Survey Research Methods

Author: Floyd J. Fowler
Publisher: SAGE
ISBN: 9781412958417
Release Date: 2009
Genre: Social Science

Providing a compact yet comprehensive coverage of survey research, this is an ideal companion or beginning text.

Survey Research Methods

Author: Floyd J. Fowler
Publisher: SAGE
ISBN: 0761921915
Release Date: 2002
Genre: Social Science

Popular with over 49,000 readers for giving those who want to collect, analyze, or read about survey data, a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new edition presents the latest methodological knowledge on survey research. New to this edition is coverage of: Improved techniques for evaluating survey questions The latest options available to researchers in using the computer and the internet for surveys Recent methodological findings to enhance survey research With an emphasis on the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates, this book helps readers understand the relationship of data collection to figures and statistics based on the survey—and how much confidence to place in the reported results based on this relationship.

Survey Research Methods

Author: Floyd J. Fowler
Publisher: SAGE
ISBN: 9781452259000
Release Date: 2013-09-18
Genre: Social Science

The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialling; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. This book has been an ideal course companion for survey research and research methods courses at the undergraduate and graduate levels.

Improving Survey Questions

Author: Floyd J. Fowler
Publisher: SAGE
ISBN: 0803945833
Release Date: 1995-07-21
Genre: Social Science

What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and how to evaluate empirically survey questions. In addition, the book covers how to write good questions aimed at collecting information about objective facts and events, measuring subjective phenomena, some alternative methods for attacking common measurement problems, how to evaluate the extent to which questions are consistently understood and administered, and how to evaluate the data resulting from a set of questions.

The SAGE Handbook of Applied Social Research Methods

Author: Leonard Bickman
Publisher: SAGE
ISBN: 9781412950312
Release Date: 2009
Genre: Social Science

The SAGE Handbook of Applied Social Research Methods, Second Edition provides students and researchers with the most comprehensive resource covering core methods, research designs, and data collection, management, and analysis issues. This thoroughly revised edition continues to place critical emphasis on finding the tools that best fit the research question given the constraints of deadlines, budget, and available staff. Each chapter offers key guidance on how to make intelligent and conscious tradeoffs so that one can refine and hone the research question as new knowledge is gained, unanticipated obstacles are encountered, or contextual shifts take place - all key elements in the iterative nature of applied research. Each chapter has been enhanced pedagogically to include more step-by-step procedures, specific, rich yet practical examples from various settings to illustrate the method, parameters to define when the method is most appropriate and when it is not appropriate, and greater use of visual aids (graphs, models, tip boxes) to provide teaching and learning tools. - twenty core chapters written by research experts that cover major methods and data analysis issues across the social and behavioral sciences, education, and management; - emphasis on applying research techniques, particularly in "real-world" settings in which there are various data, money, time, and political constraints; - new chapters on mixed methods, qualitative comparative analysis, concept mapping, and internet data collection; - a newly developed section that serves as a guide for students who are navigating through the book and attempting to translate the chapters into action; - a new Instructor's Resources CD, with relevant journal articles, test questions, and exercises to aid the instructor in developing appropriate course materials.

Handbook of Applied Social Research Methods

Author: Leonard Bickman
Publisher: SAGE
ISBN: 076190672X
Release Date: 1998
Genre: Social Science

The Handbook of Applied Social Research Methods shows how to make intelligent and conscious decisions so that researchers can refine and hone their research questions as new knowledge is gained, unanticipated obstacles are encountered, or contextual shifts take place - all key elements in the iterative nature of applied research. With examples and illustrations from the authors' own experiences, this book gives readers a practical guide to conducting applied research.

Practical Sampling

Author: Gary T. Henry
Publisher: SAGE Publications
ISBN: 9781506320342
Release Date: 1990-08-01
Genre: Social Science

Practical Sampling provides guidance for researchers dealing with the everyday problems of sampling. Using the practical design approach Henry integrates sampling into the overall research design and explains the interrelationships between research and sampling choices. The style is concise and narrative; mathematical presentations are limited to necessary formulas; and calculations are kept to the absolute minimum, making it very approachable for any researcher.

Scale Development

Author: Robert F. DeVellis
Publisher: SAGE Publications
ISBN: 9781506341583
Release Date: 2016-04-11
Genre: Social Science

In the Fourth Edition of Scale Development, Robert F. DeVellis demystifies measurement by emphasizing a logical rather than strictly mathematical understanding of concepts. The text supports readers in comprehending newer approaches to measurement, comparing them to classical approaches, and grasping more clearly the relative merits of each. This edition addresses new topics pertinent to modern measurement approaches and includes additional exercises and topics for class discussion.

Standardized Survey Interviewing

Author: Floyd J. Fowler, Jr.
Publisher: SAGE
ISBN: 0803930933
Release Date: 1990-01
Genre: Reference

A practical guide to producing standardized, and reliable, interviews, this volume represents a blending of social science theories of interviewing dynamics, the authors' own extensive research on interview-related error and research evidence from other prominent methodologists.

Case Study Research

Author: Robert K. Yin
Publisher: SAGE Publications
ISBN: 9781483322247
Release Date: 2013-05-07
Genre: Social Science

Providing a complete portal to the world of case study research, the Fifth Edition of Robert K. Yin’s bestselling text offers comprehensive coverage of the design and use of the case study method as a valid research tool. The book offers a clear definition of the case study method as well as discussion of design and analysis techniques. The Fifth Edition has been updated with nine new case studies, three new appendices, seven tutorials presented at the end of relevant chapters, increased coverage of values and ethics, expanded discussion on logic models, a brief glossary, and completely updated citations. This book includes exemplary case studies drawn from a wide variety of academic fields.

Mail Surveys

Author: Thomas W. Mangione
Publisher: SAGE
ISBN: 0803946635
Release Date: 1995-08-30
Genre: Reference

Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.

Web Survey Methodology

Author: Mario Callegaro
Publisher: SAGE
ISBN: 9781473927292
Release Date: 2015-05-07
Genre: Social Science

Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

Survey Research for Public Administration

Author: David H. Folz
Publisher: SAGE
ISBN: 9780761901532
Release Date: 1996-04-24
Genre: Political Science

With opinion surveys being used increasingly to measure the public response to governmental initiatives, this book that helps clarify the basics of survey research as they apply to public administration will be welcomed. It is organized around the fundamental stages of the research process - planning, design, implementation, analysis and presentation of data. David H Folz presents practical illustrations and does not assume the reader to have an extensive background in statistics. Thorough coverage of the use of computers in data analysis is provided, together with illustrations of SPSS screens.

Research Methods in Practice

Author: Dahlia K. Remler
Publisher: SAGE Publications
ISBN: 9781483323589
Release Date: 2014-03-24
Genre: Social Science

The Second Edition of Research Methods in Practice: Strategies for Description and Causation sets an entirely new standard for presenting and learning research methods. The perspective gained from this text makes it a truly necessary tool for such applied disciplines as public affairs and administration, public policy, psychology, urban affairs, education, sociology, social work, business, public health, political science, economics, communications and criminal justice. Imbued with a deep commitment to make social and policy research methods accessible and meaningful, the Second Edition of Research Methods in Practice: Strategies for Description and Causation compels and inspires students to truly grasp the logic—and limits—of the latest research appearing in academic journals, government reports, and the media. Authors Dahlia K. Remler and Gregg G. Van Ryzin cover the most pertinent issues and methods, emphasizing the critical interpretation and practical application of research findings. Both causation and description—and the distinction between them—are emphasized and maintained thematically throughout the text. Concepts are taught through in-depth examples, such as “Fighting Malaria in Kenya,” “The U.S. Poverty Measure,” “The Fallout from Hurricane Katrina,” “Family Dinners and Teenage Substance Abuse,” and “The Effect of Poverty on Mental Health.” The realistic trade-offs, uncertainties, habits, and excitement of the research experience come through on every page. “This is the best text available for teaching students the fundamentals of research design and statistics, and for introducing them to the difficulties inherent in evaluation research and causal inference.” —Dave E. Marcotte, University of Maryland, Baltimore County

Cognitive Interviewing Practice

Author: Debbie Collins
Publisher: SAGE
ISBN: 9781473909175
Release Date: 2014-11-10
Genre: Social Science

The use of the cognitive interviewing method for survey question testing has proliferated and evolved over the past 30 years. In more recent years the method has been applied to the evaluation of information letters and leaflets and to research consent forms. This book provides a practical handbook for implementing cognitive interviewing methods in the context of applied social policy research, based on the approach used by the authors at the NatCen Social Research (NatCen) where cognitive interviewing methods have been used for well over a decade. The book provides a justification for the importance of question testing and evaluation and discusses the position of cognitive interviewing in relation to other questionnaire development and evaluation techniques. Throughout the book, the focus is on providing practical and hands-on guidance around elements such as sampling and recruitment, designing probes, interviewing skills, data management and analysis and how to interpret the findings and use them to improve survey questions and other documents. The book also covers cognitive interviewing in different survey modes, in cross national, cross cultural and multilingual settings and discusses some other potential uses of the method.