LooseLeaf for Introduction to Mass Communication Media Literacy and Culture

Author: Stanley J. Baran
Publisher: McGraw-Hill Education
ISBN: 1259924971
Release Date: 2018-01-15
Genre: Performing Arts

In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.

Looseleaf Introduction to Mass Communication Media Literacy and Culture

Author: Stanley Baran
Publisher: McGraw-Hill Education
ISBN: 1259376508
Release Date: 2016-01-11
Genre: Language Arts & Disciplines

In a media rich world, mass communication is all around us, from CNN, to your morning commute radio show, to Twitter. Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process. Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. As in recent editions, chapters offer sections on smartphones, tablets, and social networking sites that discuss the impact of these technologies specific to the medium at hand. However, Chapter 10, now titled “The Internet and Social Media,” has undergone a major revision designed to focus greater attention on social media as a mass communication technology in its own right. Additionally, the new 9th edition will also feature SmartBook, the first and only adaptive reading experience, that highlights content based on what the individual student knows and doesn’t know, and provides focused help at that moment in need through targeted learning resources (including videos, animations, and other interactivities). SmartBook’s intuitive technology optimizes student study time by creating a personalized learning path for improved course performance.

Looseleaf Introduction to Mass Communication Media Literacy and Culture

Author: Stanley Baran
Publisher: McGraw-Hill Education
ISBN: 1259126099
Release Date: 2013-08-28
Genre: Language Arts & Disciplines

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill’s adaptive learning system, assesses students’ knowledge of course content and maps out personalized study plans for success.

Looseleaf Introduction to Mass Communication 8e Update

Author: Stanley J. Baran
Publisher: McGraw-Hill Education
ISBN: 1259343278
Release Date: 2014-07-01
Genre: Performing Arts

"Introduction to Mass Communication: Media Literacy and Culture" is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the "Introduction to Mass Communication: Media Literacy and Culture" program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill s adaptive learning system, assesses students knowledge of course content and maps out personalized study plans for success."

Media Culture

Author: Richard Campbell
Publisher: Macmillan Higher Education
ISBN: 9781319104641
Release Date: 2018-12-10
Genre: Language Arts & Disciplines

The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of the ever-changing world of this dynamic course, addressing the most current issues of our time--including the proliferation of fake news, the #metoo movement, the use and abuse of social media platforms, consumer privacy, and the role media plays in our democracy. The Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today's media by highlighting global issues, such as foreign interference in social media and the effect of international box office revenue on decisions made by the domestic film industry,and ethical considerations, such as the fight against sexual harassment across the media industries and the coverage of recent mass shootings, throughout each chapter. This is an exciting and tumultuous time in the media. Developing an understanding of mass communication and becoming a critical consumer of the media is vitally important, especially now as the media are under siege and the lines between fact and fiction are being continuously blurred. Media & Culture reaches students where they are and puts the media industries into perspective historically and culturally, helping them to become more informed citizens who use critical thinking and media literacy skills in their daily lives, even as they are bombarded by information, in a variety of ways and via a variety of media. The Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today's media by highlighting global issues, such as foreign interference in social media; augmented reality gaming around the world; the effect of international box office revenue on decisions made by the domestic film industry; newspaper and television consumption around the globe; China's dominant media corporations; new bias around the globe; and international media research; and ethical considerations such as the coverage of recent mass shootings; #MeToo and the fight against sexual harassment across the media industries; gender problems in digital gaming; breaking through Hollywood's race barrier; contemporary politics reviving interest in classic novels; and public relations and "alternative facts".?

Introduction to Mass Communication

Author: Stanley J. Baran
Publisher:
ISBN: 1260397254
Release Date: 2019
Genre: Mass media

"Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process."--

Loose leaf Version for Media Culture with 2016 Update

Author: Richard Campbell
Publisher: Macmillan Higher Education
ISBN: 9781319047795
Release Date: 2016-01-08
Genre: Language Arts & Disciplines

While we all use digital technology daily many of us don’t realize how text, audio, and visual media converge together to enhance our everyday experiences. The tenth edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences by focusing on what the constant changes mean to their everyday lives. Since the publication of the tenth edition, we've seen even more changes: revisions in net neutrality laws, shifts in viewing habits, new forms of online activism, and the kickoff of a new, media-saturated presidential race. The new 2016 update of Media & Culture covers these issues, alongside new infographics, photos, cross-reference pages, and a digital jobs feature. Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now.

Die Welt ist flach

Author: Thomas L. Friedman
Publisher:
ISBN: 3518459643
Release Date: 2008
Genre: Diffusion of innovations


Communicating In German Novice Level

Author: Lois Feuerle
Publisher: McGraw Hill Professional
ISBN: 0070569347
Release Date: 1993-01-22
Genre: Foreign Language Study

Communicating Series Don't be reduced to silence. Give yourself the power to communicate by using ... the Communicating Series!

Loose leaf Version for Media and Culture

Author: Richard Campbell
Publisher: Macmillan Higher Education
ISBN: 9781457603266
Release Date: 2011-03-01
Genre: Language Arts & Disciplines

It's no secret today's media landscape is evolving at a fast and furious pace — and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.

Die magischen Kan le

Author: Marshall McLuhan
Publisher:
ISBN: 3430164044
Release Date: 1992
Genre: Communication

Museum und Medien - Museumskommunikation - Kommunikationstheorie - Medientheorie - Museum und Öffentlichkeit.

Operations Research

Author: Frederick S. Hillier
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 9783486792089
Release Date: 2014-08-29
Genre: Business & Economics

Aus dem Vorwort der Autoren: “ bereits in früheren Auflagen sind uns auch bei dieser Auflage der Motivationscharakter und die Einfachheit der Ausführungen wichtiger als exakte Beweise und technische Freiheiten. Wir glauben, dass die vorliegende Auflage für den praxisorientierten Studenten, auch ohne große mathematische Kenntnisse, attraktiver und besser lesbar geworden ist. Dennoch sind wir der Meinung, dass die Theorie der Operations Research nur von der mathematischen Seite her wirklich verstanden und gewürdigt werden kann. Es ist daher auch die fünfte Auflage nach wie vor an den gleichen Leserkreis wie die früheren Auflagen gerichtet, an die Studenten verschiedenster Fachrichtungen (Ingenieurswesen, Wirtschafts- und Sozialwissenschaften sowie mathematische Wissenschaften), die sich manchmal angesichts des riesigen Wortschwalls ihrer Studiengebiete nach einem bißchen mathematischer Klarheit sehnen. Die einzelnen Kapitel lassen sich auf vielfältige Art und Weise zu Kursen oder zum Selbststudium zusammenstellen, da das Buch sehr flexibel angelegt ist. Teil eins liefert eine Einführung in die Thematik des Operations Research. Teil zwei (über lineare Programmierung) und auch Teil drei (über mathematische Programmierung) lassen sich unabhängig von Teil vier (über stochastische Modelle) durcharbeiten.“

Das Technopol

Author: Neil Postman
Publisher:
ISBN: 3100624130
Release Date: 1992
Genre: Technology