The Cool Factor

Author: Andrea Linett
Publisher: Artisan Books
ISBN: 9781579657109
Release Date: 2016-04-26
Genre: Health & Fitness

“An excellent idea for a book. . . . Next time I spend more than $40 on an article of clothing, I’ll run it by Linett first.” —The New York Times Book Review In a culture where trends are born and die every minute, maintaining style and effortlessness at every age requires that little extra something—the cool factor. Being “cool” isn’t about chasing trends or defying age but about following a few key guidelines. Yes, the cool factor is a skill that can be learned! In this photo-packed guide, Andrea Linett, a famed personal stylist and founding creative director of Lucky magazine, offers easy-to-implement, actionable tips that will change the way women dress. The tips are modeled by real-life style icons like Kim Gordon of Sonic Youth and Christene Barberich, founder of Refinery29, as Andrea highlights the ingenious ways in which they skillfully pile on layers, or dress up denim for work or a party. The book is organized into chapters that include wardrobe classics, denim, leather, suits, dressing up, and accessories, and features style hacks that turn an outfit into a masterpiece (choosing shoes that instantly slim you, combining tough and feminine pieces, and accessorizing a day-to-night look). Packed with useful lists and examples, this guide is the would-be stylish woman’s best friend.

The Cool Factor

Author: Andrea Linett
Publisher:
ISBN: 157965648X
Release Date: 2016-04-05
Genre: Design

Trendsetter Andrea Linett has that rare ability to distill fashion talk into advice that everyone can follow, and in this book she shares the style wisdom she's gathered over years of working in the fashion industry. Here is only the content that matters--wardrobe classics, leather, denim, suits, dressing in black and white, dressing up, getting the right fit, layering, accessories, and hair. Linett's fashion philosophy is illustrated through precise tips and photos of women who do it right, and from them we learn how to develop personal style. Did you think a "Canadian tuxedo" (denim on denim) was an absolute faux pas? Not if you pair the right shades of denim and dress it up with some serious heels. Were you under the impression that your hair should get shorter with age? That rule no longer exists. Do you want to know how to wear black and white pieces together without looking like a cater waiter? The black and white chapter is filled with some ingenious examples. Finally, Linett rounds out the book with checklists, including must-haves for a hardworking wardrobe, how to breathe new life into old pieces, how to make a trend your own, and how to make sure everything you buy actually fits.

The Cool Factor

Author: Del Breckenfeld
Publisher: John Wiley & Sons
ISBN: 9780470454442
Release Date: 2008-12-03
Genre: Business & Economics

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.

I Want to Be Her

Author: Andrea Linett
Publisher: Abrams
ISBN: 9781613123881
Release Date: 2012-09-15
Genre: Design

I Want to Be Her! is part memoir and part illustrated fashion guide, written by one of fashion’s most accessible, trusted, and inspiring writers. Andrea Linett, the cofounder of Lucky magazine, shares her personal story of growing up and finding her way to fashion, and the figures who guided her along the way. Through short descriptions and memories, we meet 50 women across five eras of her life—some passing strangers, some casual friends, some close confidantes—who each made a lasting impression and helped her form her own personal style. In addition, each woman is captured in an illustration by Linett’s longtime collaborator, Anne Johnston Albert, and fashion tips accompany each entry. Praise for I Want to Be Her!: “The book is beautiful. Who would expect anything less?” —The New York Post “Andrea Linett . . . is no stranger to noticing great style: In her new book, I Want to Be Her!, she recalls in amazing detail the well-dressed ladies who have helped shape her personal fashion sense.” —Time Out New York “If you've ever fallen in love with a stranger’s cool, je ne sais quoi style or subtly copied the way your girlfriend dressed on your last girls’ night out, you’ll love Andrea Linett’s new book, I Want to Be Her! How Friends & Strangers Helped Shape My Style.” —Glamour.com “You’ll walk away with handy tips to help define your style, too.” —The Plain Dealer “From her addictive and captivating site, I Want To Be Her, Linett now presents a beautiful, printed tome of the same name.” —Refinery29

The Cool Factor A Writing Unit

Author: Mary F. Burke
Publisher: Teaching and Learning Company
ISBN: 9780787729448
Release Date: 2008-09-01
Genre: Education

This packet, employing the popular Four Square method, serves as a personal coach for students who want to develop their writing skills. These exercises will get your students to consider what it means to be cool and uncool, and are designed to meet the interests and abilities of writers in grades 7-9. Tackle the writing process from every angle with art, word association, questions, poetry, and planning and composition of prose. The topics are personal and centered around the students' own lives, their families and friends, and their favorite places to go and things to do.

Secrets of Swagger

Author: Randy Cohen
Publisher: Greenleaf Book Group
ISBN: 9781626343788
Release Date: 2016-12-16
Genre: Business & Economics

People with confidence are cool. And cool people have all the fun! Confidence is sexy. Confidence is powerful. Call it what you want—chutzpah, charisma, or the cool factor. But whatever you call it, Randy Cohen, the CEO (Chief Energizing Officer) of TicketCity, says it’s all about swagger—or confidence with an attitude! Cohen has been courtside, ringside, and inside at some of the greatest events on the planet—Olympics, Super Bowls, and sold-out megaconcerts. Secrets of Swagger shares his expertise on how ten celebrities have reached amazing success by channeling their inner power and then strutting their stuff all the way to the bank. Cohen wants to inspire you to do the same! Randy Cohen is an entrepreneur, CEO, author, and philanthropist based out of Austin, Texas. After over two and a half decades leading TicketCity, Randy still loves finding the perfect seats for clients and empowering people to discover and utilize their passions.

How to Quinoa

Author: Tiffany Beveridge
Publisher: Running Press
ISBN: 9780762454303
Release Date: 2014-06-24
Genre: Humor

MEET QUINOA! She’s the fearless and fashion-forward toddler taking over the world one elaborate play date at a time. From designer duds to posh friends to even the most avant-garde snack foods, Quinoa is setting trends and taking names. (In fact, see her list of approved baby names inside.) She’s got more cool factor than the Kardashian, Jolie-Pitt, and Paltrow offspring combined. Oh yeah . . . she’s also imaginary. Based on the wildly popular Pinterest board, My Imaginary Well-Dressed Toddler Daughter, How to Quinoa will take you on a tour of high fashion hilarity with snapshots and stories from the life of the world’s most influential toddler, plus tips and best practices to transform your own life and wardrobe from snore to roar. Quinoa will show you how to do everything from raising a superior child to securing a compatible BFF. And from finding your own path to designer happiness to practicing on-trend hobbies like drinking flavored lemonades from mason jars. So, ask yourself this: Are you ready to Quinoa?

The Bonjour Effect

Author: Julie Barlow
Publisher: St. Martin's Press
ISBN: 9781250102447
Release Date: 2016-04-19
Genre: Travel

Jean-Benoît Nadeau and Julie Barlow spent a decade traveling back and forth to Paris as well as living there. Yet one important lesson never seemed to sink in: how to communicate comfortably with the French, even when you speak their language. In The Bonjour Effect Jean-Benoît and Julie chronicle the lessons they learned after they returned to France to live, for a year, with their twin daughters. They offer up all the lessons they learned and explain, in a book as fizzy as a bottle of the finest French champagne, the most important aspect of all: the French don't communicate, they converse. To understand and speak French well, one must understand that French conversation runs on a set of rules that go to the heart of French culture. Why do the French like talking about "the decline of France"? Why does broaching a subject like money end all discussion? Why do the French become so aroused debating the merits and qualities of their own language? Through encounters with school principals, city hall civil servants, gas company employees, old friends and business acquaintances, Julie and Jean-Benoît explain why, culturally and historically, conversation with the French is not about communicating or being nice. It's about being interesting. After reading The Bonjour Effect, even readers with a modicum of French language ability will be able to hold their own the next time they step into a bistro on the Left Bank.

How Cool Brands Stay Hot

Author: Joeri Van Den Bergh
Publisher: Kogan Page Publishers
ISBN: 9780749477219
Release Date: 2016-04-03
Genre: Business & Economics

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering applicable, proven strategies to market to these age groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, Converse, MTV and Forever21, it guides you in developing the right strategies to reach this critical age group and leave a lasting impact on your business. Previous editions of How Cool Brands Stay Hot have won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and the 2011 Expert Marketing Magazine's Marketing Book of the Year award. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.

The Eureka Factor

Author: John Kounios
Publisher: Random House
ISBN: 9780679645290
Release Date: 2015-04-14
Genre: Science

In a book perfect for readers of Charles Duhigg’s The Power of Habit, David Eagleman’s Incognito, and Leonard Mlodinow’s Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments—sudden creative insights—explain how they happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success. Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them. In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain’s right hemisphere contributes to creative thought. Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential—at home and at work. The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life. Attend a dinner party with Christopher Columbus to learn why we need insights. Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment. Observe the behind-the-scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial. Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us. Praise for The Eureka Factor “Delicious . . . In The Eureka Factor, neuroscientists John Kounios and Mark Beeman give many other examples of [a] kind of lightning bolt of insight, but back this up with the latest brain-imaging research.”—Newsweek “An incredible accomplishment . . . [The Eureka Factor] is not just a chronicle of the journey that numerous scientists (including the authors) have taken to examine insight but is also a fascinating guide to how advances in science are made in general. Messrs. Kounios and Beeman examine how a parade of clever experiments can be designed to answer specific questions and rule out alternative possibilities. . . . Wonderful ideas appear as if out of nowhere—and we are delighted.”—The Wall Street Journal “An excellent title for those interested in neuroscience or creativity . . . The writing is engaging and readable, mixing stories of famous perceptions with explanations of how such revelations happen.”—Library Journal (starred review) “A lively and accessible ‘brain’ book with wide appeal.”—Booklist “[An] ingenious, thoughtful update on how the mind works.”—Kirkus Reviews “The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it.”—James J. Heckman, Nobel laureate in economics From the Hardcover edition.

Photoshop Down Dirty Tricks for Designers

Author: Corey Barker
Publisher: Peachpit Press
ISBN: 9780133795776
Release Date: 2014-02-13
Genre: Computers

Corey Barker–Executive Producer of PlanetPhotoshop.com and one of the Photoshop Guys of Photoshop User TV–brings you this completely new set of techniques, tricks, and tutorials in this second volume of the Down & Dirty Tricks for Designers series. Ever wonder how that movie poster was created, or how they created that cool ad in the magazine, or maybe even how to take a seemingly mundane photo and give it the Hollywood treatment? This is the book for you. Whether you are a designer, artist, or even a photographer, there is something here for everyone. Corey starts out discussing the common techniques and resources you'll use over and over again, such as extracting elements from backgrounds, creating and using brushes, and incorporating textures into your work. He then dives deep into dedicated chapters on typography, design effects, special effects, photography and design, and 3D. As you work through these exercises, you will start to see the potential of some of Photoshop's most powerful features and how, with a little experimentation, you can open up a whole new world of dazzling effects.

The New Cool

Author: Neal Bascomb
Publisher: Crown
ISBN: 9780307588913
Release Date: 2011-03-01
Genre: Technology & Engineering

That Monday afternoon, in high-school gyms across America, kids were battling for the only glory American culture seems to want to dispense to the young these days: sports glory. But at Dos Pueblos High School in Goleta, California, in a gear-cluttered classroom, a different type of “cool” was brewing. A physics teacher with a dream – the first public high-school teacher ever to win a MacArthur Genius Award -- had rounded up a band of high-I.Q. students who wanted to put their technical know-how to work. If you asked these brainiacs what the stakes were that first week of their project, they’d have told you it was all about winning a robotics competition – building the ultimate robot and prevailing in a machine-to-machine contest in front of 25,000 screaming fans at Atlanta’s Georgia Dome. But for their mentor, Amir Abo-Shaeer, much more hung in the balance. The fact was, Amir had in mind a different vision for education, one based not on rote learning -- on absorbing facts and figures -- but on active creation. In his mind’s eye, he saw an even more robust academy within Dos Pueblos that would make science, technology, engineering, and math (STEM) cool again, and he knew he was poised on the edge of making that dream a reality. All he needed to get the necessary funding was one flashy win – a triumph that would firmly put his Engineering Academy at Dos Pueblos on the map. He imagined that one day there would be a nation filled with such academies, and a new popular veneration for STEM – a “new cool” – that would return America to its former innovative glory. It was a dream shared by Dean Kamen, a modern-day inventing wizard – often-called “the Edison of his time” – who’d concocted the very same FIRST Robotics Competition that had lured the kids at Dos Pueblos. Kamen had created FIRST (For Inspiration and Recognition of Science and Technology) nearly twenty years prior. And now, with a participant alumni base approaching a million strong, he felt that awareness was about to hit critical mass. But before the Dos Pueblos D’Penguineers could do their part in bringing a new cool to America, they’d have to vanquish an intimidating lineup of “super-teams”– high-school technology goliaths that hailed from engineering hot spots such as Silicon Valley, Massachusetts’ Route 128 technology corridor, and Michigan’s auto-design belt. Some of these teams were so good that winning wasn’t just hoped for every year, it was expected. In The New Cool, Neal Bascomb manages to make even those who know little about – or are vaguely suspicious of – technology care passionately about a team of kids questing after a different kind of glory. In these kids’ heartaches and headaches – and yes, high-five triumphs -- we glimpse the path not just to a new way of educating our youth but of honoring the crucial skills a society needs to prosper. A new cool.

The O Reilly Factor for Kids

Author: Bill O'Reilly
Publisher: Harper Collins
ISBN: 9780061751387
Release Date: 2009-10-13
Genre: Family & Relationships

The bestselling author ofThe O'Reilly Factor, The No Spin Zone, and Who's Looking Out for You? talks straight to kids this time. He is as demanding, direct, and wry asever—but he's also more revealing too, sharing candid snapshots of his own childhood throughout. Bill O'Reilly, a former schoolteacher, now an award-winning broadcast news journalist, husband, and father of two, joins forces with an experienced educator to bring you, America's youth, a code of ethics by which to live.In this latest book, Bill takes to task bullies, cheaters, advertisers who target you irresponsibly, and parents who fight for their children to win undeserved honors instead of earning them on their own merit. He lays bare the unvarnished truths about sex, money, smoking, drugs, alcohol, and friends. What he has to say about these issues may very well surprise you. He offers coping devices for those enduring a divorce, struggling with teacher, parent, or sibling relationships, and planning their futures. He also shares wisdom on such subjects as death, politics, and God. Whether you take the tests he's provided, take the advice he doles out, or just take a cue from the personal stories he shares, you're bound to make smarter choices in your life, and that's all Bill asks for.

The Rap Factor

Author: Delacorta
Publisher: Atlantic Monthly Press
ISBN: 0871136171
Release Date: 1996-02-15
Genre: Fiction

Zulu, an ultra-cool private eye with a Ph.D. from Yale, must solve the murder of Bashma, a beautiful young rapper who has been found dead in her apartment

Chasing Cool

Author: Noah Kerner
Publisher: Simon and Schuster
ISBN: 9781416538875
Release Date: 2007-05-01
Genre: Business & Economics

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool. Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success. Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace. "Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it." -- Russell Simmons, chairman and CEO of Rush Communications "I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession." -- Tony Hawk, professional skateboarder "It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David." -- Scott Bedbury, former Nike and Starbucks marketing executive "I love looking at trend reports because then I know exactly what I shouldn't be doing." -- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty "I don't believe in creation by committee. I think it's impossible." -- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc. "We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV." -- Bob Pittman, cofounder of MTV, former president of AOL