Media Diversity

Author: Mara Einstein
Publisher: Routledge
ISBN: 9781135634070
Release Date: 2003-09-12
Genre: Law

Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and programming get made. Author Mara Einstein blends her industry experience and academic expertise to examine diversity as a media policy, suggesting that it has been ineffective and is potentially outdated, as study after study has found diversity regulations to be wanting. In addition to reviewing diversity research on the impact of minority ownership, regulation of cable and DBS, duopolies, ownership of multiple networks and cross ownership of media on program content, Einstein considers the financial interest and syndication rules as a case study, due to their profound effects on the structure of the television industry. She also poses questions from an economic perspective on why the FCC regulates structure rather than content. Through the presentation of her research results, she argues persuasively that the consolidation of the media industry does not affect the diversity of entertainment programming, a conclusion with broad ramifications for all media and for future research about media monopolies. This volume serves as a defining work in its examination of the intersection of regulation and economics with media content. It is appropriate as a supplemental text in courses on communication policy, broadcast economic and media management, broadcast programming, political economy of the mass media, and media criticism at the advanced and graduate level. It is also likely to interest broadcast professionals, media policymakers, communication lawyers, and academics. It is a must-read for all who are interested in the media monopoly debate.

Media Diversity and Localism

Author: Philip M. Napoli
Publisher: Routledge
ISBN: 9781135250966
Release Date: 2009-03-04
Genre: Law

Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This edited volume addresses challenges and issues relating to diversity in local media markets from a media law and policy perspective. Editor Philip M. Napoli provides a conceptual and empirical framework for assessing the success/failure of media markets and media outlets in fulfilling diversity and localism objectives. Featuring well-known contributors from a variety of disciplines, including media, law, political science, and economics, Media Diversity and Localism explores the following topics: *media ownership and media diversity and localism; *conceptual and methodological issues in assessing media diversity and localism; *minorities, media, and diversity; and *contextualizing media diversity and localism: audience behavior and new technologies. This substantive and timely volume speaks to scholars and researchers in the areas of media law and policy, political science, and all others interested in media regulation. It can also be used in a graduate seminar on media policy topics.

The Handbook of Mass Media Ethics

Author: Lee Wilkins
Publisher: Routledge
ISBN: 9781135594602
Release Date: 2008-09-17
Genre: Language Arts & Disciplines

This Handbook encapsulates the intellectual history of mass media ethics over the past twenty-five years. Chapters serve as a summary of existing research and thinking in the field, as well as setting agenda items for future research. Key features include: up-to-date and comprehensive coverage of media ethics, one of the hottest topics in the media community 'one-stop shopping' for historical and current research in media ethics experienced, top-tier editors, advisory board, and contributors. It will be an essential reference on media ethics theory and research for scholars, graduate students, and researchers in media, mass communication, and journalism.

Understanding Competition and Diversity in Television Programming Economic crisis TV

Author: Andreas Masouras
Publisher: diplom.de
ISBN: 9783954899791
Release Date: 2015-09-18
Genre: Business & Economics

This research examines and analyses the diversity of television content. More specifically, it provides an in-depth study of the development of television content. We attempt to study content through the concept of diversity, which is considered as being a methodological tool that records and describes trends in television programming. Through the methodological use of diversity, the rationale behind the programming structure is presented and, therefore, the structures that create and constitute the content can be shown. A detailed discussion is developed, as well as a new approach to television diversity, in light of the methodological examination.

Brands of Faith

Author: Mara Einstein
Publisher: Routledge
ISBN: 9781134130108
Release Date: 2007-09-14
Genre: Business & Economics

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism – good and bad. Repackaging religion – updating music, creating teen-targeted bibles – is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition – the very ability to raise us above the market.

Pimpin Ain t Easy

Author: Beretta E. Smith-Shomade
Publisher: Taylor & Francis US
ISBN: 0415976790
Release Date: 2008
Genre: Performing Arts

Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has it changed the way African-Americans see themselves and the way others see them? Does the financial success of the network - secured in large part via the proliferation of images deemed offensive and problematic by many black communities - come at the expense of its African-American audience? This book fills a major gap in black television scholarship and should find a sizeable audience in both media studies and African-American studies.

Compassion Inc

Author: Mara Einstein
Publisher: Univ of California Press
ISBN: 9780520951631
Release Date: 2012-04-26
Genre: Social Science

Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.

Media Freedom and Pluralism

Author: Beata Klimkiewicz
Publisher: Central European University Press
ISBN: 9789639776739
Release Date: 2010-01-01
Genre: Social Science

The book addresses a critical analysis of major media policies in the European Union and the Council of Europe at the period of profound changes affecting both media environments and use, as well as the logic of media policy making and reconfiguration of traditional regulatory models. The analytical problem-related approach explores three problem areas: freedom of expression as a regulatory rationale, AVMS Directive and content-related regulation, and media pluralism and structural regulation. This volume offers a perspective of both "new" and "old" EU Member States on a media policy process seen as an integral part of a European communication space formation and exercise of communication rights. Book jacket.

The Media Student s Book

Author: Gill Branston
Publisher: Psychology Press
ISBN: 0415256100
Release Date: 2003
Genre: Social Science

A comprehensive introduction for students of media studies, this third edition of The Media Student's Book has been thoroughly revised and updated in response to feedback from lecturers using the second edition, and now focuses on the higher education syllabus more than ever before.It covers all the key topics encountered at undergraduate level and provides a detailed and clear guide to concepts and debates. Key features include:* think points and discussion points to get students really engaging with the topics* lists of useful web sites, resource centres and suggestions for further reading to encourage additional study* follow-up activities and essay questions which can be used to set tutorial work*marginal terms, definitions and cross references to provide clear explanations of key concepts and complex theories* case studies throughout taken from advertising, films, radio, television, newspapers, magazines, photography and the Internet to ensure students are exposed to a rich range of media forms.Including a glossary of key terms for quick reference and revision, this third edition will be used by lecturers as a flexible teaching resource and by students to aid independent study.

Media Power and Plurality

Author: S. Barnett
Publisher: Springer
ISBN: 9781137522849
Release Date: 2015-05-21
Genre: Political Science

While policymakers in the world reiterate the importance of protecting voice diversity, traditional media conglomerates and new social media giants make their task increasingly challenging. This book assesses the current state of policy-making on media plurality and explores novel policy ideas for funding, regulatory and structural interventions.

Media Ethics and Social Change

Author: Valerie Alia
Publisher: Psychology Press
ISBN: 0415971993
Release Date: 2004
Genre: Social Science

This book introduces students to the challenges of media ethics and socially responsible media practice. Using US and international case studies based on real-life experiences of journalists, newsmakers, policy makers, and consumers, Valerie Alia invites readers to examine the pressing ethical and moral questions faced by the media and develop strategies for ethical problem solving and decision-making.

The Media Book

Author: Chris Newbold
Publisher: Hodder Education
ISBN: 0340740477
Release Date: 2002
Genre: Social Science

The Media Book provides today's students with a comprehensive foundation for the study of the modern media. It has been systematically compiled to map the field in a way which corresponds to the curricular organization of the field around the globe, providing a complete resource for students in their third year to graduate level courses in the U.S.

Rethinking Media Pluralism

Author: Kari Karppinen
Publisher: Fordham Univ Press
ISBN: 9780823245123
Release Date: 2013
Genre: Political Science

Contends that the notions of media pluralism and diversity have been reduced to empty catchphrases or conflated with consumer choice and market competition

Urban communication

Author: Timothy A. Gibson
Publisher: Rowman & Littlefield Pub Inc
ISBN: STANFORD:36105122851079
Release Date: 2007
Genre: Business & Economics

City leaders now confront a global competition for economic investment, and urban elites are casting about for strategies that promise to secure a share of this future of global economic growth. However, many of these strategies are largely symbolic in nature. City leaders, for example, compete for the Olympics so they can broadcast spectacular urban vistas to global television audiences. Officials pour public funds into tourist amenities to cultivate an image of vitality and renewal. But how are the local politics of urban redevelopment intertwined with the global politics of circulating vital urban images? Urban Communication brings together scholars from communication, cultural studies, and urban sociology to explore the symbolic dimensions of contemporary city-building, drawing on case studies from around the world.

Global Entertainment Media

Author: Tanner Mirrlees
Publisher: Routledge
ISBN: 9780415519816
Release Date: 2013-03-14
Genre: Political Science

A critical cultural materialist introduction to the study of global entertainment media. In Global Entertainment Media, Tanner Mirrlees undertakes an analysis of the ownership, production, distribution, marketing, exhibition and consumption of global films and television shows, with an eye to political economy and cultural studies. Among other topics, Mirrlees examines: Paradigms of global entertainment media such as cultural imperialism and cultural globalization. The business of entertainment media: the structure of capitalist culture/creative industries (financers, producers, distributors and exhibitors) and trends in the global political economy of entertainment media. The "governance" of global entertainment media: state and inter-state media and cultural policies and regulations that govern the production, distribution and exhibition of entertainment media and enable or impede its cross-border flow. The new international division of cultural labor (NICL): the cross-border production of entertainment by cultural workers in asymmetrically interdependent media capitals, and economic and cultural concerns surrounding runaway productions and co-productions. The economic motivations and textual design features of globally popular entertainment forms such as blockbuster event films, TV formats, glocalized lifestyle brands and synergistic media. The cross-cultural reception and effects of TV shows and films. The World Wide Web, digitization and convergence culture.