MKTG

Author: Charles W. Lamb
Publisher: Cengage Learning
ISBN: 9781337116800
Release Date: 2017-01-27
Genre: Business & Economics

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

MKTG

Author: Charles W. Lamb
Publisher: Cengage Learning
ISBN: 9781337516662
Release Date: 2017-01-27
Genre: Business & Economics

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

BUSN

Author: Marcella Kelly
Publisher: Cengage Learning
ISBN: 9781337516495
Release Date: 2017-02-21
Genre: Business & Economics

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

MGMT

Author: Chuck Williams
Publisher: Cengage Learning
ISBN: 9781337116756
Release Date: 2017-02-21
Genre: Business & Economics

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

MGMT

Author: Chuck Williams
Publisher: Cengage Learning
ISBN: 9780176502355
Release Date: 2011-07-01
Genre: Leadership

Student-driven and faculty-approved, MGMT is an innovative approach to teaching and learning principles of management. MGMT offers full course content in a more visually engaging experience with pull-out review cards-and digital components, such as interactive eBooks, auto-graded quizzing, flashcards, and games. MGMT was developed through ongoing market research with students on their learning preferences through focus groups, surveys, and user feedback. The resulting solution is then approved by faculty to ensure all key content and concepts meet course objectives. This innovative approach unites research with author Chuck Williams? unique storytelling approach, a visually rich, yet professional design, and an extensive focus on Canadian examples, legislation, and imagery. Choose MGMT for the unique principles of management solution that you and your students have created together. Designed to engage and reach today?s students, MGMT says it all in four letters, reflecting how this unique solution speaks in the language of today?s learner.

GLOBAL

Author: Mike W. Peng
Publisher: Cengage Learning
ISBN: 9781305560376
Release Date: 2015-09-08
Genre: Business & Economics

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

ORGB4

Author: Debra L. Nelson
Publisher: Cengage Learning
ISBN: 9781305437005
Release Date: 2014-03-24
Genre: Business & Economics

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

BCOM7

Author: Carol M. Lehman
Publisher: Cengage Learning
ISBN: 9781305533981
Release Date: 2015-01-12
Genre: Business & Economics

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

MM4

Author: Dawn Iacobucci
Publisher: Cengage Learning
ISBN: 9781133629382
Release Date: 2013-01-01
Genre: Business & Economics

Created through a student-tested, faculty-approved review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

MR 2

Author: Tom Brown
Publisher: Cengage Learning
ISBN: 1133958419
Release Date: 2013-02-12
Genre: Business & Economics

Created through a student-tested, faculty-approved review process, MR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MR2 provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

OM 5

Author: David Alan Collier
Publisher: Cengage Learning
ISBN: 9781305478060
Release Date: 2014-09-17
Genre: Business & Economics

Created through a student-tested, faculty-approved review process with input from more than 150 students and faculty, Collier/Evans' OM5 provides a streamlined introduction to the core concepts, techniques, and applications of contemporary operations management. This concise, engaging, and accessible text is perfect for today's diverse learners. OM5 provides the latest examples featuring companies students will recognize from the news as well as videos for every chapter, case studies and end-of-chapter problems. Five additional chapters online enable readers to delve further into the quantitative aspects of operations management. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

SELL

Author: Thomas N. Ingram
Publisher: Cengage Learning
ISBN: 9781337000499
Release Date: 2016-01-08
Genre: Business & Economics

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

MKTG 7

Author: Charles Lamb
Publisher: Cengage Learning
ISBN: 9781285091860
Release Date: 2013-02-07
Genre: Business & Economics

Created through a student-tested, faculty-approved review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 makes reaching out to students a breeze. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

CB7

Author: Barry J. Babin
Publisher: Cengage Learning
ISBN: 9781305533974
Release Date: 2015-01-12
Genre: Business & Economics

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

RELG World

Author: Robert Van Voorst
Publisher: Cengage Learning
ISBN: 9781285434681
Release Date: 2014-01-01
Genre: Religion

Brief and visually appealing, RELG: WORLD, Second Edition, is designed to enhance students’ learning experience at an affordable price. 4LTR Press solutions like this one give students the option to choose the format that best suits their learning preferences. This book-only option is perfect for students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.