SEO Made Simple

Author: Michael H. Fleischner
Publisher: SEO Made Simple
ISBN: 9781442169203
Release Date: 2009-05
Genre: Computers

New version available! SEO Made Simple is now in its 4th edition. Visit the SEO Made Simple (fourth edition) page for more information. http: //www.amazon.com/SEO-Made-Simple-4th-Edition/dp/1494892448 More Than 30,000 Copies Sold! The original SEO Made Simple: Strategies for Dominating the World's Leading Search Engine, is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog. Learn from a leading Webmaster the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to Web site rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate the leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and MSN. SEO Made Simple is the only resource on search engine optimization that you'll ever need.

The Art of SEO

Author: Eric Enge
Publisher: "O'Reilly Media, Inc."
ISBN: 9781491903650
Release Date: 2015-08-17
Genre: Computers

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected]

Convert

Author: Ben Hunt
Publisher: John Wiley & Sons
ISBN: 1118036948
Release Date: 2011-02-08
Genre: Computers

Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. Understand the essentials - your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site's conversion rate. Discover the holistic nature of web site optimization and why multiplicity matters. Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Starting an Etsy Business For Dummies

Author: Kate Gatski
Publisher: John Wiley & Sons
ISBN: 9781118590096
Release Date: 2013-07-30
Genre: Business & Economics

The easy way to build an online craft business from scratch Starting an Etsy Business For Dummies offers expert advice for artists and entrepreneurs looking to build an online craft business from scratch. You'll get invaluable information on how to set up an Etsy shop, write compelling item descriptions, photograph your work, engage the Etsy community, understand fees, and find your muse when it takes a holiday. In the last couple of years, the DIY movement has transcended the big-box hardware stores, and has taken on a new format in the savvy crafting arena. Starting an Etsy Business For Dummies shows you how to create, manage, and successfully sell handmade wares, vintage goods, and DIY supplies using the world's largest online handmade marketplace. Coverage new to this edition includes the latest in flash sale partners; best practices for applying SEO to your shop and listings; new tools for sellers; and much more Includes tips for increasing local sales by connecting with other local vendors through seller communities Covers harnessing the power of Pinterest to promote (and protect) your business If DIY is your domain, Starting an Etsy Business For Dummies gives you the skills, knowledge, and know-how to create a successful business that pays.

Seizing Power

Author: Naunihal Singh
Publisher: JHU Press
ISBN: 9781421413372
Release Date: 2014-06-12
Genre: Political Science

While coups drive a majority of regime changes and are responsible for the overthrow of many democratic governments, there has been very little empirical work on the subject. Seizing Power develops a new theory of coup dynamics and outcomes, drawing on 300 hours of interviews with coup participants and an original dataset of 471 coup attempts worldwide from 1950 to 2000. Naunihal Singh delivers a concise and empirical evaluation, arguing that understanding the dynamics of military factions is essential to predicting the success or failure of coups. Singh draws on an aspect of game theory known as a coordination game to explain coup dynamics. He finds a strong correlation between successful coups and the ability of military actors to project control and the inevitability of success. Examining Ghana’s multiple coups and the 1991 coup attempt in the USSR, Singh shows how military actors project an image of impending victory that is often more powerful than the reality on the ground. In his close analysis of ten coups in Ghana from 1967 to 1981, Singh identifies three distinct points of coup origination: coups from top military officers, coups from the middle ranks, and mutinous coups from low-level soldiers. -- Leonardo R. Arriola, University of California, Berkeley

Social Media Management

Author: Amy Van Looy
Publisher: Springer
ISBN: 9783319219905
Release Date: 2015-09-14
Genre: Business & Economics

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

The Everything Store Jeff Bezos and the Age of Amazon

Author: Brad Stone
Publisher: Random House
ISBN: 9781448127511
Release Date: 2013-10-17
Genre: Business & Economics

**Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ‘the everything store’, offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now... Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionized manufacturing. Amazon placed one of the first and largest bets on the Internet. Nothing would ever be the same again.

Buzz Marketing with Blogs For Dummies

Author: Susannah Gardner
Publisher: John Wiley & Sons
ISBN: 0764597140
Release Date: 2005-03-11
Genre: Business & Economics

In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

Network Marketing for Facebook

Author: Jim Lupkin
Publisher:
ISBN: 1887938249
Release Date: 2015-01-01
Genre:

Two world-class social media marketers, Jim Lupkin and Brian Carter, teach you how to build and grow your distribution network with Facebook, which gives you direct access to more than 1.32 billion people. Wether you're a beginning or advanced network marketer, you will learn how to get people to try samples, buy products and become distributors, and you'll master the most natural ways to make new connections and nurture those relationships.

The Media Handbook

Author: Helen Katz
Publisher: Taylor & Francis
ISBN: 9781134974429
Release Date: 2016-09-12
Genre: Business & Economics

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.

IT Convergence and Security 2017

Author: Kuinam J. Kim
Publisher: Springer
ISBN: 9789811064517
Release Date: 2017-08-28
Genre: Computers

This is the first volume of proceedings including selected papers from the International Conference on IT Convergence and Security (ICITCS) 2017, presenting a snapshot of the latest issues encountered in this field. It explores how IT convergence and security issues are core to most current research, and industrial and commercial activities. It consists of contributions covering topics such as machine learning & deep learning, communication and signal processing, computer vision and applications, future network technology, artificial intelligence and robotics. ICITCS 2017 is the latest in a series of highly successful International Conferences on IT Convergence and Security, previously held in Prague, Czech Republic(2016), Kuala Lumpur, Malaysia (2015) Beijing, China (2014), Macau, China (2013), Pyeong Chang, Korea (2012), and Suwon, Korea (2011).

Identity Thieves

Author: Heith Copes
Publisher: UPNE
ISBN: 9781555537685
Release Date: 2012
Genre: Social Science

The first book to examine identity theft from the offender's perspective