Social Media for School Leaders

Author: Brian Dixon
Publisher: John Wiley & Sons
ISBN: 9781118388891
Release Date: 2012-08-27
Genre: Education

How to create an effective social media strategy for a school ordistrict School leaders may be familiar with social media in their ownlives, but many still need help in effectively using social mediain their professional practice. In this book, Brian Dixon, anexpert in social media in education, offers detailed descriptionsof the best online tools available today and provides step-by-stepinstructions for using them to move a school community fromawareness to advocacy and from feedback to collaboration. Offers school leaders everything they need to implement socialmedia throughout their campus and their communities Contains expert advice for creating a sustainable socialengagement strategy Features screenshots and examples from schools and individualswho are using social media to the best effect This important resource can help savvy school leaders shifttheir leadership strategy from communicating to connecting.

Welcoming Practices

Author: Ron Avi Astor
Publisher: Oxford University Press
ISBN: 9780190845513
Release Date: 2017
Genre: Education

"At a time when schools are increasing attention to students' social and emotional development, this book gives educators practical strategies for supporting a specific segment of their population--highly mobile students. The practical guide also helps schools consider the experiences of parents in the school transition process"--

The Social Classroom Integrating Social Network Use in Education

Author: Mallia, Gorg
Publisher: IGI Global
ISBN: 9781466649057
Release Date: 2013-12-31
Genre: Education

As technology is being integrated into educational processes, teachers are searching for new ways to enhance student motivation and learning. Through shared experiences and the results of empirical research, educators can ease social networking sites into instructional usage. The Social Classroom: Integrating Social Network Use in Education collates different viewpoints on how social networking sites can be integrated in education. Highlighting both formal and informal uses of social interaction tools as learning tools, this book will be very useful to all educators, trainers and academic researchers in all aspects of education looking for a theoretical/practical approach to resourceful teaching.

Social Media in Education Breakthroughs in Research and Practice

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 9781522556534
Release Date: 2018-06-04
Genre: Education

In the digital age, numerous technological tools are available to enhance educational practices. When used effectively, student engagement and mobile learning are significantly increased. Social Media in Education: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the usage, strategies, and applications of social media in education today. Including innovative studies on online networks, social constructivism, and collaborative learning, this publication is an ideal source for educators, professionals, school administrators, researchers, and practitioners in the field of education.

How to Make Money with Social Media

Author: Jamie Turner
Publisher: FT Press
ISBN: 9780133888430
Release Date: 2014-07-21
Genre: Business & Economics

Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics – and then successfully execute on your plan Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them Make the most of your resources, no matter how limited they are Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms Measure brand sentiment, engagement, ROI, and more – and learn the right lessons from your metrics Avoid crucial pitfalls that other companies are currently encountering Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?" Whether you're a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.

The Facebook Era

Author: Clara Shih
Publisher: Prentice Hall
ISBN: 0137153163
Release Date: 2009-03-12
Genre: Business & Economics

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.” --Sheryl Sandberg, Chief Operating Officer, Facebook “...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.” --David Mather, President, Hoovers, Inc. The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era. Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friends--and talking about your brands. They’re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning your company to win in the Facebook Era For companies of all sizes, in all industries--and business functions ranging from marketing to operations By Clara Shih, creator of Faceconnector, the first business application on Facebook Learn how to… Understand how social networking transforms our personal and professional relationships Why social networking will have business impact comparable to the Internet Use online social networks to hypertarget your customers Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance Define and implement your optimal social networking brand strategy Ask the right questions, set the right goals and priorities, and execute on it Implement effective governance and compliance Understand and mitigate the risks of social networking/Web 2.0 initiatives

Twitter Power 3 0

Author: Joel Comm
Publisher: John Wiley & Sons
ISBN: 9781119021810
Release Date: 2015-03-09
Genre: Business & Economics

Revision of the author's Twitter power 2.0.

Leading 21st Century Schools

Author: Lynne Schrum
Publisher: Corwin Press
ISBN: 9781506318059
Release Date: 2015-04-07
Genre: Education

Master The Latest Educational Technology To Teach 21st Century Skills. To prepare students to thrive in the classroom and beyond, educators must place the proper emphasis on technology leadership. First published in 2009, this book’s second edition features 80% brand-new material addressing the latest technological developments, combined with the authors’ tested methods for applying them in schools. Features include: Aligning technology to the ISLLC Standards, ISTE Standards, and Common Core State Standards Comprehensive guides to the newest technologies and trends that school leaders need to know A companion website featuring a massive volume of resources for additional progress

Social Media Communication

Author: Jeremy Harris Lipschultz
Publisher: Routledge
ISBN: 9781317680604
Release Date: 2014-08-01
Genre: Computers

In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry’s leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online at: Facebook: https://www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #smc2015 SlideShare: http://www.slideshare.net/jeremylipschultz

Branding Yourself

Author: Erik Deckers
Publisher: Que Publishing
ISBN: 9780133056808
Release Date: 2012-07-06
Genre: Business & Economics

Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you’ll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! DISCOVER HOW TO: • Choose today’s best social media tools for your personal goals • Build an authentic storyline and online identity that gets you the right opportunities • Make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+ • Build connections and prove expertise by sharing video on YouTube and Vimeo • Find yourself on search engines and then optimize your personal online presence • Promote your events, accomplishments, victories…and even defeats and lessons learned • Integrate online and offline networking to get more from both • Reach people with hiring authority and budgets on LinkedIn • Use Twitter to share the ideas and passions that make you uniquely valuable • Avoid “killer” social networking mistakes • Leverage your online expert status to become a published author or public speaker • Measure the success of your social media branding • Get new projects or jobs through your online friends and followers Learn more with Branding Yourself Video Lessons. For additional information go to quepublishing.com/BrandingYourselfVideos.

You re Hired Job Hunting Online

Author: Tristram Hooley
Publisher: Crimson Publishing
ISBN: 9781844556298
Release Date: 2016-04-01
Genre: Self-Help

The internet is transforming the way in which the world of work operates, and those who understand how to make the most of the online environment are best equipped to progress their careers. For those who find the world of social media and online career sites baffling, there's a risk of being left behind. This book explains how to use technology to your best advantage, giving you the tools to improve your digital footprint and maximise your chance of getting recruited online. Using real life examples, the step-by-step process includes: Who to trust online Getting to grips with LinkedIn, Facebook, Twitter and Google+ Effective online communication Making an impact Finding vacancies and other opportunities How to embrace technology in recruitment practice With this easy-to-read advice you will be able to embrace how the internet is changing the world of careers, by having the skills to make the most of the career progression opportunities technology has to offer. The You're Hired! series from Trotman guides job hunters through the challenging process of finding and securing their perfect role. Each book is written by an expert in their field and is filled with tips, advice and useful exercises to help prepare for every stage of the job search.

The Ultimate Guide to College Safety

Author: Peter J. Canavan
Publisher: PJC Services, LLC
ISBN: 9781644408759
Release Date: 2018-08-29
Genre: Study Aids

New college students are led to believe that sharing personal information and freely expressing their opinions on social media is expected and their right to free speech. What they fail to understand is that any information they reveal may be used to steal their identity, prevent them from being hired and possibly even get them hurt or killed. It is well known that college is a time for learning, experiencing and growing as a person...but it is little understood that it is also the point in time when students form relationships, political beliefs, attitudes, and habits that will shape them for the rest of their lives. The influence of their friends, teachers and the social and political climate on campus are huge factors in their development - both good and bad. Understanding and learning can help parents assist their sons and daughters avoid future pitfalls and grow up to be successful, productive members of society. There is nothing more important than your personal safety and the safety of your family. Safety has become the highest priority for students, parents, educators and administrators. However, the educational tools and reference guides that contain this essential information for them is lacking since most safety material focuses on the school itself and public safety professionals, not the individual. Today's college students face threats to their personal safety that generations before did not have to deal with. New problems exist in both the digital world and the physical world, and can be harmful or even deadly. Thinking a problem won't happen to you will not make it any less likely. The solution is to be aware of what threats exist, learn how to protect yourself, and know what steps to take should a problem arise to you or around you. You can give your child the most comprehensive resource ever compiled about how to stay safe in both the physical world and digital world. This will help ensure that students are made aware of the various threats to their personal safety that exist both online and offline so they will ultimately be safer during their college years and beyond. The author has worked as an information technology consultant since 1995, a self-defense instructor for over 20 years, and is a former university public safety professional. He is fully qualified to educate students and others based on decades of knowledge that has been distilled into this comprehensive book. Topics include: defining safety concerns safety awareness establishing personal boundaries routines & comfort zones problem roommate(s) bullying, cyberbullying & hazing the dangers of mixing alcohol and energy drinks cyber-security & online safety social media & cell phone safety phishing scams & identity theft active shooter preparedness & defensive actions viruses, malware and ransomware physical threat self-defense / safe dating / sexual harassment alcohol, drugs and prescription medication abuse party, bar & club safety caffeine and energy drinks travel safety - both on campus and semesters abroad credit card and ATM safety dorm room safety - fires, electrical, cooking, outside threats personal safety alarms and apps building confidence & developing a never quit attitude health, fitness, nutrition & hygiene Get the next best thing to being there for your child when they are away from home and your protection.

Applied Sport Management Skills Second Edition With Web Study Guide

Author: Robert N. Lussier
Publisher: Human Kinetics
ISBN:
Release Date: 2019-04-17
Genre: Business & Economics

Applied Sport Management Skills, Third Edition With Web Study Guide, takes a unique and effective approach to teaching students how to become strong leaders and managers in the world of sport. Organized around the central management functions—planning, organizing, leading, and controlling—this third edition addresses the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The text explains important concepts but then takes the student beyond theories, to applying those management principles and developing management skills. This practical how-to approach, accompanied by unmatched learning tools, helps students put concepts into action as sport managers—developing the skills of creative problem solving and strategic planning, and developing the ability to lead, organize, and delegate. Applied Sport Management Skills, Third Edition, has been heavily revised and touts a full-color format with 1,300 new references. Content updates keep pace with industry trends, including deeper discussions of legal liability, risk management and equipment management, servant leadership, sport culture, and social media. Particularly valuable are the special elements and practical applications that offer students real opportunities to develop their skills: Features such as Reviewing Their Game Plan and Sport Management Professionals @ Work (new to this edition) provide a cohesive thread to keep students focused on how sport managers use the concepts on the job. Applying the Concept and Time-Out sidebars offer opportunities for critical thinking by having the student think about how specific concepts relate to a sport situation or to the student’s actual experiences in sports, including part-time jobs, full-time jobs, internships, and volunteer work. Self-Assessment exercises offer insight into students’ strengths and weaknesses and how to address shortcomings. An enhanced web study guide is integrated with the text to facilitate a more interactive setting with which to complete many of the learning activities. Several of the exercises require students to visit a sport organization and answer questions to gain a better understanding of sport management. Skill-Builder Exercises present a variety of scenarios and provide step-by-step guidance on handling day-to-day situations such as setting priorities, conducting job interviews, handling conflict, and coaching employees to better performance. Sports and Social Media Exercises offer Internet-based activities that expose students to the role of social media in managing a sport organization. Students are required to use popular social media sites such as Facebook, Twitter, and LinkedIn and visit sport websites. Game Plan for Starting a Sport Business cases put students in the driver’s seat and ask them to perform managerial activities such as developing an organization structure and formulating ideas on how to lead their employees. The web study guide allows students to complete most of the learning activities online or download them and then submit them to the instructor. Instructors will also have access to a suite of ancillaries: an instructor guide, test package, and presentation package. Applied Sport Management Skills, Third Edition, is a critical resource that provides students with a thorough understanding of the management principles used in sport organizations while also helping students developing their practical skills. Students will appreciate the opportunity to begin building a solid foundation for a fulfilling career in sport management.

The Four Stages of Highly Effective Crisis Management

Author: Jane Jordan-Meier
Publisher: CRC Press
ISBN: 1439853746
Release Date: 2016-04-19
Genre: Business & Economics

From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate language and media outlet to properly convey your message during and after a crisis. Unveiling the secrets of how to manage the media in a crisis, the book examines how rapidly evolving social media and Web 2.0 technologies have changed the crisis management landscape. It illustrates the four distinct stages of media reporting during a crisis and details the information that must be provided. The author provides readers with a wealth of helpful tips and tools—including guidelines, checklists, and case studies that illustrate best practices in crisis media management. Divided into five sections, the book: Examines how the kingdom of news has changed and considers the new hybrid model that is emerging Identifies the four distinct stages in which both old and new media report a crisis Addresses the use of spokespeople according to the four stages, as well as when to use the chief executive officer Discusses media interviews, including how to handle news conferences, bloggers, and the importance of media training Considers the communication aspects of crisis management—including how to harness the power of Facebook, Twitter, YouTube, Digg, Wikipedia, Flickr, and social media releases The book’s resource-rich appendices include a checklist for briefing a spokesperson, sample media release, a step-by-step flowchart for creating a crisis communication plan, and social media policy guidelines. Complete with a detailed guide on what tools to use and when to use them, this book provides the techniques and understanding required to communicate effectively and avoid any potential bad press and embarrassment that could result from information mismanagement. Jane Jordan-Meier was interviewed about leadership in a crisis and the stages of a crisis in the wake of the Murdoch phone-hacking scandal. She also discusses crisis management planning in The Sydney Morning Herald and in Daily Ovation. She was interviewed in August 2011 by Globe and Mail. Discover more about the book, including a video of the author explaining how to turn media questions into gold and visit smallbusinessadvocate.com for a series of recent interviews. Jane Jordan-Meier appeared in a video interview with Crisis Manager Melissa Agnes on July 3, 2012.