Master Content Marketing

Author: Pamela Wilson
Publisher:
ISBN: 0997875402
Release Date: 2016-10-01
Genre:

Discover a simple structure for effective content marketing. Get ideas and encouragement for developing the habits that will make creating content a natural part of your work life.

Content Marketing Strategies For Dummies

Author: Stephanie Diamond
Publisher: John Wiley & Sons
ISBN: 9781119154549
Release Date: 2016-01-26
Genre: Business & Economics

Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

Fire Up Your Writing Brain

Author: Susan Reynolds
Publisher: "F+W Media, Inc."
ISBN: 9781599639147
Release Date: 2015-10-19
Genre: Reference

Ignite Your Writing Brain! Whether you're an experienced writer or just starting out, an endless number of pitfalls can trip up your efforts, from procrastination and writer's block to thin characters and uninspired plots. Luckily, you have access to an extraordinary writing tool that can help overcome all of these problems: your brain. Fire Up Your Writing Brain teaches you how to develop your brain to its fullest potential. Based on proven, easy-to-understand neuroscience, this book details ways to stimulate, nurture, and hone your brain into the ultimate writing tool. Inside, you'll learn how to: Identify the type of writer you are: Do you think or feel your way through writing a book? Are you a pantser or a plotter? Develop writing models that accelerate your learning curve. Hardwire your brain for endurance and increased productivity. Brainstorm better character concepts and plot points. Learn to edit your manuscript on both a macro and micro level. Recharge a lagging brain to gain an extra burst of creativity. Filled with accessible instruction, practical techniques, and thought-provoking exercises, Fire Up Your Writing Brain shows you how to become a more productive, creative, and successful writer--a veritable writing genius! "An excellent resource--the way that neuroscience and the art of writing are jointly explored allows for a new, unique, and practical integration of the two." --Teresa Aubele-Futch, Ph.D., Assistant Professor of Neuroscience at Saint Mary's College, Notre Dame and co-author of Train Your Brain to Get Happy and Train Your Brain to Get Rich "Full of neuroscience facts and tips, this inspiring book will change your brain--and your writing life. I learned techniques that I'll apply to my students and my own writing." --Linda Joy Myers, President of the National Association of Memoir Writers and award-winning author of Don't Call Me Mother: A Daughter's Journey from Abandonment to Forgiveness

Content That Converts

Author: Laura Hanly
Publisher:
ISBN: 1539005747
Release Date: 2016-10-02
Genre:

This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen.This book provides that system - a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing.In Content That Converts, you'll learn:- How to get clear on your audience, offers and messaging (and why those three elements are so important)- How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader- How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales- How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result"Laura is a content machine that pumps out excellence onto paper."Jeff Root, SellTermLife and #1 Amazon Bestseller"Using your strategies, we're getting more sales and people are much more engaged. Good work!"Scott Desgrosseilliers, Wicked Reports"Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on."Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

Nabokov s Favorite Word Is Mauve

Author: Ben Blatt
Publisher: Simon and Schuster
ISBN: 9781501105388
Release Date: 2017-03-14
Genre: Humor

What are our favorite authors’ favorite words? Which bestselling writer uses the most clichés? How can we judge a book by its cover? Data meets literature in this playful and informative look at our favorite authors and their masterpieces. “A literary detective story: fast-paced, thought-provoking, and intriguing.” —Brian Christian, coauthor of Algorithms to Live By There’s a famous piece of writing advice—offered by Ernest Hemingway, Stephen King, and myriad writers in between—not to use -ly adverbs like “quickly” or “fitfully.” It sounds like solid advice, but can we actually test it? If we were to count all the -ly adverbs these authors used in their careers, do they follow their own advice compared to other celebrated authors? What’s more, do great books in general—the classics and the bestsellers—share this trait? In Nabokov’s Favorite Word Is Mauve, statistician and journalist Ben Blatt brings big data to the literary canon, exploring the wealth of fun findings that remain hidden in the works of the world’s greatest writers. He assembles a database of thousands of books and hundreds of millions of words, and starts asking the questions that have intrigued curious word nerds and book lovers for generations: What are our favorite authors’ favorite words? Do men and women write differently? Are bestsellers getting dumber over time? Which bestselling writer uses the most clichés? What makes a great opening sentence? How can we judge a book by its cover? And which writerly advice is worth following or ignoring? Blatt draws upon existing analysis techniques and invents some of his own. All of his investigations and experiments are original, conducted himself, and no math knowledge is needed to understand the results. Blatt breaks his findings down into lucid, humorous language and clear and compelling visuals. This eye-opening book will provide you with a new appreciation for your favorite authors and a fresh perspective on your own writing, illuminating both the patterns that hold great prose together and the brilliant flourishes that make it unforgettable.

The Content Code

Author: Mark W. Schaefer
Publisher: Mark W.\Schaefer
ISBN: 0692372334
Release Date: 2015-03-05
Genre: Internet marketing

"Exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now ... beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build shareability into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world"--Publisher's description.

Humanize Your Brand

Author: Jessica Ann
Publisher:
ISBN: 0997263903
Release Date: 2016-02-16
Genre:

Being human is not easy in business. As humanity evolves, so does the need for meaningful media that explores our universal human experiences and emotions. Humanize Your Brand explores the meaning, art, and science behind Human Content to evolve your brand. In this book, Jessica Ann offers insights and guidance for self-expression in your marketing, so that you can bring in more business with ease. If you are an entrepreneur or marketer seeking a transformative shift in business, this book is for you.

No Logo

Author: Naomi Klein
Publisher:
ISBN: 000734077X
Release Date: 2010-01
Genre: Social Science

By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it. No Logo was a book that defined a generation, when it was first published in 1999. For its 10th anniversary, Naomi Klein has updated this iconic book.

Designing Interfaces

Author: Jenifer Tidwell
Publisher: "O'Reilly Media, Inc."
ISBN: 1449302734
Release Date: 2010-12-15
Genre: Computers

Despite all of the UI toolkits available today, it's still not easy to design good application interfaces. This bestselling book is one of the few reliable sources to help you navigate through the maze of design options. By capturing UI best practices and reusable ideas as design patterns, Designing Interfaces provides solutions to common design problems that you can tailor to the situation at hand. This updated edition includes patterns for mobile apps and social media, as well as web applications and desktop software. Each pattern contains full-color examples and practical design advice that you can use immediately. Experienced designers can use this guide as a sourcebook of ideas; novices will find a roadmap to the world of interface and interaction design. Design engaging and usable interfaces with more confidence and less guesswork Learn design concepts that are often misunderstood, such as affordances, visual hierarchy, navigational distance, and the use of color Get recommendations for specific UI patterns, including alternatives and warnings on when not to use them Mix and recombine UI ideas as you see fit Polish the look and feel of your interfaces with graphic design principles and patterns "Anyone who's serious about designing interfaces should have this book on their shelf for reference. It's the most comprehensive cross-platform examination of common interface patterns anywhere."--Dan Saffer, author of Designing Gestural Interfaces (O'Reilly) and Designing for Interaction (New Riders)

The Referral Engine

Author: John Jantsch
Publisher: Penguin
ISBN: 1101429518
Release Date: 2010-05-13
Genre: Business & Economics

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

Presentation Zen

Author: Garr Reynolds
Publisher: New Riders
ISBN: 9780132901536
Release Date: 2011-12-15
Genre: Business & Economics

Best-selling author and popular speaker Garr Reynolds is back in this newly revised edition of his classic, best-selling book, Presentation Zen, in which he showed readers there is a better way to reach the audience through simplicity and storytelling, and gave them the tools to confidently design and deliver successful presentations. In this new edition, Garr gives his readers new, fresh examples to draw inspiration from, with a whole new chapter for those who present on more technical and educational topics based on techniques used by many presenters who give high-level talks at TED and other powerhouse events. Whether the reader is in research, technology, business, or education–this book will show them how to take what could look like a really dry presenation and reinvigorate the material in totally fresh (and sometimes interactive!) ways that will make it memorable and resonate with the audience. Staying true to the mission of the first), Garr combines solid principles of design with the tenets of Zen simplicity to help readers along the path to simpler, more effective presentations that will be appreciated, remembered, and best of all, acted upon.

Coming Attractions

Author: Lisa Kernan
Publisher: University of Texas Press
ISBN: 9780292779853
Release Date: 2009-07-21
Genre: Performing Arts

Movie trailers—those previews of coming attractions before the start of a feature film—are routinely praised and reviled by moviegoers and film critics alike: "They give away too much of the movie." "They're better than the films." "They only show the spectacular parts." "They lie." "They're the best part of going to the movies." But whether you love them or hate them, trailers always serve their purpose of offering free samples of a film to influence moviegoing decision-making. Indeed, with their inclusion on videotapes, DVDs, and on the Internet, trailers are more widely seen and influential now than at any time in their history. Starting from the premise that movie trailers can be considered a film genre, this pioneering book explores the genre's conventions and offers a primer for reading the rhetoric of movie trailers. Lisa Kernan identifies three principal rhetorical strategies that structure trailers: appeals to audience interest in film genres, stories, and/or stars. She also analyzes the trailers for twenty-seven popular Hollywood films from the classical, transitional, and contemporary eras, exploring what the rhetorical appeals within these trailers reveal about Hollywood's changing conceptions of the moviegoing audience. Kernan argues that movie trailers constitute a long-standing hybrid of advertising and cinema and, as such, are precursors to today's heavily commercialized cultural forms in which art and marketing become increasingly indistinguishable.

The Googlization of Everything

Author: Siva Vaidhyanathan
Publisher: Univ of California Press
ISBN: 9780520952454
Release Date: 2012-03-13
Genre: Social Science

In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.

Statistics Concepts and Controversies

Author: David S. Moore
Publisher: Macmillan
ISBN: 0716786362
Release Date: 2006
Genre: Mathematics

Statistics are used every day in ways that directly influence our lives. The authors help you understand what the numbers really mean.