Looseleaf Introduction to Mass Communication Media Literacy and Culture

Author: Stanley Baran
Publisher: McGraw-Hill Education
ISBN: 1259376508
Release Date: 2016-01-11
Genre: Language Arts & Disciplines

In a media rich world, mass communication is all around us, from CNN, to your morning commute radio show, to Twitter. Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process. Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. As in recent editions, chapters offer sections on smartphones, tablets, and social networking sites that discuss the impact of these technologies specific to the medium at hand. However, Chapter 10, now titled “The Internet and Social Media,” has undergone a major revision designed to focus greater attention on social media as a mass communication technology in its own right. Additionally, the new 9th edition will also feature SmartBook, the first and only adaptive reading experience, that highlights content based on what the individual student knows and doesn’t know, and provides focused help at that moment in need through targeted learning resources (including videos, animations, and other interactivities). SmartBook’s intuitive technology optimizes student study time by creating a personalized learning path for improved course performance.

Looseleaf Introduction to Mass Communication 8e Update

Author: Stanley J. Baran
Publisher: McGraw-Hill Education
ISBN: 1259343278
Release Date: 2014-07-01
Genre: Performing Arts

"Introduction to Mass Communication: Media Literacy and Culture" is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the "Introduction to Mass Communication: Media Literacy and Culture" program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill s adaptive learning system, assesses students knowledge of course content and maps out personalized study plans for success."

Introduction to Mass Communication

Author: Stanley J. Baran
Publisher:
ISBN: 1260397254
Release Date: 2019
Genre: Mass media

"Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process."--

Loose leaf Version for Media Culture

Author: Richard Campbell
Publisher: Bedford/St. Martin's
ISBN: 1457634597
Release Date: 2013-04-16
Genre: Language Arts & Disciplines

Today's communication students need a book that keeps pace with the ever-changing world of mass media – and with their own experiences as media consumers. While students may be familiar with the latest in digital technology, Media & Culture can help enhance their understanding of how we arrived at this point, and where we may be headed in the future. Using its signature critical process, cultural perspective, up-to-the-minute examples, and keen understanding of the digital turn, the ninth edition shows how the media really works – and how to become informed media consumers and critics.

Loose leaf Version for Media Culture with 2016 Update

Author: Richard Campbell
Publisher: Macmillan Higher Education
ISBN: 9781319047795
Release Date: 2016-01-08
Genre: Language Arts & Disciplines

While we all use digital technology daily many of us don’t realize how text, audio, and visual media converge together to enhance our everyday experiences. The tenth edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences by focusing on what the constant changes mean to their everyday lives. Since the publication of the tenth edition, we've seen even more changes: revisions in net neutrality laws, shifts in viewing habits, new forms of online activism, and the kickoff of a new, media-saturated presidential race. The new 2016 update of Media & Culture covers these issues, alongside new infographics, photos, cross-reference pages, and a digital jobs feature. Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now.

Introduction to Mass Communication Media Literacy and Culture

Author: Stanley Baran
Publisher: McGraw-Hill Higher Education
ISBN: 9780077736392
Release Date: 2013-01-18
Genre: Language Arts & Disciplines

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-HillËs adaptive learning system, assesses studentsË knowledge of course content and maps out personalized study plans for success.

Media Culture with 2016 Update

Author: Richard Campbell
Publisher: Macmillan Higher Education
ISBN: 9781319116897
Release Date: 2016-01-15
Genre: Language Arts & Disciplines

While we all use digital technology daily many of us don’t realize how text, audio, and visual media converge together to enhance our everyday experiences. The tenth edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences by focusing on what the constant changes mean to their everyday lives. Since the publication of the tenth edition, we've seen even more changes: revisions in net neutrality laws, shifts in viewing habits, new forms of online activism, and the kickoff of a new, media-saturated presidential race. The new 2016 update of Media & Culture covers these issues, alongside new infographics, photos, cross-reference pages, and a digital jobs feature. Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now.

Einladung zur Soziologie

Author: Peter Berger
Publisher: UTB
ISBN: 9783825248321
Release Date: 2017-10-23
Genre: Social Science

Im Alter von 35 Jahren schrieb Peter L. Berger seine charmante Einführung „Invitation to Sociology“, welche in zahlreiche Sprachen übersetzt wurde. Mit seiner konkurrenz- und zeitlosen »Einladung zur Soziologie« eröffnet er auf möglichst leichtfüßige und eingängige Art einen Zugang in die Denk- und Arbeitsweisen des Fachs. Ergänzt wird das Werk durch ein aktuelles Interview, das die Herausgeberin Michaela Pfadenhauer mit Peter L. Berger über dieses Buch und sein heutiges Verständnis von Soziologie führte. Peter L. Berger gilt als bedeutendster Vertreter der „neueren Wissenssoziologie“ und scharfer Analytiker der Gegenwart. Er leitete 30 Jahre lang das von ihm gegründete „Institute for Culture, Religion and World Affairs“ (CURA) an der Boston University. Mit dieser utb-Studienausgabe wird das wichtige Werk Studienanfängern wieder zugänglich gemacht.

Digitales Marketing f r Dummies

Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 9783527812462
Release Date: 2018-02-02
Genre: Business & Economics

Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

Media Essentials

Author: Richard Campbell
Publisher: Macmillan Higher Education
ISBN: 9781319116880
Release Date: 2015-11-13
Genre: Language Arts & Disciplines

Media Essentials focuses on the most pivotal aspects of mass communication, and its new edition is more effective than ever at helping students understand the everchanging mass-media landscape. It features new Media Convergence and Media Literacy boxes plus specific, detailed case studies; a newly integrated chapter on the history of journalism; and an expanded program of video clips on LaunchPad that drive home the book's approach to media literacy and analysis.

Technische Analyse der Finanzm rkte

Author: Murphy John J.
Publisher: FinanzBuch Verlag
ISBN: 9783862485154
Release Date: 2006-04-01
Genre: Political Science

John J. Murphy zählt zu den bekanntesten Technischen Analysten der USA. In seinem beeindruckenden Werk versteht er es bes tens, Ordnung ins weite Feld der Tech nischen Analyse zu bringen. Faktenreiche Erklärungen und hervorragende Abbildungen vermitteln sowohl Anfän gern als auch Fortgeschrittenen neueste Charttechniken, die direkt auf eine Vielzahl von Finanzinstrumenten angewendet werden können. Ihr Plus an Handlungsmöglichkeiten! Alle Zusammenhänge sind in unübertrefflicher Klarheit und Übersichtlichkeit dargestellt. Hier erhalten Sie schnell und punktgenau den letzten Stand der Dinge in Sachen Technischer Analyse der Finanzmärkte: - Alle Arten von Charts im Überblick: Mehr als 400 praxisnahe Charts zeigen Ihnen jedes wichtige Detail und führen Sie intensiv in die Charttechnik ein. - Interessante Indikatoren: Neue Hochs versus neue Tiefs, höheres Volumen versus niedrigeres Volumen, Aufwärtstrends versus Abwärtstrends, u. v. a. m. Erfassen Sie den Markt in seiner ganzen Bandbreite und Sie wissen sofort, wann ein Trend sich ändert! - Candlestick-Charts: So setzen Sie Besten diese äußerst plastische Art von Charts in ihrem Anlagealltag ein – erzielen auch Sie einfach bessere Ergebnisse beim Anlegen! - Die Intermarket-Analyse: Es ist höchste Zeit, die engen Verknüpfungen zwischen den einzelnen Finanzmärkten zu erkennen und richtig beurteilen zu können. - Risikomanagement und Psycho logie: Die entscheidenden Faktoren für den Privatanleger.