Starting a Tech Business

Author: Alex Cowan
Publisher: John Wiley & Sons
ISBN: 9781118205556
Release Date: 2012-04-10
Genre: Business & Economics

"Technology-enabled businesses offer one of today's best available means to creating wealth, and the successful application of technology increasingly separates an industry's winners from its losers. Even better, while a decade ago the barriers to creating a technology-enabled business required a pole vault, they've lowered to where a determined step in the right direction is enough to get started.There are many important things prospective entrepreneurs and business enterprises need to know to avoid common pitfalls in the fast-paced world of high tech business. This book provides these practical checklists and frameworks that business owners, entrepreneurs, and professionals can apply to any web 2.0 business idea, whether they are developing software and products or beginning a technology-enabled business. The book includes valuable insights on How do you prepare yourself or your company for successful systems implementation? How do you develop a best-practice user interface for your/your company's system? What are some of the most common disconnects between engineers and business people and how can you avoid them? What are the core functional roles in a technology-enabled business and what skills sets do they require? How do you identify worthwhile partnerships and invest in them enough to make them successful? "--

Don t make me think

Author: Steve Krug
Publisher: MITP-Verlags GmbH & Co. KG
ISBN: 9783826687150
Release Date: 2014-11-19
Genre: COMPUTERS

Usability ist eine der wichtigsten Herausforderungen bei der Webseitenerstellung – und wird häufig nur allzu leichtfertig vernachlässigt. Lernen Sie mit dieser überarbeiteten Neuauflage des Klassikers, wie Websites wirklich benutzt werden – mit aktualisierten Beispielen und einem neuen Kapitel über Mobile Usability. Steve Krug verdankt seine Erkenntnisse einer eigentlich nahe liegenden Methode: Er beobachtet, wie User mit einer Website umgehen und welche Hindernisse sich ihnen bei der Informationssuche in den Weg stellen. Anhand aussagekräftiger Beispiele, vieler Grafiken und einer Prise Humor erhalten Sie eine ganz neue Perspektive auf Ihr Websitekonzept. Krugs Usability-Prinzipien dienen als Leitfaden für die eigene Arbeit. Mit einfachen Tests kann jeder seine Website ohne viel Aufwand so optimieren, dass sie den Usability-Kriterien entspricht und sich intuitiv anwenden lässt. Wenn Sie diesen Klassiker schon einmal gelesen haben, werden Sie wieder entdecken, was DON’T MAKE ME THINK! so unverzichtbar für Webdesigner und -entwickler auf der ganzen Welt gemacht hat. Wenn Sie es noch nicht gelesen haben, werden Sie sehen, warum so viele Leute es als Pflichtlektüre empfehlen.

Business Architecture

Author: Jonathan Whelan
Publisher: Gower Publishing, Ltd.
ISBN: 9781409438601
Release Date: 2012
Genre: Business & Economics

Organizations today exist in an environment of unprecedented change. They do so against a backdrop of a global, competitive marketplace, the fast-paced enablement of technology, amplified regulation and accelerating organizational complexity. Many organizations are addressing change in a sub-optimal way and they are operating without a clear view of where their operational risks lie. It is these dynamics that are leading organizations to recognise and embrace Business Architecture. With these challenges in mind, this book provides a practical guide on how to employ Business Architecture and how to build a balanced proposition that delivers value to a broad range of stakeholders. Whilst recognizing best-practice, this book explores a new, inspirational level of Business Architecture whilst acknowledging that the best way to realize the vision is one step at a time.

Lean Startup

Author: Eric Ries
Publisher: Redline Wirtschaft
ISBN: 9783864146718
Release Date: 2014-10-10
Genre: Business & Economics

Der Weg zum eigenen Unternehmen ist nie ohne Risiko. Und bis die Firma sich auf dem Markt etabliert hat, dauert es. Wer doch scheitert, verliert in der Regel viel Geld. Genau hier setzt das Konzept von Eric Ries an. Lean Startup heißt seine Methode. Sie ist schnell, ressourcenfreundlich und radikal erfolgsorientiert. Anhand von durchgespielten Szenarien kann man von vornherein die Erfolgsaussichten von Ideen, Produkten und Märkten bestimmen. Und auch während der Gründungphase wird der Stand der Dinge ständig überprüft. Machen, messen, lernen – so funktioniert der permanente Evaluationsprozess. Das spart enorm Zeit, Geld und Ressourcen und bietet die Möglichkeit, spontan den Kurs zu korrigieren. Das Lean-Startup-Tool hat sich schon zigtausenfach in der Praxis bewährt und setzt sich auch in Deutschland immer stärker durch.

Business Model Generation

Author: Alexander Osterwalder
Publisher: Campus Verlag
ISBN: 9783593394749
Release Date: 2011-08
Genre: Business & Economics

Am Anfang war die Idee und sie befand sich im Kopf eines Schweizers: Alexander Osterwalder entwickelt ein Modell zur Geschäftsmodellinnovation. Ebenso sperrig wie der Begriff waren bisherige Publikationen zum Thema. Doch die Idee in Osterwalders Kopf ist eine revolutionäre und pflügt das Feld der Geschäftsmodellinnovation vollkommen um: Was, wenn man sein Geschäftskonzept einfach visualisieren könnte? Skizzieren, kleben, malen - ganz wie ein Künstler! Zusammen mit 470 hellen Köpfen aus aller Welt feilt Osterwalder weiter an seiner Idee, bis sie schließlich als Business Model Canvas das Licht der Welt erblickt. Heute bringt sie sogar Unternehmen wie Deloitte, Capgemini und 3M bei, wie man eherne Regeln bricht, wenn man im Wettbewerb neue Maßstäbe setzen will.

Rework

Author: Jason Fried
Publisher: Riemann Verlag
ISBN: 9783641041472
Release Date: 2010-11-04
Genre: Business & Economics

Der Gegenentwurf zum unproduktiven Unternehmensalltag Wenn ein Unternehmen erfolgreich sein will, benötigt es angeblich hoch bezahlte Direktoren, lange Meetings, ein großes Werbebudget, Fünfjahrespläne und vor allem ständiges Wachstum. So weit die Theorie. In der Praxis kommen die Software-Unternehmer Jason Fried und David Heinemeier Hansson schon seit 10 Jahren ohne all das aus – und haben Erfolg. Die Autoren repräsentieren eine zukunftsweisende Geschäftskultur, die dabei ist, die alten Konzern-Dinosaurier das Fürchten zu lehren. Smart sind die neuen Unternehmer, beweglich, unprätentiös und technisch auf der Höhe. Arbeit ist für sie kein Selbstzweck, und Lebensqualität gehört ebenso zum Business wie die unvermeidliche menschliche Unzulänglichkeit. Nüchtern und wirksam setzt sich „Rework“ von hochtrabenden Begriffen wie „Reform“ oder „Revolution“ ab. Entstanden ist eine ketzerische „Business-Bibel“, die keine Management-Phrasen herbetet, sondern Mut macht zu echter Eigenständigkeit. Zu Recht schrieb ein Rezensent: „Sie können dieses Buch ignorieren, aber auf eigene Gefahr“.

Packaged Composite Applications

Author: Dan Woods
Publisher: "O'Reilly Media, Inc."
ISBN: 0596005520
Release Date: 2003-06-12
Genre: Computers

Today's corporate computing environment is too often characterized by silos of data in enterprise applications like ERP, CRM, and supply chain management. Integrating these applications involves hardwiring connections between them, often resulting in a rigid and inefficient IT infrastructure. Packaged Composite Applications (PCAs) are an innovative answer to this dysfunctional scenario. Originated by SAP, one of the worlds foremost technology companies, PCAs represent a new architectural paradigm for enterprise computing. Using web services, they combine new functionality with services from existing applications to enable flexible, cross-functional automation. But is this new model right for your business? That's where this book comes in. Packaged Composite Applications is the result of a systematic search through the brain trust of SAP for all of the relevant arguments, examples, concepts, and analogies related to Packaged Composite Applications. This book is not a marketing treatise about neatly-shaped colored boxes. It is not a backward-looking, outdated description of a product without context. This book, rather, combines the approach of a forward-looking analyst with the perspective of an executive who must make things work, without skimping on the relevant technical details. The author examines the ideas driving PCAs forward in the marketplace and the problems and solutions that an executive and technologist will encounter in implementation. The result is an authoritative text that allows all interested parties to assess the value of PCAs for their lives as executives, technologists, analysts, sales representatives, and users.

A Practical Guide to Trusted Computing

Author: David Challener
Publisher: Pearson Education
ISBN: 9780132704397
Release Date: 2007-12-27
Genre: Computers

Use Trusted Computing to Make PCs Safer, More Secure, and More Reliable Every year, computer security threats become more severe. Software alone can no longer adequately defend against them: what’s needed is secure hardware. The Trusted Platform Module (TPM) makes that possible by providing a complete, open industry standard for implementing trusted computing hardware subsystems in PCs. Already available from virtually every leading PC manufacturer, TPM gives software professionals powerful new ways to protect their customers. Now, there’s a start-to-finish guide for every software professional and security specialist who wants to utilize this breakthrough security technology. Authored by innovators who helped create TPM and implement its leading-edge products, this practical book covers all facets of TPM technology: what it can achieve, how it works, and how to write applications for it. The authors offer deep, real-world insights into both TPM and the Trusted Computing Group (TCG) Software Stack. Then, to demonstrate how TPM can solve many of today’s most challenging security problems, they present four start-to-finish case studies, each with extensive C-based code examples. Coverage includes What services and capabilities are provided by TPMs TPM device drivers: solutions for code running in BIOS, TSS stacks for new operating systems, and memory-constrained environments Using TPM to enhance the security of a PC’s boot sequence Key management, in depth: key creation, storage, loading, migration, use, symmetric keys, and much more Linking PKCS#11 and TSS stacks to support applications with middleware services What you need to know about TPM and privacy--including how to avoid privacy problems Moving from TSS 1.1 to the new TSS 1.2 standard TPM and TSS command references and a complete function library

Intellectual Property and Open Source

Author: Van Lindberg
Publisher: "O'Reilly Media, Inc."
ISBN: 9780596154677
Release Date: 2008-07-15
Genre: Computers

"Clear, correct, and deep, this is a welcome addition to discussions of law and computing for anyone -- even lawyers!"-- Lawrence Lessig, Professor of Law at Stanford Law School and founder of the Stanford Center for Internet and Society If you work in information technology, intellectual property is central to your job -- but dealing with the complexities of the legal system can be mind-boggling. This book is for anyone who wants to understand how the legal system deals with intellectual property rights for code and other content. You'll get a clear look at intellectual property issues from a developer's point of view, including practical advice about situations you're likely to encounter. Written by an intellectual property attorney who is also a programmer, Intellectual Property and Open Source helps you understand patents, copyrights, trademarks, trade secrets, and licenses, with special focus on the issues surrounding open source development and the GPL. This book answers questions such as: How do open source and intellectual property work together? What are the most important intellectual property-related issues when starting a business or open source project? How should you handle copyright, licensing and other issues when accepting a patch from another developer? How can you pursue your own ideas while working for someone else? What parts of a patent should be reviewed to see if it applies to your work? When is your idea a trade secret? How can you reverse engineer a product without getting into trouble? What should you think about when choosing an open source license for your project? Most legal sources are too scattered, too arcane, and too hard to read. Intellectual Property and Open Source is a friendly, easy-to-follow overview of the law that programmers, system administrators, graphic designers, and many others will find essential.

Designing Efficient BPM Applications

Author: Christine McKinty
Publisher: "O'Reilly Media, Inc."
ISBN: 9781491924662
Release Date: 2016-03-07
Genre: Business & Economics

Looking for efficiency gains in your business? If you’re a business analyst, this practical guide will show you how to design effective business process management (BPM) applications. Every business uses business processes—these everyday tasks help you gain and retain customers, stay profitable, and keep your operations infrastructure functioning. BPM specialists Christine McKinty and Antoine Mottier show you step-by-step how to turn a simple business procedure into an automated, process-based application. Using hands-on examples, you’ll quickly learn how to create an online process that’s easy to use. Each chapter builds on earlier material. You don’t have to have any programming experience to design business processes—and if you have skills in designing workflows and understanding human interactions with processes, you already have a headstart. Through the course of this book, you will: Build a prototype of an application page Create the most frequent use flow in a process, and define the data model Generate real process forms and produce the first version of the application Connect your application to external information systems, and then build and test the complete application

XQuery Kick Start

Author: James McGovern
Publisher: Sams Publishing
ISBN: 0672324792
Release Date: 2003
Genre: Computers

XQuery Kick Startdelivers a concise introduction to the XQuery standard, and useful implementation advice for developers needing to put it into practice. The book starts by explaining the role of XQuery in the XML family of specifications, and its relationship with XPath. The authors then explain the specification in detail, describing the semantics and data model, before moving to examples using XQuery to manipulate XML databases and document storage systems. Later chapters discuss Java implementations of XQuery and development tools that facilitate the development of Web sites with XQuery. This book is up to date with the latest XQuery specifications, and includes coverage of new features for extending the XQuery language.

Director 8 and Lingo Bible

Author: John R. Nyquist
Publisher: Wiley
ISBN: 0764534866
Release Date: 2000-07-27
Genre: Computers

Unlike other books on Director, this book serves as a practical guide for all aspects of using the program from start to finish. This book is the ideal start for beginners just learning how to use the program. Intermediate users can also benefit by learning shortcuts, advanced tips and Lingo basics. Advanced users who can take advantage of Director's improved power and speed by with this book's more in-depth guide to Lingo, techniques for better project management, shortcuts for title development, and more advanced techniques for developing titles to play over the Internet quickly and efficiently using Shockwave technology. A 16-page color insert features real projects created by professionals who use the product, with tips from the developer on how they used Director to create the project. Unlike competitive books, the Director 8 and Lingo Bible has balanced coverage of both Mac and Windows versions, as Mac is no longer the default platform for Director. The bonus CD contains real-life working examples and exercises from the book along with utilities and other shareware extras for use with Director 8.

Open Source for the Enterprise

Author: Dan Woods
Publisher: "O'Reilly Media, Inc."
ISBN: 0596101198
Release Date: 2005
Genre: Computers

Provides something far more useful than either the cheer-leading or the fear-mongering one hears about open source. This book also provides a top to bottom view not only of the technology, but of the skills required to manage it and the organizational issues that must be addressed.