Predictive Analytics

Author: Conrad Carlberg
Publisher: Que Publishing
ISBN: 9780134683829
Release Date: 2017-07-24
Genre: Business & Economics

EXCEL 2016 PREDICTIVE ANALYTICS FOR SERIOUS DATA CRUNCHERS! Now, you can apply cutting-edge predictive analytics techniques to help your business win–and you don’t need multimillion-dollar software to do it. All the tools you need are available in Microsoft Excel 2016, and all the knowledge and skills are right here, in this book! Microsoft Excel MVP Conrad Carlberg shows you how to use Excel predictive analytics to solve real problems in areas ranging from sales and marketing to operations. Carlberg offers unprecedented insight into building powerful, credible, and reliable forecasts, helping you gain deep insights from Excel that would be difficult to uncover with costly tools such as SAS or SPSS. Fully updated for Excel 2016, this guide contains valuable new coverage of accounting for seasonality and managing complex consumer choice scenarios. Throughout, Carlberg provides downloadable Excel 2016 workbooks you can easily adapt to your own needs, plus VBA code–much of it open-source–to streamline especially complex techniques. Step by step, you’ll build on Excel skills you already have, learning advanced techniques that can help you increase revenue, reduce costs, and improve productivity. By mastering predictive analytics, you’ll gain a powerful competitive advantage for your company and yourself. Learn the “how” and “why” of using data to make better decisions, and choose the right technique for each problem Capture live real-time data from diverse sources, including third-party websites Use logistic regression to predict behaviors such as “will buy” versus “won’t buy” Distinguish random data bounces from real, fundamental changes Forecast time series with smoothing and regression Account for trends and seasonality via Holt-Winters smoothing Prevent trends from running out of control over long time horizons Construct more accurate predictions by using Solver Manage large numbers of variables and unwieldy datasets with principal components analysis and Varimax factor rotation Apply ARIMA (Box-Jenkins) techniques to build better forecasts and clarify their meaning Handle complex consumer choice problems with advanced logistic regression Benchmark Excel results against R results

Predictive Analytics

Author: Conrad Carlberg
Publisher: Que Publishing
ISBN: 9780132967259
Release Date: 2012-07-02
Genre: Business & Economics

Excel predictive analytics for serious data crunchers! The movie Moneyball made predictive analytics famous: Now you can apply the same techniques to help your business win. You don’t need multimillion-dollar software: All the tools you need are available in Microsoft Excel, and all the knowledge and skills are right here, in this book! Microsoft Excel MVP Conrad Carlberg shows you how to use Excel predictive analytics to solve real-world problems in areas ranging from sales and marketing to operations. Carlberg offers unprecedented insight into building powerful, credible, and reliable forecasts, showing how to gain deep insights from Excel that would be difficult to uncover with costly tools such as SAS or SPSS. You’ll get an extensive collection of downloadable Excel workbooks you can easily adapt to your own unique requirements, plus VBA code—much of it open-source—to streamline several of this book’s most complex techniques. Step by step, you’ll build on Excel skills you already have, learning advanced techniques that can help you increase revenue, reduce costs, and improve productivity. By mastering predictive analytics, you’ll gain a powerful competitive advantage for your company and yourself. • Learn both the “how” and “why” of using data to make better tactical decisions • Choose the right analytics technique for each problem • Use Excel to capture live real-time data from diverse sources, including third-party websites • Use logistic regression to predict behaviors such as “will buy” versus “won’t buy” • Distinguish random data bounces from real, fundamental changes • Forecast time series with smoothing and regression • Construct more accurate predictions by using Solver to find maximum likelihood estimates • Manage huge numbers of variables and enormous datasets with principal components analysis and Varimax factor rotation • Apply ARIMA (Box-Jenkins) techniques to build better forecasts and understand their meaning

Predictive Analytics

Author: Conrad George Carlberg
Publisher: Pearson Education
ISBN: 9780789749413
Release Date: 2012-07-02
Genre: Business & Economics

Explains how to use Excel predictive analytics to solve problems in areas ranging from sales and marketing to operations. Reveals how to build credible and reliable forecasts. Describes advanced techniques to build revenue, reduce costs and improve productivity. Includes downloadable Excel workbooks to adapt to your own requirements.

More Predictive Analytics

Author: Conrad Carlberg
Publisher: Que Publishing
ISBN: 9780134070933
Release Date: 2015-08-18
Genre: Computers

Accurate, practical Excel predictive analysis: powerful smoothing techniques for serious data crunchers! In More Predictive Analytics, Microsoft Excel® MVP Conrad Carlberg shows how to use intuitive smoothing techniques to make remarkably accurate predictions. You won’t have to write a line of code--all you need is Excel and this all-new, crystal-clear tutorial. Carlberg goes beyond his highly-praised Predictive Analytics, introducing proven methods for creating more specific, actionable forecasts. You’ll learn how to predict what customers will spend on a given product next year… project how many patients your hospital will admit next quarter… tease out the effects of seasonality (or patterns that recur over a day, year, or any other period)… distinguish real trends from mere “noise.” Drawing on more than 20 years of experience, Carlberg helps you master powerful techniques such as autocorrelation, differencing, Holt-Winters, backcasting, polynomial regression, exponential smoothing, and multiplicative modeling. Step by step, you’ll learn how to make the most of built-in Excel tools to gain far deeper insights from your data. To help you get better results faster, Carlberg provides downloadable Excel workbooks you can easily adapt for your own projects. If you’re ready to make better forecasts for better decision-making, you’re ready for More Predictive Analytics. Discover when and how to use smoothing instead of regression Test your data for trends and seasonality Compare sets of observations with the autocorrelation function Analyze trended time series with Excel’s Solver and Analysis ToolPak Use Holt's linear exponential smoothing to forecast the next level and trend, and extend forecasts further into the future Initialize your forecasts with a solid baseline Improve your initial forecasts with backcasting and optimization Fully reflect simple or complex seasonal patterns in your forecasts Account for sudden, unexpected changes in trends, from fads to new viral infections Use range names to control complex forecasting models more easily Compare additive and multiplicative models, and use the right model for each task

Decision Analytics

Author: Conrad George Carlberg
Publisher: Que Publishing
ISBN: 9780789751683
Release Date: 2013
Genre: Business & Economics

Explains how to distil big data into manageable sets and use them to optimise business and investment decisions. Reveals techniques to improve a wide range of decisions, and use simple Excel charts to grasp the results. Includes downloadable Excel workbooks to adapt to your own requirements.

Business Analysis

Author: Conrad Carlberg
Publisher: Pearson Education
ISBN: 0789746891
Release Date: 2010-06-09
Genre: Computers

ANSWER KEY BUSINESS QUESTIONS CONTROL COMPANY FINANCES FORECAST SALES PREPARE BUSINESS CASES MAKE BETTER INVESTMENT DECISIONS IMPROVE QUALITY USE EXCEL 2010 TO GAIN DEEPER INSIGHTS, MAKE SMARTER DECISIONS, AND EARN MORE PROFITS Using real-world examples, Carlberg helps you put Excel’s features and functions to work and get the power of quantitative analysis behind your management decisions. Excel expert Conrad Carlberg shows how to use Excel 2010 to perform the core financial tasks every manager and entrepreneur must master: analyzing statements, planning and controlling company finances, making investment decisions, and managing sales and marketing. Using real-world examples, Carlberg helps you get the absolute most out of Excel 2010’s newest features and functions. Along the way, you’ll discover the fastest, best ways to handle essential tasks ranging from importing business data to analyzing profitability ratios. Becoming an Excel expert has never been easier! You’ll find crystal-clear instructions, insider insights, complete step-by-step projects, and more. It’s all complemented by an extraordinary set of web-based resources, from sample journals and ledgers to business forecasting tools. • Use Excel analysis tools to solve problems throughout the business • Build and work with income statements and balance sheets • Value inventories and current assets, and summarize transactions • Calculate working capital and analyze cash flows • Move from pro formas to operating budgets that help guide your management decisions • Prepare business cases incorporating everything from discount rates to margin and contribution analysis About MrExcel Library: Every book in the MrExcel Library pinpoints a specific set of crucial Excel skills, and presents focused tasks and examples for performing them rapidly and effectively. Selected by Bill Jelen, Microsoft Excel MVP and mastermind behind the leading Excel solutions website MrExcel.com, these books will: • Dramatically increase your productivity–saving you 50 hours a year, or more • Present proven, creative strategies for solving real-world problems • Show you how to get great results, no matter how much data you have • Help you avoid critical mistakes that even experienced users make

Statistical Analysis

Author: Conrad Carlberg
Publisher: Que Publishing
ISBN: 9780134840482
Release Date: 2017-11-15
Genre: Business & Economics

USE EXCEL’S STATISTICAL TOOLS TO TRANSFORM YOUR DATA INTO KNOWLEDGE Nationally recognized Excel expert Conrad Carlberg shows you how to use Excel 2016 to perform core statistical tasks every business professional, student, and researcher should master. Using real-world examples and downloadable workbooks, Carlberg helps you choose the right technique for each problem and get the most out of Excel’s statistical features. Along the way, he clarifies confusing statistical terminology and helps you avoid common mistakes. You’ll learn how to use correlation and regression, analyze variance and covariance, and test statistical hypotheses using the normal, binomial, t, and F distributions. To help you make accurate inferences based on samples from a population, Carlberg offers insightful coverage of crucial topics ranging from experimental design to the statistical power of F tests. Updated for Excel 2016, this guide covers both modern consistency functions and legacy compatibility functions. Becoming an expert with Excel statistics has never been easier! In this book, you’ll find crystal-clear instructions, insider insights, and complete step-by-step guidance. Master Excel’s most useful descriptive and inferential statistical tools Understand how values cluster together or disperse, and how variables move or classify jointly Tell the truth with statistics—and recognize when others don’t Infer a population’s characteristics from a sample’s frequency distribution Explore correlation and regression to learn how variables move in tandem Use Excel consistency functions such as STDEV.S( ) and STDEV.P( ) Test differences between two means using z tests, t tests, and Excel’s Data Analysis Add-in Identify skewed distributions using Excel’s new built-in box-and-whisker plots and histograms Evaluate statistical power and control risk Explore how randomized block and split plot designs alter the derivation of F-ratios Use coded multiple regression analysis to perform ANOVA with unbalanced factorial designs Analyze covariance with ANCOVA, and properly use multiple covariance Take advantage of Recommended PivotTables, Quick Analysis, and other Excel 2016 shortcuts

Fundamentals of Predictive Analytics with JMP Second Edition

Author: Ron Klimberg
Publisher: SAS Institute
ISBN: 9781629608013
Release Date: 2017-12-19
Genre: Computers

Written for students in undergraduate and graduate statistics courses, as well as for the practitioner who wants to make better decisions from data and models, this updated and expanded second edition of Fundamentals of Predictive Analytics with JMP(R) bridges the gap between courses on basic statistics, which focus on univariate and bivariate analysis, and courses on data mining and predictive analytics. Going beyond the theoretical foundation, this book gives you the technical knowledge and problem-solving skills that you need to perform real-world multivariate data analysis. First, this book teaches you to recognize when it is appropriate to use a tool, what variables and data are required, and what the results might be. Second, it teaches you how to interpret the results and then, step-by-step, how and where to perform and evaluate the analysis in JMP . Using JMP 13 and JMP 13 Pro, this book offers the following new and enhanced features in an example-driven format: an add-in for Microsoft Excel Graph Builder dirty data visualization regression ANOVA logistic regression principal component analysis LASSO elastic net cluster analysis decision trees k-nearest neighbors neural networks bootstrap forests boosted trees text mining association rules model comparison With today’s emphasis on business intelligence, business analytics, and predictive analytics, this second edition is invaluable to anyone who needs to expand his or her knowledge of statistics and to apply real-world, problem-solving analysis. This book is part of the SAS Press program.

Predictive Business Analytics

Author: Lawrence Maisel
Publisher: John Wiley & Sons
ISBN: 9781118240151
Release Date: 2013-09-26
Genre: Business & Economics

Discover the breakthrough tool your company can use to make winning decisions This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting. Examines how predictive business analytics can help your organization understand its various drivers of performance, their relationship to future outcomes, and improve managerial decision-making Looks at how to develop new insights and understand business performance based on extensive use of data, statistical and quantitative analysis, and explanatory and predictive modeling Written for senior financial professionals, as well as general and divisional senior management Visionary and effective, Predictive Business Analytics reveals how you can use your business's skills, technologies, tools, and processes for continuous analysis of past business performance to gain forward-looking insight and drive business decisions and actions.

Marketing Analytics

Author: Wayne L. Winston
Publisher: John Wiley & Sons
ISBN: 9781118417300
Release Date: 2014-01-08
Genre: Computers

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

Excel Data Analysis

Author: Hector Guerrero
Publisher: Springer Science & Business Media
ISBN: 3642108350
Release Date: 2010-03-10
Genre: Business & Economics

Why does the World Need—Excel Data Analysis, Modeling, and Simulation? When spreadsheets ?rst became widely available in the early 1980s, it spawned a revolution in teaching. What previously could only be done with arcane software and large scale computing was now available to the common-man, on a desktop. Also, before spreadsheets, most substantial analytical work was done outside the classroom where the tools were; spreadsheets and personal computers moved the work into the classroom. Not only did it change how the analysis curriculum was taught, but it also empowered students to venture out on their own to explore new ways to use the tools. I can’t tell you how many phone calls, of?ce visits, and/or emails I have received in my teaching career from ecstatic students crowing about what they have just done with a spreadsheet model. I have been teaching courses related to spreadsheet based analysis and modeling for about 25 years and I have watched and participated in the spreadsheet revolution.

Microsoft Excel 2013 Data Analysis and Business Modeling

Author: Wayne Winston
Publisher: Pearson Education
ISBN: 9780735681071
Release Date: 2014-01-15
Genre: Business & Economics

Master business modeling and analysis techniques with Microsoft Excel 2013, and transform data into bottom-line results. Written by award-winning educator Wayne Winston, this hands-on, scenario-focused guide shows you how to use the latest Excel tools to integrate data from multiple tables—and how to effectively build a relational data source inside an Excel workbook. Solve real business problems with Excel—and sharpen your edge Summarize data with PivotTables and Descriptive Statistics Explore new trends in predictive and prescriptive analytics Use Excel Trend Curves, multiple regression, and exponential smoothing Master advanced Excel functions such as OFFSET and INDIRECT Delve into key financial, statistical, and time functions Make your charts more effective with the Power View tool Tame complex optimization problems with Excel Solver Run Monte Carlo simulations on stock prices and bidding models Apply important modeling tools such as the Inquire add-in

Predictive Analytics with Microsoft Azure Machine Learning 2nd Edition

Author: Valentine Fontama
Publisher: Apress
ISBN: 9781484212004
Release Date: 2015-08-26
Genre: Computers

Predictive Analytics with Microsoft Azure Machine Learning, Second Edition is a practical tutorial introduction to the field of data science and machine learning, with a focus on building and deploying predictive models. The book provides a thorough overview of the Microsoft Azure Machine Learning service released for general availability on February 18th, 2015 with practical guidance for building recommenders, propensity models, and churn and predictive maintenance models. The authors use task oriented descriptions and concrete end-to-end examples to ensure that the reader can immediately begin using this new service. The book describes all aspects of the service from data ingress to applying machine learning, evaluating the models, and deploying them as web services. Learn how you can quickly build and deploy sophisticated predictive models with the new Azure Machine Learning from Microsoft. What’s New in the Second Edition? Five new chapters have been added with practical detailed coverage of: Python Integration – a new feature announced February 2015 Data preparation and feature selection Data visualization with Power BI Recommendation engines Selling your models on Azure Marketplace

Predictive Marketing

Author: Omer Artun
Publisher: John Wiley & Sons
ISBN: 9781119037330
Release Date: 2015-08-06
Genre: Business & Economics

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.