Social Media Recruitment

Author: Andy Headworth
Publisher: Kogan Page Publishers
ISBN: 9780749473716
Release Date: 2015-05-03
Genre: Business & Economics

In order to attract the right people into your organization despite a global shortfall of talented candidates, new methods are now needed to reach future talent. Social media needs to become a vital part of any recruitment strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it. It covers the essentials from the beginning to the end of the process, including employer branding, interviewing and onboarding, and how to assess the ROI of the social media recruitment strategy. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, this practical guide focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.

Cosmopolitan Managers

Author: Santiago Iñiguez de Onzoño
Publisher: Springer
ISBN: 9781137549099
Release Date: 2016-08-26
Genre: Business & Economics

Executive education is a billion dollar industry that has the potential to transform individual and organizational performance, but in too many cases the decision whether or not to lavish it upon any given manager comes down to whether the fear that they will leave if you don’t spend money on them is greater than the fear that they will leave if you do. Given that the future of your business, or your career, depends on developing your managerial talent to its fullest potential isn’t it time we took a serious look at how do you design and deliver an executive education program that is fit for purpose? Santiago Iñiguez is Dean of the prestigious IE Business School in Madrid – one of the world’s leading providers of executive education. From the impact of MOOCs to the evolution of new multi-dimensional strategic alliances between companies and a diverse range of international education suppliers, institutions, and consultancies, Iñiguez looks at how the future of executive education is changing to meet the needs and wants of top managerial talent. Part of the solution, Iñiguez argues, is to balance the technical, analysis-based “engineering” training that forms the basis of many senior managers’ initial study, with a more rounded, integrated approach that includes learning derived from the humanities, such as art and history. Illustrated with fascinating examples drawn from interviews with some of the most influential figures in business education and corporate training around the World, Iñiguez’s book delivers a unique perspective and valuable insights on what it takes to deliver world-class corporate training.

Social Media Strategy

Author: Phillip G. Clampitt
Publisher: SAGE Publications
ISBN: 9781506346267
Release Date: 2017-08-15
Genre: Language Arts & Disciplines

Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

A Recruiter s Guide to Job Hunting

Author: Eric Knott
Publisher: AuthorHouse
ISBN: 9781468552799
Release Date: 2012-03-31
Genre: Business & Economics

Written by a seasoned recruiting leader, this guide goes beyond job hunting basics to provide candidates with specific, effective strategies to get noticed. With a straight-forward approach, Eric Knott reveals the tactics clever job seekers use to stand-out from the crowd and gain access to recruiters and hiring managers. · Learn how to truly integrate social media into your search · Discover how students, even returning students, are able to gain unique access to recruiters and hiring managers, allowing them to get to the front of the job-hunting line · Manage unemployment or changing careers so they don't hinder your job hunt · Leverage job fairs and networking opportunities to gain access to decision makers · Effectively use community and professional associations to advance your search · Prepare for the most current approaches to interviewing, learning how to effectively navigate phone screens, face-to-face interviews, and the job offer · Get the details on free online resources that provide good information for candidates and those that provide the best · Gain perspective in how to vet schools as well as degree and certification programs And the list goes on. With the number of candidates vying for each position, this valuable resource empowers you to get ahead of the masses and get results in your search.

Handbook of Research on Integrating Social Media into Strategic Marketing

Author: Hajli, Nick
Publisher: IGI Global
ISBN: 9781466683549
Release Date: 2015-04-30
Genre: Business & Economics

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Guerrilla Marketing for Job Hunters 3 0

Author: Jay Conrad Levinson
Publisher: John Wiley & Sons
ISBN: 9781118061701
Release Date: 2011-04-08
Genre: Business & Economics

The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters. Present your skills in creative new ways that stand out in today's hyper-competitive job market Employ little-known search engine optimization tricks used by top headhunters Integrated web site updated bi-weekly to remain state-of-the-moment Part of the Guerrilla Marketing Series, the bestselling marketing book series The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.

The Definitive Job Book

Author: Anne Watson
Publisher: John Wiley & Sons
ISBN: 9781907293986
Release Date: 2010-01-21
Genre: Business & Economics

There are few books available which cover the full job-searching, application, interview and negotiation process. The Definitive Job Book is just that – it covers every single aspect of job-hunting in seven chapters. Each chapter includes 'advice from the inside' interviews with HR and recruitment specialists and 'I've been there too' interviews with people who have successfully navigated the recruitment minefield. The Definitive Job Book Is an essential reference for anyone - from graduates starting out, to senior executives seeking a change - to the job-hunting process. You will need only THIS book to get the job of your dreams.

The LAST Virtual Volunteering Guidebook

Author: Jayne Cravens
Publisher: Energize, Inc.
ISBN: 9780940576667
Release Date: 2014-01-15
Genre: Social Science

What is virtual volunteering? It’s work done by volunteers online, via computers, smartphones or other hand-held devices, and often from afar. More and more organizations around the world are engaging people who want to contribute their skills via the Internet. The service may be done virtually, but the volunteers are real! In The LAST Virtual Volunteering Guidebook, international volunteerism consultants Jayne Cravens and Susan J. Ellis emphasize that online service should be integrated into an organization’s overall strategy for involving volunteers. They maintain that the basic principles of volunteer management should apply equally to volunteers working online or onsite. Whether you’re tech-savvy or still a newbie in cyberspace, this book will show you how to lead online volunteers successfully by: -Overcoming resistance to online volunteer service and the myths surrounding it; -Designing virtual volunteering assignments, from micro-volunteering to long-term projects, from Web research to working directly with clients via the Internet; -Adding a virtual component to any volunteer’s service; -Interviewing and screening online volunteers; -Managing risk and protecting confidentiality in online interactions; -Creating online communities for volunteers; -Offering orientation and training via Internet tools; -Recruiting new volunteers successfully through the Web and social media; and -Assuring accessibility and diversity among online volunteers. Cravens and Ellis fervently believe that future volunteer management practitioners will automatically incorporate online service into community engagement, making this book the last virtual volunteering guidebook that anyone has to write!

I m in a Job Search Now What 2nd Edition

Author: Kristen Jacoway
Publisher: Happy About
ISBN: 9781600052262
Release Date: 2012
Genre: Business & Economics

In the 2nd edition of the book, 'I'm in a Job Search--Now What (2nd Edition)' you will have a step-by-step guide for the job searching process. The book not only covers job searching strategies, but additionally gives information on how to be in a continuous process of career management. No longer are people climbing ladders in employment. Instead, they are on a ramp and need to constantly make strides to progress and maintain their position. The newly updated and expanded book provides 100+ resources and tips to guide you through the job searching process to help you stand apart from your competition. Included in the book: Goal Setting Personal Branding Five strategies for building visibility on Google to accelerate your job search since recruiters, employers, and companies Google potential candidates prior to contacting them for an interview Using Social Media platforms (i.e. LinkedIn, Facebook, Twitter, YouTube, Pinterest, etc.) in the job search process New section on Pinterest giving you information on the potential this hottest social media platform has for a person in a job search, including tips on how to use it as part of your career marketing plan Interview with Erin Blaskie on how to develop compelling content and capture quality videos for the new, emerging platform for video biographies, Google visibility, etc. Interview with Jeff Lipschultz, Principal at A-List Solutions and a recruiter, on tips for working with recruiters, getting your resume to the top of the pile, etc. Developing a targeted list of companies where to work Research tools to help in interviewing Interview strategies, including the questions you want to research BEFORE an interview to stand out in the interview process Networking Tips on how to customize your resume for different positions to demonstrate to the employer why YOU are the best fit for the position and much, much more!

The Marketing Performance Blueprint

Author: Paul Roetzer
Publisher: John Wiley & Sons
ISBN: 9781118883587
Release Date: 2014-07-23
Genre: Business & Economics

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

Knock em Dead

Author: Martin Yate
Publisher: Simon and Schuster
ISBN: 9781507205365
Release Date: 2017-12-05
Genre: Business & Economics

Completely updated with new material, this bestselling job search guide can help you keep up with changes in the job market—from updating the language of your resume to using social media networking to make professional connections that are essential in finding new employment opportunities. For more than thirty years, Martin Yate’s Knock ’em Dead series has helped millions of people succeed in their job search and has continued to be one of the most powerful in the field, constantly meeting the challenges of the modern marketplace. In Knock ’em Dead, you’ll learn to create a resume that works, build strong profession-relevant networks, and develop street-smart strategies for getting more interviews and learning how to turn those job interviews into job offers. More than a job-search guide, you’ll have a blueprint for becoming more successful, while gaining the ability to control your professional destiny and your economic security. This unique book gives you a practical, thoughtful, and carefully integrated new approach to successful career management in an age of uncertainty. Rather than a series of canned answers, this book is your gold standard for job change, professional growth, and a successful and fulfilling life.

Handbook of Research on Education and Technology in a Changing Society

Author: Wang, Victor C. X.
Publisher: IGI Global
ISBN: 9781466660472
Release Date: 2014-05-31
Genre: Education

Technology has become an integral part of our everyday lives. This trend in ubiquitous technology has also found its way into the learning process at every level of education. The Handbook of Research on Education and Technology in a Changing Society offers an in-depth description of concepts related to different areas, issues, and trends within education and technological integration in modern society. This handbook includes definitions and terms, as well as explanations of concepts and processes regarding the integration of technology into education. Addressing all pertinent issues and concerns in education and technology in our changing society with a wide breadth of discussion, this handbook is an essential collection for educators, academicians, students, researchers, and librarians.

The Mobile Commerce Revolution

Author: Tim Hayden
Publisher: Que Publishing
ISBN: 9780133475531
Release Date: 2014-09-30
Genre: Business & Economics

Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through “Little Data”: qualitative studies to physically observe behavior Grasp purchase attribution: why people buy

BIM and Integrated Design

Author: Randy Deutsch
Publisher: John Wiley & Sons
ISBN: 9781118086445
Release Date: 2011-08-15
Genre: Architecture

“Ready or not, it’s high time to make BIM a part of your practice, or at least your vocabulary, and this book has as much to offer beginners as it does seasoned users of building information modeling software.” —Chicago Architect The first book devoted to the subject of how BIM affects individuals and organizations working within the ever-changing construction industry, BIM and Integrated Design discusses the implementation of building information modeling software as a cultural process with a focus on the technology’s impact and transformative effect—both potentially disruptive and liberating—on the social, psychological, and practical aspects of the workplace. BIM and Integrated Design answers the questions that BIM poses to the firm that adopts it. Through thorough research and a series of case study interviews with industry leaders—and leaders in the making out from behind the monitor—BIM and Integrated Design helps you learn: Effective learning strategies for fully understanding BIM software and its use Key points about integrated design to help you promote the process to owners and your team How BIM changes not only the technology, process, and delivery but also the leadership playing field How to become a more effective leader no matter where you find yourself in the organization or on the project team How the introduction of BIM into the workforce has significant education, recruitment, and training implications Covering all of the human issues brought about or exacerbated by the advent of BIM into the architecture workplace, profession, and industry, BIM and Integrated Design shows how to overcome real and perceived barriers to its use.

Roots to Power A Manual for Grassroots Organizing 3rd Edition

Author: Lee Staples
Publisher: ABC-CLIO
ISBN: 9781440833663
Release Date: 2016-02-22
Genre: Political Science

The third edition of the manual for community organizers tells readers how to most effectively implement community action for social change, clearly laying out grassroots organizing principles, methods, and best practices. • Provides clear, step-by-step guidelines for building grassroots organizations, selecting and framing issues, establishing goals, developing leadership, planning and implementing actions, and assessing results • Explores the distinct roles of members, leaders, and organizers • Shares case materials that demonstrate community organizing strategies and tactics used to leverage institutions at the state, regional, and national levels • Discusses why some strategies succeed while others fail • Includes campaign-planning worksheets and small-group exercises suitable for community-based training sessions and workshops as well as for undergraduate or graduate level courses