Ogilvy on Advertising

Author: David Ogilvy
Publisher: Vintage
ISBN: 9780804170055
Release Date: 2013-09-11
Genre: Social Science

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Ogilvy on Advertising

Author: David Ogilvy
Publisher:
ISBN: 1853756156
Release Date: 2007-01-01
Genre: Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called " the most sought after wizard in the business" . 223 photos.

Ogilvy on Advertising in the Digital Age

Author: Miles Young
Publisher: Bloomsbury Publishing USA
ISBN: 9781635571479
Release Date: 2018-01-16
Genre: Design

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

Confessions of an Advertising Man

Author: David Ogilvy
Publisher: Southbank Pub
ISBN: 190491537X
Release Date: 2011
Genre: Business & Economics

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

The King of Madison Avenue

Author: Kenneth Roman
Publisher: St. Martin's Press
ISBN: 0230618340
Release Date: 2010-06-08
Genre: Business & Economics

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

Ogilvy on Advertising Summary and Analysis

Author: Adam Harrison
Publisher: Createspace Independent Publishing Platform
ISBN: 1978024592
Release Date: 2017-10-07
Genre:

Ogilvy on Advertising was written in 1983 by David Ogilvy. He was a prominent advertiser who shared his knowledge about how to advertise, how to get a job in advertising, and described changes happening in the world of advertising at the time. One of the most important points of this book is that originality and creativity should not be sought after for its own sake: if a strategy works in advertising, then use it. Advertising is possibly one of the most stressful occupations and does not pay well unless you absolutely love it. The author is forthcoming about many mistakes he made in the advertising industry. Ogilvy opens by emphasizing that good advertising does not just simply make people admire your message for its creativity; it influences people to action. It's a simple adage, yet easy for many advertisers to forget.

The Unpublished David Ogilvy

Author: David Ogilvy
Publisher: Profile Books(GB)
ISBN: 1781250871
Release Date: 2014-05-12
Genre: Business & Economics

The brilliant, private insights of the bestselling "father of advertising," David Ogilvy.

An Autobiography

Author: David Ogilvy
Publisher: John Wiley & Sons
ISBN: 0471180025
Release Date: 1997-02-13
Genre: Biography & Autobiography

The former, and pioneering, advertising executive recalls with gusto and humor his Scottish childhood and his pre-advertising adventures as a chef in Paris, a salesman in Scotland, a pollster in Hollywood, and a farmer in Pennsylvania

Scientific Advertising

Author: Claude C. Hopkins
Publisher: Cosimo, Inc.
ISBN: 9781616403935
Release Date: 2010-01-01
Genre: Business & Economics

In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: how advertising laws are established the importance of just salesmanship why businesses must offer service mail order advertising: what it teaches what makes headlines effective understanding customer psychology how to use art in advertising how to use samples the best way to test campaigns the impact of negative advertising and much more.American advertising pioneer Claude C. Hopkins (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.

Hegarty on Advertising New Edition

Author: John Hegarty
Publisher: Thames & Hudson
ISBN: 9780500773987
Release Date: 2017-12-05
Genre: Business & Economics

Anyone interested in learning about advertising throughout the world will enjoy reading this book. —Choice What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive’s shelf is now fully revised and ready to inspire a new generation of marketers.

Hardcore C loser

Author: Ryan Stewman
Publisher: CreateSpace
ISBN: 1515309266
Release Date: 2015-08-14
Genre:

This isn't some "Rah, Rah" bullshit book that's designed to make you feel good about having a fucked up life. I wrote this book to show those of you out there that are in the struggle, what's possible if you work for it. Nothing in life is free. Everything costs money or time. Allow me to save you both by reading this book. Some of the stories you will read in this book will be hard to believe, but they are true nonetheless. I've replayed many of these scenes and scripts in my mind a thousand times, trying to figure out how in the hell things went down the way they did. At age seven I was adopted by my step dad; at age eight I was put to work by my step dad; at age 17 I dropped out of school; at age 21 I was in prison; at 23 divorced; at 24 I filed for bankruptcy; at 27 I was in federal prison again; at 28 I was divorced a second time; and at 35 divorced a third time. And that's just the 50,000-foot view. This book will explain it all and how it was all part of a plan from the universe to push me out of my comfort zone and into the hands of everyday winners like you. I wrote this book to show those who are oppressed with their past that it doesn't matter if you can develop skills. The timelines may not be exact, so just go with the flow and enjoy the story. It's about the big picture, not a timeline of when shit went down. Look at each chapter as its own individual story. When it happened is not really as important as the fact that it did happen. Join me, as I share my journey and all of the ups and downs it took me on, with you. Oh, and for protection purposes the names of people have been changed. Also, if you're a cop or government entity, this is all entirely fiction so chill.

Reality In Advertising

Author: Rosser Reeves
Publisher: Lulu.com
ISBN: 9781387028047
Release Date: 2017-06-09
Genre: Business & Economics

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

The Copywriter s Handbook

Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 1429900156
Release Date: 2007-04-01
Genre: Reference

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy