Situational Analysis: Grounded Theory After the Postmodern Turn provides an innovative approach to grounded theory useful in a wide array of qualitative research projects. Extending Anselm Strauss’s ecological social worlds/arenas/discourses framework, this book offers researchers three kinds of maps that place an emphasis on the range of differences rather than commonalities, as found via the traditional grounded theory approach. These maps include situational, social worlds/arena, and positional maps.
The Second Edition offers an innovative extension of grounded theory useful in qualitative research projects that draws on interviews, observations, and visual, narrative, and historical discourse materials. To engage the dense complexities of real world situations, Situational Analysis (SA) braids together Strauss's ecological social worlds/arenas theory, Foucault’s discourse analysis, and Deleuze and Guattari’s rhizomes and assemblages. The book will serve as an invaluable resource for advanced undergraduate and graduate-level students, as well as professional researchers and consultants from diverse backgrounds pursuing qualitative projects.
Situational Analysis creates analytic maps of social processes and relationships identified using grounded theory. Creator of the method, award-winning sociologist Adele E. Clarke and two co-editors show how the method can be, and has been, used in a variety of critical qualitative studies. The book-Updates the basic concepts and methods of situational analysis, a methodology created by Clarke;-Provides five important case studies of its use in a variety of health and educational settings;-Offers reflections from the original researchers on the studies and their impact;-Includes lists of published articles and available websites focused on situational analysis.
Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 75%, University of Newcastle, course: Marketing management and planning, language: English, abstract: This situational analytical approach on Virgin Australia domestic business class product and its ambitious ‘Game Change’ strategic plan elict a comprehensive descriptive research data of the product, distribution, competition, target market and macro environmental situations which are exploited with SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. The objectives draw out three main marketing issues- cost control, improvement to competitive advantage without lowering pricing alone and strengthening its position as a full service carrier. Those factors that affect the product’s performance can then generate new insights and strategies about the product sustainability in the dynamic characteristics of demand and the proliferation of the airline market segments. The essence of the Game Change strategic plan involves activities that are different from the incumbent airline. This differentiation is important in order to knockout its competitive advantage over rivals. Virgin must compete using its valuable tools and unique value based on a tailored mix of activities that differentiate it from rivals but not lowering its pricing alone to attract travellers. The ethos of Virgin Australia’s vision is the ‘choice of airline’ that must match into the new business model in the marketing process. To support this view, fundamental changes are being embedded and underway according to plan which requires a different business model and interactions. Virgin has opted and entered into the growth strategies of product development and diversification through product/brand extension. The business class product is an example of brand extension which will be discussed.
Addresses issues of current social and theoretical concern such as urban ethnic conflict, multiculturalism and immigration. How do people make sense of their lives amid the social and cultural diversity of cities? The essays in this volume argue that a powerful and related set of methodologies - including comparative research, the ethnography of situations such as dances and parades, and social network analysis - can further our understanding of the intertwined processes of ethnicity and community, class and gender. Written by leading researchers from a number of disciplines, these essays demonstrate a sensitivity to places and contexts ranging from Los Angeles to Queensland. Students of anthropology, geography and urban studies will find this book an invaluable guide to the intricacies of urban social life in the late 20th century.
Author: Jeffrey Prager
Publisher: Springer Science & Business Media
Release Date: 2012-12-06
The desegregation situation is the keynote theme of the following chapters. I Each of them touches on a different dimension of the situation: the historical, the temporal, the spatial. But the reader, perusing the essays with the situation in mind, should remember that the desegregation situation should not be inter preted literally. Authorities and adults certainly, school-age children probably, are influenced by their awareness of a sequence of past and future situations. Some may even operate with William James's (1890, p. 608) notion of "the specious present" that "has melted in our grasp, fled ere we could touch it, gone in the instant of becoming," thus reducing the potency of the present situation. Others may be dancing to a slower tempo of change, thus becoming more responsive to the present situation. Whatever the perceived tempo, many must share the view that the future may reverse the direction of the past. Some may see that new future direction as unswerving, unending, or long-lasting; others may see it as short-lived. And it is through attention to the phenomenological description of desegregation that these issues can be explored; a theme that is considered in several of the following chapters.