Market Like You Mean It

Author: Al Lautenslager
Publisher: Entrepreneur Press
ISBN: 9781599185354
Release Date: 2014
Genre: Business & Economics

"Consumers are exposed to as many as 5000 marketing messages via online, social media, and traditional marketing channels. Tapping the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others, successful marketerAl Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Embracing the simple truths provided, business owners master how to market to gain notice, be remembered, and get their ideal customers talking, sharing, liking, tweeting, AND buying. Lautenslager shows entrepreneurs how to zero in on their marketing goals, choose the best marketingtactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com. "--

Fans Not Customers Revised Edition

Author: Vernon Hill
Publisher: Profile Books
ISBN: 9781782833130
Release Date: 2016-07-07
Genre: Business & Economics

Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance. Of course it happens all the time in the digital world, but it can happen anywhere - so long as you turn your customers into fans. When that happens your customers - who will sing your praises when your competitors' customers are grumbling all the time - become your greatest allies in marketing and sales. Then you can really go for growth. But to amaze and delight your customers and clients isn't easy, and requires constant work and innovation - this book, generously scattered with examples and case studies drawn from Vernon Hill's own experience shows how it is to be done.

Going Social

Author: Jeremy Goldman
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814432556
Release Date: 2012-11
Genre: Business & Economics

Terrified by Twitter? Fearful of Facebook? Goldman, social media expert and assistant v-p of Interactive Communications for iluminage inc., rides to the rescue with this comprehensive guide to social media strategy, execution, and engagement for newbies.

Marketing Outrageously Redux

Author: Jon Spoelstra
Publisher: Bard Press
ISBN: 9781885167750
Release Date: 2011-02-16
Genre: Business & Economics

Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.

Tribes

Author: Seth Godin
Publisher: Penguin
ISBN: 1591842336
Release Date: 2008
Genre: Business & Economics

Describes how individuals can become successful leaders through passion and connection with an interested group, and provides real-life case studies that illustrate this method.

Hello My Name Is Awesome

Author: Alexandra Watkins
Publisher: Berrett-Koehler Publishers
ISBN: 9781626561885
Release Date: 2014-09-15
Genre: Business & Economics

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Will the Real You Please Stand Up

Author: Kim Garst
Publisher: Morgan James Publishing
ISBN: 9781630472702
Release Date: 2015-01-13
Genre: Business & Economics

"People buy from people they know and trust. That's always been true. What's changing, however, is how people are buying. Online purchasing is redefining the buyer/seller relationship and the winners will be those who can form meaningful, authentic relationships with their digital communities ... Kim Garst not only helps you find your authentic voice but use it to create meaningful, long-term, business-building relationships through the greatest marketing tool of our generation - social media"--Publisher's description.

Social Media Is Bullshit

Author: B. J. Mendelson
Publisher: St. Martin's Press
ISBN: 9781250017505
Release Date: 2012-09-04
Genre: Business & Economics

A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Gracious and Strong

Author: Celia Swanson
Publisher:
ISBN: 1945507764
Release Date: 2018-04
Genre: Business & Economics

From the first female executive vice president of Walmart Inc., Gracious and Strong reveals what it means to rise above the most uncertain leadership challenges and make essential hard-right decisions. Have you ever faced an unexpected left turn? Perhaps it's an unexpected career shift, a personal or family illness, or a divorce or toxic people in your life. Whatever it is, we've all faced it. These types of challenges can be completely life-changing and put you in survival mode, causing you to question the core of who you really are. When challenges strike, often it's our response to the event that determines our outcome. Learn how to make hard-right decisions that lead to life-changing opportunities. Gracious and Strong will help you navigate the obstacles you'll face, while becoming an authentic leader who helps others navigate their lives too. There are many ways to be a leader, but the one who inspires others and helps them achieve their full potential is a leader who is gracious and strong. This book will change how you see leadership and give you tools that you need to step out in your leadership role and pursue positive change within yourself, your family, and your team.

The One Week Marketing Plan

Author: Mark Satterfield
Publisher: BenBella Books
ISBN: 9781939529787
Release Date: 2014
Genre: Business & Economics

Presents a quickly-implemented marketing strategy that is not expensive, complicated, or time consuming, but designed to bring in business and increase sales.

Guerrilla Marketing in 30 Days

Author: Al Lautenslager
Publisher: Entrepreneur Press
ISBN: 9781613082690
Release Date: 2014-06-16
Genre: Business & Economics

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

Shine

Author: Newsboys
Publisher: Whitaker House
ISBN: 9780883688892
Release Date: 2002-07-01
Genre: Religion

When you think of the Newsboys, do you think rock and roll, gold records, concerts, and fame? Shine: Make Them Wonder What You’ve Got reveals the Newsboys in a way you have never seen them before--not just as performers but as Christians. Follow them as they travel through seasons of personal and spiritual growth, undergoing struggles that are common to all believers, experiencing faith-stretching circumstances, and seeking to live for Christ in an authentic way. Their spiritual journeys reflect a deep and growing faith that permeates their music while also transcending it. This new path challenges the limitations we’ve put on Christianity in our postmodern culture and seeks the essence of the Gospel. Shine will challenge and stretch your own spiritual expectations as you discover the dynamics of a living faith.

Inbound Marketing Revised and Updated

Author: Brian Halligan
Publisher: John Wiley & Sons
ISBN: 9781118896709
Release Date: 2014-08-06
Genre: Business & Economics

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

The Culting of Brands

Author: Douglas Atkin
Publisher: Portfolio (Hardcover)
ISBN: UVA:X004773457
Release Date: 2004
Genre: Business & Economics

An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.

The Art of Social Selling

Author: Shannon Belew
Publisher: AMACOM
ISBN: 9780814433331
Release Date: 2014-01-13
Genre: Business & Economics

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: * Use content and conversations to build online relationships that transition to sales * Execute realistic sales strategies for each of the major social media platforms * Spot social media trends that may influence future buying behaviors * Sell online in B2B and B2C environments * Turn social shares (likes, favorites, +1s) into social sales * Set tangible goals * Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales-a segment poised to explode as the adoption of smartphones and tablets grows-The Art of Social Selling is essential reading for every sales professional.