Author: Mung Chiang
Publisher: Cambridge University Press
Release Date: 2012-09-10
Genre: Technology & Engineering
How does Google sell ad space and rank webpages? How does Netflix recommend movies and Amazon rank products? How can you influence people on Facebook and Twitter and can you really reach anyone in six steps? Why doesn't the Internet collapse under congestion and does it have an Achilles' heel? Why are you charged per gigabyte for mobile data and how can Skype and BitTorrent be free? How are cloud services so scalable and why is WiFi slower at hotspots than at home? Driven by twenty real-world questions about our networked lives, this book explores the technology behind the multi-trillion dollar Internet and wireless industries. Providing easily understandable answers for the casually curious, alongside detailed explanations for those looking for in-depth discussion, this thought-provoking book is essential reading for students in engineering, science and economics, for network industry professionals and anyone curious about how technological and social networks really work.
Author: Christopher G. Brinton
Publisher: Princeton University Press
Release Date: 2016-11-21
What makes WiFi faster at home than at a coffee shop? How does Google order search results? Why do Amazon, Netflix, and YouTube use fundamentally different rating and recommendation methods—and why does it matter? Is it really true that everyone on Facebook is connected in six steps or less? And how do cat videos—or anything else—go viral? The Power of Networks answers questions like these for the first time in a way that all of us can understand and use, whether at home, the office, or school. Using simple language, analogies, stories, hundreds of illustrations, and no more math than simple addition and multiplication, Christopher Brinton and Mung Chiang provide a smart but accessible introduction to the handful of big ideas that drive the technical and social networks we use every day—from cellular phone networks and cloud computing to the Internet and social media platforms. The Power of Networks unifies these ideas through six fundamental principles of networking, which explain the difficulties in sharing network resources efficiently, how crowds can be wise or not so wise depending on the nature of their connections, how there are many building-blocks of layers in a network, and more. Understanding these simple ideas unlocks the workings of everything from the connections we make on Facebook to the technology that runs such platforms. Along the way, the authors also talk with and share the special insights of renowned experts such as Google's Eric Schmidt, former Verizon Wireless CEO Dennis Strigl, and "fathers of the Internet" Vint Cerf and Bob Kahn. Networks are everywhere. The Power of Networks shows how they work—and what understanding them can do for you.
Author: David Airey
Publisher: New Riders
Release Date: 2012-10-26
Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.
Every new technology invites its own sets of hopes and fears, and raises as many questions as it answers revolving around the same theme: Will technology fundamentally alter the essence of what it means to be human? This volume draws inspiration from the work of the many luminaries who approach augmented, alternative forms of intelligence and consciousness. Scholars contribute their thoughts on how human augmentic technologies and artificial or sentient forms of intelligence can be used to enable, reimagine, and reorganize how we understand our selves, how we conceive the meaning of "human", and how we define meaning in our lives.
Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.
Author: Darril Gibson
Publisher: John Wiley & Sons
Release Date: 2011-04-06
The core concepts and technologies of Windows networking Networking can be a complex topic, especially for those new to the field of IT. This focused, full-color book takes a unique approach to teaching Windows networking to beginners by stripping down a network to its bare basics, thereby making each topic clear and easy to understand. Focusing on the new Microsoft Technology Associate (MTA) program, this book pares down to just the essentials, showing beginners how to gain a solid foundation for understanding networking concepts upon which more advanced topics and technologies can be built. This straightforward guide begins each chapter by laying out a list of topics to be discussed, followed by a concise discussion of the core networking skills you need to have to gain a strong handle on the subject matter. Chapters conclude with review questions and suggested labs so you can measure your level of understanding of the chapter's content. Serves as an ideal resource for gaining a solid understanding of fundamental networking concepts and skills Offers a straightforward and direct approach to networking basics and covers network management tools, TCP/IP, the name resolution process, and network protocols and topologies Reviews all the topics you need to know for taking the MTA 98-366 exam Provides an overview of networking components, discusses connecting computers to a network, and looks at connecting networks with routers If you're new to IT and interested in entering the IT workforce, then Microsoft Windows Networking Essentials is essential reading.
Author: Andrew Keen
Publisher: Open Road + Grove/Atlantic
Release Date: 2015-01-06
Genre: Business & Economics
The renowned Internet commentator and author of How to Fix the Future“expos[es] the greed, egotism and narcissism that fuels the tech world” (Chicago Tribune). The Digital Revolution has contributed to the world in many positive ways, but we are less aware of the Internet’s deeply negative effects. The Internet Is Not the Answer, by longtime Internet skeptic Andrew Keen, offers a comprehensive look at what the Internet is doing to our lives. The book traces the technological and economic history of the Internet, from its founding in the 1960s through the rise of big data companies to the increasing attempts to monetize almost every human activity. In this sharp, witty narrative, informed by the work of other writers, reporters, and academics, as well as his own research and interviews, Keen shows us the tech world, warts and all. Startling and important, The Internet Is Not the Answer is a big-picture look at what the Internet is doing to our society and an investigation of what we can do to try to make sure the decisions we are making about the reconfiguring of our world do not lead to unpleasant, unforeseen aftershocks. “Andrew Keen has written a very powerful and daring manifesto questioning whether the Internet lives up to its own espoused values. He is not an opponent of Internet culture, he is its conscience, and must be heard.” —Po Bronson, #1 New York Times–bestselling author
The future of your freedom depends on whether you assert your rights within the digital spaces you inhabit. But, as corporations and countries square off onÑand overÑthe internet, the likely losers are us.
Author: Steven Johnson
Publisher: Simon and Schuster
Release Date: 2004-02-27
BRILLIANTLY EXPLORING TODAY'S CUTTING-EDGE BRAIN RESEARCH, MIND WIDE OPEN IS AN UNPRECEDENTED JOURNEY INTO THE ESSENCE OF HUMAN PERSONALITY, ALLOWING READERS TO UNDERSTAND THEMSELVES AND THE PEOPLE IN THEIR LIVES AS NEVER BEFORE. Using a mix of experiential reportage, personal storytelling, and fresh scientific discovery, Steven Johnson describes how the brain works -- its chemicals, structures, and subroutines -- and how these systems connect to the day-to-day realities of individual lives. For a hundred years, he says, many of us have assumed that the most powerful route to self-knowledge took the form of lying on a couch, talking about our childhoods. The possibility entertained in this book is that you can follow another path, in which learning about the brain's mechanics can widen one's self-awareness as powerfully as any therapy or meditation or drug. In Mind Wide Open, Johnson embarks on this path as his own test subject, participating in a battery of attention tests, learning to control video games by altering his brain waves, scanning his own brain with a $2 million fMRI machine, all in search of a modern answer to the oldest of questions: who am I? Along the way, Johnson explores how we "read" other people, how the brain processes frightening events (and how we might rid ourselves of the scars those memories leave), what the neurochemistry is behind love and sex, what it means that our brains are teeming with powerful chemicals closely related to recreational drugs, why music moves us to tears, and where our breakthrough ideas come from. Johnson's clear, engaging explanation of the physical functions of the brain reveals not only the broad strokes of our aptitudes and fears, our skills and weaknesses and desires, but also the momentary brain phenomena that a whole human life comprises. Why, when hearing a tale of woe, do we sometimes smile inappropriately, even if we don't want to? Why are some of us so bad at remembering phone numbers but brilliant at recognizing faces? Why does depression make us feel stupid? To read Mind Wide Open is to rethink family histories, individual fates, and the very nature of the self, and to see that brain science is now personally transformative -- a valuable tool for better relationships and better living.
Author: David Easley
Publisher: Cambridge University Press
Release Date: 2010-07-19
Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the Internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others.
Author: Dimitrios Hristu-Varsakelis
Publisher: Springer Science & Business Media
Release Date: 2007-11-14
Genre: Technology & Engineering
The vast majority of control systems built today are embedded; that is, they rely on built-in, special-purpose digital computers to close their feedback loops. Embedded systems are common in aircraft, factories, chemical processing plants, and even in cars–a single high-end automobile may contain over eighty different computers. The design of embedded controllers and of the intricate, automated communication networks that support them raises many new questions—practical, as well as theoretical—about network protocols, compatibility of operating systems, and ways to maximize the effectiveness of the embedded hardware. This handbook, the first of its kind, provides engineers, computer scientists, mathematicians, and students a broad, comprehensive source of information and technology to address many questions and aspects of embedded and networked control. Separated into six main sections—Fundamentals, Hardware, Software, Theory, Networking, and Applications—this work unifies into a single reference many scattered articles, websites, and specification sheets. Also included are case studies, experiments, and examples that give a multifaceted view of the subject, encompassing computation and communication considerations.
Author: Lee Rainie
Publisher: MIT Press
Release Date: 2012-04-27
Genre: Social Science
Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless opportunities to be part of the give-and-take of networking. Some worry that this new environment makes us isolated and lonely. But in Networked, Lee Rainie and Barry Wellman show how the large, loosely knit social circles of networked individuals expand opportunities for learning, problem solving, decision making, and personal interaction. The new social operating system of "networked individualism" liberates us from the restrictions of tightly knit groups; it also requires us to develop networking skills and strategies, work on maintaining ties, and balance multiple overlapping networks. Rainie and Wellman outline the "triple revolution" that has brought on this transformation: the rise of social networking, the capacity of the Internet to empower individuals, and the always-on connectivity of mobile devices. Drawing on extensive evidence, they examine how the move to networked individualism has expanded personal relationships beyond households and neighborhoods; transformed work into less hierarchical, more team-driven enterprises; encouraged individuals to create and share content; and changed the way people obtain information. Rainie and Wellman guide us through the challenges and opportunities of living in the evolving world of networked individuals.
Author: Brad Grimes
Publisher: McGraw Hill Professional
Release Date: 2014-03-04
The industry-standard guide to networked audiovisual systems Published with InfoComm International, Networked AV Systems discusses the essential information AV and IT professionals need to know when working with network-driven equipment and processes. Each chapter features diagrams, photos, notes, chapter reviews, and end-of-chapter questions with in-depth explanations. In accordance with InfoComm's performance standards for the AV industry as they relate to networking, this book serves as both an on-the-job reference and a study tool for the Certified Technology Specialist (CTS) exams. Networked AV Systems covers: Network classifications, topologies, architectures, and standards Layers of a network Bandwidth, encoding, and transport Network building blocks Designing a network for AV systems Ethernet and AVB Network addressing Subnetting: networking AV devices together Protocols, ports, and documenting AV devices Audio and video streaming Digital signage Conferencing Secure remote management and monitoring Service level agreements Network security Troubleshooting networked systems