Social Media for Writers

Author: Tee Morris
Publisher: "F+W Media, Inc."
ISBN: 9781599639260
Release Date: 2015-12-01
Genre: Computers

Over the past decade, social media has transformed from a fad into a necessary for writers. But for the inexperienced author, trying to make sense of it, much less master it, the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough, from WordPress, Tumblr, Facebook, Twitter, Google+, YouTube, to Pinterest. That's where this guide comes in. Whether you are just starting to create an audience or looking to refine your online presence, Social Media for Writers will equip you with the essential tools you'll need to succeed. You will find appendixes that show you how to set up the major social media platforms, build an online community and perform basic functions. With all these strategies, techniques and applicable information, this book is a comprehensive source for all your social media needs.

Twitter for Authors

Author: Beth Barany
Publisher: Barany Productions
ISBN: 9781489508102
Release Date: 2013-05-19
Genre: Business & Economics

Social media book marketing is key to building your author platform and to selling more books. For many authors, the idea of sharing themselves with the world through Twitter and other social media platforms can be petrifying. But in Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers, you will discover simple ways to connect with your audience and potential readers. In this easy-to-read guide, written by a shy writer, novelist and teacher, Beth Barany, you'll find the confidence and encouragement to step into social media and the how-to steps on what to say, how to find your followers, and how to present yourself in 140 characters or less. With a focus on Twitter, the author takes you through the principles you need to understand to make this medium useful to your writing career. Chapters cover such topics as how to: -- Set up your Twitter profile -- Get comfortable with Twitter -- Craft messages to get your potential readers curious -- Build your network on Twitter -- Use special tools like hashtags and chats -- Get examples of what other writers say on Twitter -- Make best use of your Twitter time -- Use Twitter to build your author career even before you're published Delivered in 20 short chapters, Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers is designed to be read and then acted upon, so you can build your audience and your author brand today.

The Ultimate Marketing Plan

Author: Dan S Kennedy
Publisher: Simon and Schuster
ISBN: 9781440514326
Release Date: 2011-04-18
Genre: Business & Economics

Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.

Booked Up How to Write Publish and Promote a Book to Grow Your Business

Author: Stephanie Chandler
Publisher: Authority Publishing
ISBN: 9781935953043
Release Date: 2010-10
Genre: Business & Economics

It's no secret that writing a book is one of the quickest and most effective ways to establish yourself as an authority in you field. At the same time, one of the biggest myths in publishing is that authors can easily strike it rich from a $15 paperback. While this can happen to a lucky few who hit the best-seller lists, a better path to riches is one where you build your business around your book, leveraging your author status to gain valuable media exposure, increase your earnings potential, and develop new revenue streams. This comprehensive guide shows you how you can write and produce a book and ultimately expand your business to new heights. If you have been thinking about writing a book, or you have already authored a book and want to gain even more exposure online, you will find a treasure trove of information and resources in BOOKED UP! You will learn how to: Uncover dozens of revenue-generating strategies that you can create around your book.Write a book-even if you hate to write!Choose between self-publishing and traditional publishing, depending on your unique goals.Move forward with self-publishing, if that is the path you choose.Navigate the world of traditional publishing and land a book deal.Implement powerful internet marketing strategies to gain maximum visibility online.Leverage social media sites including Facebook, Twitter and LinkedIn to build your audience and increase website traffic.An interview with a successful author follows each section in the book-authors who have built empires around one or more books. This is valuable real-world advice that you won't find anywhere else. Don't miss your chance to get BOOKED UP!

How to Build a Powerful Writer s Platform in 90 Days

Author: Austin Briggs
Publisher: Max Candee
ISBN:
Release Date:
Genre: Business & Economics

Your Choice: 90 days from now, you and your book can be an online sales success story. Think about it. Audience. Income. Recognition. This is the book that gives you proven, step-by-step strategies to turn social media into your most effective sales engine. I wrote Writer's Platform specifically to help writers and bloggers like you to build effective, virtually cost-free social media platforms. Writer's Platform is your easy-to-follow, comprehensive and proven resource to making sure your book becomes the online sales success it deserves to be -- instead of just one more great book no one's ever heard of or read. The choice is yours. And, for just $4.99, it's hard to make the wrong one. Sell more. Sell faster. Cultivate a large audience. Build your Brand. All online. All within 90 days. In this book, we cover: How to build a genuine online platform and cultivate an audience; How to generate buzz around your book; How to launch a book successfully using only social media; How to make sure your book lives up to the hype you're about to build; 90-day calendar where I show you what you need to do every day to succeed. Real Testimonials from Readers of this Book: What I really liked: this book is a straightforward game plan to build an online presence that serves "the brand" you create ... If you are willing to spend a few hours a day at your computer, building the on line platform of your dreams, read this book. M. Knapp, Amazon reviewer. Austin Briggs refreshingly delivers upon this promise in a concise, unhindered presentation without any annoying fluff or blustering boasting regrettably too common among many authors trying to sell their how-to book of the day. I am C, Not X, Amazon reviewer. To be truthful, I have skimmed many books on "how to publish and market new books" and most of them were a waste of time, repeating the same old information. So, I didn't expect much from this book, but was very surprised! This book is wonderful! bkmcavoy, Amazon reviewer.

Maximize Your Social

Author: Neal Schaffer
Publisher: John Wiley & Sons
ISBN: 9781118756683
Release Date: 2013-09-06
Genre: Business & Economics

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Social Media for Writers

Author: Joanne Mallon
Publisher:
ISBN: 0956416381
Release Date: 2015-04-01
Genre:

This is a book for all writers - authors, journalists, copywriters and bloggers. It shows how you can use social media to help you attract more writing work. Through practical, easy to follow advice, you'll learn how social media can become part of your income stream as a writer. Best-selling authors and successful freelance journalists also share the secrets of how they use and manage their social media. It includes chapters on Twitter, Facebook, LinkedIn, Google Plus, Pinterest, Tumblr and Instagram. Social Media for Writers also covers what your writer's website needs to contain, and how to set up a successful blog. You'll learn how not to let social media become a terrible time suck, and how to make it work for you.

Blogging for Writers

Author: Robin Houghton
Publisher: Writer's Digest Books
ISBN: 1599638967
Release Date: 2014-12-17
Genre: Computers

Offers authors advice on building a successful blog, including how set up a blog in Blogger and WordPress, how to customize its look and add images, how to promote a blog, and how to incorporate social media in a blog.

Writing and Editing for Digital Media

Author: Brian Carroll
Publisher: Routledge
ISBN: 9781351796491
Release Date: 2017-06-26
Genre: Language Arts & Disciplines

Writing and Editing for Digital Media teaches students how to write effectively for digital spaces—whether writing for an app, crafting a story for a website, blogging, or using social media to expand the conversation. The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communication has introduced opportunities for dynamic storytelling and multi-directional communication. With this accessible guide and accompanying website, students learn not only to create content, but also to become careful, creative managers of that content. Updated with contemporary examples and pedagogy, including examples from the 2016 presidential election, and an expanded look at using social media, the third edition broadens its scope, helping digital writers and editors in all fields, including public relations, marketing, and social media management. Based on Brian Carroll's extensive experience teaching a course of the same name, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to: Assist digital communicators in understanding the socially networked, increasingly mobile, always-on, geomapped, personalized media ecosystems; Teach communicators to approach storytelling from a multimedia, multi-modal, interactive perspective; Provide the basic skill sets of the digital writer and editor, skill sets that transfer across all media and most communication and media industries, and to do so in specifically journalistic and public relations contexts; Help communicators to put their audiences first by focusing attention on user experience, user behavior, and engagement with their user bases; Teach best practices in the areas of social media strategy, management, and use.

The Photographer s Guide to Marketing and Self Promotion

Author: Maria Piscopo
Publisher: Skyhorse Publishing, Inc.
ISBN: 9781621535485
Release Date: 2017-01-17
Genre: Photography

Veteran photographer’s rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fifth edition has been thoroughly revised to include the most up-to-date coverage of social media and website development, and includes thirty-seven interviews with top photographers. Readers will learn how to: Create a business plan Identify a marketing message Find reps and agents Hire a marketing coordinator Deal with ethical issues Work with commercial and consumer clients Plan a budget Create an effective portfolio Write press releases The Photographer’s Guide to Marketing and Self-Promotion contains unique information to help professional and aspiring photographers build satisfying, lucrative careers. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Social Boom

Author: Jeffrey H. Gitomer
Publisher: FT Press
ISBN: 9780132686051
Release Date: 2011
Genre: Business & Economics

"What's your company's social media policy? Probably shortsighted. Business social media, or social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it's a global business phenomenon and arevenue generating phenomenon..."--Dust jacket flap.

Publish Your Book

Author: Patricia Fry
Publisher: Skyhorse Publishing Inc.
ISBN: 9781581158847
Release Date: 2012
Genre: Business & Economics

A professional guide for new and struggling authors shares insider tips, up-to-date marketing strategies and other resources, profiling the publishing industry while sharing recommendations for such topics as effective query letters, selecting a publishing option and successful self-promotion. Original.

Digital Marketing For Dummies

Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 9781119235590
Release Date: 2017-01-17
Genre: Business & Economics

Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

The Fast Track Course on How to Write a Nonfiction Book Proposal

Author: Stephen Blake Mettee
Publisher: Chicago Review Press
ISBN: 9781610350501
Release Date: 2012
Genre: Language Arts & Disciplines

"A step-by-step guide through the process of proposing a book to a publisher, this straightforward and accessible work helps aspiring authors get their nonfiction work published quickly. Packed with specific examples of proposals, query letters, publishing contracts, and more, this reference addresses the many questions authors have in this digital age. Written by a seasoned editor and used in publishing classes at numerous universities, the book is a proven tool for nonfiction book authors. A glossary of key terms, a list of selected books for further reading, and a book proposal checklist are also included"--

microDomination

Author: Trevor Young
Publisher: John Wiley & Sons
ISBN: 9781118505656
Release Date: 2013-02-12
Genre: Business & Economics

How to harness your passion, develop your platform, and build a community of fans to sustain your micro-business If you dream of launching your own business, but aren't sure what that business should be, microDomination has the answer. This new book from entrepreneur and communications guru Trevor Young, shows you how to tap into your particular area of expertise and build a small business around what you know and love. No matter what particular subject you're knowledgeable in, from dog training to cooking to financial planning, microDomination shows you how to build a brand around yourself and turn that brand and expertise into profits even from the comfort of your own home. In the first part of the book, Young uses real-life examples to introduce you to the businesspeople—or "micro mavens"—who are living their dreams and earning money doing what they love. The second part of the book reveals the nuts-and-bolts strategies and tactics you can use to emulate their success and achieve your goal of "microdominating." Includes inspirational case studies and practical advice on starting a micro-business based on your talent or expertise Features actionable guidance on using content marketing and social media to grow your brand and business Written by a leading thinker in the fields of public relations, marketing, and communications If you're stuck in a dead-end job or just dream of turning your hobby into a business, microDomination gives you a proven plan for turning your passion into prosperity.