The Athena Doctrine

Author: John Gerzema
Publisher: John Wiley & Sons
ISBN: 9781118596203
Release Date: 2013-03-01
Genre: Business & Economics

New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. Advocates a new way to solve today's toughest problems in business, education, government, and more Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

The Athena Doctrine

Author: John Gerzema
Publisher: John Wiley & Sons
ISBN: 9781118452950
Release Date: 2013-04-16
Genre: Business & Economics

Explains how feminist values can meet the challenges of today's problems in business and government, drawing on interviews with those who lead innovative organizations with the values most commonly associated with women.

Spend Shift

Author: John Gerzema
Publisher: John Wiley & Sons
ISBN: 0470902329
Release Date: 2010-09-02
Genre: Business & Economics

Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

The Brand Bubble

Author: John Gerzema
Publisher: John Wiley & Sons
ISBN: 9780470449394
Release Date: 2008-11-03
Genre: Business & Economics

How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Intimacy Factor

Author: Pia Mellody
Publisher: Harper Collins
ISBN: 0061745197
Release Date: 2009-10-13
Genre: Family & Relationships

In her first book in over 10 years, Pia Mellody—author of the groundbreaking bestsellers Facing Codependence and Facing Love Addiction—shares her profound wisdom on what it takes to sustain true intimacy and trusting love in our most vital relationships. Drawing on more than 20 years' experience as a counsellor at the renowned Meadows Treatment Centre in Arizona, Mellody now shares what she has learned about why intimate relationships falter—and what makes them work. Using the most up–to–date research and real–life examples, including her own compelling personal journey, Mellody provides readers with profoundly insightful and practical ground rules for relationships that achieve and maintain joyous intimacy. This invaluable resource helps diagnose the causes of faulty relationships—many of them rooted in childhood—and provides tools for readers to heal themselves, enabling them to establish and maintain healthy relationships.

What Our Mothers Didn t Tell Us

Author: Danielle Crittenden
Publisher: Simon and Schuster
ISBN: 9781439127742
Release Date: 2009-08-25
Genre: Social Science

Talk to women under forty today, and you will hear that in spite of the fact that they have achieved goals previous generations of women could only dream of, they nonetheless feel more confused and insecure than ever. What has gone wrong? What can be done to set it right? These are the questions Danielle Crittenden answers in What Our Mothers Didn't Tell Us. She examines the foremost issues in women's lives -- sex, marriage, motherhood, work, aging, and politics -- and argues that a generation of women has been misled: taught to blame men and pursue independence at all costs. Happiness is obtainable, Crittenden says, but only if women will free their minds from outdated feminist attitudes. By drawing on her own experience and a decade of research and analysis of modern female life, Crittenden passionately and engagingly tackles the myths that keep women from realizing the happiness they deserve. And she introduces a new way of thinking about society's problems that may, at long last, help women achieve the lives they desire.

Expect to Win

Author: Carla A Harris
Publisher: Penguin
ISBN: 1101011610
Release Date: 2009-01-22
Genre: Business & Economics

Updated in 2017 with a new author’s note and chapter on building effective business relationships! “Penned by an exceptionally bright woman whose ideas will enlighten you, brighten and brilliantly ignite vision in all who read it. Out of the matrix of her wisdom emerges a book that will revolutionize your life and may very well alter your thinking as we go into a new era of time. A must-read!”—Bishop T.D. Jakes, New York Times bestselling author of Reposition Yourself: Living Life Without Limits Carla Harris, one of the most successful and respected women in business, shares advice, tips, and strategies for surviving in any workplace environment. While climbing the corporate ladder, Harris had her own missteps and celebrated numerous victories. She vowed that when she reached senior management, and people came to her for advice, she would provide them with the tools and strategies honed by her experience. “Carla’s Pearls” have become the centerpiece for her many speeches and television appearances. Now, Carla shares these valuable lessons, including: · Authenticity: The Power is You · The Ninety-Day Rule · Perception is the Copilot to Reality · The Mentor, the Sponsor, the Adviser: Having Them All · Leverage Your Voice · Balance is a Necessity: Use Your Passions to Achieve It · Expect to Win: Show Up with Your Best Self Every Day Expect to Win is an inspirational must-read for anyone seeking battle-tested tools for fulfilling their true potential.

Broad Influence

Author: Jay Newton-Small
Publisher: Time Inc. Books
ISBN: 9781618933232
Release Date: 2016-01-05
Genre: Political Science

2016 will be one of the most historic years in politics: It marks the potential for the first female President of the United States, and the 100th anniversary of the first woman elected to Congress. Additionally, in 2016, single women will be one of the most pivotal voting groups heading into the general election, being courted by both Democrats and Republicans.
At the centennial of the first woman elected to Congress (which was three years before women legally earned the right to vote), their presence and influence in Washington has reached a tipping point that affects not only the inner workings of the Federal Government, but also directly influences how Americans live and work.
Never before have women been represented in such great numbers in the Supreme Court, both chambers of Congress, and in the West Wing. In Broad Influence, Jay Newton-Small, one of the nation's most deeply respected and sourced journalists takes readers through the corridors of Washington D.C., the offices and hallways of Capital Hill and everywhere else conversations and deals are happening to demonstrate how women are reaching across the aisles, coalescing, and affecting lasting change.
With deep, exclusive and behind-closed-doors reporting and interviews, including conversations with Nancy Pelosi, Barbara Mikulski, Kirsten Gillibrand, Valerie Jarrett, Sarah Palin, Kelly Ayotte, Cathy McMorris Rogers and dozens of other former and current senators, representatives, senior White House staffers, governors and cabinet members, Broad Influence is an insightful look at how women are transforming government, politics, and the workforce, and how they are using that power shift to effect change throughout America.

Shakti Leadership

Author: Nilima Bhat
Publisher: Berrett-Koehler Publishers
ISBN: 9781626564664
Release Date: 2016-05-02
Genre: Business & Economics

Unlocking the Source for True Leadership Too many people, men and women alike, have bought into a notion of leadership that exclusively emphasizes traditionally “masculine” qualities: hierarchical, militaristic, win-at-all-costs. The result has been corruption, environmental degradation, social breakdown, stress, depression, and a host of other serious problems. Nilima Bhat and Raj Sisodia show us a more balanced way, an archetype of leadership that is generative, cooperative, creative, inclusive, and empathetic. While these are traditionally regarded as “feminine” qualities, we all have them. In the Indian yogic tradition they're symbolized by Shakti, the source that powers all life. Through exercises and inspirational examples, Bhat and Sisodia show how to access this infinite energy and lead with your whole self. Male or female, leaders who understand and practice Shakti Leadership act from a consciousness of life-giving caring, creativity, and sustainability to achieve self-mastery internally and be of selfless service to the world.

What s Wrong with the World

Author: G. K. Chesterton
Publisher: Cosimo, Inc.
ISBN: 9781602068209
Release Date: 2007-10-01
Genre: Social Science

British writer GILBERT KEITH CHESTERTON (1874-1936) expounded prolifically about his wide-ranging philosophies-he is impossible to categorize as "liberal" or "conservative," for instance-across a wide variety of avenues: he was a literary critic, historian, playwright, novelist, columnist, and poet. This 1910 book is a unified work about all the broad array of worries that trouble the world, but it can be read in essaylike chunks. Discovering Chesterton's inimitable take on: . Wanted, an Unpractical Man . The Free Family . The Wildness of Domesticity . Oppression by Optimism . Wisdom and the Weather . The Unmilitary Suffragette . The Romance of Thrift . The Higher Anarchy . The Truth About Education . The Need for Narrowness . The Staleness of the New Schools . The Empire of the Insect An excellent introduction to the world of G.K. Chesteton, this is a volume as pertinent today as it was a century ago.

The Politics of Promotion

Author: Bonnie Marcus
Publisher: John Wiley & Sons
ISBN: 9781118997420
Release Date: 2015-03-23
Genre: Business & Economics

Many women focus on their performance, expecting that if they excel and accomplish the most, they'll get the promotions and recognition they deserve. And yet, all too often, women are outsiders to the networks of power and influence where the decisions are made that affect their careers. They may view politics as dirty; they may be slow to self-promote, build and nurture relationships with key stakeholders, and seek sponsorship. The result? They get blindsided, experiencing deep disappointment when their hard work alone doesn't pay off with an anticipated promotion or raise. Ambitious women understand they must play politics, but how can they learn to do it successfully? The Politics of Promotion demonstrates to women the importance of understanding workplace politics and provides them with the necessary tools to successfully navigate the political realities of their organization. While there are many books that advise women to be more assertive and embrace their ambition, and books that address office politics, there is little information focused specifically on how women can successfully navigate the politics in the current work environment. The Politics of Promotion provides a unique and proven method to guide women through the complexities of office politics, so that they can avoid a political "blindside" that may sabotage their career.

Getting Together

Author: Roger Fisher
Publisher: Penguin
ISBN: 9781101665602
Release Date: 1989-09-01
Genre: Business & Economics

Expanding on the principles, insights, and wisdom that made Getting to Yes a worldwide bestseller, Roger Fisher and Scott Brown offer a straightforward approach to creating relationships that can deal with difficulties as they arise. Getting Together takes you step-by-step through initiating, negotiating, and sustaining enduring relationships -- in business, in government, between friends, and in the family.

A Call to Action

Author: Jimmy Carter
Publisher: Simon and Schuster
ISBN: 9781476773971
Release Date: 2014-03-25
Genre: Social Science

In the highly acclaimed bestselling A Call to Action, President Jimmy Carter addresses the world’s most serious, pervasive, and ignored violation of basic human rights: the ongoing discrimination and violence against women and girls. President Carter was encouraged to write this book by a wide coalition of leaders of all faiths. His urgent report covers a system of discrimination that extends to every nation. Women are deprived of equal opportunity in wealthier nations and “owned” by men in others, forced to suffer servitude, child marriage, and genital cutting. The most vulnerable and their children are trapped in war and violence. A Call to Action addresses the suffering inflicted upon women by a false interpretation of carefully selected religious texts and a growing tolerance of violence and warfare. Key verses are often omitted or quoted out of context by male religious leaders to exalt the status of men and exclude women. And in nations that accept or even glorify violence, this perceived inequality becomes the basis for abuse. Carter draws upon his own experiences and the testimony of courageous women from all regions and all major religions to demonstrate that women around the world, more than half of all human beings, are being denied equal rights. This is an informed and passionate charge about a devastating effect on economic prosperity and unconscionable human suffering. It affects us all.


Author: Becky Blalock
Publisher: John Wiley & Sons
ISBN: 9781118744734
Release Date: 2013-09-13
Genre: Business & Economics

From a veteran Fortune 500 executive, how women can reach and succeed in top leadership positions Though women hold a majority of the managerial and professional jobs in the workforce, they occupy a mere 14% of C-suite positions at Fortune 500 firms. To break through this stubborn glass ceiling, women must learn to take bold steps when career-defining moments arise. During her 33-year career at Southern Company, a Fortune 500 utility company, Becky Blalock rose to become CIO in a traditionally male industry. Now she offers her own hard-won advice, as well as that of 28 top female executives, to show all aspiring women how to dare to reach the highest tier of leadership and C-suite positions. Includes advice and mentoring lessons from top women business leaders such as: Anna Maria Chávez, CEO of the Girl Scouts of the USA; Kat Cole, President of Cinnabon; Carol Tomé, CFO of Home Depot; Dr. Beverly Tatum, president of Spelman College, and Jeanette Horan, CIO of IBM, among many others Features straightforward, honest advice on gaining confidence, speaking up, finding mentors, learning to fail, building a network of allies, managing others, and more Written by pioneering business leader Becky Blalock, with a Foreword by Anne Mulcahy, former chairperson and CEO of Xerox Corporation Dare is must-needed guide for women everywhere, at every level, striving to develop the character, skills, and relationships that deliver greater success in the workplace.