E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl Lindsell-Roberts offers practical advice on writing messages guaranteed to get results. Drawing on her experience leading writing workshops for Fortune 500 companies, Lindsell-Roberts walks the reader through a variety of letter-writing exercises and shows how a well-crafted message can make any writer stand out in the crowd. Getting from a blank page or screen to a results-oriented message is easy with Lindsell-Roberts’s proven Six Step Process. And numerous tips and reminders help make the central point that a successful message should always focus on what the primary reader needs to know. Best of all, Strategic Business Letters and E-mail is designed to save the user time and effort. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages that can be used verbatim or with minimal alteration to fit a particular circumstance. Opening this invaluable book is the first step to jump-starting effective business communication.
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The text introduces different styles and techniques behind writing principles. Freshly rearranged to better suit the progress of your course through the semester, the Ninth Edition features a writing for select publics section that covers the types of writing assignments students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex Public Relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, (both online and print), and annual reports are also covered in this thorough and comprehensive guide. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
International business correspondence is not simply writing or information exchange. It is something that you want others to know about you – to know about your business and the way you deal with business transactions. It is by the way you create your letter that your reader can identify whether you are friendly, rude, or you just simply want to do business. Your letter shows your attitude. This is one reason why it is important to consider your way of writing, write professionally and with courtesy. Success of business transactions is not only dependent on your ability to talk and communicate verbally, but also the way you communicate in letters. How important is learning the proper way of writing business letters? This book will help you to improve your written communication by guiding you through the steps and guidelines of making an effective letter. Aside from that, you will learn to see that planning is important. Gathering information and doing some research will help you. As you go through answer complaints, it will save you to make adjustments, it is important and friendly to reply to inquiries, it is good to be precise in your quotations, it is proper to acknowledge placed orders or acknowledge payment, it is worth to check all outgoing orders for shipment and delivery, it is important to have an insurance policy, it is tedious to deal internationally without bank transactions, and it is by connection that you can increase your sales. You need to connect to your customers and readers in order to build a good working relationship. If you are able to establish a good relationship, they will value you as their business partners. Skills in creating business letters are important for the success of your business. Business letter writing skills will also boost your confidence as a businessman and will help boosting your business as well. This book aims to help students to develop their skills and confidence in writing international busi-ness letters. It can also serve as a reference for students at college and university levels.
The ability to write well is a critical skill for professionals in nearly every field. Good writers provide leadership, influence decisions, and advance their own careers. In this new book, Sheryl Lindsell-Roberts draws from her twenty-plus years of experience as a successful consultant for clients in business, education, and government. In a lively, engaging style, she explains how to write persuasively for virtually any audience. Part 1 addresses the basics of all business writing: understanding the reader, drafting, achieving the right tone, creating visual impact, and editing. Part 2 provides more specific advice on brochures, executive summaries, speeches, PowerPoint presentations, Web site content, and much more. Concrete examples illustrate practical strategies such as how to present a message positively instead of negatively, how to sequence information for different kinds of readers, and how to use charts to highlight key points. Packed with valuable information obtained from actual clients in the field, 135 Tips for Writing Successful Business Documents is guaranteed to help anyone who reads it write to hit the mark.
Provides instructions and exercises for learning to use a computer keyboard and numeric keypad, prepare tables, letters, and manuscripts, proofread, and work in DOS, UNIX, and various programming languages
This latest title by business-writing expert Sheryl Lindsell-Roberts offers up-to-the-minute advice on writing electronic messages that are polished, polite, and effective. In her signature no-nonsense style, she shows how effective electronic communication can jump-start your business, advance your career, and expand your social network. 135 Tips on Email and Instant Messages addresses issues such as how libel and copyright laws apply to the Internet, using proper etiquette, and organizing a cluttered in-box. Lindsell-Roberts imparts a sense of humor to practical tips such as “don’t glut cyberspace with digital dross—know what isn’t appropriate for company email” and “eliminate thoughts that don’t add value—don’t leave your harried readers to extract the hidden kernels.” She offers convenient phrases that can be used verbatim (including subject lines proven to entice readers) and immediate solutions to common problems (including five ways to personalize an email to a large distribution that will increase the response rate). Informative and entertaining, this handy resource is packed with valuable information for anyone who wants to communicate electronically with confidence and competence.
Author: Brooks C. Mendell Ph. D.
Release Date: 2006
Genre: Business & Economics
Successful natural resource professionals communicate well. They inspire others, create cooperation between colleagues, advocate ideas, educate students, negotiate contracts, and conduct interviews. This book introduces and reinforces fundamental communications skills for anyone pursuing a career in natural resources. Loving Trees is Not Enough will improve your abilities to: . Present and speak publicly . Prepare for and participate in interviews . Negotiate starting salaries . Use electronic communications such as phones, cell phones, and email . Arrange and manage meetings Give feedback to employees and colleagues
In Speaking Your Way to Success, Sheryl Lindsell-Roberts draws on 25 years of experience as a business communications expert to deliver straightforward guidelines for today’s professionals on how to speak powerfully and effectively. Whether talking in front of a large group or engaging in a one-to-one conversation, this book will help anyone to speak up, speak well, and get noticed. Chapters include: -- Making Introductions -- Developing Listening Skills -- Using Politically Neutral Language -- Interviewing and Being Interviewed -- Speaking in Public -- Communicating Cross-Culturally -- Harnessing the Power of Today’s Multigenerational Workforce In her signature no-nonsense style, Lindsell-Roberts shows speakers how to pay attention to their audience, support their words with body language, interject stories the audience will relate to and enjoy, encourage audience interaction, and more. This book is packed with specific suggestions that can be applied immediately on topics such as giving and receiving compliments, keeping a conversation going, asking for a raise, and cold calling. There are strategies for introducing yourself when you don’t know anyone at an event, techniques for initiating conversation, and a checklist for rating your listening skills. Lindsell-Roberts also has a proven, no-fail attack plan for how to work a room. Stop lurking quietly in the shadows and start speaking your way to success!
Author: John Brooks
Release Date: 2015-03-16
Genre: Business & Economics
Wenn Bill Gates in seinem Blog ein Buch zum "besten Wirtschaftsbuch" kürt und nebenbei erwähnt, dass er es sich vor Jahren von Warren Buffett geliehen hat, dann kommt das dabei heraus: Ein seit Jahren vergriffenes Werk wird wieder zum Bestseller. "Business Adventures" wurde erstmals im Jahr 1968 veröffentlicht. Es enthält zwölf Essays des New Yorker Journalisten John Brooks, in denen dieser beschreibt, wie sich das Schicksal gigantischer Unternehmen durch einen Schlüsselmoment entschied. Sie geben einen zeitlosen und tiefen Einblick in die Mechanismen der Wirtschaft und der Wall Street. Bis vor wenigen Monaten war das Buch jahrelang vergriffen. Dann lobte Bill Gates es über den grünen Klee. Der Rest ist Geschichte. "Business Adventures" schoss umgehend in die