Research Matters

Author: Rebecca Moore Howard
Publisher: McGraw-Hill Education
ISBN: 0073405949
Release Date: 2012-01-24
Genre: Reference

Research Matters. Make it your own. Research Matters unites research, reasoning, documentation, and composing into a cohesive whole, helping students see the conventions of writing as a network of responsibilities writers have . . . . . .to other writers. Research Matters clarifies the responsibility writers have to one another - to treat information fairly and accurately and to craft writing that is fresh and original - their own! . . .to the audience. Research Matters stresses the importance of using conventions appropriate to the audience, to write clearly, and to provide readers with the information and interpretation they need to make sense of a topic. . . .to the topic. Research Matters emphasizes the writer's responsibility to explore a topic thoroughly and creatively, to assess sources carefully, and to provide reliable information at a depth that does the topic justice. . . .to themselves. Research Matters encourages writers to take their writing seriously and to approach writing and research as an opportunity to learn about a topic and to expand their scope as writers. By framing writing in the context of responsibility, Research Matters addresses composition students as mature and capable fellow participants in the research and writing process. The second edition includes more information on the author's exciting research findings from the Citation Project which helps students better understand proper sourcing and documentation and how to avoid plagiarism in their research.

Market Research Matters

Author: Robert Duboff
Publisher: John Wiley & Sons
ISBN: 0471360058
Release Date: 2000-03-20
Genre: Business & Economics

When it comes to planning a winning corporate strategy, many business leaders fail to consider market research. This is a critical mistake. Done correctly and with creativity, market research can provide real value by serving as the radar that will alert your business to the perils—and opportunities—that lie ahead. Excellent marketing insight is the edge that differentiates business winners from losers. It can help your company in its effort to make—not merely serve—markets. Businesses that successfully anticipate major marketplace shifts such as e-commerce, PCs, or the demand for bottled water reap rewards of legendary proportions. Few do. Less dramatic but equally important is the opportunity to improve customer understanding and marketing, which can grow profits daily. Businesses should and can do better at this. This book will show you how. As a result of their work with the Advertising Research Foundation, authors Robert Duboff and Jim Spaeth know that market research can and should be a backbone of any business strategy. They believe research needs to move beyond its traditional, limited role of a "numbers function" to its proper place as a vehicle for enlightening decision making. Market Research Matters provides you with tools to better align your company’s market research and business forecast efforts to the overall business strategy and operations. It polishes the traditional marketing research techniques and reveals new ones that can help any company avoid the pitfalls of focusing only on the present—and seize the opportunities that an uncertain future has to offer. A section on "Mapping the Future" includes four variables to consider when dealing with the unknown: Futures—alternate scenarios modeling. These models will help you look beyond today’s urgencies and assess broad trends sweeping your business. Customers—your buyers. Test the demand and need for products or services that do not yet exist using leading-edge market research techniques. Economics—the cost dynamics of the business. Determine what will be required to win competitively. Alignment—unity of purpose. Make sure all within your company share the vision—and pursue it together. You’ll learn step by step how the research function can best serve your business’s needs. Market research will allow you to: Build customer and employee loyalty Successfully analyze your competition—present and future Prepare for the connected economy spearheaded by the Internet Understanding the recent past and present is necessary to research the future, but it is not enough. A diagnostic is included to allow you to assess how your business is progressing in each area. You’ll also see how to reasonably forecast what the Internet, the Internet’s offspring, and the new markets they engender will be like a few years from now. You need insight into the dynamics of the marketplace to act in anticipation of what might happen. Market Research Matters will help you make certain your business is up to the challenge of becoming a truly future-focused business.

Research Matters

Author: Franzél Du Plooy-Cilliers
Publisher:
ISBN: 1485102014
Release Date: 2014
Genre: Social sciences

"Research matters is an introductory research title aimed at undergraduate students. It explains research in its entirety to the novice researcher in an accessible and comprehensive manner. The overriding aim of the book is to introduce the basic concepts and principles of the research process and provide a solid foundation on which inexperienced researchers can build their research knowledge and skills."--Back cover.

Research Matters MLA 2016 Update

Author: Rebecca Moore Howard
Publisher: McGraw-Hill Education
ISBN: 1260088294
Release Date: 2017-02-28
Genre: Language Arts & Disciplines

Research Matters. Make it your own. Research Matters unites research, reasoning, documentation, and composing into a cohesive whole, helping students see the conventions of writing as a network of responsibilities writers have . . . . . .to other writers. Research Matters clarifies the responsibility writers have to one another - to treat information fairly and accurately and to craft writing that is fresh and original - their own! . . .to the audience. Research Matters stresses the importance of using conventions appropriate to the audience, to write clearly, and to provide readers with the information and interpretation they need to make sense of a topic. . . .to the topic. Research Matters emphasizes the writer's responsibility to explore a topic thoroughly and creatively, to assess sources carefully, and to provide reliable information at a depth that does the topic justice. . . .to themselves. Research Matters encourages writers to take their writing seriously and to approach writing and research as an opportunity to learn about a topic and to expand their scope as writers. By framing writing in the context of responsibility, Research Matters addresses composition students as mature and capable fellow participants in the research and writing process. The second edition includes more information on the author's exciting research findings from the Citation Project which helps students better understand proper sourcing and documentation and how to avoid plagiarism in their research.

Research Matters

Author: Australian Association for Research in Music Education. Conference
Publisher:
ISBN: 0958608628
Release Date: 2002
Genre: Electronic books

These proceedings represent the papers presented at the XXIVth annual conference of the Australian Association for Research in Music Education, held in Adelaide from 28 September - 1 October 2002.

Communication Impact

Author: Susanna Hornig Priest
Publisher: Rowman & Littlefield
ISBN: 0742530981
Release Date: 2005-01-01
Genre: Language Arts & Disciplines

Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different and much more exciting than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies."

Birth to Three Matters

Author: Lesley Abbott
Publisher: McGraw-Hill Education (UK)
ISBN: 9780335223978
Release Date: 2004-12-01
Genre: Education

Birth to Three Matters is essential reading for anyone involved in providing care and education or developing policy for children between birth and three. the book explores the structure and content of the DfES Framework, examines a range of issues that impact on the development of quality in early years settings and features contributions from influential early years experts, many of whom were involved in the development of the Birth to Three Matters Framework.