17
Genre: Business & Economics

This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their internationalization processes work. By focusing on a medium-sized emerging country, which is strategically located at the intersection of European, Asian and African markets, Turkish Multinationals provide a significant contribution to research on multinational firms in emerging countries. Topics discussed include: strategic motives for and drivers of internationalization at multiple levels (firm, industry and institutional); the location, ownership and entry modes of multinational firms; and their market entry and post-acquisition strategies, which are critical to the evolution of the internationalization process. This innovative book will offer an alternative perspective to current debate on emerging markets, and will be of great interest to both academics of global strategy and international business, and policy-makers.

People s Capitalism

Author: Lesley Baddon
Publisher: Routledge
ISBN: 9781351361613
Release Date: 2017-09-22
Genre: Business & Economics

First published in 1989. In the decade before this book was originally published, employee share ownership and profit sharing had increased markedly as successive governments introduced fiscal legislation promoting their uses. Yet how successful had ‘people’s capitalism’ been? The Glasgow study was a major empirical investigation into this issue and was a response to the need for an independent assessment. It discusses how attitudes to ownership had changed and how these, in turn, related to attitudes to work. It also addresses the implications of profit sharing and employee share ownership for industrial relations both for individual companies and at a national level.

Audience

Author: Jeffrey K. Rohrs
Publisher: John Wiley & Sons
ISBN: 9781118825570
Release Date: 2013-11-05
Genre: Business & Economics

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. As content marketing professionals have discovered, the days of “build it and they will come” are long gone. If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.

Sweet Judy Blue Eyes

Author: Judy Collins
Publisher: Crown Pub
ISBN: 9780307717344
Release Date: 2011
Genre: Biography & Autobiography

A folk music icon discusses the height of her career in the 60s, her alcoholism, her love affair with Stephen Stills and her friendships with Joan Baez, David Crosby, Joni Mitchell, Leonard Cohen and others. By the author of Voices.

Women in Leadership

Author: Karin Klenke
Publisher: Emerald Group Publishing
ISBN: 9781787432772
Release Date: 2017-12-13
Genre: Business & Economics

The 2nd edition of this book, originally published in 2011, captures many significant recent developments and achievements in women’s leadership. Women in virtually every context discussed in the book--politics, sports, business, technology, religion, military and international--have made dramatic gains in attaining leadership roles and positions.

Technology Business Management

Author: Todd Tucker
Publisher: BookBaby
ISBN: 9780997612721
Release Date: 2016-06-01
Genre: Business & Economics

For many CIOs, the value they deliver is elusive. It’s not that they do not create positive business outcomes, it’s that they have a hard time demonstrating value for the money spent. As a result, many IT leaders find themselves trapped in a vicious cycle of defending their budgets, cutting resources when times are tight, and struggling to keep pace with an insatiable business appetite for innovation. Meanwhile, business leaders increasingly rely on the cloud and other third parties for their technology needs, finding clear tradeoffs between cost, features, risk, and speed of delivery at their fingertips. CIOs must not only compete with these alternatives, they must embrace the new reality of a multi-sourced, service-oriented world. Many IT leaders are taking a more proactive approach to optimizing value. By using shared facts about cost, consumption, quality, risk and performance, hundreds of CIOs have empowered value conversations centered on cost-for-performance, business-aligned portfolios, investments in innovation and enterprise agility. The tradeoffs they’ve illuminated changed the tone of their meetings and instilled a business mindset in IT decisions. By reading this book, you’ll discover and learn the following: - A practical, applied framework — called Technology Business Management — for creating and using shared facts to make better decisions about people, technologies, services and investments - A standard taxonomy of resources, technologies and services for CIOs to translate between IT, financial, and business perspectives - Creating transparency to empower decision makers, demonstrate cost-efficiency, shape demand and plan in step with the business - What your technology business model says about the value you deliver and the disciplines you employ - How to shift from project portfolio management to service portfolio management to both improve alignment and adopt more agile approaches to innovation and development - How to optimize run-the-business spending by optimizing infrastructure, outsources, labor and services and rationalizing your portfolios for better alignment - How to improve your ability to change the business by better governing innovation investments and improving enterprise agility - How to create and execute a roadmap for improving data and decision making capabilities over time while reaping rewards at every stage of maturity