Sams Teach Yourself Google Analytics in 10 Minutes

Author: Michael Miller
Publisher: Pearson Education
ISBN: 0132120771
Release Date: 2010-07-08
Genre: Business & Economics

Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it! 10 minutes is all you need to learn how to… Quickly create a Google Analytics account and add Google Analytics to your site Define goals and measure how well your site is achieving them Track visitors from search engines, pay-per-click advertising, email, and other sources Discover the pages your visitors view, how long they stay, and where they exit Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files Identify your best and worst content, and fix poorly performing pages Improve your site by tracking error pages and broken links Measure AdWords traffic, position, and e-commerce performance Manage Google Analytics through the Dashboard Customize Google Analytics to work more effectively with your site Capture more accurate information by filtering out internal traffic Choose the right reports and data, understand them, and act on what you learn

Sams Teach Yourself TweetDeck in 10 Minutes

Author: Michael R. Miller
Publisher: Pearson Education
ISBN: 0132618664
Release Date: 2010-12-16
Genre: Computers

Sams Teach Yourself TweetDeck in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn how to consolidate all your social networking and stay connected on Twitter, Facebook, LinkedIn, MySpace, and other networks. Use TweetDeck on your PC, Mac, or iPhone...where you want, when you want, anywhere! TIPS point out shortcuts and solutions CAUTIONS help you avoid common pitfalls NOTES provide additional information 10 minutes is all you need to learn how to… Download, install, and navigate TweetDeck for PC, Mac, or iPhone Post a single message to multiple social networks Centrally track all your posts from Twitter, Facebook, and LinkedIn Use TweetShrink to shrink posts for Twitter’s 140-character limit Customize how you view and manage your social network interactions Tweet links, photos, and much more Share video files, webcam videos, and embedded YouTube links Efficiently handle retweeting and other Twitter-specific activities Track Facebook news feeds, status updates, wall posts, and specific friends Use TweetDeck with MySpace, Google Buzz, and Foursquare Control updates, notifications, services, syncing, and more

Sams Teach Yourself Spotify in 10 Minutes

Author: Michael Miller
Publisher: Sams Publishing
ISBN: 9780132977401
Release Date: 2012-03-26
Genre: Computers

Sams Teach Yourself Spotify® in 10 Minutes offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you’ll learn everything you need to know to listen to your favorite music on the Spotify streaming music service. Each compact lesson zeros in on core procedures using easy-to-follow step-by-step instructions. Discover new music—fast—with the helpful and accurate information in this book. Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information 10 minutes is all you need to learn how to… Choose the right Spotify subscription plan Play your favorite music—anywhere Import your own music into your Spotify library Search for songs and artists Create your own Spotify radio station Assemble music into playlists Share music with your Facebook friends Expand Spotify with third-party apps Scrobble your Spotify music to Last.fm Play Spotify on your iPhone Register your book at informit.com/register for convenient access to updates and corrections as they become available. Category: Internet Covers: Spotify User Level: Beginning

Sams Teach Yourself eBay in 10 Minutes

Author: Michael Miller
Publisher: Sams Publishing
ISBN: 013266111X
Release Date: 2011-02-23
Genre: Computers

Sams Teach Yourself eBay® in 10 Minutes Michael Miller Sams Teach Yourself eBay in 10 Minutes offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you learn everything you need to know to shop for, purchase, and sell items on eBay—safely and securely. 10 minutes is all you need to learn how to… Bid in eBay auctions Win auctions with last-minute snipes Buy fixed-price items Pay for your purchases Find items to sell List items for sale via online auction Sell items at a fixed price Use pictures in your eBay listings Pack and ship the items you sell Accept credit card payments via PayPal Deal with feedback Manage your eBay activity with My eBay Browse and search for items to buy Deal with non-paying buyers Create more effective item listings Use a Trading Assistant to sell your items Sell internationally Use eBay’s advanced selling tools Buy online safely and securely Category: Internet Covers: eBay User Level: Beginning

Sams Teach Yourself Google Places in 10 Minutes

Author: Bud E. Smith
Publisher: Pearson Education
ISBN: 0132678594
Release Date: 2010-10-27
Genre: Business & Economics

Sams Teach Yourself Google Places in 10 Minutes Sams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to claim your free Google Places business page, improve it with everything from video to coupons, and attract more new customers, starting today! Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information 10 minutes is all you need to learn how to… Claim your free Google Places online business directory page Publish your basic business information in just minutes Help visitors experience your business with video, photos, and more Keep your page up-to-date, painlessly Add detailed directions to your location with Google Maps Generate discount coupons that attract traffic Encourage rave reviews on Google Places and Yelp–and respond effectively to online criticism Easily create powerful in-store cell phone advertising with QR codes Improve your Google Search rankings Manage online impressions and get detailed feedback through the Dashboard Build a low-cost Adwords campaign that integrates with Google Places Register your book at informit.com/register for convenient access to updates and corrections as they become available.

Using Google AdWords and AdSense

Author: Michael Miller
Publisher: Pearson Education
ISBN: 0131388649
Release Date: 2010-06-03
Genre: Computers

Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection—no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want! Learn fast, learn easy, using web, video, and audio. Show Me video walks through tasks you’ve just got to see–including bonus advanced techniques. Tell Me More audio delivers practical insights straight from the experts.

B2B Digital Marketing

Author: Michael Miller
Publisher: Que Publishing
ISBN: 9780132811637
Release Date: 2012-03-07
Genre: Business & Economics

The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you’re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today! You’ll Learn How To: • Define realistic, measurable goals for your B2B digital marketing initiative • Segment your audience and identify the best digital platforms and vehicles for connecting with them • Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty • Create a flexible, actionable B2B digital marketing plan • Design a website that helps B2B buyers quickly find exactly what they need • Optimize your site for today’s search engines and today’s customers • Use tailored, targeted email to reach more customers and prospects at lower cost • Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants • Drive real value from Facebook, LinkedIn, Google+, and Twitter • Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

The Ultimate Web Marketing Guide

Author: Michael R. Miller
Publisher: Pearson Education
ISBN: 0132116855
Release Date: 2010-10-29
Genre: Business & Economics

EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: Creating effective web/online marketing plans and budgets Integrating online and traditional marketing Designing great sites--including ecommerce sites Getting actionable answers from web analytics Profiting from search engine marketing (SEM) and optimization (SEO) Executing winning pay-per-click and display ad campaigns Developing effective email lists and campaigns Building two-way conversations with customers and prospects Marketing on Facebook, Twitter, and other social media Creating an online PR media room Marketing through YouTube and podcasts Selling through iPhone and Android apps Managing web/online marketing coherently and efficiently Tracking performance--and improving it! Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb

YouTube for Business

Author: Michael R. Miller
Publisher: Pearson Education
ISBN: 0132681846
Release Date: 2011-01-20
Genre: Business & Economics

YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services? YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones. That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget. In this updated second edition of YouTube for Business, you learn how to • Develop a YouTube marketing strategy • Decide what types of videos to produce • Shoot great-looking YouTube videos—on a budget • Edit and enhance your videos • Create a brand presence with your YouTube channel • Produce more effective YouTube videos • Promote your videos on the YouTube site • Link from your videos to your website with Call-to-Action Overlays

Using Google Apps Enhanced Edition

Author: Michael Miller
Publisher: Pearson Education
ISBN: 0132174731
Release Date: 2011-01-25
Genre: Computers

This is the eBook version of the printed book. Que USING series--More than just a book! Free Web Edition with more than 42 video tutorials and audio sidebars Do amazing things with Google Apps: Docs, Spreadsheets, Presentations, Calendar, Gmail, Talk, Chrome, Dashboard, and more! With the Que USING series of books, you don’t just read about it: you see it, hear it, with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection--no books to carry, updated content, and the benefit of video and audio learning. USING is Way more than just a book--this is all the help you’ll ever need…where you want, when you want! The get access to the Free Web Edition, register your USING book at quepublishing.com/using. Do all this, and much more… • Manage all your documents and applications through a single web page • Exchange documents with Microsoft Office users • Create, edit, format, and share documents with Google Docs • Collaborate online, share calendars, and organize events • Build powerful spreadsheets with functions, charts, forms, and gadgets • Deliver in-person or Internet-based presentations • Make the most of the speedy, efficient Google Chrome web browser • Use Gmail and Google Talk to communicate more effectively, and save money • Work with Google Apps even if you’re disconnected from the Internet • Save money by using Google Apps in your business

Sams Teach Yourself Foursquare in 10 Minutes

Author: Tris Hussey
Publisher: Pearson Education
ISBN: 9780132678902
Release Date: 2011-01-10
Genre: Computers

A clear, super quick, easy-to-understand guide for new Foursquare users Foursquare is a location based social network for mobile devices that incorporates gaming elements With more than 1 million users it is verging on breaking out into the mainstream This is the first book on Foursquare from a major publisher Foursquare currently has iPhone, Android, webOS, Windows Phone 7, and BlackBerry applications Foursquare is a location based social network that incorporates gaming elements. It is the most popular location-based site of its kind and with more than 1 million users it is verging on mainstream adoption. Sams Teach Yourself Foursquare in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute , you will learn everything you need to know to quickly and easily master the popular location-based social network, Foursquare. Step-by-step instructions walk you through the most common questions, issues, and tasks... "Did You Know?" tips offer insider advice and shortcuts... "Watch Out!" alerts help you avoid problems. Sams Teach Yourself Foursquare in 10 Minutes will provide beginner and experienced users with fast at a glance tips pointing out helpful shortcuts and solutions, cautions to help avoid common Foursquare pitfalls, and is written in a clear easy to understand format. Topics include: " What Foursquare is and how it is different from other social media sites " How to create your account " How to find friends and connect with people you already know " How to earn points, badges, and mayorships " How to use Foursquare on your mobile device " How to have fun with Foursquare " How businesses are using Foursquare " How to maintain your privacy and safety

Web Words That Work

Author: Michael Miller
Publisher: Que Publishing
ISBN: 9780133354096
Release Date: 2012-12-27
Genre: Business & Economics

Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

Selling Your Crafts Online

Author: Michael Miller
Publisher: Que Publishing
ISBN: 9780133158137
Release Date: 2012-10-02
Genre: Business & Economics

SELLING YOUR CRAFTS ONLINE Sell your handmade crafts and artwork worldwide on the Web! Do you sell your own handmade crafts or artwork? There’s a whole world of customers beyond what you find at crafts shows and malls. For the first time in history, there’s a great way to reach them: the Internet! In Selling Your Crafts Online, Michael Miller guides you step by step through succeeding in the world’s biggest online crafts marketplaces and attracting new customers where millions of them already hang out. Miller offers crafts-specific tips and advice on everything from creating listings to getting a fair price, processing payments to providing outstanding service. No matter what you make or where you already sell it, you can earn a better living if you also sell online. This guide will help you get started, get successful, and stay successful! -- Create a quick “mini” business plan that improves your chances of success -- Discover what sells best online–and what doesn’t -- Predict your costs, see what competitors are doing, and set your best price -- Write compelling listings and take great photos, even if you’re not a professional writer or photographer -- Create an attractive online presence on Etsy, eBay, and other sites -- Discover and compare growing online marketplaces you never knew existed -- Decide whether it makes sense to create your own craft-selling website -- Set yourself up to accept credit cards, PayPal, or other payment services -- Pack, seal, and ship your merchandise safely without overspending -- Answer questions, handle complaints, and offer guarantees -- Track your inventory -- Promote your business on Pinterest and beyond -- Measure your success and learn from experience

Sams Teach Yourself Microsoft SQL Server 7 in 10 Minutes

Author: William Robison
Publisher:
ISBN: 0672316633
Release Date: 1999-01-01
Genre: Computers

Sams Teach Yourself Microsoft SQL Server 7 in 10 Minutes is a short but detailed reference to Microsoft SQL Server 7. This book brings together the most common commands and tasks that programmers and database administrators need to perform. Concise, goal-oriented lessons allow you to get up to speed quickly and efficiently. Application developers and administrators who are new to Microsoft SQL Server will learn to store, retrieve, and manipulate data in a Microsoft SQL Server database. This book serves as a reference guide even after you have become proficient.

BPR

Author:
Publisher:
ISBN: STANFORD:36105111050469
Release Date: 2000-01
Genre: American literature