Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook Other Social Networks

Author: Dave Kerpen
Publisher: McGraw Hill Professional
ISBN: 0071769501
Release Date: 2011-06-07
Genre: Business & Economics

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Science and Society

Author: Catherine Nelson-McDermott
Publisher: Broadview Press
ISBN: 9781554811922
Release Date: 2014-04-28
Genre: Science

Developed for use in college and university courses, Science and Society provides a broad selection of science writing intended to help students think critically about science and related ethical issues, and to write effectively about science in a variety of styles. The anthology combines pieces aimed at a general audience—including essays by Stephen Jay Gould, Elizabeth Kolbert, and Malcolm Gladwell—with a substantial selection of academic writing, including research articles from journals such as The Lancet, Science, and PLOS ONE. The volume is arranged thematically according to discussion topics ranging from climate change and factory farming to gender discrimination in the sciences and corporate involvement in medical research. Special attention is given to controversial works, including Stanley Milgram’s “Behavioral Study of Obedience,” and to examples of science gone wrong, such as Andrew Wakefield’s infamous paper falsely linking the MMR vaccine to autism. The volume’s introduction outlines major issues in contemporary science, such as publication bias and the commercialization of research, as well as introducing writing concepts such as objectivity of tone and active/passive voice. Each article is accompanied by discussion questions and by helpful explanatory footnotes for non-specialist readers.

Joe Girard s 13 Essential Rules of Selling How to Be a Top Achiever and Lead a Great Life

Author: Joe Girard
Publisher: McGraw Hill Professional
ISBN: 9780071799065
Release Date: 2012-11-16
Genre: Business & Economics

The World's Greatest Salesman Reveals the Techniques of His Astounding Success This newest book from sales phenomenon JOE GIRARD--The 13 Essential Rules of Selling--provides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend. Named the offi cial world's greatest salesman by Guinness World Records, Girard covers everything from maintaining a positive attitude and staying organized to dressing appropriately, telling the truth, and making clients' needs and wishes priority one. WHY JOE GIRARD IS #1 . . . JUST A FEW RAVES: "Fantastic! The auditorium was jam-packed. They were sitting in the aisle! . . . Inspirational!" -- Harvard Business School "It takes guts to be an entrepreneur. In that quest, Joe Girard's riveting book will empower you to become tomorrow's entrepreneurial legend." -- Warren E. Avis, founder, Avis Rent-A-Car "[Girard is] the consummate salesman!" -- Forbes "Girard captures the essence of rising to the top in any endeavor: Set ambitious goals and visualize success, work hard, persevere, and stick to your principles." -- Mary Kay Ash, founder and Chairman Emeritus, Mary Kay Cosmetics, Inc.

Ultimate Guide to Link Building

Author: Eric Ward
Publisher: Entrepreneur Press
ISBN: 9781613081808
Release Date: 2013-03-01
Genre: Business & Economics

The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers. Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid. This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

Delight Your Customers

Author: Steve Curtin
Publisher: AMACOM
ISBN: 9780814432822
Release Date: 2013-07-19
Genre: Business & Economics

Great customer service is rare. In fact, one survey found that while 80 percent of companies described themselves as delivering "superior" service, consumers estimated the number at a mere 8 percent. The problem, according to service expert Steve Curtin, is actually quite simple. When asked what their work entails, most employees list the duties and tasks associated with their position. Very few refer to the true essence of their job, which should be their highest priority-to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. Without this customer focus, all that exists is a transaction-and transactional service does not make a lasting positive impression or inspire loyalty. In Delight Your Customers, Curtin reveals three elements common to all exceptional service experiences. He also makes a compelling case that attention needs to shift from monitoring service activities to modeling, recognizing, and reinforcing the behaviors that actually create happy customers, such as expressing genuine interest, offering sincere compliments, sharing unique knowledge, conveying authentic enthusiasm, providing pleasant surprises, and delivering service heroics when needed. Illustrated with real-world stories and examples, this refreshing guide helps readers everywhere take their customer service from ordinary to extraordinary.

Gabay s Copywriters Compendium

Author: J. Jonathan Gabay
Publisher: Routledge
ISBN: 9780750683203
Release Date: 2007
Genre: Business & Economics

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts. - Provides a "Top 25 Rules" section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively - Has been carefully designed to ensure the material can be accessed quickly and easily - Easy to read layout will assist copywriters in finding appropriate help at any particular moment

Turkish Multinationals

Author: Yuksel Ayden
Publisher: Springer
ISBN: 9783319572949
Release Date: 2017-08-17
Genre: Business & Economics

This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their internationalization processes work. By focusing on a medium-sized emerging country, which is strategically located at the intersection of European, Asian and African markets, Turkish Multinationals provide a significant contribution to research on multinational firms in emerging countries. Topics discussed include: strategic motives for and drivers of internationalization at multiple levels (firm, industry and institutional); the location, ownership and entry modes of multinational firms; and their market entry and post-acquisition strategies, which are critical to the evolution of the internationalization process. This innovative book will offer an alternative perspective to current debate on emerging markets, and will be of great interest to both academics of global strategy and international business, and policy-makers.

Spent

Author: Geoffrey Miller
Publisher: Penguin
ISBN: 0670020621
Release Date: 2009
Genre: Business & Economics

Explores how evolutionary psychology has begun to identify the prehistoric origins of human behavior and discusses how those discoveries have influenced the way consumer spending is viewed and controlled by companies, retailers, and marketers.

Ultimate Guide to LinkedIn for Business

Author: Ted Prodromou
Publisher: Entrepreneur Press
ISBN: 9781613083048
Release Date: 2015-03-02
Genre: Business & Economics

How To Get Connected with More than 300 Million Customers This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers Smarter LinkedIn Search that saves time and money with customized, comprehensive results Other important topics covered include: Techniques and tips to easily navigate LinkedIn’s interface Time saving tips on finding and matching data from businesses and people Expert guidance on super-charging a business or individual profile Insider advice on getting found through LinkedIn and maximizing search Professional instruction on promoting a LinkedIn profile The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.

The Connected Company

Author: Dave Gray
Publisher: "O'Reilly Media, Inc."
ISBN: 9781491919439
Release Date: 2014-12-02
Genre: Business & Economics

With a foreword by Alex Osterwalder. The future of work is already here. Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up. To keep pace with today’s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time. Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence. Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they’re doing, how they’re doing it, and why it works. And we show you how your company can use the same principles to adapt—and thrive—in today’s ever-changing global marketplace.

The People s Car

Author: Bernhard Rieger
Publisher: Harvard University Press
ISBN: 9780674075757
Release Date: 2013-04-09
Genre: History

Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.

Tap

Author: Anindya Ghose
Publisher: MIT Press
ISBN: 9780262340410
Release Date: 2017-04-14
Genre: Business & Economics

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge -- a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

Seven Deadliest Unified Communications Attacks

Author: Dan York
Publisher: Syngress
ISBN: 9781597495486
Release Date: 2010-06-04
Genre: Computers

Seven Deadliest Unified Communications Attacks provides a comprehensive coverage of the seven most dangerous hacks and exploits specific to Unified Communications (UC) and lays out the anatomy of these attacks including how to make your system more secure. You will discover the best ways to defend against these vicious hacks with step-by-step instruction and learn techniques to make your computer and network impenetrable. The book describes the intersection of the various communication technologies that make up UC, including Voice over IP (VoIP), instant message (IM), and other collaboration technologies. There are seven chapters that focus on the following: attacks against the UC ecosystem and UC endpoints; eavesdropping and modification attacks; control channel attacks; attacks on Session Initiation Protocol (SIP) trunks and public switched telephone network (PSTN) interconnection; attacks on identity; and attacks against distributed systems. Each chapter begins with an introduction to the threat along with some examples of the problem. This is followed by discussions of the anatomy, dangers, and future outlook of the threat as well as specific strategies on how to defend systems against the threat. The discussions of each threat are also organized around the themes of confidentiality, integrity, and availability. This book will be of interest to information security professionals of all levels as well as recreational hackers. Knowledge is power, find out about the most dominant attacks currently waging war on computers and networks globally Discover the best ways to defend against these vicious attacks; step-by-step instruction shows you how Institute countermeasures, don’t be caught defenseless again, and learn techniques to make your computer and network impenetrable

Film genre

Author: Barry Langford
Publisher: Edinburgh Univ Pr
ISBN: UOM:39015064691648
Release Date: 2005
Genre: Performing Arts

Film Genre: Hollywood and Beyond provides a detailed account of genre history and contemporary trends in film genre, alongside the critical debates they have provoked. The book ranges widely across the field, dealing separately and in detail with not only classic genres - including the Western, the musical, the war film, the gangster film, and film noir - but also more recent trends such as body-horror, Holocaust film, and the action blockbuster. Throughout the book, genre is presented as a constantly evolving phenomenon. Writing in a sophisticated yet accessible style, Barry Langford shows how notions of genre help shape the ways that filmmakers, critics and audiences view films and how the often complex scholarly debates around genre reflect important differences in the ways cinema is understood in relation to its social and historical contexts. The book encourages students to interrogate and broaden received ideas about genre. Features * Key text suitable for both undergraduate and advanced students * Detailed close analyses of key films (including The Matrix, Saving Private Ryan and Singin' in the Rain) * Comprehensive bibliography and guide to further reading * Up-to-date and theoretically informed.

The Final Minute

Author: Simon Kernick
Publisher: Random House
ISBN: 9781448136711
Release Date: 2015-01-15
Genre: Fiction

Featuring Simon Kernick's maverick detective, TINA BOYD, this is the gripping new race-against-time thriller by the best-selling author of Relentless, The Last 10 Seconds and Stay Alive. ‘It’s night, and I’m in a strange house. The lights are on, and and I’m standing outside a half-open door. Feeling a terrible sense of forboding, I walk slowly inside. And then I see her. A woman lying sprawled across a huge double bed. She’s dead. There’s blood everywhere. And the most terrifying thing of all is that I think her killer might be me ...’ A traumatic car-crash. A man with no memory, haunted by nightmares. When the past comes calling in the most terrifying way imaginable, Matt Barron is forced to turn to the one person who can help. Ex Met cop, turned private detective, Tina Boyd. Soon they are both on the run .....