Social Media

Author: Regina Luttrell
Publisher: Rowman & Littlefield
ISBN: 9781442265257
Release Date: 2016-08-19
Genre: Language Arts & Disciplines

Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and – real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

A Practical Guide to Ethics in Public Relations

Author: Regina Luttrell
Publisher: Rowman & Littlefield
ISBN: 9781442272750
Release Date: 2018-02-09
Genre: Business & Economics

A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.

Engaging Students through Social Media

Author: Reynol Junco
Publisher: John Wiley & Sons
ISBN: 9781118903308
Release Date: 2014-07-18
Genre: Education

Using social media to enhance learning outcomes, engagement, andretention Although research shows that most of today's college studentsadopt and use social media at high rates, many higher educationprofessionals are unaware of how these technologies can be used foracademic benefit. Author Reynol Junco, associate professor atPurdue University and fellow at the Harvard Berkman Center forInternet & Society, has been widely cited for his research onthe impact of social technology on students. In EngagingStudents through Social Media: Evidence-Based Practice for Use inStudent Affairs, he offers a practical plan for implementingeffective social media strategies within higher educationsettings. The book bridges the gap between a desire to use social mediaand the process knowledge needed to actually implement and assesseffective social media interventions, providing a research-basedunderstanding of how students use social media and the ways it canbe used to enhance student learning. Discover how social media can be used to enhance studentdevelopment and improves academic outcomes Learn appropriate strategies for social media use and how theycontribute to student success in both formal and informal learningsettings Dispel popular myths about how social media use affectsstudents Learn to use social media as a way to engage students, teachonline civil discourse, and support student development The benefits of social media engagement include improvements incritical thinking skills, content knowledge, diversityappreciation, interpersonal skills, leadership skills, communityengagement, and student persistence. This resource helps highereducation professionals understand the value of using social media,and offers research-based strategies for implementing iteffectively.

Organizations and Social Networking Utilizing Social Media to Engage Consumers

Author: Li, Eldon Y.
Publisher: IGI Global
ISBN: 9781466640276
Release Date: 2013-05-31
Genre: Computers

The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Using Social Media in Libraries

Author: Charles Harmon
Publisher: Scarecrow Press
ISBN: 9780810887558
Release Date: 2013-02-15
Genre: Language Arts & Disciplines

The eight best practices presented here will help your library both actually do social media in a way that matters and do it well. The successful strategies presented here range from the Vancouver Public Library’s innovative use of Twitter to the United Nations Library’s adoption of a social media policy to the Farmington, Connecticut Public Library’s fantastic work using social media to reach teens who weren’t using the library.

The PR Agency Handbook

Author: Regina M. Luttrell
Publisher: SAGE Publications
ISBN: 9781506329079
Release Date: 2018-03-26
Genre: Language Arts & Disciplines

A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world examples from the field as well as interviews with PR experts to help you bridge the critical gap between college and professional life. Throughout the book, you are introduced to many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). You will not develop a fundamental understanding of the different components found within an agency, but you will also gain an appreciation for the positive impact that excellent agency work can have on organizations. Key Features: Real-world examples from the field ensure that the practical concepts presented become concrete for you. Numerous interviews with industry professionals from across the country and around the world are included at the end of each chapter to provide you with snapshots of the agency experience. A chapter dedicated to social media (Chapter 6) offers you a comprehensive look at how companies utilize these important platforms An introduction to the PESO and ROSTIR models shows you how to adapt your campaigns to meet the needs of today’s integrated agency environment. A chapter dedicated to tools and templates gives you exposure to real documents you will need in your career.

Public Relations Campaigns

Author: Regina M. Luttrell
Publisher: SAGE Publications
ISBN: 9781506332536
Release Date: 2018-02-05
Genre: Language Arts & Disciplines

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.

Social TV

Author: Mike Proulx
Publisher: John Wiley & Sons
ISBN: 9781118239650
Release Date: 2012-01-26
Genre: Business & Economics

The Internet didn’t kill TV! It has become its best friend.Americans are watching more television than ever before, andwe’re engaging online at the same time we’re tuning in.Social media has created a new and powerful“backchannel”, fueling the renaissance of livebroadcasts. Mobile and tablet devices allow us to watch andexperience television whenever and wherever we want. And“connected TVs” blend web and television content into aunified big screen experience bringing us back into our livingrooms. Social TV examines the changing (and complex) televisionlandscape and helps brands navigate its many emerging and excitingmarketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched anddeeper brand engagement Using social ratings analytics tools to find and targetlean-forward audiences Aligning brand messaging to content as it travels time-shiftedacross devices Determining the best strategy to approach marketing viaconnected TVs Employing addressable TV advertising to maximize contentrelevancy Testing and learning from the most cutting-edge emerging TVinnovations The rise of one technology doesn’t always mean the end ofanother. Discover how this convergence has created new marketingopportunities for your brand.

Marketing Your Career Brand

Author: Michelle Carroll
Publisher: Association for Talent Development
ISBN: 9781562869373
Release Date: 2014-08-15
Genre: Business & Economics

In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. “Marketing Your Career Brand” will help you identify needs of your customers—whether they are potential clients, a prospective employer, or your current employer—and how your brand will address those needs. This issue of TD at Work will show you: how to define your career brand, and how to develop your marketing messagethe tools you can use, including various social media, to market yourself how to choose which tools to use, based on your intended audience and reason for being onlinethe differences between a general and federal resume.

Share This

Author: Deanna Zandt
Publisher: Berrett-Koehler Publishers
ISBN: 9781605098371
Release Date: 2010-06-14
Genre: Political Science

Shows how both activists and the casually progressive can leverage the power of social networks for social change Helps readers maintain credibility, establish new connections, deal with common fears, and have a good time Authoritative but aggressively non-technical—like talking to a real person with a great sense of humor who really knows her stuff Social networks can be so much more than a way to find your high school friends or learn what your favorite celebrity had for breakfast. They can be powerful tools for changing the world. With Share This! both regular folks of a progressive bent and committed activists can learn how to go beyond swapping movie reviews and vacation photos (not that there’s anything wrong with that). At the moment the same kinds of people who dominate the dialog off-line are dominating it online, and things will never change if that doesn’t change. Progressives need to get on social networks and share their stories, join conversations, connect with others—and not just others exactly like themselves. It’s vital to reach out across all those ethnic/gender/preference/class/age lines that exist even within the progressive camp. As Deanna Zandt puts it, “creating a just society is sort of like the evolution of the species—if you have a bunch of the same DNA mixing together the species mutates poorly and eventually dies off.” But there are definitely dos and don’ts. Zandt delves into exactly what people are and are not looking for in online exchanges. How to be a good guest. What to share. Why authenticity is more important than just about anything, including traditional notions of expertise or authority. She addresses some common fears, like worrying about giving too much about yourself away, blurring the lines between your professional and personal life, or getting buried under a steaming heap of information overload. And she offers detailed, nuts-and bolts “how to get started” advice for both individuals and organizations. The Internet is upending hierarchies and freeing the flow of information in a way that makes the invention of the printing press seem like an historical footnote. Share This! shows how to take advantage of this unprecedented opportunity to make marginalized voices heard and support real, fundamental change—and, incidentally, have some fun doing it.

The Big Connect

Author: Shaili Chopra
Publisher: Random House India
ISBN: 9788184006087
Release Date: 2014-04-02
Genre: Political Science

Are digital means of communication better than traditional bhaashans and processions? Will a social media revolution coerce armchair opinion makers to head to poll booths? Twitter, Facebook, and LinkedIn are changing the way the denizens of the world, and more specifically youth of this country, communicate and connect. In The Big Connect, Shaili Chopra traces the advent of social media in India and how politics and lobbying has now shifted to the virtual floor. She argues that though a post, a pin, or a tweet may not translate into a vote, it can definitely influence it. With comparisons to the Obama campaign of 2008 and 2012 and analysis of the social media campaigns of political bigwigs like Narendra Modi, Rahul Gandhi, and Arvind Kejriwal—the book discusses the role of a digital community in Indian politics.

Share This

Author: CIPR (Chartered Institute of Public Relations)
Publisher: John Wiley & Sons
ISBN: 9781118404874
Release Date: 2012-07-10
Genre: Business & Economics

Share This is a practical handbook to the biggestchanges taking place in the media and its professions by theChartered Institute of Public Relations (CIPR) Social Media Panel.The book was conceived and written by more than 20 public relationspractitioners representing a cross-section of public, private andvoluntary sector expertise using many of the social tools andtechniques that it addresses. The book is split into 26 chapters over eight topic areascovering the media and public relations industry, planning, socialnetworks, online media relations, monitoring and measurement,skills, industry change and the future of the industry. It’sa pragmatic guide for anyone that works in public relations andwants to continue working in the industry. Share This was edited by Stephen Waddington withcontributions from: Katy Howell, Simon Sanders, Andrew Smith, HelenNowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, AlexLacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce,Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, PhilipSheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, RachelMiller, Mark Pack, and Simon Collister.

Managing Social Media and Consumerism

Author: . Rajagopal
Publisher: Springer
ISBN: 9781137281920
Release Date: 2013-09-20
Genre: Business & Economics

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Guerrilla Social Media Marketing

Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 9781613080092
Release Date: 2010-10-01
Genre: Business & Economics

Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

Social Network Powered Information Sharing

Author: Joe Greek
Publisher: The Rosen Publishing Group, Inc
ISBN: 9781477716854
Release Date: 2013-12-15
Genre: Juvenile Nonfiction

Social network-based information sharing can go way beyond the sharing of vacation photos and status updates. As discussed here, students can use the technology to share their research and ideas during group projects. They can become more aware of important town decisions and local volunteer opportunities. With a cell phone camera, they can put themselves at the frontlines of citizen journalism. They can join national and international discussions of issues that matter most to them. This is their guide to some of the many tantalizing options and opportunities there are to expand the parameters of their world. This supports Common Core standards for the reading of technical texts and accounts.