Author: Linda C. Gugin
Publisher: Indiana Historical Society
Release Date: 2016-05-20
Part of the Indiana Historical Society's commemoration of the nineteenth state's bicentennial, Indiana's 200: The People Who Shaped the Hoosier State recognizes the people who made enduring contributions to Indiana in its 200-year history. Written by historians, scholars, biographers, and independent researchers, the biographical essays in this book will enhance the public's knowledge and appreciation of those who made a difference in the lives of Hoosiers, the country, and even the world. Subjects profiled in the book include individuals from all fields of endeavor: law, politics, art, music, entertainment, literature, sports, education, business/industry, religion, science/invention/technology, as well as "the notorious."
A farmwife for 45 years, Rachel Peden believed that the family farm's best crop is a "harvest of the spirit." In Speak to the Earth, she looks at life—domestic and wild, human and critter—through the eyes of someone who witnesses nine seasons of the year rather than the typical four. Peden views the farm as "a place of opportunity simultaneous with obligation, an immaculate fitting-together of plant and animal life." Each year yields an abundance of small, priceless observations. Through her writings, Peden encourages readers to appreciate both the simple pleasures in life as well as the more profound qualities embodied in family and neighbors, mallards and ladybugs, possums and pigs, and the irresistible characteristics of old houses, local history, and changing times.
Author: Martin Lindstrom
Publisher: Crown Business
Release Date: 2008-10-21
Genre: Business & Economics
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can “Cool” brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.
Author: Heather L. Reynolds
Publisher: Indiana University Press
Release Date: 2010
To prepare today's students to meet growing global environmental challenges, colleges and universities must make environmental literacy a core learning goal for all students, in all disciplines. But what should an environmentally literate citizen know? What teaching and learning strategies are most effective in helping students think critically about human-environment interactions and sustainability, and integrate what they have learned in diverse settings? Educators from the natural and social sciences and the humanities discuss the critical content, skills, and affective qualities essential to environmental literacy. This volume is an invaluable resource for developing integrated, campus-wide programs to prepare students to think critically about, and to work to create, a sustainable society.
Author: Leila Monaghan
Publisher: John Wiley & Sons
Release Date: 2012-02-13
Genre: Language Arts & Disciplines
"The Second Edition of A Cultural Approach to Interpersonal Communication presents key readings from the fields of cultural and linguistic anthropology, sociolinguistics, and communication studies that explore the ways that interpersonal communication is socially and culturally mediated. Starting from the premise that interpersonal communication is inseparable from culture, the readings reveal the rich diversity of communicative practices of social communities within the U.S. and around the world. The fully-revised second edition features several new chapters that highlight interpersonal communication in a digital world, covering such topics as situated engagements with social media, text messaging, digitally simulated spaces, television, and public video-sharing sites. Other readings explore interpersonal interactions in wide-ranging settings that include high school slang in California, sports talk in New Zealand, Tuareg greetings in the Sahara Desert, avatar-mediated conversations in Second Life, frat talk at a Midwest college, whispered rumors about Nevada's top-secret Area 51, and many more. In addition, a variety of ethnographic case studies serve to heighten awareness of the reader's own interpersonal language practices. A Cultural Approach to Interpersonal Communication, 2nd Edition, provides rich insights into the crucial role of culture in shaping our understanding of interpersonal communication. "--
Prevent destructive attacks to your Azure public cloud infrastructure, remove vulnerabilities, and instantly report cloud security readiness. This book provides comprehensive guidance from a security insider's perspective. Cyber Security on Azure explains how this 'security as a service' (SECaaS) business solution can help you better manage security risk and enable data security control using encryption options such as Advanced Encryption Standard (AES) cryptography. Discover best practices to support network security groups, web application firewalls, and database auditing for threat protection. Configure custom security notifications of potential cyberattack vectors to prevent unauthorized access by hackers, hacktivists, and industrial spies. What You'll Learn This book provides step-by-step guidance on how to: Support enterprise security policies Improve cloud security Configure intrusion detection Identify potential vulnerabilities Prevent enterprise security failures Who This Book Is For IT, cloud, and security administrators; CEOs, CIOs, and other business professionals
Author: David Ward
Publisher: Fairleigh Dickinson Univ Press
Release Date: 1996
"This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Having recently passed into what my great-grandson Shem calls my Anecdotage, it has occurred to me that perhaps some of the recollections of a more or less extended existence upon this globular mass of dust and water that we are pleased to call the earth, may prove of interest to posterity, and I have accordingly, at the earnest solicitation of my grandson, Noah, and his sons, Shem, Ham and Japhet, consented to put them into permanent literary form. In view of the facts that at this writing, ink and paper and pens have not as yet been invented, and that we have no capable stenographers among our village folk, and that because of my advanced years I should find great difficulty in producing my manuscript on a type-writing machine with my gouty fingers—for, of the luscious fluid of the grape have I been a ready, though never over-abundant, consumer—even if I were familiar with the keyboard of such an instrument, or, if indeed, there were any such instrument to facilitate the work—in view of these facts, I say, I have been compelled to make use of the literary methods of the Egyptians, and with hammer and chisel, to gouge out my "Few Remarks" upon such slabs of stone as I can find upon my native heath. It is quite interesting, in the light of the contentions of history as to man's earliest realization that the earth is round, to find Methuselah speaking in this fashion. It would seem from this that the real facts had dawned upon the Patriarch's mind even at this early period, and one is therefore disposed to regard as less apocryphal the anecdote recorded in Volume III, Chapter 38, of "The Life and Voyages of Noah," wherein Adam, after being ejected from the Garden of Eden, asked by Cain if he believes the world to be round like an orange, replies...
Pioneered by spiritual master Eknath Easwaran, passage meditation consists of memorizing an inspirational spiritual passage and then sending it deep into consciousness through slow, sustained attention. It keeps meditation fresh and varied because readers can select the passages - from one tradition or many - that embody their chosen ideals. Many readers also enjoy the passages for their poetic and intellectual appeal. This form of meditation offers all the richness and depth of traditional wisdom, together with a practical method for bringing that wisdom into daily life. The book situates passage meditation as part of Easwaran's eight-point program that, based on traditional spiritual practices but adjusted for modern lifestyles, shows readers how to stay calm and focused at work and home. This edition includes a new preface of previously unpublished material by Easwaran and an epilogue that explains the story behind the book and invites new readers to join the author on this adventure in the ''world within.''