Social Media Marketing Brand Roi

Author: Ananthanarayanan V.
Publisher:
ISBN: 1500689440
Release Date: 2014-07-30
Genre: Business & Economics

Welcome to 'Social media marketing Brand ROI'Revolutionary techniques integrated with 'humanized' experiences with PROVEN Research process Tested with Results oriented approach in Social media marketing. Understand how to focus & deliver Return On Investment (ROI) while co-creating value for end users with personalization "PLUS" an EXCLUSIVE Readers Only Special OFFER at the end of this book to WIN the quiz in this book & become a part of our 'exclusive Corporate premium blog' for marketing your brand with us. This book will be useful for CMO's, CEO's, CTO's and senior marketing management professionals who are key decision makers planning or strategizing digital marketing campaigns with specific goals in mind. CONTENTS:ROI generation in Social media using: • SEO (Search engine optimization)• Higher Brand reach• Quality brand engagement• Reaching target specific consumers• Brand monitoring• What to measure and how to measure it?• Lead enquiries and 'Sales' conversionsCHAPTERS:• What is social media marketing?• What is social media quotient (SMQ)? How do I measure my brand's SMQ?• Will social media marketing campaign really help my company or brand?• How to get started?• Which social networking site to choose?• What type of messages really appeals to end users on social media? (How do contests, freebies, etc impact them?) – “RESEARCH” based insights• How safe is it to have an engaging relationship in real-time with my end users?• Trends: Should I be a part of the frenzy, just because everyone is talking about it?• What do I track and how often do I measure my social media digital campaigns across my brand's varied marketing strategies?• What do I do with my company's traditional marketing strategies meanwhile?• Best time to post on social media• Sales conversions and social media ROI metricso LTV (lifetime value of a customer)o CPC (Cost per customer)o CAC (Customer acquisition cost)o Your SMQ® – Your Social media quotient tools and process- Special Research insights added: Research based insights across '1,000 Users' online from NINE industries ((Hotels and hospitality, Movies, Real-estate, Retail, Finance & banking solutions, Publishing, IT institutes, Management institutes and Trading & Broking) to understand: “Why would users online engage with YOUR BRAND on SOCIAL MEDIA?”• Test your SOCIAL MEDIA BRAND quotient. The questions are based on this book • WIN a surprise gift from me!BONUS Content:- Social media misconceptions cleared- Creative story telling using social media- Power SEO – Simple tips for quick website optimization- Key branding rules online- Don't make a social faux pas& also few useful resources, posts and 'case study' links for downloads.

Social Media ROI

Author: Olivier Blanchard
Publisher: Pearson Education
ISBN: 0132678020
Release Date: 2011-02-22
Genre: Business & Economics

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

ROI of Social Media

Author: Guy Powell
Publisher: John Wiley & Sons
ISBN: 9780470827444
Release Date: 2011-02-18
Genre: Business & Economics

How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study. –Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience. –Jeremiah Owyang, Partner, Altimeter Group The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both "dollars" and "sense" for social marketers to live by. Fundamentals, strategies and tactics …this book has it all. The ROI of Social Media will be the dog-eared book that sits on the corner of your desk used to prove many a point. –John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified Analytics are the core to a consistently successful marketing program. This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together. –Professor JC Larreche, InSEAD, Author of The Momentum Effect

ROI of Social Media

Author: Guy Powell
Publisher: John Wiley & Sons
ISBN: 9780470827444
Release Date: 2011-02-18
Genre: Business & Economics


How to Measure Social Media

Author: Nichole Kelly
Publisher: Que Publishing
ISBN: 9780133099829
Release Date: 2012-10-10
Genre: Business & Economics

Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly Think social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail. Bet you can’t wait to see his face when you walk in with metrics that stand up to his most brutal questions. We’re not just talking about getting “buy-in” or begging for your proverbial “seat at the table.” We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company. Here’s the best part: It’s not hard. You won’t need to become a math nerd. The tools are cheap (or free), and you’re probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You’ll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She’s helped hundreds of marketers prove their value to bosses and boardrooms. Now it’s your turn. If you’re a marketer or agency pro, this is a game you have to play. Win it. Reliable answers to questions like: How much revenue did our activities on social media platforms generate this month? Are social media prospects more likely to convert to customers? Which status update delivered the highest conversion rate? How long do we retain new social media customers? Do they spend more or less than customers from other channels? Do they make repeat purchases more often than other customers? And much more…

Retail Marketing and Branding

Author: Jesko Perrey
Publisher: John Wiley & Sons
ISBN: 9781118489512
Release Date: 2013-01-02
Genre: Business & Economics

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

SPIKE your Brand ROI

Author: Adele R. Cehrs
Publisher: John Wiley & Sons
ISBN: 9781118976661
Release Date: 2015-02-16
Genre: Business & Economics

Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only 2.7% of people are willing to stick their neck out on the line to recommend your brand via social media, a factor known as “social risk.” In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it’s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE – a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives. Based on the author′s actual engagements with clients like Yum Brands, Lockheed Martin, DuPont, and more, this practical guide outlines a new, pragmatic approach that will enable you to: Learn to recognize brand patterns that are driven by audience interests and outside events Focus your energy, resources, and money when your brand is top-of-mind Decrease your marketing spend while increasing your bottom-line benefits Maximize benefits or mitigate damage by anticipating when your company, association, or nonprofit is going to be in the spotlight Retool traditional word-of-mouth initiatives for optimum results With Adele Cehrs' proven methodology, you can turn a SPIKE into a strategic platform from which to improve results, build respect, and boost your ROI.

Marketing by the Numbers

Author: Leland Harden
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814416204
Release Date: 2011
Genre: Business & Economics

Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0. This book provides you with a foolproof system for determining the effectiveness of all your marketing strategies, online and off. --Book Jacket.

ROI Social Media Marketing

Author: Maisha Smart
Publisher: Finance & Marketing
ISBN:
Release Date: 2012-10-10
Genre: Business & Economics

Does Social Media really add to the corporate bottom line? The short answer is, yes, engagement on social media can positively impact the bottom line if the strategy is well conceived, the plan is properly executed, and the metrics are meaningful. CMOs that include social media as an integral part of their strategy know that ROI, not the sheer volume of facebook “likes”, must be the driver for engaging. This guide addresses this and several other industry concerns related to social media marketing, strategic planning, and metric development.

Influence Marketing

Author: Danny Brown
Publisher: Que Publishing
ISBN: 9780133391640
Release Date: 2013-04-29
Genre: Business & Economics

Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com

Social IMC

Author: Randy Hlavac
Publisher: CreateSpace
ISBN: 9781495203664
Release Date: 2014-04-21
Genre: Business & Economics

There are many books out there on the theories behind the use of social media and mobile applications in marketing—but this is not one of them. Social IMC does not present broad theories; it provides strategies based on proven business models that have produced real-world results. Each strategy has been taught, tested, and developed by the author himself, and all are thoroughly explained in an easy-to-follow format that includes references to exemplary businesses from around the world. By the time you are done reading this book, you will be able to identify which strategy is best to use for each of your company’s high-value markets, and you will know what steps you need to take to successfully design, develop, deploy—and maintain—your own business’s social and mobile approach. A “how-to” guide for using social and mobile technologies to propel business profit and growth, Social IMC is sure to appeal to business executives and entrepreneurs worldwide, as well as to other types of organizational leaders. The strategies discussed in the text have been proven effective in a wide variety of models, including both for-profit and not-for-profit organizations and companies targeting businesses or consumers on international, national, local, and hyper-local scales.

Going Social

Author: Jeremy Goldman
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814432556
Release Date: 2012-11
Genre: Business & Economics

Terrified by Twitter? Fearful of Facebook? Goldman, social media expert and assistant v-p of Interactive Communications for iluminage inc., rides to the rescue with this comprehensive guide to social media strategy, execution, and engagement for newbies.

Social Media Metrics

Author: Jim Sterne
Publisher: John Wiley & Sons
ISBN: 047062258X
Release Date: 2010-03-18
Genre: Business & Economics

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Rotoma

Author: Spencer Smith
Publisher: Createspace Independent Publishing Platform
ISBN: 1973879956
Release Date: 2017-08-30
Genre:

"A book that starches the fluff from social media and helps managers allocate capital and find the unicorn among unicorns...ROI." -Scott Galloway, Professor of Marketing, NYU Stern School of Business. "This isn't just a practical way to think about the return on social media, it's also a spot-on accurate way to reframe your social efforts." -Ann Handley, Chief Content Officer, MarketingProfs, WSJ Bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Every top salesman knows there's nothing more important than being 'top of mind' with customers. Every great manager knows there's nothing more critical than getting a positive return on every investment made, whether it be in the form of time, bandwidth or dollars. Then there's social media. The biggest time- and money-waster in human history. Unless it's not. The fact is, social media is the biggest disruption to 'the way you do business' since movable type. And if you're not doing it, you're dead and just don't know it yet. ROTOMA * The ROI of Social Media 'Top of Mind' is about all the above-and more. * If you know you should be doing social media, but don't know where to start, this book is for you. * If you're a manager who needs to fully understand, plan for, explain or embrace the ROI of social media, ROTOMA is for you. *And if you just like books that serve up a gourmet buffet of actionable ideas you can actually use, it's for you too. "ROTOMA is brilliant! Being "top of mind" is the new imperative in our digitally cluttered world. Superbly written - equally insightful and entertaining. Valuable tips shared in the context of fascinating stories and case studies. Especially loved the "Personal Branding Power Hour." Highly Recommended!"-Sandra Long, author, LinkedIn For Personal Branding: The Ultimate Guide