The Athena Doctrine

Author: John Gerzema
Publisher: John Wiley & Sons
ISBN: 9781118452950
Release Date: 2013-04-16
Genre: Business & Economics

Explains how feminist values can meet the challenges of today's problems in business and government, drawing on interviews with those who lead innovative organizations with the values most commonly associated with women.

The Athena Doctrine

Author: John Gerzema
Publisher: John Wiley & Sons
ISBN: 9781118596203
Release Date: 2013-03-01
Genre: Business & Economics

New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. Advocates a new way to solve today's toughest problems in business, education, government, and more Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

Spend Shift

Author: John Gerzema
Publisher: John Wiley & Sons
ISBN: 0470902329
Release Date: 2010-09-02
Genre: Business & Economics

Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

The Brand Bubble

Author: John Gerzema
Publisher: John Wiley & Sons
ISBN: 9780470449394
Release Date: 2008-11-03
Genre: Business & Economics

How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

Difference Works

Author: Caroline Turner
Publisher: Greenleaf Book Group
ISBN: 9781936909131
Release Date: 2012-01
Genre: Business & Economics

The evidence is clear: Inclusive cultures and businesses with gender diversity in leadership get better results. Yet women still aren't proportionally represented within the upper ranks of business. This problem has a big price tag, and solving it has a big payoff. Difference Works offers a unique solution by giving leaders and managers the ability to understand and appreciate different approaches to work-and so increase engagement and performance.Combining her own experience as a C-level executive with extensive research and insights on workplace behavior, Caroline Turner provides powerful and practical tools to change any business environment for the better. Readers will gain the profound understanding that difference works.

What Our Mothers Didn t Tell Us

Author: Danielle Crittenden
Publisher: Simon and Schuster
ISBN: 9781439127742
Release Date: 2009-08-25
Genre: Social Science

Talk to women under forty today, and you will hear that in spite of the fact that they have achieved goals previous generations of women could only dream of, they nonetheless feel more confused and insecure than ever. What has gone wrong? What can be done to set it right? These are the questions Danielle Crittenden answers in What Our Mothers Didn't Tell Us. She examines the foremost issues in women's lives -- sex, marriage, motherhood, work, aging, and politics -- and argues that a generation of women has been misled: taught to blame men and pursue independence at all costs. Happiness is obtainable, Crittenden says, but only if women will free their minds from outdated feminist attitudes. By drawing on her own experience and a decade of research and analysis of modern female life, Crittenden passionately and engagingly tackles the myths that keep women from realizing the happiness they deserve. And she introduces a new way of thinking about society's problems that may, at long last, help women achieve the lives they desire.

Baby Bust

Author: Stewart D. Friedman
Publisher: Wharton Digital Press
ISBN: 9781613630334
Release Date: 2013-10-15
Genre: Business & Economics

Lean in. Opt out. Have it all. None of the above. A new book based on a groundbreaking cross-generational study reveals both greater freedom and new constraints for men and women in their work and family lives. Stew Friedman, founding director of The Wharton School's Work/Life Integration Project, studied two generations of Wharton college students as they graduated: Gen Xers in 1992 and Millennials in 2012. The cross-generational study produced a stark discovery - the rate of graduates who plan to have children has dropped by nearly half over the past 20 years. At the same time, men and women are now more aligned in their attitudes about dual-career relationships, and they are opting out of parenthood in equal proportions. But their reasons for doing so are quite different. In his new book, Baby Bust: New Choices for Men and Women in Work and Family, Friedman draws on this unique research to explain why so many young people are not planning to become parents. He reveals good news, that there is a greater freedom of choice now, and bad, that new constraints are limiting people's options. In light of these present realities, he offers ideas for what we can do as a society, in our organizations, and for ourselves to make it easier for men and women to choose the lives they want. In this book, Friedman addresses: + How views about work and family have changed in the past 20 years + Why men and women have different reasons for opting out of parenthood + How family has been redefined + Why we are all now part of a revolution in work and family + What choices we face in our social and educational policy + How organizations and individuals - especially men - can spur cultural change In the debates on work and family, people of all generations are calling for a reasoned, thoughtful, research-driven contribution to the discussion. In Baby Bust, Friedman offers just that: an astute assessment of how far we have come and where we need to go from here.

Lead From The Heart

Author: Mark C. Crowley
Publisher: BalboaPress
ISBN: 9781452535418
Release Date: 2011-07-11
Genre: Business & Economics

Our common belief in business is that the heart has no place in workplace management. In fact, most of us were taught that the heart acts like Kryptonite in leadership: it inherently undermines a manager’s effectiveness – and lowers productivity and profitability. In this stunning and groundbreaking work, however, engagement expert, Mark C. Crowley, provides irrefutable proof that we were wrong. Crowley begins by showing us how traditional leadership practices are failing. Across the globe, employee engagement and job satisfaction scores have fallen to crisis levels. According to astonishing research from Gallup, 70% of the US workforce is now disengaged. It once was that a job and a paycheck kept workers satisfied and productive. Today, pay barely makes the list of what inspires people to put their hearts into their work and contribute to their highest capacity. Right before our eyes, human beings have evolved in what they need and want in exchange for work. 21st Century employees are seeking to find purpose, meaning and feelings of significance. What drives their engagement is feeling valued, respected, developed and cared for. Crowley’s profound insight draws upon recent medical science discoveries which prove it’s the heart, and not the mind, that drives human motivation and achievement. There’s nothing soft about Lead From The Heart. It represents the future of workplace management and a roadmap to driving uncommon engagement, productivity and profitability.

Lead Like a Woman

Author: Michelle McQuaid
Publisher: Lead Like A Women Pty Ltd
ISBN: 9780994597038
Release Date: 2016-07-01
Genre: Business & Economics

Does a lack of confidence stop you from embracing new opportunities or speaking your truth? Have you ever wanted to create a change, make a career move, or become a more authentic leader, but didn't quite know where to start? Do you ever feel like you just don't have the energy and grit to pursue your dreams? Or perhaps you're a leader or coach looking for tested ways to help women succeed? 'Lead Like A Woman' guides women to see more of who they really are, and get more of what they truly want. Based on the award winning leadership development program, this journey uncovers the stories that hold women back, and gives them the evidence-based roadmap to create the career and life they long for. From seeking more confidence, to building a personal brand, leveraging mentors and sponsors, and creating vibrant wellbeing, this book is the permission slip women have been waiting for. Fusing the latest research from positive psychology, neuroscience, gender science, leadership development and wellbeing, with real stories of what it's like to work in a male dominated world, this book teaches women how to flex their mindsets and leverage their feminine traits so they can fully step into their power. It will forever change the way women work and live, and provides the missing guidance for leaders who want to create long awaited breakthroughs for women at work. Brilliantly researched, passionately written, enjoyable to read, and packed with coaching playsheets to enable action, 'Lead Like A Woman' is the guidebook that will create both a personal and workplace revolution in how women live and lead. Megan Dalla-Camina and Michelle McQuaid are former corporate executives with decades of experience in business, leadership, positive psychology and gender diversity. They work with multinational organizations, leaders and individual women to create positive change based on their unique fusion of science, spirit and experience. Their award winning work has been featured everywhere from Forbes, Fortune, The Wall Street Journal and Harvard Business Review, to Fast Company and Elle magazine.

Broad Influence

Author: Jay Newton-Small
Publisher: Time Inc. Books
ISBN: 9781618933232
Release Date: 2016-01-05
Genre: Political Science

2016 will be one of the most historic years in politics: It marks the potential for the first female President of the United States, and the 100th anniversary of the first woman elected to Congress. Additionally, in 2016, single women will be one of the most pivotal voting groups heading into the general election, being courted by both Democrats and Republicans.
At the centennial of the first woman elected to Congress (which was three years before women legally earned the right to vote), their presence and influence in Washington has reached a tipping point that affects not only the inner workings of the Federal Government, but also directly influences how Americans live and work.
Never before have women been represented in such great numbers in the Supreme Court, both chambers of Congress, and in the West Wing. In Broad Influence, Jay Newton-Small, one of the nation's most deeply respected and sourced journalists takes readers through the corridors of Washington D.C., the offices and hallways of Capital Hill and everywhere else conversations and deals are happening to demonstrate how women are reaching across the aisles, coalescing, and affecting lasting change.
With deep, exclusive and behind-closed-doors reporting and interviews, including conversations with Nancy Pelosi, Barbara Mikulski, Kirsten Gillibrand, Valerie Jarrett, Sarah Palin, Kelly Ayotte, Cathy McMorris Rogers and dozens of other former and current senators, representatives, senior White House staffers, governors and cabinet members, Broad Influence is an insightful look at how women are transforming government, politics, and the workforce, and how they are using that power shift to effect change throughout America.

How Women Lead The 8 Essential Strategies Successful Women Know

Author: Sharon Hadary
Publisher: McGraw Hill Professional
ISBN: 9780071781244
Release Date: 2012-09-07
Genre: Social Science

LEAD LIKE A WOMAN “Rich with proven, practical knowledge and insights from highly successful women that you can put into action immediately to create your executive presence, be viewed as ‘leadership material,’ and maximize your opportunities.” —Nina McLemore, Founder and CEO, Nina McLemore, Inc.; founder and former President, Liz Claiborne Accessories; former member Executive Committee, Liz Claiborne, Inc. “A fabulously insightful and powerful book for women who aspire to business leadership. Relying on decades of experience and research, the authors reveal key insights and successful strategies, including practical how-to advice, to en¬able women to hone and enhance their inherent leadership strengths. The book provides women with a compelling and straightforward blueprint for accelerated business success! This is a must-read for women and for all mentors and coaches of women!” —Richard Falcone, Chairman, Xperior-Consulting, Inc; former Chairman/CEO of Securus Technologies, Inc; and former AT&T Senior Vice President “Sharon Hadary and Laura Henderson have written a book that will be a blueprint for success that will inspire women in business for years to come—and not a moment too soon, given women’s steadily expanding influence in business. The authors have combined personal insight, research-based knowledge, and real-life lessons in a thought-provoking guide that will benefit women just beginning their leadership journey and women at the pinnacle of their professions. How Women Lead is a celebration of the perspective and power of successful women. This book belongs in every leader’s personal library.” —Maria Coyne, Executive Vice President, Consumer and Small Business Segment Head, KeyBank; member Executive Council, KeyCorp IT’S A NEW WORLD FOR WOMEN IN BUSINESS LEADERSHIP. Did you know that: . . . companies with more women in high-level positions report better financial performance than those with fewer women at these levels? . . . 40% of all privately held businesses are owned by women? . . . more than half of all professional and managerial positions are held by women? . . . the number of women earning $100,000 or more has grown at a faster pace than it has for men in the United States? . . . 6.3% of the top earners in the For¬tune 500 companies are women? Women are moving into leadership roles in business, government, and the military, and they’re gaining positions of increasing stature and higher salaries. BUT . . . women’s upward movement is not matching the rate of their movement into professional and managerial positions. It is time to own your destiny. Gain the confidence and know-how you need to navigate it all. Your roadmap to achieving your aspirations, How Women Lead provides hard-won wisdom from women who have reached truly impressive heights in their careers. Written by two women’s leadership experts who are themselves successful leaders, How Women Lead gives women the information they need to become high-potential leaders but don’t get in business school: how to build a career on their own terms, gain the critical business management skills needed to advance, and advocate successfully for themselves. Whether you’re already in the leadership pipeline, contemplating your next career move, or are working to empower women in business, the lessons of How Women Lead will show you the sky’s the limit when you combine women’s leadership strengths with sound business acumen.

Strategy Beyond the Hockey Stick

Author: Chris Bradley
Publisher: John Wiley & Sons
ISBN: 9781119487609
Release Date: 2018-01-10
Genre: Business & Economics

Beat the odds with a bold strategy We’ve all seen hockey stick business plans before. A future where results sail confidently upward, but with a dip coinciding with next year’s budget. CEOs usually rely on their experience and business smarts to figure out which of those hockey sticks are real, and which are fake. But all too often getting to a “yes,” competing for resources, and striving to claim credit, cloud the hard decisions. Another strategy framework? No thanks, we already have plenty of those, and they don’t fix the real problem: the social dynamics in your strategy room. Mining the data from thousands of large companies, McKinsey Partners Chris Bradley, Martin Hirt and Sven Smit open the windows of that room, and bring an “outside view.” They found three discrete groups of companies: the bottom quintile with massive economic losses; the long, flat, middle 60 percent with practically no economic profit; and the top 20 percent to whom all the value accrues. Some companies do achieve real hockey stick performance: but just 1-in-12 jump from the middle tier to the top over a ten year period. This does not happen by magic—there is an empirically-backed science to improve your odds of success by capitalizing on your endowment, riding the right trends, and most importantly, making a few big moves. To make these big moves happen, you’re going to have to break through inertia, gamesmanship and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.

Stiletto Network

Author: Pamela Ryckman
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814432532
Release Date: 2013
Genre: Business & Economics

Discusses the women's networks forming in and changing the business world.