Media Now Understanding Media Culture and Technology

Author: Joseph Straubhaar
Publisher: Cengage Learning
ISBN: 9781305950849
Release Date: 2016-10-05
Genre: Business & Economics

Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry -- and touch your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the expanding fields of the Internet, interactive media, and traditional media. In addition to captivating infographics and illustrations, the exciting new Tenth Edition includes the latest developments and trends in new media, mobile media consumption, policy changes for Internet governance and the international approach to media governance, online privacy protection, media ethics, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Now Understanding Media Culture and Technology

Author: Joseph Straubhaar
Publisher: Cengage Learning
ISBN: 9781305533851
Release Date: 2015-01-01
Genre: Business & Economics

Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry−and impact your daily life. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops readers' media literacy skills to prepare them for work in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to vivid infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Now Understanding Media Culture and Technology

Author: Joseph Straubhaar
Publisher: Cengage Learning
ISBN: 9781285499826
Release Date: 2013-01-01
Genre: Business & Economics

MEDIA NOW, Eighth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new eighth edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Now 2010 Update Understanding Media Culture and Technology Enhanced

Author: Joseph Straubhaar
Publisher: Cengage Learning
ISBN: 9780495570080
Release Date: 2009-07-28
Genre: Business & Economics

MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, ENHANCED SIXTH EDITION encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. The Enhanced Sixth Edition provides a comprehensive, up-to-date introduction to today's global media environment with a focus on ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Understanding Media Culture

Author: Jostein Gripsrud
Publisher: Bloomsbury Publishing
ISBN: 9781849663762
Release Date: 2017-09-07
Genre: Business & Economics

The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. They address us in innumerable genres - from advertising to news journalism, from soap operas to sports coverage, from political debates to feature films and novels. This refreshingly different introduction to media studies offers an understanding of the mass media which is critical but which does not deny the pleasures they offer. Reflecting the trends of today's media and cultural studies courses, it introduces students both to social scientific approaches and those of the humanities and aesthetics. The central debates of media and communication studies are presented, starting from the individual's relation to the mass media and exploring questions of identity, influence and social differences. It then introduces the different methods used in analysing media texts, and concludes with a discussion of the public sphere and democracy, media technology, institutions and production. Each topic is presented in such a way as to encourage the reader to take part in discussions and further work. Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.

Understanding media cultures

Author: Nick Stevenson
Publisher: Sage Publications Ltd
ISBN: UOM:39015054422871
Release Date: 2002-04-02
Genre: Social Science

The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and the public sphere.

Culture Technology

Author: Jennifer Daryl Slack
Publisher: Peter Lang
ISBN: 0820450073
Release Date: 2005
Genre: Biography & Autobiography

"Culture + Technology is an essential guide to the fascinating history of these debates, and offers new perspectives that give readers the tools they need to make informed decisions about the role of technology in our lives. In clear and compelling language, Slack and Wise untangle and expose the cultural assumptions that underlie our thinking about technology, stories so deeply held we often don't recognize their influence. The book considers the perceived inevitability of technological advance and our myths about progress. It also looks at sources of resistance to these stories from the Luddites of the 19th century to the Unabomber in our own time. Slack and Wise help readers sift through the confusions about culture and technology that arise in their own everyday lives."--BOOK JACKET.

Media Now 2010 Understanding Media Culture and Technology

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 9781467252843
Release Date: 2016-10-16
Genre: Education

Facts101 is your complete guide to Media Now 2010 Understanding Media, Culture, and Technology. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Understanding Digital Culture

Author: Vincent Miller
Publisher: SAGE
ISBN: 1446246485
Release Date: 2011-02-09
Genre: Social Science

"This is an outstanding book. It is one of only a few scholarly texts that successfully combine a nuanced theoretical understanding of the digital age with empirical case studies of contemporary media culture. The scope is impressive, ranging from questions of digital inequality to emergent forms of cyberpolitics." - Nick Gane, York University "Well written, very up-to-date with a good balance of examples and theory. It's good to have all the major issues covered in one book." - Peter Millard, Portsmouth University "This is just the text I was looking for to enable first year undergraduates to develop their critical understanding of the technologies they have embedded so completely in their lives." - Chris Simpson, University College of St Mark & St John This is more than just another book on Internet studies. Tracing the pervasive influence of 'digital culture' throughout contemporary life, this text integrates socio-economic understandings of the 'information society' with the cultural studies approach to production, use, and consumption of digital media and multimedia. Refreshingly readable and packed with examples from profiling databases and mashups to cybersex and the truth about social networking, Understanding Digital Culture: Crosses disciplines to give a balanced account of the social, economic and cultural dimensions of the information society. Illuminates the increasing importance of mobile, wireless and converged media technologies in everyday life. Unpacks how the information society is transforming and challenging traditional notions of crime, resistance, war and protest, community, intimacy and belonging. Charts the changing cultural forms associated with new media and its consumption, including music, gaming, microblogging and online identity. Illustrates the above through a series of contemporary, in-depth case studies of digital culture. This is the perfect text for students looking for a full account of the information society, virtual cultures, sociology of the Internet and new media.

Understanding New Media

Author: Eugenia Siapera
Publisher: SAGE
ISBN: 9781446254288
Release Date: 2011-11-09
Genre: Social Science

"An admirably clear-sighted and engaging analysis of contemporary forms of mediation, illuminating the dynamics of new media across social, political and cultural spheres... Eugenia Siapera provokes her reader to think afresh about familiar phenomena, to synthesise diverse theoretical positions, and to stretch their imaginations to anticipate what is coming." - Sonia Livingstone, London School of Economics and Political Science "An excellent introduction to the past, present and future of the electronic, networked media world. By carefully examining the complex interactions between society and media, Siapera insightfully illuminates the social, political, economic and cultural consequences of our increasingly electronically networked and mediated world... a highly useful teaching tool and an engaging read for students, teachers and scholars." - Steve Jones, University of Illinois, Chicago New media are everywhere, yet with so many technological developments and theoretical perspectives understanding them has never been more difficult. Eugenia Siapera explains the key concepts and approaches to the impact of new media on the economy, society, identity, politics, friendship, citizenship and everyday life. Putting the student first, this book: Engages the reader with integrated, up-to-date case studies Brings it all together with chapter summary charts Challenges students to apply concepts with e-tivities Provides key further online readings at www.sagepub.co.uk/siapera This book is both starting point and map for any student of new media and digital culture.

Media Culture and Society

Author: Paul Hodkinson
Publisher: SAGE
ISBN: 9781473998346
Release Date: 2016-12-07
Genre: Social Science

'In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today's media culture and media society.'– Sonia Livingstone, Professor of Media & Communication, LSE Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced and engaging style. Additions to the Second Edition include: A new chapter on advertising and sponsorship Extensive revision and updating throughout all chapters New material on technologies, censorship, online news, fan cultures and representations of poverty Greater emphasis on and examples of digital, interactive and mobile media throughout Fully reworked chapter on media, community and difference Up-to-date examples covering everything from social media, contemporary advertising, news events and mobile technologies, to representations of class, ethnicity and gender. Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this Second Edition cements its reputation as the must-have text for any undergraduate student studying media, culture and society.

Understanding Media

Author: Marshall McLuhan
Publisher: Createspace Independent Publishing Platform
ISBN: 153743005X
Release Date: 2016-09-04
Genre:

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Understanding Media Economics

Author: Gillian Doyle
Publisher: SAGE
ISBN: 9781446291344
Release Date: 2013-04-17
Genre: Social Science

"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media." - Milan Todorovic, London Metropolitan University With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.