Success Secrets of the Online Marketing Superstars

Author: Mitch Meyerson
Publisher: Entrepreneur Press
ISBN: 9781613083024
Release Date: 2015-03-04
Genre: Business & Economics

Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

Success Secrets of Social Media Marketing Superstars

Author: Mitch Meyerson
Publisher: Entrepreneur Press
ISBN: 9781599183770
Release Date: 2010-06-21
Genre: Business & Economics

“An amazing book – top social media professionals provide the ‘inside’ tips on how they stay on top and stay organized. Filled with specific tricks, tips and strategies to cut the clutter and build your business, you really want to read this one.” --Dave Evans, Author of Social Media Marketing: An Hour a Day Revelations from Top Social Media Revolution Leaders Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: Proven tips and tactics from 20+ top social media marketers The biggest mistakes businesses make with social media and how to fix them Actionable plans for all areas including social networks, blogs, web TV and mobile marketing Real-world case studies, best practices and proven techniques from the experts Detailed list of resources Contributions from World-Class Social Media Experts: Keith Ferrazi & Tahl Raz: Relationship Strategy Brian Clark: Psychology of Social Media Mitch Meyerson: Online Marketing Ann Handley: Creating Content Gary Vaynerchuk: Building Mega-Followings Andy Willbes: Personality Chris Brogan: Building Communities Joel Comm: Success Qualities Craig Valentine: Communicate with Impact Starr Hall: Building Profits Dan Janal: PR Strategies Michael Stelzner: Go Viral Denise Wakeman: Business Blogs Mari Smith: Facebook Deborah Cole Micek: Twitter Barbara Rozgonyi: LinkedIn Julie Perry: YouTube Paul Colligan: Podcasting Chris Garrett: Social Bookmarking Kim Dushinski: Mobile Marketing Shama Kabani: Online Video Dave Evans: One Hour a Day

Be a Recruiting Superstar

Author: Mary Christensen
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814410278
Release Date: 2008-05-07
Genre: Business & Economics

Network marketing—also known as direct selling and multilevel marketing—has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need to successfully grow their businesses by recruiting the right people. Written by a true network marketing superstar who personally enlisted over 1,000 people in her first year, the book reveals a proven, innovative approach to recruiting that gets results fast. Readers will learn how to: • discover their own recruiting style • identify people who will become a great part of their team • do and say the right things to turn prospects into partners • overcome objections with confidence • attract people who never considered network marketing Filled with advice and inspiration, this indispensable guide gives network marketers the know-how and confidence they need to grow their enterprise and become top earners.

Be a Network Marketing Superstar

Author: Mary Christensen
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814400548
Release Date: 2007-05-23
Genre: Business & Economics

As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and multi-level marketing -- has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need the right tools. Be a Network Marketing Superstar provides a proven 26-step program designed to help readers quickly become stars in this fast-growing and profitable industry. This powerful training manual shows readers how to: * master the six core skills of successful network marketing * sharpen their salesmanship * become more persuasive * build relationships * overcome roadblocks * radiate positive energy * find and attract quality people * be powerful coaches and mentors. With equal parts advice and inspiration, as well as helpful worksheets and exercises, this indispensable guide gives network marketers the know-how and confidence they need to join the ranks of the top moneymakers.

Mastering Online Marketing

Author: Mitch Meyerson
Publisher: Entrepreneur Press
ISBN: 9781599181516
Release Date: 2007-11-21
Genre: Business & Economics

Learn to avoid the #1 problem that plagues most online businesses--an under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the e-commerce bandwagon--but despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business. Hundreds of proven strategic and tactics, as well as dozens of time-saving web resources, help you jumpstart the process. The authors reveal the 10 most common e-commerce mistakes and offer fail-safe strategies for avoiding them. Innovative automation strategies save you time and money and help you create new streams of passive income. Featuring current technology--including Web 2.0 innovations, web conferencing, podcasts, blogging and more--this comprehensive manual puts website owners on the road to profitability.

Social Marketing Superstars

Author: Cydney O'Sullivan
Publisher: Morgan James Publishing
ISBN: 9781614482178
Release Date: 2012-05-01
Genre: Business & Economics

"Evocative insights from 30 world class, extraordinary marketers"--P. [4] of cover.

World Class Speaking

Author: Craig Valentine
Publisher: Morgan James Publishing
ISBN: 9781600379192
Release Date: 2009-03-01
Genre: Business & Economics

When World Class Speaker meets World Class Guerrilla Marketer, your profits explode! How would you like to become a World Class Speaker others travel far & wide to see? How would you like to turn your presentations into profit-making machines that bring in 6 figures or more each year? How would you like to speak to audiences without having to leave home? World Class Speaking is the system for you! Many books cover the art of public speaking while others cover the business side. Finally there is a book that covers both! With World Class Speaking you will learn how to build stellar presentations that keep your audiences on the edge of their seats, turn your presentations into dozens of profitable income streams, master leading-edge technologies & speak to 1000 without even leaving home, and automate your business & make passive recurring income while you sleep. World Class Speaking is the one-stop-shop for building breakthrough presentations & turning them into a solid system of ongoing income.

The New Relationship Marketing

Author: Mari Smith
Publisher: John Wiley & Sons
ISBN: 9781118135006
Release Date: 2011-10-03
Genre: Business & Economics

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

Igniting Customer Connections

Author: Andrew Frawley
Publisher: John Wiley & Sons
ISBN: 9781118916728
Release Date: 2014-10-08
Genre: Business & Economics

A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.

Be a Direct Selling Superstar

Author: Mary Christensen
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814432082
Release Date: 2013-03-13
Genre: Business & Economics

Direct selling is booming. It’s no surprise when you consider the benefits of launching a direct selling business—low start-up costs, strong earning potential, and a flexible work schedule. Currently an estimated 15.6 million people are involved in direct selling in the U.S. alone—and more than 100 million worldwide. Mary Christensen has empowered and equipped thousands of direct sellers to succeed, and in her newest book, Be a Direct Selling Superstar, she delivers an all-encompassing guide to building, leading, and managing a profitable direct sales organization. Readers will learn how to: • Set goals • Eliminate self-sabotaging behaviors • Market their products and business opportunity effectively • Communicate persuasively • Build a committed network of sellers • Be an influential leader • Create a clear roadmap for others to follow • Inspire and lead a wide range of personalities • Maintain work-life balance • Manage their time and their money wisely For corporate refugees, ambitious entrepreneurs, mompreneurs, and anyone else looking for a new source of income—this inspiring master plan explains step by step how to achieve long-term success in direct selling.

The Six Figure Second Income

Author: David Lindahl
Publisher: John Wiley & Sons
ISBN: 0470872012
Release Date: 2010-08-05
Genre: Business & Economics

Proven methods for building an online income stream You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business. The Six-Figure Second Income explains how to start or grow a business even when you think you have plenty of strikes against you. In the course of building an eight-figure real estate information marketing business, David Lindahl and Jonathan Rozek tested dozens of tools and techniques. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent. If you're tired of the gimmicks and skepticism that anyone can really succeed online, this book will give you the no-hype, no-nonsense advice you need.

21 Secrets of Million Dollar Sellers

Author: Stephen J. Harvill
Publisher: Simon and Schuster
ISBN: 9781501153471
Release Date: 2017-09-19
Genre: Business & Economics

In this sharp, invigorating read, Fortune 50 consultant Stephen Harvill discovers twenty-one common behaviors of top earners across seven major industries that set them apart. These are the secrets of the world’s best salespeople who rake in at least one million dollars a year. For over thirty years, Steve Harvill has helped successful sales teams do what they do better, smarter, more elegantly, and more imaginatively. As a consultant for some of the top companies in the world, including Apple, Pepsi, Samsung, and Wells Fargo, he aids in simplifying processes that have become unwieldy and making teams more effective. His work inspired him to ask the question: What exactly sets the top producers apart from their peers? After spending a year interviewing 175 sales superstars from seven different industries, he found twenty-one distinct behaviors of successful salespeople. Organized by these best practices and filled with hundreds more tips, stories, and takeaways, 21 Secrets of Million-Dollar Sellers reveals how you can improve in every aspect of your job and rise to become one of the best.

The McGraw Hill 36 Hour Course Online Marketing

Author: Lorrie Thomas
Publisher: McGraw Hill Professional
ISBN: 0071750398
Release Date: 2011-01-07
Genre: Business & Economics

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

Digital Marketing For Dummies

Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 9781119235590
Release Date: 2017-01-17
Genre: Business & Economics

Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Networking Like a Pro

Author: Ivan Misner
Publisher: Entrepreneur Press
ISBN: 9781613080023
Release Date: 2010-01-01
Genre: Business & Economics

Networking master and New York Times bestselling author Dr. Ivan Misner along with David Alexander, and Brian Hilliard teach entrepreneurs how to master the art of networking. Introducing an exclusive results-measuring system—the Network Scorecard—this powerful guide motivates entrepreneurs to reach quality prospects, leverage new and current contacts, prompt ongoing referrals—and ultimately, boost their client base and their bottom line. With this powerful guide, eager entrepreneurs uncover undeniably effective networking techniques for building, reviving, and growing their business. Following the action plans provided, entrepreneurs learn key networking strategies including how to build their social capital, farm (not hunt) relationships and referrals, leverage the four major “streams” of their networking river, track the results of their efforts, and more. Entrepreneurs also discover how to enhance their networking efforts with new media tools, helping them reach new levels of referrals, free promotion, and connection with their clients. With the insight and direction provided by networking champions Dr. Ivan Misner, David Alexander, and Brian Hilliard, all experts from BNI, the world’s largest business networking organization, the timeless guide gives entrepreneurs all the steps they need to transform their current outreach efforts and secure a steady flow of business for any economic climate.