The Classic Guide to Better Writing

Author: Rudolf Flesch
Publisher: Harper Collins
ISBN: 9780062730480
Release Date: 1996-05-24
Genre: Language Arts & Disciplines

Every phase of writing is addressed in this authoritative, practical guide. Specific topics include: organizing information, discovering a personal voice, enhancing readability and checking grammar and spelling. Featuring hundreds of exercises and written in a relaxed, entertaining style, this is the perfect aid for the many Americans who wish to improve their communication skills in both their business and personal lives.

From Entrepreneur to Infopreneur

Author: Stephanie Chandler
Publisher: John Wiley & Sons
ISBN: 9781118044773
Release Date: 2010-12-28
Genre: Business & Economics

Infopreneurs sell valuable information online in the form of books, e-books, special reports, audio and video products, seminars, and other media. This definitive guide will show how to master the tools and tactics of the most successful infopreneurs, so you can succeed at producing, marketing, selling, and automating delivery of information products online. This guide comes complete with interviews of successful infopreneurs.

Hypnotic Writing

Author: Joe Vitale
Publisher: John Wiley & Sons
ISBN: 0470893060
Release Date: 2010-06-08
Genre: Business & Economics

Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

How to write plain English

Author: Rudolf Franz Flesch
Publisher: Harpercollins
ISBN: UOM:39015038169556
Release Date: 1979-08
Genre: Language Arts & Disciplines

Tackling the obfuscation inherent in legal language, Flesch isolates the elements in legal writing that make most documents beyond the layman's comprehension and offers remedies for each obstacle to easy reading and understanding

The Complete Plain Words

Author: Ernest Gowers
Publisher: David R. Godine Publisher
ISBN: 1567922031
Release Date: 2002
Genre: Language Arts & Disciplines

This classic guide to the intricacies of the English language provides clear, succinct explanations of such topics as jargon, spelling, punctuation, superfluous words, the overuse or misuse of words, sexist language and the ground rules of grammar.

Line by Line

Author: Claire Kehrwald Cook
Publisher: Houghton Mifflin Harcourt
ISBN: 0395393914
Release Date: 1985
Genre: Language Arts & Disciplines

The complete guide to self-editing, illustrating the most common problems with hundreds of before-and-after examples

Say what You Mean

Author: Rudolf Flesch
Publisher: Harpercollins
ISBN: 0060112913
Release Date: 1972-01-01
Genre: Business writing

Explains the basic principles of effective business communication and offers guidance in writing clear, simple English

Why Johnny Can t Read

Author: Rudolf Flesch
Publisher: Harper Collins
ISBN: 9780062122797
Release Date: 2012-01-03
Genre: Education

The classic book on phonics--the method of teaching recommended by the U.S. Department of Education. Contains complete materials and instructions on teaching children to read at home.

The Only Grammar Book You ll Ever Need

Author: Susan Thurman
Publisher: Simon and Schuster
ISBN: 9781440519260
Release Date: 2003-05-01
Genre: Language Arts & Disciplines

The Only Grammar Book You'll Ever Need is the ideal resource for everyone who wants to produce writing that is clear, concise, and grammatically excellent. Whether you're creating perfect professional documents, spectacular school papers, or effective personal letters, you'll find this handbook indispensable. From word choice to punctuation to organization, English teacher Susan Thurman guides you through getting your thoughts on paper with polish. Using dozens of examples, The Only Grammar Book You'll Ever Need provides guidelines for: Understanding the parts of speech and elements of a sentence Avoiding the most common grammar and punctuation mistakes Using correct punctuating in every sentence Writing clearly and directly Approaching writing projects, whether big or small Easy to follow and authoritative, The Only Grammar Book You'll Ever Need provides all the necessary tools to make you successful with every type of written expression.

The Art of Plain Talk

Author: Rudolf Flesch
Publisher:
ISBN: OCLC:18735566
Release Date: 1971
Genre: English language

The book gives ideas and techniques for simple communication in everyday English.

Why Johnny still can t read

Author: Rudolf Flesch
Publisher: HarperCollins Publishers
ISBN: UVA:X000778288
Release Date: 1983-05-25
Genre: Education

Explores the question of literacy among American school children, arguing that the common look-and-say method of teaching reading is ineffective and advocating the traditional phonic system

Projecting Politics

Author: Elizabeth Haas
Publisher: Routledge
ISBN: 9781317520030
Release Date: 2015-04-10
Genre: Social Science

The new edition of this influential work updates and expands the scope of the original, including more sustained analyses of individual films, from The Birth of a Nation to The Wolf of Wall Street. An interdisciplinary exploration of the relationship between American politics and popular films of all kinds—including comedy, science fiction, melodrama, and action-adventure—Projecting Politics offers original approaches to determining the political contours of films, and to connecting cinematic language to political messaging. A new chapter covering 2000 to 2013 updates the decade-by-decade look at the Washington-Hollywood nexus, with special areas of focus including the post-9/11 increase in political films, the rise of political war films, and films about the 2008 economic recession. The new edition also considers recent developments such as the Citizens United Supreme Court decision, the controversy sparked by the film Zero Dark Thirty, newer generation actor-activists, and the effects of shifting industrial financing structures on political content. A new chapter addresses the resurgence of the disaster-apocalyptic film genre with particular attention paid to its themes of political nostalgia and the turn to global settings and audiences. Updated and expanded chapters on nonfiction film and advocacy documentaries, the politics of race and African-American film, and women and gender in political films round out this expansive, timely new work. A companion website offers two additional appendices and further materials for those using the book in class.

HBR Guide to Better Business Writing HBR Guide Series

Author: Bryan A. Garner
Publisher: Harvard Business Review Press
ISBN: 9781422184042
Release Date: 2013-01-08
Genre: Business & Economics

DON'T LET YOUR WRITING HOLD YOU BACK. When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: • Push past writer’s block • Grab—and keep—readers’ attention • Earn credibility with tough audiences • Trim the fat from your writing • Strike the right tone • Brush up on grammar, punctuation, and usage

How to Read a Book

Author: Mortimer J. Adler
Publisher: Simon and Schuster
ISBN: 9781476790152
Release Date: 2014-09-30
Genre: Language Arts & Disciplines

Analyzes the art of reading and suggests ways to approach literary works, offering techniques for reading in specific literary genres ranging from fiction, poetry, and plays to scientific and philosophical works.