Social Media Marketing

Author: Dave Evans
Publisher: John Wiley & Sons
ISBN: 9781118240540
Release Date: 2012-02-15
Genre: Computers

Updated with 100 pages of new content, this edition is betterthan ever In the newest edition of his top-selling book, social mediaexpert Dave Evans bypasses theory to provide you with practical,hands-on advice on developing, implementing, and measuring socialmedia marketing campaigns. In what can be an overwhelming topic, hedemystifies the jargon, dispels the myths, and helps you develop aneffective, day-by-day plan. Revised and updated with more than 100 pages of new material onall the latest developments, Evans includes new and updatedcoverage on Facebook, Twitter, and Google+; the latest on listeningand analytics platforms; how to incorporate mobile andlocation-based services like Foursquare and Gowalla into your plan;and more. Helps marketers, advertisers, and small business owners quicklydevelop effective, practical approaches to social media marketingcampaigns Highlights the latest you should know about Facebook, Twitter,and Google+; as well as mobile- and location-based services such asFoursquare and Gowalla Shows you how to track and measure results and integrate thatinformation into your overall marketing plan Features case studies, step-by-step instructions, and hands-ontutorials If you've been seeking ways to break down social media marketinginto tasks you can handle and campaigns that deliver, this is thebook you need.

LinkedIn Marketing

Author: Viveka von Rosen
Publisher: John Wiley & Sons
ISBN: 9781118461341
Release Date: 2012-09-12
Genre: Computers

A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.

Facebook Marketing

Author: Chris Treadaway
Publisher: John Wiley and Sons
ISBN: 0470872292
Release Date: 2010-04-06
Genre: Business & Economics


Internet Marketing

Author: Matt Bailey
Publisher: John Wiley & Sons
ISBN: 1118087224
Release Date: 2011-04-27
Genre: Computers

Proven, task-based approach to developing winning internetmarketing campaigns If you've been seeking a practical, day-by-day, do-it-yourselfplan for success in your Internet marketing, this is the book foryou. The latest in the very popular Hour a Day series, thisbook gives you step-by-step instruction and clear action plans forall crucial aspects of successful internet marketing: SEO,website optimization, integration of social media and blogs, andpay-per-click strategies. Above all, it shows you how to useanalytics effectively, so you can track and understand yourresults, then course-correct as you need. Provides step-by-step instruction to help you design,implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made thebooks in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-daytasks Covers key topics in step-by-step detail, including SEO,website optimization and usability, analytics, blog integration,social media, and pay-per-click strategies Offers expert guidance from an experienced and well-knowninternet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, andconvert them into happy customers with this refreshingly practical,roll-up-your-sleeves guide!

Success Secrets of Social Media Marketing Superstars

Author: Mitch Meyerson
Publisher: Entrepreneur Press
ISBN: 9781599183770
Release Date: 2010-06-21
Genre: Business & Economics

“An amazing book – top social media professionals provide the ‘inside’ tips on how they stay on top and stay organized. Filled with specific tricks, tips and strategies to cut the clutter and build your business, you really want to read this one.” --Dave Evans, Author of Social Media Marketing: An Hour a Day Revelations from Top Social Media Revolution Leaders Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: Proven tips and tactics from 20+ top social media marketers The biggest mistakes businesses make with social media and how to fix them Actionable plans for all areas including social networks, blogs, web TV and mobile marketing Real-world case studies, best practices and proven techniques from the experts Detailed list of resources Contributions from World-Class Social Media Experts: Keith Ferrazi & Tahl Raz: Relationship Strategy Brian Clark: Psychology of Social Media Mitch Meyerson: Online Marketing Ann Handley: Creating Content Gary Vaynerchuk: Building Mega-Followings Andy Willbes: Personality Chris Brogan: Building Communities Joel Comm: Success Qualities Craig Valentine: Communicate with Impact Starr Hall: Building Profits Dan Janal: PR Strategies Michael Stelzner: Go Viral Denise Wakeman: Business Blogs Mari Smith: Facebook Deborah Cole Micek: Twitter Barbara Rozgonyi: LinkedIn Julie Perry: YouTube Paul Colligan: Podcasting Chris Garrett: Social Bookmarking Kim Dushinski: Mobile Marketing Shama Kabani: Online Video Dave Evans: One Hour a Day

Mobile Marketing

Author: Rachel Pasqua
Publisher: John Wiley & Sons
ISBN: 9781118588291
Release Date: 2012-12-19
Genre: Business & Economics

A step-by-step guide to successful mobile marketingstrategies Go from zero to sixty with this practical book that helps youcraft and deploy mobile marketing strategies for everything frombrand building to lead generation and sales. As part of the populardo-it-yourself, Hour A Day series, this new book is full ofadvice, practical tips, and step-by-step tactics you can put to useright away. Start leveraging location-based marketing viaFoursquare and Yelp, see how to set up and manage mobile commerce,and try such technologies as QR codes, ambient communication (RFIDand Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you,thanks to these successful ideas and strategies from expert mobilemarketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure asuccessful mobile marketing strategy Pares down a complex process into approachable, bite-sizedtasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobilewebsites, apps, and mobile advertising to help you achieve yourgoals Gets you up to speed on location-based marketing via Foursquareand Yelp, using mobile commerce, and leveraging technologies suchas as QR codes, ambient communication (RFID and Bluetooth), andmobile broadcasting Mobile Marketing: An Hour A Day is a must-have resourcefor marketers and advertisers who want a compelling mobilepresence.

YouTube and Video Marketing

Author: Greg Jarboe
Publisher: John Wiley & Sons
ISBN: 9781118203811
Release Date: 2011-10-07
Genre: Business & Economics

Fully updated with new information, including the latest changesto YouTube! If you're a marketer, consultant, or small business owner, thisis the guide you need to understand video marketing tactics,develop a strategy, implement the campaign, and measure results.You'll find extensive coverage of keyword strategies, tips onoptimizing your video, distribution and promotion tactics, YouTubeadvertising opportunities, and crucial metrics and analysis. Avoiderrors, create a dynamite campaign, and break it all down inachievable tasks with this practical, hour-a-day, do-it-yourselfguide. Shows you how to successfully develop, implement, and measure asuccessful video marketing strategy Written in the popular An Hour a Day format, which breaksintimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality,helpful new case studies, the latest marketing insights, andmore Covers optimization strategies, distribution techniques,community promotion tactics, and more Explores the crucial keyword development phase and bestpractices for creating and maintaining a presence on YouTube viabrand channel development and customization Shows you how to optimize video for YouTube and search enginevisibility Give your organization a visible, vital, video presence onlinewith YouTube and Video Marketing: An Hour a Day, SecondEdition.

Social Media Marketing Essential Learning Kit

Author: video2brain
Publisher: Sybex
ISBN: 1118738446
Release Date: 2013-05-28
Genre: Business & Economics

A complete book-and-DVD social media marketing training package Social media is a powerful business marketing tool, but how do you begin? What content should you put where? How do you measure results? This value-priced training package is what you need to jump-start your social media marketing. It features Social Media Marketing: An Hour a Day, Second Edition, by renowned social media strategist Dave Evans, plus Learning Social Media Marketing, A Video Introduction, with six hours of video lessons on a high-definition DVD. You'll master smart techniques and tactics, and above all, how to implement a social media marketing plan that works. Offers overworked marketers, advertisers, PR pros, and small business owners a step-by-step approach to learning and implementing winning social media marketing strategies and techniques Helps you understand the different platforms, including location-based services and mobile marketing Covers how to craft a plan, create content, use analytics to measure results, and much more Includes Social Media Marketing: An Hour a Day, Second Edition, which uses the popular Sybex hour-a-day approach to demystify intimidating topics and help readers follow smart, tested guidelines Also includes the Learning Social Media Marketing, A Video Introduction DVD, featuring six hours of high-definition, high-quality instruction viewable on laptops, PCs, smartphones, and tablets Understand concepts and tools, build a plan, and succeed with Sybex's Social Media Marketing Essential Learning Kit.

Pinterest Marketing

Author: Jennifer Evans Cario
Publisher: John Wiley & Sons
ISBN: 9781118417676
Release Date: 2012-01-02
Genre: Business & Economics

Develop and implement a Pinterest marketing strategy withthis step-by-step guide Pinterest is the fastest-growing social media platform, withmore than 80 percent of its users women between the ages of 25 and54. Learn to reach this desirable market by following the advice inthis step-by-step, task-based guide! It explains Pinterest's uniqueappeal and fundamentals, then shows how to develop a strategicmarketing plan, set up an account, curate winning content, findfollowers, and track and monitor Pinterest traffic. The popular AnHour a Day format uses a detailed how-to approach with casestudies, tips, interviews, and more. Learn how craft, implement, measure, and optimize a successfulPinterest marketing plan Explore the factors behind Pinterest's appeal and learn how todevelop a plan based on your business's core goals, then implementit and monitor the results Review case studies and interviews with successful Pinterestmarketers to use as guidelines for your own campaigns Pinterest Marketing: An Hour a Day gives you the know-howand the confidence to market your business on today's hottestsocial media platform.

Twitter Marketing

Author: Hollis Thomases
Publisher: John Wiley & Sons
ISBN: 9780470562260
Release Date: 2010-01-12
Genre: Business & Economics

The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!

Performance Marketing with Google Analytics

Author: Sebastian Tonkin
Publisher: John Wiley and Sons
ISBN: 1118076702
Release Date: 2011-01-21
Genre: Computers

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Marketing with Social Media

Author: Dave Evans
Publisher: Sybex
ISBN: 1118470818
Release Date: 2012-07-24
Genre: Business & Economics

Develop winning social media marketing strategies with An Hour a Day! Save $20 U.S. off suggested retail price of books purchased individually! Inside, you'll find step-by-step guidance and learn: How to develop, implement, and measure successful strategies and campaigns Proven techniques and tactics for the top social media channels and platforms Smart, accessible task-based approaches that are perfect for busy people What mistakes to avoid and successes to learn from via real-world case studies and field-tested guidance from the experts

The New Relationship Marketing

Author: Mari Smith
Publisher: John Wiley & Sons
ISBN: 9781118135006
Release Date: 2011-10-03
Genre: Business & Economics

A top social media guru shares the secrets to expanding yourbusiness through relationships People have always done business with people they know, like,and trust. That's the essence of "relationship marketing." Today,the popularity of online social networking has caused a paradigmshift in relationship marketing. This book helps businesspeople andmarketers master this crucial new skill set. Social marketingexpert Mari Smith outlines a step-by-step plan for building asizable, loyal network comprised of quality relationships thatgarner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure toshift your approach to using social media marketing, to betterunderstand the new soft skills required for success on the socialweb, and to improve your own leadership and relationship skillsthrough emotional and social intelligence, this book is foryou. Outlines how to become a significant "center of influence" foryour customers and prospects Explains the unspoken rules of online etiquette—and thecommon "turnoffs" that drive customers and potential partnersaway Details the unique cultures of Facebook, Twitter, and otherpopular online platforms Shows exactly what to automate and delegate to build yoursocial media persona, yet still retain the personal touch Even if you currently have zero presence online, this book willhelp you see measurable results in a short time.

Branded

Author: Bernie Brennan
Publisher: John Wiley & Sons
ISBN: 0470931760
Release Date: 2010-09-16
Genre: Business & Economics

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot 'wait and see', and must move rapidly Shows how each company's social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

Social Media Marketing In A Week

Author: Nick Smith
Publisher: Hachette UK
ISBN: 9781444185935
Release Date: 2013-04-26
Genre: Business & Economics

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you'll discover how to build a relationship with your customers on sites like Facebook, YouTube, Flickr and Pinterest, without selling to them. This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers. Whether you choose to read it in a week or in a single sitting, Social Media In A Week is your fastest route to success: - Monday: Gain insight with cases studies of companies that have achieved positive results from social media - Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience - Wednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedIn - Thursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watch - Friday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or less - Saturday: Discover the tools and techniques that will help you to continually manage your social media campaign ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.