Rocket Surgery Made Easy

Author: Steve Krug
Publisher: New Riders
ISBN: 0321702840
Release Date: 2009-12-08
Genre: Computers

It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.

Don t make me think

Author: Steve Krug
Publisher: MITP-Verlags GmbH & Co. KG
ISBN: 9783826687150
Release Date: 2014-11-19
Genre: COMPUTERS

Usability ist eine der wichtigsten Herausforderungen bei der Webseitenerstellung – und wird häufig nur allzu leichtfertig vernachlässigt. Lernen Sie mit dieser überarbeiteten Neuauflage des Klassikers, wie Websites wirklich benutzt werden – mit aktualisierten Beispielen und einem neuen Kapitel über Mobile Usability. Steve Krug verdankt seine Erkenntnisse einer eigentlich nahe liegenden Methode: Er beobachtet, wie User mit einer Website umgehen und welche Hindernisse sich ihnen bei der Informationssuche in den Weg stellen. Anhand aussagekräftiger Beispiele, vieler Grafiken und einer Prise Humor erhalten Sie eine ganz neue Perspektive auf Ihr Websitekonzept. Krugs Usability-Prinzipien dienen als Leitfaden für die eigene Arbeit. Mit einfachen Tests kann jeder seine Website ohne viel Aufwand so optimieren, dass sie den Usability-Kriterien entspricht und sich intuitiv anwenden lässt. Wenn Sie diesen Klassiker schon einmal gelesen haben, werden Sie wieder entdecken, was DON’T MAKE ME THINK! so unverzichtbar für Webdesigner und -entwickler auf der ganzen Welt gemacht hat. Wenn Sie es noch nicht gelesen haben, werden Sie sehen, warum so viele Leute es als Pflichtlektüre empfehlen.

Don t Make Me Think Revisited

Author: Steve Krug
Publisher: New Riders
ISBN: 9780133597264
Release Date: 2013-12-23
Genre: Computers

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read. If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites. “After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.” –Jeffrey Zeldman, author of Designing with Web Standards

Mobile Usability

Author: Jakob Nielsen
Publisher: MITP-Verlags GmbH & Co. KG
ISBN: 9783826695711
Release Date: 2013-06-25
Genre: Computers

Für iPhone, iPad, Android, Kindle Designs für kleine Displays optimal gestalten Texte für die mobile Nutzung verfassen und Inhalte strukturieren Einfache Navigationen für Smartphones und Tablets Die Erstellung von mobilen Websites und Apps ist ein ständiger Spagat zwischen der Bereitstellung von Inhalten und der Darstellung auf kleinen Displays. Reduzierte Inhalte, einfache Navigationsmöglichkeiten, Optimierung des Designs bei langsamen Übertragungsgeschwindigkeiten – mit diesen Herausforderungen ist jeder Entwickler konfrontiert. Wie entwirft man die besten Websites und Apps für moderne Smartphone- und Tablet-Nutzer? Der Bestseller-Autor Jakob Nielsen und seine Co-Autorin Raluca Budiu gehen dieser Frage nach und untersuchen in diesem Buch die wichtigsten Aspekte guter Mobile Usability. So erfahren Sie anhand zahlreicher Beispiele, wie Sie eine gelungene Navigation sowie passende Designs und Textinhalte für mobile Geräte entwerfen und dabei die User Experience mit Blick auf das mobile Nutzungsverhalten optimal berücksichtigen. Die dargestellten Methoden basieren auf Erkenntnissen aus internationalen Studien, die anhand zahlreicher Usability-Tests durchgeführt wurden. Dieses Buch richtet sich an Designer und Softwareentwickler, aber ebenso an Texter, Redakteure, Produktmanager und Marketing-Mitarbeiter. Sowohl Einsteiger als auch erfahrene Mobile-Usability-Veteranen erhalten wertvolle Hinweise und Tipps. Dr. Jakob Nielsen ist Mitgründer und Leiter der Nielsen Norman Group. Zudem begründete er auch die »Discount Usability Engineering«-Bewegung, die sich in erster Linie mit schnellen und effizienten Methoden zur Qualitätsverbesserung von Benutzeroberflächen beschäftigt. Das Nachrichtenmagazin U.S. News & World Report bezeichnete Nielsen als »den weltweit führenden Experten für Web Usability« und die Tageszeitung USA Today beschrieb sein Wirken gar als »The next best thing to a true time machine«. Er ist Autor zahlreicher Bestseller wie Web Usability, Eyetracking Web Usability sowie Designing Web Usability, das weltweit mehr als 250.000 Mal verkauft und in 22 Sprachen übersetzt wurde. Dr. Raluca Budiu ist User Experience Specialist bei der Nielsen Norman Group. In dieser Funktion betätigt sie sich auch als Beraterin für Großunternehmen aus verschiedensten Industriebereichen sowie Tutorin für die Sachgebiete Mobile Usability, Touchgeräte-Usability, kognitive Psychologie für Designer sowie Prinzipien der Mensch-Computer-Interaktion.

Don t make me think

Author: Steve Krug
Publisher: MITP-Verlags GmbH & Co. KG
ISBN: 9783826687150
Release Date: 2014-11-19
Genre: COMPUTERS

Usability ist eine der wichtigsten Herausforderungen bei der Webseitenerstellung – und wird häufig nur allzu leichtfertig vernachlässigt. Lernen Sie mit dieser überarbeiteten Neuauflage des Klassikers, wie Websites wirklich benutzt werden – mit aktualisierten Beispielen und einem neuen Kapitel über Mobile Usability. Steve Krug verdankt seine Erkenntnisse einer eigentlich nahe liegenden Methode: Er beobachtet, wie User mit einer Website umgehen und welche Hindernisse sich ihnen bei der Informationssuche in den Weg stellen. Anhand aussagekräftiger Beispiele, vieler Grafiken und einer Prise Humor erhalten Sie eine ganz neue Perspektive auf Ihr Websitekonzept. Krugs Usability-Prinzipien dienen als Leitfaden für die eigene Arbeit. Mit einfachen Tests kann jeder seine Website ohne viel Aufwand so optimieren, dass sie den Usability-Kriterien entspricht und sich intuitiv anwenden lässt. Wenn Sie diesen Klassiker schon einmal gelesen haben, werden Sie wieder entdecken, was DON’T MAKE ME THINK! so unverzichtbar für Webdesigner und -entwickler auf der ganzen Welt gemacht hat. Wenn Sie es noch nicht gelesen haben, werden Sie sehen, warum so viele Leute es als Pflichtlektüre empfehlen.

User Interface Design

Author: Alexander Florin
Publisher: BoD – Books on Demand
ISBN: 9783738612387
Release Date: 2015-06-09
Genre: Technology & Engineering

Projekte für Webseiten oder Software fordern heute neben dem bloßen Funktionieren auch eine einfache Bedienung. Was „einfach“ oder „intuitiv“ ist, hängt dabei von der Nutzungssituation und der Zielgruppe ab. Usability wird nicht am Ende eines Projektes auf eine Webseite oder Software aufgetragen – Usability kann nur gelingen, wenn sie in allen Projektphasen und von allen Beteiligten ernstgenommen wird. Das Buch „User – Interface – Design“ beschreibt nicht nur die Ansprüche an eine gute Nutzer-Schnittstelle, sondern bietet einen Überblick und Einstieg in alle Aspekte des Interface-Design: von Geschichte über Design-Grundlagen und Standard-Elemente bis zu ISO- und DIN-Normen. Ein umfangreiches Glossar erläutert die Fachbegriffe, und zahlreiche Checklisten unterstützen bei der Umsetzung im Alltag.

Usability Testing

Author: Rebecca Blakiston
Publisher: Rowman & Littlefield
ISBN: 9781442229006
Release Date: 2014-09-29
Genre: Language Arts & Disciplines

Do you want to improve the usability of your library website, but feel that it is too difficult, time-consuming, or expensive? In this book, you will learn that in-house usability testing on a budget is not only feasible, but it is practical, sustainable, and has the potential to lead to remarkable improvements of the content, design, and layout of your website. Usability Testing: A Practical Guide for Librarians will teach you how to: Make the case for usability testing Define your audience and their goals Select a usability testing method appropriate for your particular context Plan for an in-house usability test Conduct an effective in-house usability test Analyze usability test results and make decisions based on those results Create and implement a plan for ongoing, systematic usability testing Step-by-step instructions, along with a myriad of examples, allow you to use this book as a practical guide, and adapt the techniques for your own context. Techniques are appropriate for libraries of all types, including academic, public, and special libraries.

Understanding Digital Marketing

Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 9780749478445
Release Date: 2016-11-03
Genre: Business & Economics

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.

Scenario Focused Engineering

Author: Austina De Bonte
Publisher: Microsoft Press
ISBN: 9780133967258
Release Date: 2014-12-01
Genre: Computers

Blend the art of innovation with the rigor of engineering Great technology alone is rarely sufficient to ensure a product’s success. Scenario-Focused Engineering is a customer-centric, iterative approach used to design and deliver the seamless experiences and emotional engagement customers demand in new products. In this book, you’ll discover the proven practices and lessons learned from real-world implementations of this approach, including why delight matters, what it means to be customer-focused, and how to iterate effectively using the Fast Feedback Cycle. In an engineering environment traditionally rooted in strong analytics, the ideas and practices for Scenario-Focused Engineering may seem counter-intuitive. Learn how to change your team’s mindset from deciding what a product, service, or device will do and solving technical problems to discovering and building what customers actually want. Improve the methods and mindsets you use to: Select a target customer to maximize carryover Discover your customer’s unarticulated needs Use storytelling to align your team and partners Mitigate tunnel vision to generate more innovative ideas Use experimentation to fail fast and learn Solicit early and ongoing feedback Iterate using a funnel-shaped approach Manage your projects around end-to-end experiences Build a team culture that puts the customer first

Design User Experience and Usability Theory Methods Tools and Practice

Author: Aaron Marcus
Publisher: Springer Science & Business Media
ISBN: 9783642217074
Release Date: 2011-06-24
Genre: Computers

The two-volume set LNCS 6769 + LNCS 6770 constitutes the proceedings of the First International Conference on Design, User Experience, and Usability, DUXU 2011, held in Orlando, FL, USA in July 2011 in the framework of the 14th International Conference on Human-Computer Interaction, HCII 2011, incorporating 12 thematically similar conferences. A total of 4039 contributions was submitted to HCII 2011, of which 1318 papers were accepted for publication. The total of 154 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in the book. The papers are organized in topical sections on DUXU theory, methods and tools; DUXU guidelines and standards; novel DUXU: devices and their user interfaces; DUXU in industry; DUXU in the mobile and vehicle context; DXU in Web environment; DUXU and ubiquitous interaction/appearance; DUXU in the development and usage lifecycle; DUXU evaluation; and DUXU beyond usability: culture, branding, and emotions.

Cases on Usability Engineering Design and Development of Digital Products

Author: Garcia-Ruiz, Miguel A.
Publisher: IGI Global
ISBN: 9781466640474
Release Date: 2013-05-31
Genre: Computers

Information technologies play a significant role in modern information-driven societies, making a comprehensive understanding of digital media a fundamental requisite to success. Cases on Usability Engineering: Design and Development of Digital Products provides readers with case studies and real-life examples on usability methods and techniques to test the design and development of digital products, such as web pages, video games, and mobile computer applications. Students, lecturers, and academics concentrating in computer science can use these cases to investigate how and why usability can improve the design of digital technology, offering diverse technological solutions that many academics have largely failed to disseminate. This book is part of the Advances in Human and Social Aspects of Technology series collection.

Visualizing the Web

Author: Sheree Josephson
Publisher: Peter Lang
ISBN: 1433111454
Release Date: 2010
Genre: Computers

This book analyzes Web page design from a visual communication perspective. Visual communication is an emerging field which draws on numerous disciplines concerned with the creation, perception, and interpretation of visual messages. The transdisciplinary nature of the field allows us to see the sites examined from new visual vantage points---metaphorical, cultural, and rhetorical; cognitive, perceptive, and evaluative. With an introduction and eight essays by visual communication scholars, the book also includes an insightful interview with Hillman Curtis, one of the foremost Web page designers in the world. "As we move from a world of text and conversation to one of screens and imagery, our ability to communicate visually will determine not just our success in this new terrain, but our ability to orient, understand, and make meaning. These essays provide the foundations for navigating the visual landscape, as well as the principles through which to create it."---Douglas Rushkoff, Author, Program or Be Programmed "This innovative collection of analyses builds a badly needed bridge between solid visual communication research about legacy media and emerging scholarship about Web-based media."---Julianne Newton, Professor of Visual Communication in the School of Journalism and Communication at the University of Oregon; Co-author of Visual Communication: Integrating Media, Art, and Science "In the twenty-first century, visualization is the next big thing, and it is transforming how we understand everything---from storytelling, to bodies, to science, to information itself. The principles of visual communication too are in a constant state of flux as they try to catch up with these evolving information spaces all around us. This timely book explores the origins and history of the field, crystallizes the current moment in visual design and Web aesthetics, and gives would-be architects sound principles upon which to build their own structures."---Carolyn Guertin, Assistant Professor of Digital Media and Director of the eCreate Lab at the University of Texas at Arlington; Faculty member at Transart Institute in Berlin

The Fundamentals of Interactive Design

Author: Michael Salmond
Publisher: Bloomsbury Publishing
ISBN: 9782940447480
Release Date: 2013-03-04
Genre: Design

This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts. The Fundamentals of Interactive Design takes you step by step through each stage of the creative process – from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.