Social Media Marketing for Digital Photographers

Author: Lawrence Chan
Publisher: John Wiley & Sons
ISBN: 9781118214367
Release Date: 2011-12-20
Genre: Photography

Teaching photographers how to use social media to grow their businesses With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you. Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sites Shows you how to translate your use of social media into increased profits Helps you answer such questions as "Which sites should I use?" and "How do I get started?" Provides invaluable testimonials from top photographers discussing their social media business success stories Guides you through inspiring brand evangelists through social media Teaches important survival tips for your social media program In addition to the powerful strategies, interviews were conducted with thought leaders in the photo industry -- Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Becker, Jasmine Star, Catherine Hall, and Grace Ormonde -- to provide you with all-star tips and tricks. Whether you're just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need.

Camera Craft Learning the Technical Art of Digital Photography

Author: Andy Batt
Publisher: CRC Press
ISBN: 9781135041366
Release Date: 2014-09-19
Genre: Photography

#2 on Photo.net's list of Best Photography Books of 2014! To create successful imagery, you need to balance technical know-how and aesthetic vision. In Camera & Craft, we deconstruct photographic principles in new ways to help you think through your process. Together with nine guest photographers, we explore photographic practice and follow up with inventive exercises and demonstrations that challenge you to engage with your tools—all with the goal of helping you work more creatively. Along the way are conversations with our guest photographers that address each topic, from how the professionals work with clients and models to what they think about as they look through the viewfinder. Here’s what you’ll find inside: Advice and insights from professionals working in a variety of fields, from photojournalism and portraiture to fine-art, landscape and commercial photography Technical explanations about how photographic tools work—so you can connect knowledge to your practice and work more instinctively and creatively Key steps for improving digital workflow Innovative exercises at the end of each chapter as well as on our companion website that encourage you to experiment with and understand the photographic process—from learning how far you can push your camera’s sensor to exploring the effects of neutral vs. creative color Interviews with technical and creative experts about developing skills and making images that matter This book is part of The Digital Imaging Masters Series, which features cutting-edge information from the most sought-after and qualified professionals and instructors in the photography field. Based on the progressive curriculum of the Master of Professional Studies in Digital Photography (MPS DP) program created by Katrin Eismann at the School of Visual Arts (SVA) in New York City, these books are the next best thing to being in the classroom with the Digital Photography Masters themselves.

Make Money with your Digital Photography

Author: Erin Manning
Publisher: John Wiley & Sons
ISBN: 9781118087510
Release Date: 2011-04-06
Genre: Photography

Learn to find the opportunities and make money with your digital camera Most digital photo buffs have thought about turning their hobby into a side business, but building a successful business takes more than passion and photographic skill. Erin Manning knows how, and she shares her expertise in this nuts-and-bolts guide. Manning, host of the DIY Network’s The Whole Picture, shows you how to identify and act on opportunities, make a business plan, and manage your business from day to day. Make Money with Your Digital Photography is also full of tips to help you improve your product. Shows how to find opportunities to get paid for your photography and how to follow up on them Helps photographers identify and prepare for pitfalls and problems they may confront Packed with advice from the author's own experience in starting and building her own photography business Explores popular genres, including wedding photography, shooting children's sports, and taking family portraits Includes tips and tricks for improving your photos Written by a successful photographer and host of DIY Network’s The Whole Picture If you've considered turning your digital photography hobby into a money-making venture, Make Money with Your Digital Photography shows you how to get there.

The Best of Senior Portrait Photography

Author: Bill Hurter
Publisher: Amherst Media
ISBN: 9781608954803
Release Date: 2014-12-26
Genre: Photography

From yearbook advertisements, postcard mailings, and promotions to website development and digital graduation announcements, every corner of the teen and senior portrait market is covered in this book of advice. Featuring the artistry of top senior portrait experts, this book showcases the blending of posing techniques with creative compositional and design methods in order to capture each subject’s full personality. Advice on posing, communication and expression during sessions, studio lighting, outdoor lighting, working with different client personalities, pricing, and proofing is provided.

Storytelling in sozialen Medien

Author: Gary Vaynerchuk
Publisher: books4success
ISBN: 9783864705311
Release Date: 2017-04-25
Genre: Business & Economics

Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

Scott Kelbys Photoshop CS5 f r digitale Fotografie

Author: Scott Kelby
Publisher: Pearson Deutschland GmbH
ISBN: 3827329701
Release Date: 2011
Genre: Adobe Photoshop

Dieses Photoshop-Buch zeigt Ihnen genau, was Sie tun müssen und wie Sie das am besten tun. Komplexe Vorgänge werden einfach Schritt für Schritt mit Abbildungen der Menüs und mit Fotos der Zwischenschritte bis hin zum Ergebnis beschrieben. So lernen Sie übersichtlich die Techniken, die führende Fotografen und Grafiker verwenden, um zu korrigieren, editieren, schärfen, retuschieren und zu präsentieren. Und Sie erfahren nicht nur wie, sondern auch wann und warum Sie bestimmte Settings einsetzen. Wenn Sie auf CS5 umgerüstet haben, werden Sie mit den Neuerungen intensiv vertraut gemacht, aber auch die gängigen Workflows von Photoshop werden eingehend besprochen und auf die neue Programmversion angepasst.

Copyright Workflow for Photographers

Author: Christopher S. Reed
Publisher: Peachpit Press
ISBN: 9780133904208
Release Date: 2014-10-07
Genre: Photography

Copyright Workflow for Photographers: Protecting, Managing & Sharing Digital Images will help photographers build best practices for copyright registration and management into their existing image processing workflows using the popular Adobe® Creative Cloud™ software suite. Part legal manual, part software manual, the book will go beyond existing offerings in the “copyright for photographers” space by providing step-by-step guidance on protecting, managing, and enforcing intellectual property rights in their images using specific software tools. Written by a photographer, who is also serves a senior policy advisor at the U.S. Copyright Office, there is no other resource better equipped to help photographers through this essential, yet hard-to-tackle, topic! The book’s workflow approach capitalizes on widespread interest in the photography community in copyright protection and enforcement, enhancing digital workflows, and popular workflow software such as Lightroom®, Photoshop®, and Acrobat®. This book is focused on U.S. copyright laws and requirements. Readers outside the U.S. may find it useful if they intend to register their images in the United States, or post images to websites based in the United States.

Digitales Marketing f r Dummies

Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 9783527812462
Release Date: 2018-02-02
Genre: Business & Economics

Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

AskGaryVee

Author: Gary Vaynerchuk
Publisher: FinanzBuch Verlag
ISBN: 9783960920472
Release Date: 2017-10-16
Genre: Self-Help

Fast 50 Millionen aufgerufene Videos auf Youtube, 1,5 Millionen Follower bei Twitter, 2,2 Millionen bei Facebook, New York Times- und Wall Street Journal-Bestsellerautor – Gary Vaynerchuk ist einer der erfolgreichsten Social-Media-Gurus überhaupt. Seine Karriere liest sich wie ein modernes Märchen: Als Kind weißrussischer Einwanderer machte er aus dem Weingeschäft seines Vaters ein Millionen-Imperium – dank E-Commerce. Zusätzlich startete er seinen eigenen Video-Blog auf Youtube, den sich mittlerweile Millionen Gründer und Entrepreneure angesehen haben. In "#AskGaryVee" sind die nützlichsten und interessantesten Fragen des Video-Blogs mit Garys Antworten zusammengestellt und erweitert. Von erfolgreichen Twitter-Strategien für kleine Unternehmen über die Kunst, Promis für die eigene Marke zu gewinnen, bis hin zum wirksamen Launch neuer Produkte. Egal ob man sein eigenes Start-up gründet, in der Digitalbranche arbeitet oder in einer ganz klassischen Firma anheuert, "#AskGaryVee" ist das essenzielle Handbuch, um Großes zu leisten.

Google for Photographers

Author: Colby Brown
Publisher: Peachpit Press
ISBN: 9780132946995
Release Date: 2012-03-21
Genre: Photography

Prior to Google+, Photographers relied on a mix of Twitter, Facebook, Flickr, and other services to display their work and interact with others. No single service provided photographers with a complete set of tools that allowed them to connect with others in a rich, meaningful way–until now. Unlike other social networks, Google+ allows photographers to upload, personalize, and update images easily. The Google+ interface is intuitive and attractive—images appear large and uncropped in the stream, preserving their original integrity; and the infinite scrolling feature creates a fluid, enjoyable photo browsing experience. In addition, the Google+ interface is built to encourage social interaction, not in miniature sound bites, but in full-length discussions with diverse groups of people. Users can build circles to connect with just those they want to include in different conversations, and they can use the Hangouts feature to talk with other users in real time from anywhere in the world. With this book, you'll see why Google+ has quickly become the most inspiring and interactive social network for photographers, and you'll learn how to leverage Google+ to build a following and connect with other photographers–and potential customers. Explains how to effectively showcase your work for the vibrant and growing Google+ photography community Shows how to upload, organize, and share your images; and hone your skills through photo-critique circles Features interviews with leading photographers who share their own photos and tips on how to make the most of Google+ to build an online presence

Children s Portrait Photography Handbook

Author: Bill Hurter
Publisher: Amherst Media
ISBN: 1584289961
Release Date: 2010-07
Genre: Photography

Bill Hurter provides a comprehensive look at the skills that are required to succeed in this challenging industry. Beginning with equipment selection, he shows readers how to select the right equipment for photographing fast-moving kids and equipment that will stand up to some heavy-duty use. Hurter also provides tips for posing and lighting. Packed with incredible images and practical techniques from the world's best children's portrait photographers, Children's Portrait Photography Handbook will inform and inspire.

Legal Photography

Author: Stan Sholik
Publisher: Amherst Media
ISBN: 9781608958603
Release Date: 2015-02-16
Genre: Photography

While the number of assignments available in many photographic specialties is decreasing, there are still relatively untapped growth areas for still photographers and videographers. One of these specialty fields is legal photography. Legal photography involves working closely with lawyers in law firms to provide photographic or video documentation relevant to their civil, not criminal, cases. It can involve a range of other photographic specialties from macro photography to architectural photography. No matter what is involved in a legal photography assignment, it is generally interesting and presents a new, unique set of problems to solve. Legal photography is far more technical than creative, but it is also in demand and is financially rewarding. Civil cases brought to arbitration or jury trial range from simple to complex. Common to all cases is the need to present evidence in a fair and accurate manner. In this book, readers will learn how to take responsibility for ensuring that the images captured and delivered for presentation are a “fair and accurate representation” of the observed scene. That responsibility begins with the choice and use of the proper equipment (e.g., camera type, sensor size, capture mode, the correct focal-length lens for the job), through the techniques used during image capture (exposure, lighting, camera angle, camera-to-subject distance, white balance, etc.), to the processing of the captures for output. Sholik also points out that documentation is required for each step to ensure all parties that the representation is indeed fair and accurate—and the details of how this can be accomplished are outlined in this book as well. Also covered is information about how to proceed should you be asked to give testimony as to the accuracy of your work and information about the requirements to be deemed an “expert witness.” For most photographers, doing assignments in the field of legal photography is the easy part. Getting the assignments can be more of a challenge, so the process of marketing yourself as a legal photographer is covered.

Best Practices In Influencer Marketing

Author: Linda Pophal
Publisher: eBookIt.com
ISBN: 9781456627218
Release Date: 2016-08-10
Genre: Business & Economics

The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences – driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision. "Influencer marketing" has become a big buzzword in this new environment. It's a term that refers to leveraging the influence of key people and businesses to support your brand and spread the word about your products and services through their own social channels. Influencer marketing means different things to different people and is approached in a variety of ways. In this book, digital marketing experts share their definitions, best practices and case examples to help you determine whether this form of marketing would work for you and, if so, how to make it happen!