The Business of Sports

Author: Mark Conrad
Publisher: Taylor & Francis
ISBN: 9780415876520
Release Date: 2011
Genre: Language Arts & Disciplines

This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional, college, and international sports organizations - structure, governance, labor issues, and other business factors within the sports community. Written clearly and compellingly, The Business of Sports includes cases (historical, current, and hypothetical) to illustrate how business concerns play a role in the reporting of sports. New features for the second edition include: updates throughout, including disciplinary policies throughout the major sports leagues expanded discussion of intellectual property issues and merchandising new sections on ethical issues in sports, aimed at journalists. Offering critical insights on the business of sports, this text is a required resource for sports journalists and students in sports journalism.

The Business of Sports

Author: Mark Conrad
Publisher: Taylor & Francis
ISBN: 9781317430537
Release Date: 2017-02-17
Genre: Language Arts & Disciplines

The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition, the volume continues to offer a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and topics, including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams.

Real Feature Writing

Author: Abraham Aamidor
Publisher: Routledge
ISBN: 9781135250065
Release Date: 2014-04-08
Genre: Language Arts & Disciplines

Real Feature Writing emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real world. Author Abraham Aamidor presents a collection of distinct non-deadline story types (profile, trend, focus, advocacy, and more), providing an introduction to each story type, a full-text example, a critical analysis of the example, and clear directions for producing similar stories. In this second edition, Aamidor and his guest contributors (all with real-world journalistic experience) demonstrate in clear, honest language how to write features. New for this edition are: *updated examples of feature writing, integrated throughout the text;*a chapter on ethical journalism, which takes a critical look at propaganda;*a chapter on international perspectives, including coverage of issues in the Middle East;*chapters on research, freelancing, content editing, copyediting, and literary journalism. This text is appropriate for upper-level journalism students, and will be a valuable resource for freelance writers and young working journalists needing guidance on writing features.

Sports Journalism

Author: Rob Steen
Publisher: Routledge
ISBN: 9781317805793
Release Date: 2014-12-17
Genre: Social Science

Sports Journalism is a comprehensive guide to the purpose, principles and practice of this unique profession. Now in a fully revised and updated second edition, including important new material on social media and the rise of on-line journalism, this is still the only book to explore the fundamentals of sports reporting across every media platform. Combining an introduction to practical skills, contextual discussion of the changing media environment, and important case studies, including the ground-breaking story of Lance Armstrong, the book covers key topics such as: essential relationships in sports journalism - networking and the Sports Desk print journalism for magazines, tabloids, broadsheets and the internet live action – news, radio and television sports journalism effective research – managing and accessing sources, information, statistics practical skills for managing schedules and meeting deadlines working with sports agents and PR professionals getting the best from press conferences and interviews. Laced with revealing anecdotes from the author's own thirty years’ experience of domestic and international sport journalism, and including questions in each chapter to encourage critical reflection and notes on further reading, Sports Journalism is the ultimate insider’s guide and an invaluable student companion.

Winning With Data

Author: Fiona Green
Publisher: Routledge
ISBN: 9781351610339
Release Date: 2018-08-01
Genre: Business & Economics

For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics has therefore become integral to doing business in sports, emulating the approach used by brands such as Amazon, Netflix, and Spotify. Technology has made the world a smaller place; clubs and teams can now connect with their fans anywhere in the world, allowing them to grow their marketplace, but they operate in an ‘attention economy’ where there’s too much choice and engagement is key. This book sets out to share the processes and principles the sports industry uses to capitalise on the natural loyalty it creates. Case studies and commentary from around the world are used to demonstrate some of the practices implemented by the world’s leading sports brands including clubs Arsenal and the San Antonio Spurs. the governing bodies of UEFA and Special Olympics International, and the MLS and NHL. With a focus on our unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry.

Corporate Communications

Author: Joseph Fernandez
Publisher: SAGE Publications India
ISBN: 9788132103783
Release Date: 2004-11-08
Genre: Business & Economics

This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations. Among the topics discussed are: - The evolution and nature of the new era and its unique communication needs. - The role of advertising and public relations as potent tools to build corporate brands and nurture them in global environments. - The advantages of the complementary use of traditional and new media in reaching the entire targeted audience. - The importance of subscribing to healthy corporate citizenship practices for both businesses and non-profit outfits.

Sport Beyond Television

Author: Brett Hutchins
Publisher: Routledge
ISBN: 9780415887182
Release Date: 2012
Genre: Language Arts & Disciplines

Television is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures. An expanding array of popular sports media – industry, user, club, athlete and fan produced – is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media. Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.

Out of Print

Author: George Brock
Publisher: Kogan Page Publishers
ISBN: 9780749466527
Release Date: 2013-09-03
Genre: Business & Economics

News and journalism are in the midst of upheaval: shifts such as declining print subscriptions and rising website visitor numbers are forcing assumptions and practices to be rethought from first principles. The internet is not simply allowing faster, wider distribution of material: digital technology is demanding transformative change. Out of Print analyzes the role and influence of newspapers in the digital age and explains how current theory and practice have to change to fully exploit developing opportunities. In Out of Print George Brock guides readers through the history, present state and future of journalism, highlighting how and why journalism needs to be rethought on a global scale and remade to meet the demands and opportunities of new conditions. He provides a unique examination of every key issue, from the phone-hacking scandal and Leveson Inquiry to the impact of social media on news and expectations. He presents an incisive, authoritative analysis of the role and influence of journalism in the digital age.

Introducing Journalism and Media Studies

Author: Graham Greer
Publisher: Juta Academic
ISBN: STANFORD:36105133137468
Release Date: 2008
Genre: Language Arts & Disciplines

Written for beginning journalism students, this primer explains how to craft news for presentation in the best possible manner by reading, interviewing, writing, and rewriting. With information on journalism across all media platforms, this text will prepare students to do exceptional reporting for print, television, and online outlets.

How Journalists Use Twitter

Author: Alecia Swasy
Publisher: Lexington Books
ISBN: 9781498532198
Release Date: 2016-08-30
Genre: Language Arts & Disciplines

How Journalists Use Twitter: The Changing Landscape of U.S. Newsrooms shows how leading reporters and editors at four major metropolitan newspapers are embracing Twitter as a key tool in their daily routines and how the social media platform influences coverage. This book builds on social media research by analyzing newsroom work through the lens of four different communications theories—diffusion of innovation, boundary, social capital and agenda-setting theories. This book will be of interest to scholars of communication, journalism, and new media.

Writing the News

Author: Walter Fox
Publisher: Wiley-Blackwell
ISBN: 0813822483
Release Date: 2001-06-18
Genre: Language Arts & Disciplines

The third edition of Writing the News continues the tradition of its predecessors by providing journalists with a clear and concise introduction to the craft of newswriting. In addition to updating and adding to the number of examples from the contemporary press, this new edition includes a section on the increasingly popular narrative form of the news feature and an expanded chapter on news style.

The Watchdog That Didn t Bark

Author: Dean Starkman
Publisher: Columbia University Press
ISBN: 9780231536288
Release Date: 2014-01-07
Genre: Business & Economics

In this sweeping, incisive post mortem, Dean Starkman exposes the critical shortcomings that softened coverage in the business press during the mortgage era and the years leading up to the financial collapse of 2008. He locates the roots of the problem in the origin of business news as a market messaging service for investors in the early twentieth century. This access-dependent strain of journalism was soon opposed by the grand, sweeping work of the muckrakers. Propelled by the innovations of Bernard Kilgore, the great postwar editor of the Wall Street Journal, these two genres merged when mainstream American news organizations institutionalized muckraking in the 1960s, creating a powerful guardian of the public interest. Yet as the mortgage era dawned, deep cultural and structural shifts—some unavoidable, some self-inflicted—eroded journalism's appetite for its role as watchdog. The result was a deafening silence about systemic corruption in the financial industry. Tragically, this silence grew only more profound as the mortgage madness reached its terrible apogee from 2004 through 2006. Starkman frames his analysis in a broad argument about journalism itself, dividing the profession into two competing approaches—access reporting and accountability reporting—which rely on entirely different sources and produce radically different representations of reality. As Starkman explains, access journalism came to dominate business reporting in the 1990s, a process he calls "CNBCization," and rather than examining risky, even corrupt, corporate behavior, mainstream reporters focused on profiling executives and informing investors. Starkman concludes with a critique of the digital-news ideology and corporate influence, which threaten to further undermine investigative reporting, and he shows how financial coverage, and journalism as a whole, can reclaim its bite.

A Primer For Daily Life

Author: Susan Willis
Publisher: Routledge
ISBN: 9781134965557
Release Date: 2005-08-12
Genre: Art

First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.