Marketing An Introduction

Author: Gary Armstrong
Publisher: Pearson Higher Ed
ISBN: 9781292017549
Release Date: 2015-07-15
Genre: Business & Economics

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Marketing

Author: Gary Armstrong
Publisher:
ISBN: 1292016787
Release Date: 2014-05-13
Genre: Business & Economics

For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.

Marketing

Author: Gary Armstrong
Publisher: Prentice Hall
ISBN: 0133451275
Release Date: 2014-01-07
Genre: Business & Economics

Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience–for you and your students. Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Guide Student's Learning: The text's active and integrative “Road to Learning Marketing” presentation helps students learn, link, and apply major concepts. Encourage Students to Apply Concepts: A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life. Cover New Marketing Trends and Technology: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763528/ISBN-13: 9780133763522. That package includes ISBN-10: 0133451275/ISBN-13: 9780133451276 and ISBN-10: 0133455122/ISBN-13: 9780133455120. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. Note: MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

Introduction to Marketing

Author: Adrian Palmer
Publisher: Oxford University Press
ISBN: 9780199602131
Release Date: 2012-03-29
Genre: Business & Economics

This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

Sexuality Today

Author: Gary F. Kelly
Publisher: WCB/McGraw-Hill
ISBN: 0697265870
Release Date: 1996
Genre: Health & Fitness

This introduction to human sexuality uses case studies, cross-cultural studies, critical thinking questions and personal exploration exercises to bring out the human side of this often clinical material. Cross-cultural perspectives introduce students to diverse views on sexuality as it relates to society, religion, culture and history. Case studies personalize issues by showing individuals working through problems as they try to integrate their sexuality into their lives. In addition, this book examines the findings and controversies of sex cyberspace.

Marketing

Author: Gary Armstrong
Publisher:
ISBN: 0134300939
Release Date: 2016-01-30
Genre:


Marketing

Author: Gary Armstrong
Publisher: Prentice Hall
ISBN: 0136102468
Release Date: 2010-01-14
Genre: Business & Economics

With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Defining Marketing; Marketing Process; Creating and Capturing Customer Value; Company and Marketing Strategy; Partnering to Build Customer Relationships; Understanding the Marketplace and Consumers; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behavior; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Customer-Driven Marketing Strategy, Creating Value for Target Customers; Products, Services, and Brands; Building Customer Value; Developing New Products and Managing the Product Life Cycle; Pricing; Understanding and Capturing Customer Value; Marketing Channels; Delivering Customer Value; Retailing and Wholesaling; Communicating Customer Value; Advertising and Public Relations; Communicating Customer Value; Personal Selling and Sales Promotion; Direct and Online Marketing; Building Direct Customer Relationships; Extending Marketing; The Global Marketplace; Sustainable Marketing; Social Responsibility and Ethics; Company Cases; Marketing Plan; Marketing by the Numbers; Careers in Marketing For those interested learning more about the fundamentals of marketing.

A Concise Introduction to Logic

Author: Patrick J. Hurley
Publisher: Cengage Learning
ISBN: 9781337514781
Release Date: 2016-12-05
Genre: Education

Unsurpassed for its clarity and comprehensiveness, A CONCISE INTRODUCTION TO LOGIC is the #1 introductory logic textbook on the market. In this 13th Edition, Patrick Hurley and new co-author Lori Watson continue to build upon the tradition of a lucid, focused, and accessible presentation of the basic subject matter of both informal and formal logic. How Logical Are You? features connect a section's content to real-life scenarios pertinent to students' lives, using everyday examples to translate new notions and terms into concepts to which readers unfamiliar with the subject matter can relate. Living Logic, a new digital activity, allows students to apply the skills they learn to a real-world problem. The text's extensive, carefully sequenced exercises guide students toward greater proficiency with the skills they are learning. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Preface to Marketing Management

Author: J. Paul Peter
Publisher: McGraw-Hill Higher Education
ISBN: 9781259200106
Release Date: 2014-02-07
Genre: Business & Economics

Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Marketing an Introduction Mymarketinglab

Author: Gary Armstrong
Publisher: Prentice Hall
ISBN: 0138148201
Release Date: 2009-02-02
Genre: Business & Economics

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving force behind every marketing strategy.

Marketing The Core

Author: Roger Kerin
Publisher: McGraw-Hill Higher Education
ISBN: 9781259302442
Release Date: 2015-01-30
Genre: Business & Economics

Marketing: The Core 6e by Kerin and Hartley continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style: Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalized Marketing: A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests. Marketing Decision Making: The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology: The use of powerful technical resources and learning solutions, such as Connect, LearnSmart, SmartBook, www.kerinmarketing.com, and video links. Traditional and Contemporary Coverage: Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework: A pedagogy based on the use of learning objectives, learning reviews, learning objectives reviews, and supportive student supplements.

Fundamentals of Management

Author: Stephen P. Robbins
Publisher: Pearson
ISBN: 9780134240848
Release Date: 2016-02-22
Genre: Business & Economics

For Principles of Management courses. The Practical Tools of Management Presented Through In-depth Practice Fundamentals of Management is the most engaging and up-to-date introduction to management resource on the market today. Covering the essential concepts of management, it provides a solid foundation for understanding the key issues and offers a strong, practical focus, including the latest research on what works for managers and what doesn’t. The Tenth Edition has been updated with the latest coverage on hot topics such as sustainability, holacracy, the sharing economy, gamification, data analytics/big data, BYOD (bring your own device), and wearable technology. Engaging and fun videos and exercises motivate readers and give them the practice they need to become successful managers. Also Available with MyManagementLabTM MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for: 0134303172 / 9780134303178 Fundamentals of Management: Essential Concepts and Applications Plus MyManagementLab with Pearson eText -- Access Card Package Package consists of: 0134237471 / 9780134237473 Fundamentals of Management: Essential Concepts and Applications 0134240693 / 9780134240695 MyManagementLab with Pearson eText -- Access Card -- for Fundamentals of Management: Essential Concepts and Applications

An Introduction to Management Science Quantitative Approaches to Decision Making

Author: David R. Anderson
Publisher: Cengage Learning
ISBN: 9781305544666
Release Date: 2015-01-01
Genre: Business & Economics

Reflecting the latest developments in Microsoft Office Excel 2013, Anderson/Sweeney/Williams/Camm/Cochran/Fry/Ohlmann's AN INTRODUCTION TO MANAGEMENT SCIENCE: QUANTITATIVE APPROACHES TO DECISION MAKING, 14E equips readers with a sound conceptual understanding of the role that management science plays in the decision-making process. The trusted market leader for more than two decades, the book uses a proven problem-scenario approach to introduce each quantitative technique within an applications setting. All data sets, applications, and screen visuals reflect the details of Excel 2013 to effectively prepare you to work with the latest spreadsheet tools. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.