SEO For Dummies

Author: Peter Kent
Publisher: John Wiley & Sons
ISBN: 9781119129608
Release Date: 2015-10-06
Genre: Computers

Your fully updated guide to search engine optimization Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics—what they are, which ones are important, and how to get started—and build a search-engine-friendly site. SEO is an integral part of getting a site to rank in the various search engines in order to attract potential customers. In the new edition of this bestselling guide to search engine optimization, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among searches and draws the masses. Covering the latest information on pay-per-click options, using social media to boost your profile, and managing your platform and reputation to positively impact your search engine rankings, this hands-on guide is the fun and friendly place to start learning how to move your site to the top of the rankings. Develop a search strategy and use local search capabilities Build sites that increase your search visibility Analyze results with updated tracking tools Maximize content marketing strategies If you're asking yourself the essential question of "how do I get people to visit my site," you've come to the right place!

SEO Made Simple

Author: Michael H. Fleischner
Publisher: SEO Made Simple
ISBN: 9781442169203
Release Date: 2009-05
Genre: Computers

New version available! SEO Made Simple is now in its 4th edition. Visit the SEO Made Simple (fourth edition) page for more information. http: //www.amazon.com/SEO-Made-Simple-4th-Edition/dp/1494892448 More Than 30,000 Copies Sold! The original SEO Made Simple: Strategies for Dominating the World's Leading Search Engine, is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog. Learn from a leading Webmaster the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to Web site rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate the leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and MSN. SEO Made Simple is the only resource on search engine optimization that you'll ever need.

In The Plex

Author: Steven Levy
Publisher: Simon and Schuster
ISBN: 9781416596714
Release Date: 2011-04-12
Genre: Business & Economics

Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex.

Ultimate Guide to Google AdWords

Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 9781613081785
Release Date: 2012-06-01
Genre: Business & Economics

Double Your Web Traffic – Overnight! Google gets searched more than 1 billion times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive , streamlined campaign proven to increase your search engine visibility, consistently capture clicks and increase sales. No other guide is as comprehensive, or current in it's coverage of today’s fastest, most powerful advertising medium. • Pay only for leads, signups or sales rather than just clicks • Connect Google ads to social media • Use Google's Conversion Optimizer function to it's fullest • Best practices for using Google's Display Network • Know the latest information on “relevance” and how to keep Quality Scores high • Build a powerful, streamlined campaign from scratch • Develop high quality keyword lists • Write killer advertising and website copy that gets clicks • Get your ads in front of the best audience possible • Keep your ads showing up with high quality scores • Triple your traffic with Google’s Display Network • Earn high rankings in Google’s organic search results • Slash your bid prices • Gain more conversions and sales • Avoid costly mistakes made by all Google advertisers • Determine what’s working with Google’s conversion tracking

Small Giants

Author: Bo Burlingham
Publisher: Penguin
ISBN: 9781101191385
Release Date: 2007-03-27
Genre: Business & Economics

How maverick companies have passed up the growth treadmill — and focused on greatness instead. It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor. Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book. From the Hardcover edition.

Search Engine Optimization Bible

Author: Jerri L. Ledford
Publisher: John Wiley & Sons
ISBN: 9781118080818
Release Date: 2015-03-23
Genre: Computers

Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

The Moon is Going to Addy s House

Author: Ida Pearle
Publisher: Penguin
ISBN: 9781101993965
Release Date: 2015-07-07
Genre: Juvenile Fiction

This gentle, poetic bedtime story about a little girl and the friendly moon is perfect for fans of Ezra Jack Keats and Kevin Henkes After a play date in the city, Addy heads home to the country with her family. And through the long drive, the moon seems to be following them closely—Addy’s faithful guardian and friend. The comforting sense that the moon is your own personal companion is universal to childhood, and Ida Pearle has depicted it beautifully through her lyrical text and soft, sleepy cut-paper collage illustrations. This is a book that children will ask to hear every night at bedtime.

Data Driven Nonprofits

Author: Steve MacLaughlin
Publisher:
ISBN: 0988850710
Release Date: 2016-08-03
Genre:

Big Data is completely transforming how companies drive their decision making, but many nonprofit organizations are unprepared to make the most of this opportunity. Nonprofit organizations are vital to making meaningful change in the world and they have significant amounts of untapped potential in their data. Unfortunately, many nonprofits lack the strategies, skills, and guidance to make better engagement, fundraising, advocacy, and program decisions based on their data. Data Driven Nonprofits is a guide book for nonprofit organizations that want to improve their performance and increase positive change in the world. Learn from industry leaders and nonprofit professionals that have unlocked the keys to becoming more data driven. Data driven nonprofits accelerate change in the world when staff use data to influence strategy and inform decisions that produce value and impact. Author Steve MacLaughlin is a respected nonprofit industry, fundraising, and online giving expert. He explores how data driven nonprofits are shaping the world and what makes them successful. Data Driven Nonprofits will help you understand: - Why data is important to you and your nonprofit organization - How the nonprofit sector, technology, and big data are converging - What are some of the challenges to becoming more data driven - Why the culture of a nonprofit organization plays such an important role - How organizations of all sizes and causes have become more data driven - What the future holds for nonprofits that embrace a data driven mindset Data Driven Nonprofits contains insights and interviews from more than 20 respected charity sector experts. First-hand stories from not-for-profit organizations like Memorial Sloan Kettering Cancer Center, University of South Dakota, Indiana University, Worldwide Cancer Research, SCIAF, Royal National Institute of Blind People, Project HOPE, Denver Rescue Mission, Florida State University, Humane Society of the United States, VolunteerMatch, Crisis Text Line, and charity: water are featured throughout the book.