Principles of Marketing Global Edition

Author: Philip T. Kotler
Publisher: Pearson Higher Ed
ISBN: 9781292220239
Release Date: 2017-07-17
Genre: Business & Economics

For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

An Introduction to Management Science Quantitative Approaches to Decision Making

Author: David R. Anderson
Publisher: Cengage Learning
ISBN: 9781305544666
Release Date: 2015-01-01
Genre: Business & Economics

Reflecting the latest developments in Microsoft Office Excel 2013, Anderson/Sweeney/Williams/Camm/Cochran/Fry/Ohlmann's AN INTRODUCTION TO MANAGEMENT SCIENCE: QUANTITATIVE APPROACHES TO DECISION MAKING, 14E equips readers with a sound conceptual understanding of the role that management science plays in the decision-making process. The trusted market leader for more than two decades, the book uses a proven problem-scenario approach to introduce each quantitative technique within an applications setting. All data sets, applications, and screen visuals reflect the details of Excel 2013 to effectively prepare you to work with the latest spreadsheet tools. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing

Author: Gary Armstrong
Publisher: Pearson
ISBN: 013478734X
Release Date: 2017-03-22
Genre: Business & Economics

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For undergraduate courses on the Principles of Marketing. This package includes MyMarketingLab(tm) An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach Marketing: An Introduction shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving readers with a richer understanding of basic marketing concepts, strategies, and practices. Personalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. 0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package Package consists of: 013414953X / 9780134149530 Marketing: An Introduction 0134132351 / 9780134132358 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction

CB7

Author: Barry J. Babin
Publisher: Cengage Learning
ISBN: 9781305533974
Release Date: 2015-01-12
Genre: Business & Economics

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing

Author: Gary M. Armstrong
Publisher: Pearson College Division
ISBN: 0136102433
Release Date: 2011
Genre: Business & Economics

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

A Concise Introduction to Logic

Author: Patrick J. Hurley
Publisher: Cengage Learning
ISBN: 9781337514781
Release Date: 2016-12-05
Genre: Education

Unsurpassed for its clarity and comprehensiveness, A CONCISE INTRODUCTION TO LOGIC is the #1 introductory logic textbook on the market. In this 13th Edition, Patrick Hurley and new co-author Lori Watson continue to build upon the tradition of a lucid, focused, and accessible presentation of the basic subject matter of both informal and formal logic. How Logical Are You? features connect a section's content to real-life scenarios pertinent to students' lives, using everyday examples to translate new notions and terms into concepts to which readers unfamiliar with the subject matter can relate. Living Logic, a new digital activity, allows students to apply the skills they learn to a real-world problem. The text's extensive, carefully sequenced exercises guide students toward greater proficiency with the skills they are learning. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing The Core

Author: Roger Kerin
Publisher: McGraw-Hill Higher Education
ISBN: 9781259302442
Release Date: 2015-01-30
Genre: Business & Economics

Marketing: The Core 6e by Kerin and Hartley continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style: Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalized Marketing: A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests. Marketing Decision Making: The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology: The use of powerful technical resources and learning solutions, such as Connect, LearnSmart, SmartBook, www.kerinmarketing.com, and video links. Traditional and Contemporary Coverage: Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework: A pedagogy based on the use of learning objectives, learning reviews, learning objectives reviews, and supportive student supplements.

Kinn s The Medical Assistant

Author: Deborah B. Proctor
Publisher: Elsevier Health Sciences
ISBN: 9780323444187
Release Date: 2016-05-04
Genre: Medical

Comprehensive Medical Assisting begins with Kinn! Elsevier’s 60th Anniversary edition of Kinn’s The Medical Assistant, 13th Edition provides you with real-world administrative and clinical skills that are essential to working in the modern medical office. An applied learning approach to the MA curriculum is threaded throughout each chapter to help you further develop the tactile and critical thinking skills necessary for working in today’s healthcare setting. Paired with our adaptive solutions, real –world simulations, EHR documentation and HESI remediation and assessment, you will learn the leading skills of modern administrative and clinical medical assisting in the classroom! Basics of Diagnostic Coding prepares you to use the ICD-10 coding system. Learning objectives listed in the same order as content makes it easy to review material. Clinical procedures integrated into the TOC give you a quick reference point. Professional behavior boxes provide guidelines on how to interact with patients, families, and coworkers. Patient education and legal and ethical issues are described in relation to the Medical Assistant's job. Applied approach to learning helps you use what you’ve learned in the clinical setting. Learning objectives and vocabulary with definitions highlight what’s important in each chapter. Critical thinking applications test your understanding of the content. Step-by-step procedures explain complex conditions and abstract concepts. Rationales for each procedure clarify the need for each step and explains why it’s being performed. Portfolio builder helps you demonstrate your mastery of the material to potential employers. NEW! Chapter on The Health Record reviews how you’ll be working with a patient’s medical record. NEW! Chapter on Technology in the Medical Office introduces you to the role EHR technology plays in the medical office. NEW! Chapter on Competency-Based Education helps you understand how your mastery of the material will affect your ability to get a job. NEW! Clinical procedure videos helps you visualize and review key procedures.

Chemistry

Author: Karen C. Timberlake
Publisher: Chemistry
ISBN: 0134416791
Release Date: 2017-01-02
Genre: Education

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. NOTE: Make sure to use the dashes shown on the Access Card Code when entering the code. Student can use the URL and phone number below to help answer their questions: http: //247pearsoned.custhelp.com/app/home 800-677-6337 0134416791 / 9780134416793 Chemistry: An Introduction to General, Organic, and Biological Chemistry Plus MasteringChemistry with eText -- Access Card Package, 13/e Package consists of: 0134421353 / 9780134421353 Chemistry: An Introduction to General, Organic, and Biological Chemistry 0134473124 / 9780134473123 MasteringChemistry with Pearson eText -- ValuePack Access Card -- for Chemistry: An Introduction to General, Organic, and Biological Chemistry "

Essentials of Marketing LOOSELEAF

Author: Joseph P. Cannon
Publisher: McGraw-Hill Education
ISBN: 1259573532
Release Date: 2016-01-13
Genre: Business & Economics

Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical “how-to” techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout. Additional resources further enhance learning, including new Marketing Analytics: Data to Knowledge exercises in Connect, an updated Hillside Veterinary Clinic marketing plan, and completely updated instructor supplements. Perreault/Cannon's Essentials of Marketing is available through McGraw-Hill Connect®, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content. • Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome. • Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement. • The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here.

Strategic Marketing Problems

Author: Roger A. Kerin
Publisher: Prentice Hall
ISBN: 0132747251
Release Date: 2012-07-15
Genre: Business & Economics

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.

MARKETING MANAGEMENT

Author: JAMES PARKER
Publisher: Coffey Publishing
ISBN:
Release Date:
Genre: Business & Economics

The purpose of a marketing budget is, thus, to pull together all the revenues and costs involved in marketing into one comprehensive document. It is a managerial tool that balances what is needed to be spent against what can be afforded, and helps make choices about priorities. It is then used in monitoring performance in practice.Read this book to know more.

Computer Organization

Author: George W. Gorsline
Publisher: Prentice Hall
ISBN: 0131657968
Release Date: 1986
Genre: Computer architecture

Computer Systems Organization -- general.

The Practice of Public Relations

Author: Fraser P. Seitel
Publisher: Pearson
ISBN: 9780134170282
Release Date: 2016-01-27
Genre: Business & Economics

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in public relations. Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.