Mobile for Good A How To Fundraising Guide for Nonprofits

Author: Heather Mansfield
Publisher: McGraw Hill Professional
ISBN: 9780071825276
Release Date: 2014-03-07
Genre: Business & Economics

"Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones. Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations. In Mobile for Good, Mansfield takes you step by step through the entire process. Learn how to: Master your mobile fundraising strategy Create a strategic plan flexible enough to handle changes in technology Design a website and emails that work on both mobile devices and computers Choose the best mobile and online tools based on your budget and your donor demographics Build a system that tracks, evaluates, and reports campaign results Maximize the potential of Facebook, Twitter, LinkedIn, and other sites Whether your goal is to raise more funds online, launch a new program, or increase your capacity to maintain current operations, creating and executing a mobile and social media strategy is a small investment that packs a big punch. Apply the lessons of Mobile for Good, and your organization can and will raise more funds than ever. ADVANCE PRAISE FOR MOBILE FOR GOOD: "If I want to know what's trending, research current best practices, or discover new tools relevant to nonprofit technology, Heather Mansfield's blog Nonprofit Tech for Good and her books are always my top references. -- Viviana Pagán-Muñiz, Digital Marketing Director, SOS Children's Villages—USA "Social Media for Social Good and her blog Nonprofit Tech for Good have been my primary resources for learning how to communicate Indian conservation issues on a global scale. Thanks to Heather Mansfield's advice, we’ve been able to build an international brand from our tiny corner of the world." -- Vinay Datla, Director of Communications, Wildlife SOS—India "Heather Mansfield's @NonprofitOrgs online accounts have become my go-to resource for connecting with other nonprofits as well as staying informed with the latest trends in mobile and social media. Her insightful and practical advice helped WITNESS understand the need for transparency in our mobile and social media strategies." -- Marianna Moneymaker, Digital Engagement/Production Coordinator, WITNESS "Heather Mansfield's invaluable webinars and recommendations have helped us grow into one of the most effective social media users in the national aging advocacy network. We anticipate even greater growth in the future by applying the best practices offered in Mobile for Good." -- Pamela Tainter Causey, Director of Communications, National Committee to Preserve Social Security and Medicare "Through a partnership with Heather Mansfield, we have been able to provide mobile and social media training to more than 500 NGOs throughout the Asia Pacific region. Her knowledge of mobile and social media best practices, her ability to tailor her presentations to address the different needs of NGOs in various countries, and her practical and well-thought-out strategies have made her trainings invaluable in our commitment to help build the technological capacity of NGOs." -- Clair Deevy, Citizenship Lead, Microsoft Citizenship Asia Pacific

Social Media for Social Good A How to Guide for Nonprofits

Author: Heather Mansfield
Publisher: McGraw Hill Professional
ISBN: 9780071770996
Release Date: 2011-09-30
Genre: Business & Economics

Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.

A Fundraising Guide for Nonprofit Board Members

Author: Julia I. Walker
Publisher: John Wiley & Sons
ISBN: 9781118236437
Release Date: 2012-01-31
Genre: Business & Economics

Everything you need to know as a nonprofit board member to raisemore money and help your organization succeed in meeting itsgoals Engaging and informative, this practical guide to fundraisingcontains valuable insights that nonprofit boards need to succeed inraising money in today's dynamic economic environment. Whilewritten expressly for board members, this useful handbook alsoprovides advice to executive directors and advancement staff on howto partner with your board to build an unstoppable fundraisingteam. A Fundraising Guide for Nonprofit Board Members shows youhow to raise more money by building board leadership and skills infundraising. This book covers it all—the board's leadershiprole in fundraising; how to organize and train your board to raisefunds; building a team with board and staff; raising funds foroperations, major gifts and capital campaigns; how to ask forgifts; plus a guide for conducting a board retreat that will leadto fundraising success. Demystifies the ask by providing a straightforward guide on howto ask for, and close, gifts Features case studies, real life examples, and checklists in aneasy to reference format Offers sample materials for a board retreat on building thesuccessful fundraising team Also by Julia Ingraham Walker: Nonprofit Essentials:Jump-Starting the Stalled Fundraising Campaign Entertaining, practical, and easy to use, this book will becomea must-read for all board members, executive directors, and staffwho want to build an effective fundraising team.

Nonprofit Fundraising 101

Author: Darian Rodriguez Heyman
Publisher: John Wiley & Sons
ISBN: 9781119100461
Release Date: 2016-01-19
Genre: Business & Economics

"Nonprofit Fundraising 101 is a practical guide for nonprofit professionals and decision makers that helps them take their cause mobile. Building on the success of the author's previous title, Nonprofit Management 101, Nonprofit Fundraising 101 takes readers deep into the specific applications of mobile technology -- one of the hottest topics for nonprofits. This this new book provides readers with practical tips and tools, as well as expert advice and insights from a variety of well-recognized industry experts, comprehensively addressing all areas a nonprofit can utilize mobile technology. It expertly addresses how to use mobile to build and retain audiences, manage and promote content, recruit and utilize volunteers, fundraise more efficiently and effectively, and monitor organizations' goals and key performance indicators, as well as offers specific mobile tools and applications that will meet each nonprofits needs. Readers of this book get a comprehensive look at a critical and emerging set of tools and practices, all designed to empower and enable them to use mobile technology to run their nonprofits more effectively and efficiently. Also features a toolkit of resources, best practices, and practical tips to establish and maintain a robust mobile presence for their nonprofit. Nonprofit Fundraising 101 addresses the entire spectrum of mobile technology use for nonprofits, including information on topics ranging from organizational effectiveness, audience building and communications strategies, volunteer recruitment and management, as well as an overall guide to existing tools and applications"--

Fundraising Sponsoring und Spenden f r Dummies

Author: John Mutz
Publisher: John Wiley & Sons
ISBN: 9783527657834
Release Date: 2012-05-24
Genre: Business & Economics

Gemeinnützige Organisationen nehmen immer häufiger Fundraiser ins Boot, um Mittel zu beschaffen. "Fundraising, Sponsoring und Spenden für Dummies" führt Sie in das Fundraising ein und begleitet Sie bei der Vorbereitung, Erstellung, Umsetzung und Bewertung eines Fundraising-Systems. Wie entwickeln Sie als Fundraiser einen Fundraising-Plan? Wie präsentieren Sie Ihr Anliegen überzeugend vor potenziellen Spendern? Wie finden Sie Spender und wie gewinnen Sie sie für Ihre Spendenaktion? Die Autoren zeigen Ihnen, welche Hilfsmittel und Kampagnen Ihnen zum Fundraising und Sponsoring zur Verfügung stehen, wie Sie ehrenamtliche Mitarbeiter suchen und finden, wie Sie für Ihre Organisation werben und wie Sie das Internet beim Fundraising nutzen können.

Nonprofit Fundraising Strategy Website

Author: Janice Gow Pettey
Publisher: John Wiley & Sons
ISBN: 9781118487570
Release Date: 2013-04
Genre: Business & Economics

Practical tools and techniques to incorporate ethical standards and practices in nonprofit fundraisingNonprofit Fundraising Strategy features a wealth of practical tools to help fundraising practitioners, board members, and governing boards implement these essential concepts into their own organizations.

101 Social Media Tactics for Nonprofits

Author: Melanie Mathos
Publisher: John Wiley & Sons
ISBN: 9781118218891
Release Date: 2012-01-09
Genre: Business & Economics

The ultimate social media field guide for nonprofits—with101 ways to engage supporters, share your mission, and inspireaction using the social web 101 Social Media Tactics for Nonprofits features 101actionable tactics that nonprofits can start using today, and mostof the featured resources are free. Broken down into five keyareas, this unique guide explains the steps and tools needed toimplement each tactic, and provides many real-life examples of hownonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofitprofessionals around the world are leveraging social media toengage constituents, communicate their cause, and deliver on theirmission. Presents immediately useful ideas for relevant impact on yourorganization's social presence so you can engage with supporters innew and inventive ways Features 101 beginner to intermediate-level tactics withreal-life examples Offers a workable format to help nonprofits discover new waysof deploying their strategy Includes nonprofit social media influencers from leadingnonprofits around the world including National Wildlife Federation,March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supportersthrough social media channels. This field guide to social mediatactics for nonprofits will feature 101 beginner tointermediate-level tactics with real-life examples to helpnonprofits discover new ways of deploying their strategy andmeeting their social media objectives.

Nonprofit Fundraising Registration

Author:
Publisher: Nolo
ISBN: 9781413312737
Release Date: 2010
Genre: Business & Economics

"This 50-state guide provides the information a nonprofit needs to register to fundraise legally in any state"--Provided by publisher.

Guerrilla Marketing for Nonprofits

Author: Jay Conrad Levinson
Publisher: Entrepreneur Press
ISBN: 9781599183749
Release Date: 2010-06-08
Genre: Business & Economics

Helps nonprofits compete for donations and boost public awareness through the application of low-cost battle plans, time-tested principals and relevant tactics and by utilizing the "seven golden rules" of Guerilla Marketing for fundraising success and recruiting volunteers. Original.

The Complete Guide to Fundraising Management

Author: Stanley Weinstein
Publisher: John Wiley & Sons
ISBN: 0470455322
Release Date: 2009-03-17
Genre: Business & Economics

There are now more than 1 million nonprofit organizations in the United States, and the fundraising industry is one of the fastest-growing segments of the economy. The Complete Guide to Fundraising Management presents step-by-step guidance on planning, self-assessment, continual improvement, cost effective fundraising strategies and much more. An accompanying website contains checklists, grids, and sample forms. Plus, the Third Edition adds a chapter on internet fundraising as well as updated statistics. Fundraising professionals will benefit from the practical advice on managing the complexities of a development office.

Building Donor Loyalty

Author: Adrian Sargeant
Publisher: John Wiley & Sons
ISBN: 9780787968342
Release Date: 2004-09-13
Genre: Business & Economics

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice. This important resource Shows how to design programs that genuinely reflect donor needs and aspirations Discusses the lessons for loyalty that emerge with monthly giving plans Explores how to develop a relationship fundraising strategy Outlines the common pitfalls to avoid when researching the needs and preferences of donors Explains how demographic, lifestyle, and behavioral variables can be used to structure the approach to an organization's donors Highlights the role of donor recognition and feedback Includes a step-by-step blueprint for tailoring a plan that will meet the needs of an individual organization

Special Events

Author: Alan L. Wendroff
Publisher: John Wiley & Sons
ISBN: 9780471477082
Release Date: 2004-04-13
Genre: Business & Economics

As the philosopher Martin Buber wrote, "All real living ismeeting." People like to get together. That?s why special eventscan often work so much better for nonprofit organizations thanother, less social types of fundraising programs. From red-carpetgalas to Saturday afternoon street fairs, special events offernonprofits an unparalleled opportunity to both raise money and makefriends. Yet for all the benefits—and they aregreat—inexperience and bad planning can make these eventsmore trouble—and a greater financial drain—than theyare worth. Special Events: Proven Strategies for NonprofitFundraising, Second Edition is the complete guide to makingyour next nonprofit event the rousing success it can be. Packedwith author and development professional Alan Wendroff's realisticinsights and pointers, this text provides a logical andcomprehensive outline of event planning, with a special emphasis onfitting these events into the larger framework of the nonprofit?sorganizational goals. Inside you?ll find such helpful tools as: Seven goals for a successful event The Master Event Timetable (METT), a proven organizational toolthat provides step-by-step guidance through the entire eventprocess A case study explaining in understandable detail how toimplement the advice and methods outlined An accompanying CD that includes sample timelines, worksheets,checklists, budgets, writing examples, decision tables, andcontracts From choosing the right event to the best way of expressingthanks afterwards, Special Events covers all aspects ofproducing a winning fundraiser for your organization. In additionto the brass tacks of managing logistics, the coverage includesthoughtful discussions on how to take full advantage of thenetworking, volunteer recruitment, public relations, andmotivational opportunities your special event can provide. Thisupdated Second Edition features new information in theseareas, plus an entirely new chapter on using the Internet for eventplanning. With the needs of nonprofit organizations only growing asdonations shrink, special events become more and more vital insustaining the life of these organizations. Nonprofit lay leaders,professionals, and staff, as well as marketing professionals andevent planners who work with nonprofits, will all find inSpecial Events, Second Edition a clearly drawn road mapleading to fundraising success.

Effective Fundraising for Nonprofits

Author: Ilona Bray
Publisher: Nolo
ISBN: 9781413322989
Release Date: 2016-08-31
Genre: Business & Economics

A comprehensive book that fundraising professionals like to keep handy, packed with practical and legal information covering every aspect of getting financial support for a charitable organization.

Fundraising Fundamentals

Author: James M. Greenfield
Publisher: John Wiley & Sons
ISBN: 9780471272786
Release Date: 2004-03-15
Genre: Business & Economics

"Fundraising Fundamentals is a practical and valuable resource forfundraising professionals, trustees, philanthropists, and nonprofitexecutives who aspire to raise substantial monies for worthycauses. I have utilized Jim Greenfield's literature in variousfundraising courses . . . my students have benefited from thetheory and substance that Jim so clearly conveys along withreal-life models that can be applied to their respectiveorganizations." -Stephen M. Levy, CFRE, President of Levy PhilanthropicCounsel Former Chair of the Association of Professionals FoundationBoard Adjunct Professor of Philanthropy, Columbia University Proven methods and techniques for running a successful annualgiving campaign Learn how to carry out winning annual giving campaigns that willhelp your nonprofit organization grow and increase its financialresources with Fundraising Fundamentals. Complete with theessential basics of fundraising and comprehensive enough to helpexperienced fundraisers improve their campaigns, this up-to-dateSecond Edition features key material on: * How to find likely first-time donors * Membership organizations and donor clubs * Methods of donor renewal, upgrading, and reward * Recruiting and training volunteer solicitors * Multimedia and Internet soliciting techniques

Fundraising Basics a Complete Guide

Author: Barbara L. Ciconte
Publisher: Jones & Bartlett Publishers
ISBN: 9781449658922
Release Date: 2011-08-01
Genre: Business & Economics

As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the Third Edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new edition also provides much needed information on giving trends, computer hardware and software available for fundraisers, cost estimates and workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new to the fundraising arena.