Sports Media

Author: Andrew C. Billings
Publisher: Taylor & Francis
ISBN: 9781136838828
Release Date: 2012-01-25
Genre: Language Arts & Disciplines

Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.

Race and Gender in Electronic Media

Author: Rebecca Ann Lind
Publisher: Routledge
ISBN: 9781317266129
Release Date: 2016-10-04
Genre: Language Arts & Disciplines

This volume examines the consequences, implications, and opportunities associated with issues of diversity in the electronic media. With a focus on race and gender, the chapters represent diverse approaches, including social scientific, humanistic, critical, and rhetorical. The contributors consider race and gender issues in both historical and contemporary electronic media, and their work is presented in three sections: content, context (audiences, effects, and reception), and culture (media industries, policy, and production). In this book, the authors investigate, problematize, and theorize a variety of concerns which at their core relate to issues of difference. How do we use media to construct and understand different social groups? How do the media represent and affect our engagement with and responses to different social groups? How can we understand these processes and the environment within which they occur? Although this book focuses on the differences associated with race and gender, the questions raised by and the theoretical perspectives presented in the chapters are applicable to other forms of socially-constructed difference.

Media and Social Life

Author: Mary Beth Oliver
Publisher: Routledge
ISBN: 9781317743729
Release Date: 2014-03-26
Genre: Language Arts & Disciplines

Our use of media touches on almost all aspects of our social lives, be they friendships, parent-child relationships, emotional lives, or social stereotypes. How we understand ourselves and others is now largely dependent on how we perceive ourselves and others in media, how we interact with one another through mediated channels, and how we share, construct, and understand social issues via our mediated lives. This volume highlights cutting edge scholarship from preeminent scholars in media psychology that examines how media intersect with our social lives in three broad areas: media and the self; media and relationships; and social life in emerging media. The scholars in this volume not only provide insightful and up-to-date examinations of theorizing and research that informs our current understanding of the role of media in our social lives, but they also detail provocative and valuable roadmaps that will form that basis of future scholarship in this crucially important and rapidly evolving media landscape.

Digital Technology and the Future of Broadcasting

Author: John V. Pavlik
Publisher: Routledge
ISBN: 9781317486947
Release Date: 2015-07-16
Genre: Computers

This volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context. Among the many issues covered are: The impact of digital technology on the structure of broadcasting organizations and regulation; The nature of broadcast content or media programming and how it is delivered at home and abroad; Engagement and interaction of the public with broadcasting and social and mobile media; and The reshaping of revenue models for broadcasters and media organizations globally. The first two parts of the volume, addressing research challenges, issues, and advances in global broadcasting, are competitively reviewed research papers which were presented at the BEA2014 Research Symposium. The third part focuses on international perspectives, with chapters from broadcasting scholars and paper discussants at the Research Symposium. This section provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change. As a benchmark of the remarkable changes taking place in today’s media environment, the volume sets an agenda for future research on the implications of digital technology for broadcasting and broadcasting education.

Sport and the Media

Author: Matthew Nicholson
Publisher: Routledge
ISBN: 9781317690436
Release Date: 2015-06-12
Genre: Social Science

Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.

Handbook of Research on Digital Media and Advertising User Generated Content Consumption

Author: Eastin, Matthew S.
Publisher: IGI Global
ISBN: 9781605667935
Release Date: 2010-07-31
Genre: Business & Economics

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.

Education and Social Media

Author: Christine Greenhow
Publisher: MIT Press
ISBN: 9780262034470
Release Date: 2016-05-13
Genre: Computers

How are widely popular social media such as Facebook, Twitter, and Instagram transforming how teachers teach, how kids learn, and the very foundations of education? What controversies surround the integration of social media in students' lives? The past decade has brought increased access to new media, and with this new opportunities and challenges for education. In this book, leading scholars from education, law, communications, sociology, and cultural studies explore the digital transformation now taking place in a variety of educational contexts. The contributors examine such topics as social media usage in schools, online youth communities, and distance learning in developing countries; the disruption of existing educational models of how knowledge is created and shared; privacy; accreditation; and the tension between the new ease of sharing and copyright laws. Case studies examine teaching media in K--12 schools and at universities; tuition-free, open education powered by social media, as practiced by the University of the People; new financial models for higher education; the benefits and challenges of MOOCS (Massive Open Online Courses); social media and teacher education; and the civic and individual advantages of teens' participatory play. ContributorsColin Agur, Jack M. Balkin, Valerie Belair-Gagnon, danah boyd, Nicholas Bramble, David Buckingham, Chris Dede, Benjamin Gleason, Christine Greenhow, Daniel J. H. Greenwood, Jiahang Li, Yite John Lu, Minhtuyen Mai, John Palfrey, Ri Pierce-Grove, Adam Poppe, Shai Reshef, Julia Sonnevend, Mark Warschauer

Social Innovation and Sustainable Consumption

Author: Julia Backhaus
Publisher: Routledge
ISBN: 9781351782340
Release Date: 2017-11-27
Genre: Business & Economics

This book showcases strategic policies for and processes of societal transformation, which are required to address the challenge of sustainability. Based on the latest thinking at the interface of social innovation, sustainable consumption and the transformation of society, the book provides: in-depth discussions at the nexus of sustainable consumption, social innovation and social transformation, highlighting their significance to sustainability-related policy and practice; detailed case studies of social innovation in energy, food, housing and policy which illustrate emerging practice and promising policy, business and civil society interventions; and critical reflections and commentaries on the contribution of social innovation to societal transformation. Bringing together aspiring scholars and leading thinkers on this topic, this book leads to compelling new insights for an international audience into the potential of social innovation for sustainable consumption and the transformation of society. It will be of great interest to students and scholars of sustainable consumption, sustainable development, (social) innovation studies and environmental sociology.

Contemporary Issues in Social Media Marketing

Author: Bikramjit Rishi
Publisher: Routledge
ISBN: 9781317193982
Release Date: 2017-07-28
Genre: Business & Economics

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

Digital Transformation in Journalism and News Media

Author: Mike Friedrichsen
Publisher: Springer
ISBN: 9783319277868
Release Date: 2017-05-18
Genre: Business & Economics

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.

Optimize

Author: Lee Odden
Publisher: John Wiley & Sons
ISBN: 9781118167779
Release Date: 2012-04-17
Genre: Business & Economics

Outlines an approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement, covering such topics as determining creative tactics and measuring value.

Olympic Media

Author: Andrew C Billings
Publisher: Routledge
ISBN: 9781135980641
Release Date: 2008-01-24
Genre: Social Science

Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s Olympic telecasts have huge power and potential to shape viewer perceptions. Billings’s unique text examines the production, content, and potential effects of NBC’s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC’s telecast; and survey analyses interrogate the extent to which NBC’s storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".

Media and the Moral Mind

Author: Ronald C. Tamborini
Publisher: Routledge
ISBN: 9780415506359
Release Date: 2013
Genre: Language Arts & Disciplines

Questions regarding the relation between media and morality have been a lasting concern. Can media exposure shape or alter moral values? Does morality influence how audience members select, interpret and respond to media content? Attempts to answer such questions are hindered by the complex nature of morality and its dynamic relation with media. This volume brings together leading scholars in an effort to examine reciprocal processes that connect media with morality, and to set a course for understanding this association. Individual essays combine established and emerging theories from media and moral psychology to explain how fundamental mechanisms that govern moral reasoning can shape and be shaped by media exposure. Together these scholars provide an understanding of the relationship between media and morality that should serve as an invaluable resource for current and future generations of researchers.

Emergent Feminisms

Author: Jessalynn Keller
Publisher: Routledge
ISBN: 9781351175449
Release Date: 2018-02-21
Genre: Social Science

Through twelve chapters that historicize and re-evaluate postfeminism as a dominant framework of feminist media studies, this collection maps out new modes of feminist media analysis at both theoretical and empirical levels and offers new insights into the visibility and circulation of feminist politics in contemporary media cultures. The essays in this collection resituate feminism within current debates about postfeminism, considering how both operate as modes of political engagement and as scholarly traditions. Authors analyze a range of media texts and practices including American television shows Being Mary Jane and Inside Amy Schumer, Beyonce’s "Formation" music video, misandry memes, and Hong Kong cinema.

The Future of Journalism In an Age of Digital Media and Economic Uncertainty

Author: Bob Franklin
Publisher: Routledge
ISBN: 9781317417552
Release Date: 2017-07-06
Genre: Social Science

The development of digital media has delivered innovations and prompted tectonic shifts in all aspects of journalism practice, the journalism industry and scholarly research in the field of journalism studies; this book offers detailed accounts of changes in all three arenas. The collapse of the ‘advertising model’, in tandem with the impact of the continuing global recession, has created economic difficulties for legacy media, and an increasingly frenzied search for new business strategies to resource a sustainable journalism, while triggering concerns about the very future of journalism and journalists. The Future of Journalism: In an Age of Digital Media and Economic Uncertainty brings together the research conversation conducted by a distinguished group of scholars, researchers, journalists and journalism educators from around the globe and hosted by ‘The Future of Journalism’ at Cardiff University in September 2013. The significance of their responses to these pressing and challenging questions is impossible to overstate. Divided into nine sections, this collection analyses and discusses the future of journalism in relation to: Revenues and Business Models; Controversies and Debates; Changing Journalism Practice; Social Media; Photojournalism and visual images of News; Local and Hyperlocal journalism; Quality, Transparency and Accountability; and Changing Professional Roles and Identities. This book is essential reading for everyone interested in the prospects for journalism and the consequent implications for communications within and between local, national and international communities, for economic growth, the operation of democracy and the maintenance and development of the social and cultural life of societies around the globe. This book was originally published as special issues of Digital Journalism, Journalism Practice and Journalism Studies.