Media Now Understanding Media Culture and Technology

Author: Joseph Straubhaar
Publisher: Cengage Learning
ISBN: 9781305950849
Release Date: 2016-10-05
Genre: Business & Economics

Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry -- and touch your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the expanding fields of the Internet, interactive media, and traditional media. In addition to captivating infographics and illustrations, the exciting new Tenth Edition includes the latest developments and trends in new media, mobile media consumption, policy changes for Internet governance and the international approach to media governance, online privacy protection, media ethics, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Now Understanding Media Culture and Technology

Author: Joseph Straubhaar
Publisher: Cengage Learning
ISBN: 9781337516266
Release Date: 2016-10-05
Genre: Business & Economics

Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry -- and touch your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the expanding fields of the Internet, interactive media, and traditional media. In addition to captivating infographics and illustrations, the exciting new Tenth Edition includes the latest developments and trends in new media, mobile media consumption, policy changes for Internet governance and the international approach to media governance, online privacy protection, media ethics, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Now Understanding Media Culture and Technology

Author: Joseph Straubhaar
Publisher: Cengage Learning
ISBN: 9781305533851
Release Date: 2015-01-01
Genre: Business & Economics

Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry−and impact your daily life. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops readers' media literacy skills to prepare them for work in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to vivid infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Now 2010 Update Understanding Media Culture and Technology Enhanced

Author: Joseph Straubhaar
Publisher: Cengage Learning
ISBN: 9780495570080
Release Date: 2009-07-28
Genre: Business & Economics

MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, ENHANCED SIXTH EDITION encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. The Enhanced Sixth Edition provides a comprehensive, up-to-date introduction to today's global media environment with a focus on ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Now

Author: Joseph D. Straubhaar
Publisher: Wadsworth Publishing Company
ISBN: 0534551246
Release Date: 2002
Genre: Information technology

This colorful textbook introduces both traditional and new digital media for mass communication. The third edition expands coverage of computer media, communications infrastructure, the relationship between media and society, and ethical issues. The CD-ROM connects to a companion web site. Annotatio

Understanding Media Culture

Author: Jostein Gripsrud
Publisher: Bloomsbury Publishing
ISBN: 9781849663762
Release Date: 2017-09-07
Genre: Business & Economics

The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. They address us in innumerable genres - from advertising to news journalism, from soap operas to sports coverage, from political debates to feature films and novels. This refreshingly different introduction to media studies offers an understanding of the mass media which is critical but which does not deny the pleasures they offer. Reflecting the trends of today's media and cultural studies courses, it introduces students both to social scientific approaches and those of the humanities and aesthetics. The central debates of media and communication studies are presented, starting from the individual's relation to the mass media and exploring questions of identity, influence and social differences. It then introduces the different methods used in analysing media texts, and concludes with a discussion of the public sphere and democracy, media technology, institutions and production. Each topic is presented in such a way as to encourage the reader to take part in discussions and further work. Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.

Understanding Media

Author: Marshall McLuhan
Publisher: Createspace Independent Publishing Platform
ISBN: 153743005X
Release Date: 2016-09-04
Genre:

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Understanding Media Economics

Author: Gillian Doyle
Publisher: SAGE
ISBN: 9781412931861
Release Date: 2002-04-04
Genre: Language Arts & Disciplines

`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.

Media Culture and Society

Author: Paul Hodkinson
Publisher: SAGE
ISBN: 9781473998346
Release Date: 2016-12-07
Genre: Social Science

'In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today's media culture and media society.'– Sonia Livingstone, Professor of Media & Communication, LSE Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced and engaging style. Additions to the Second Edition include: A new chapter on advertising and sponsorship Extensive revision and updating throughout all chapters New material on technologies, censorship, online news, fan cultures and representations of poverty Greater emphasis on and examples of digital, interactive and mobile media throughout Fully reworked chapter on media, community and difference Up-to-date examples covering everything from social media, contemporary advertising, news events and mobile technologies, to representations of class, ethnicity and gender. Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this Second Edition cements its reputation as the must-have text for any undergraduate student studying media, culture and society.

Understanding Media in the Digital Age

Author: Everette E. Dennis
Publisher: Pearson College Division
ISBN: NWU:35556041003476
Release Date: 2009
Genre: Computers

Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.

Understanding Digital Culture

Author: Vincent Miller
Publisher: SAGE
ISBN: 1446246485
Release Date: 2011-02-09
Genre: Social Science

"This is an outstanding book. It is one of only a few scholarly texts that successfully combine a nuanced theoretical understanding of the digital age with empirical case studies of contemporary media culture. The scope is impressive, ranging from questions of digital inequality to emergent forms of cyberpolitics." - Nick Gane, York University "Well written, very up-to-date with a good balance of examples and theory. It's good to have all the major issues covered in one book." - Peter Millard, Portsmouth University "This is just the text I was looking for to enable first year undergraduates to develop their critical understanding of the technologies they have embedded so completely in their lives." - Chris Simpson, University College of St Mark & St John This is more than just another book on Internet studies. Tracing the pervasive influence of 'digital culture' throughout contemporary life, this text integrates socio-economic understandings of the 'information society' with the cultural studies approach to production, use, and consumption of digital media and multimedia. Refreshingly readable and packed with examples from profiling databases and mashups to cybersex and the truth about social networking, Understanding Digital Culture: Crosses disciplines to give a balanced account of the social, economic and cultural dimensions of the information society. Illuminates the increasing importance of mobile, wireless and converged media technologies in everyday life. Unpacks how the information society is transforming and challenging traditional notions of crime, resistance, war and protest, community, intimacy and belonging. Charts the changing cultural forms associated with new media and its consumption, including music, gaming, microblogging and online identity. Illustrates the above through a series of contemporary, in-depth case studies of digital culture. This is the perfect text for students looking for a full account of the information society, virtual cultures, sociology of the Internet and new media.

Media Now Understanding Media Culture and Technology 2009 Update

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 9781467273909
Release Date: 2016-10-16
Genre: Education

Facts101 is your complete guide to Media Now, Understanding Media, Culture, and Technology -2009 Update. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Understanding media cultures

Author: Nick Stevenson
Publisher: Sage Publications Ltd
ISBN: 080398930X
Release Date: 1995-07-19
Genre: Social Science

"Nick Stevenson argues that the social-theoretical perspectives considered all highlight different aspects of media culture. This is a fresh and interesting argument, and Stevenson makes his case for the reflexive utilization of media theories with great skill. The book is an important social-theoretical contribution to media studies." --Anthony Elliott in Sociology Author Nick Stevenson provides a broad theoretical overview of the ways that the theories of contemporary society have tried to deal with the media's place in the production and reproduction of culture. At the same time, he illuminates the relationship between general social theories and the range of communication theories of the medium and the message--concepts of media, production, communication, and reception. The key social theories of mass communication are explained in detail and subjected to critical scrutiny. Individual theorists examined include Raymond Williams, Stuart Hall, Jürgen Habermas, Marshall McLuhan, Fredric Jameson, and Jean Baudrillard. The book also covers the important traditions of media analysis from feminism to cultural studies. Understanding Media Cultures is essential reading for students and scholars in mass communication, social theory, sociology of the media, and cultural studies.