Political Marketing in the United States

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 9781136212192
Release Date: 2014-08-28
Genre: Political Science

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

How to Run for Political Office and Win

Author: Melanie Williamson
Publisher: Atlantic Publishing Company
ISBN: 9781601384089
Release Date: 2010-11-30
Genre: Political Science

The American Government, including the national, state, and local levels, has more than 400,000 elected and appointed public officials according to a New York Times estimate. That number, more than the number of people who work for most major companies, is a tell-tale sign of just how important the political system is in this country. To become part of it however, and realize your dream of running and being elected to local office, you need to know exactly what will be expected of you, what is going to come up during the campaign, and how much time and energy the process might take out of your life. This book is written to guide every potential new politician down the path of filing for, gathering support, and running for local office, whether you are a lawman, judge, politician, or concerned parent. You will start by reading a complete list of everything you need to know about the process of running for office, from the rules that govern your conduct, to the timeline you can expect to start living. You will learn how to organize you resources and start hiring campaign staff. You will learn how to start creating a database of donors and individuals who can be called or contacted when drumming up support. You will be walked through the process of dredging up your own past and disclosing everything you can about yourself to offset the potential for negative campaigning by your opponent. Successful local politicians and campaign staff have been interviewed for this book and have provided detailed information about what you can expect when you start the process of running for office, from the door to door walking to the campaign literature and signs that must be created. You will learn the ins and outs of campaign fundraising and how to acquire the best possible endorsements to your campaign. You will learn what events you should be appearing at and how to start gaining access to television commercial air time. Finally, you will be walked through the phone bank and survey process on the road to the primaries and through the primaries to what you can expect on Election Day. From start to finish, you will learn everything you need to know to effectively run and win your campaign for local office with this book. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

Career Opportunities in Law and the Legal Industry

Author: Susan Echaore -McDavid
Publisher: Infobase Publishing
ISBN: 9781438110769
Release Date: 2009-01-01
Genre: Law

Presents more than 100 possible job opportunities in the legal field, with information on education needed, training available, and salaries.

Is This Any Way to Run a Democratic Election

Author: Stephen J. Wayne
Publisher: CQ Press
ISBN: 9781483321677
Release Date: 2013-07-05
Genre: Political Science

The 2012 election is over, but the debate over the fairness and accuracy of our electoral system continues. The courts are dealing with the alleged discriminatory impact of voter ID requirements on minority voters; privacy and vote manipulation are concerns as political campaigns utilize new technology to target voters; the news media are contending with harsh public criticism of their elections coverage; the campaign finance floodgates were opened with vast resources spent on negative advertising; and the Electoral College continues to undermine a national, democratic electoral system—Is this any way to run a democratic election? This fully updated fifth edition of Is This Any Way to Run a Democratic Election? by Stephen J. Wayne answers that important question by looking at both recent events and recent scholarship focused on the democratic electoral process, including new data and timely illustrations from the 2012 elections.

Encyclopedia of American Political Parties and Elections

Author: Larry Sabato
Publisher: Infobase Publishing
ISBN: 9781438109947
Release Date: 2009-01-01
Genre: Political Science

This new volume contains all the material a reader needs to understand the American election process and its political parties. This complete A-to-Z reference guide covers the people, events, and terms involved in the electoral process. It also provides the history of elections in the United States, focusing primarily on the presidential elections. Appendix material includes the results for every presidential election.


Author: Earl Baker
Publisher: AuthorHouse
ISBN: 1477212132
Release Date: 2012-07-09
Genre: Political Science

Earl Baker leads you sequentially through the logical, practical way to run a winning campaign for local or state office.

Campaign for President

Author: , The Institute of Politics
Publisher: Rowman & Littlefield Publishers
ISBN: 9780742570481
Release Date: 2009-07-16
Genre: Political Science

Every four years following the presidential election, the Institute of Politics at Harvard University convenes a distinguished gathering of campaign managers, media commentators, and interested political observers to reflect on presidential campaign strategies from the earliest primaries through Election Day. The result is a book, and the 2008 election edition is published for general audiences as well as college classrooms and campaign and media professionals.

Winning Political Campaigns

Author: William S. Bike
ISBN: IND:30000079230128
Release Date: 2001
Genre: Political Science

In his 15 years of reporting political campaigns, Bike witnessed mistakes that cost candidates not only their elections, but their credibility as well. He now explains how candidates can use creativity and hard work to avoid the mistakes. He offers specific, practical advice on such topics as advertising, alliances, campaign literature, comportment, debates, events, fieldwork, fundraising, the headquarters, legal issues, the media kit, organization, polling, research, and speeches. Annotation copyrighted by Book News, Inc., Portland, OR

The Case for Impeachment

Author: Dave Lindorff
Publisher: Macmillan
ISBN: 9781429906586
Release Date: 2007-04-01
Genre: Political Science

The war in Iraq . . . No bid contracts awarded to Halliburton . . . Hurricane Katrina . . . The CIA leak investigation . . . The story gets worse and worse. The evidence is glaring. George W. Bush's record as a president is abysmal. And it's time to impeach him. The Case for Impeachment lays out the reasons why in a straightforward, letter-of-the-law manner. Mixing the cold, hard facts with the lies and deceptions of this administration, The Case for Impeachment is a serious consideration of Bush's high crimes and misdemeanors while in office. This important and timely book will serve as a rallying cry for all those fed up with George W. Bush's abuses of power. It's time for the American people and Congress to act. With so much at stake, we have a president whose administration stands out in its criminality and disdain for the rule of law. The Case for Impeachment explains the legal history and grounds for impeaching George W. Bush and brings forth more than a half dozen articles of impeachment the likes of: *Lying and inducing Congress and the American people into an unjust war. *Allowing his friends and business cronies to profiteer off the war in Iraq. *Authorizing torture and rendition of prisoners of war and suspected terrorists--a complete violation of the Geneva Conventions, a treaty the U.S. has signed and is therefore part of our law. *Stripping American citizens of their Constitutional rights--holding people with no charge, wiretapping them illegally, offering them no trial, and never allowing them to face their accusers. *Failing in almost every way possible to defend the homeland and our borders. Hard hitting and persuasive in its argument, The Case for Impeachment will be one of the most talked-about political books for the pathetic remainder of the Bush Presidency.

Political Campaigning

Author: Cathy Allen
ISBN: STANFORD:36105111529413
Release Date: 1990-01-01
Genre: Political campaigns

The Best of the Best from Campaigns Elections

Author: Ron Faucheux
ISBN: 0787243892
Release Date: 1998
Genre: Campaign management

Collects 17 contributions adapted from articles published in Campaigns and Elections. Topics include fundraising, targeting and demographics, direct mail strategies and techniques, television and radio advertising, developing a message and strategy, public opinion, dealing with the media, grassroots lobbying, and campaigning in cyberspace. The book is intended for candidates, party officials, consultants, professors, and students. No index. Annotation copyrighted by Book News, Inc., Portland, OR

Democracy in Practice

Author: Helena Catt
Publisher: Psychology Press
ISBN: 0415168392
Release Date: 1999
Genre: Political Science

bThis unique textbook provides students with a detailed look at many different aspects of democracy in practice: clearly describing and analysing all three existing models of democracy: * participatory democracy * referenda and initiatives * representative or liberal democracy. Using numerous real life examples from all over the world, this text explores how each is used in practice and provides discussion of the main problems with each model, answering the question: Why are there so many different forms of democratic practice?