The Cool Factor

Author: Andrea Linett
Publisher: Artisan Books
ISBN: 9781579657109
Release Date: 2016-04-26
Genre: Health & Fitness

“An excellent idea for a book. . . . Next time I spend more than $40 on an article of clothing, I’ll run it by Linett first.” —The New York Times Book Review In a culture where trends are born and die every minute, maintaining style and effortlessness at every age requires that little extra something—the cool factor. Being “cool” isn’t about chasing trends or defying age but about following a few key guidelines. Yes, the cool factor is a skill that can be learned! In this photo-packed guide, Andrea Linett, a famed personal stylist and founding creative director of Lucky magazine, offers easy-to-implement, actionable tips that will change the way women dress. The tips are modeled by real-life style icons like Kim Gordon of Sonic Youth and Christene Barberich, founder of Refinery29, as Andrea highlights the ingenious ways in which they skillfully pile on layers, or dress up denim for work or a party. The book is organized into chapters that include wardrobe classics, denim, leather, suits, dressing up, and accessories, and features style hacks that turn an outfit into a masterpiece (choosing shoes that instantly slim you, combining tough and feminine pieces, and accessorizing a day-to-night look). Packed with useful lists and examples, this guide is the would-be stylish woman’s best friend.

The Cool Factor

Author: Andrea Linett
Publisher:
ISBN: 157965648X
Release Date: 2016-04-05
Genre: Design

Trendsetter Andrea Linett has that rare ability to distill fashion talk into advice that everyone can follow, and in this book she shares the style wisdom she's gathered over years of working in the fashion industry. Here is only the content that matters--wardrobe classics, leather, denim, suits, dressing in black and white, dressing up, getting the right fit, layering, accessories, and hair. Linett's fashion philosophy is illustrated through precise tips and photos of women who do it right, and from them we learn how to develop personal style. Did you think a "Canadian tuxedo" (denim on denim) was an absolute faux pas? Not if you pair the right shades of denim and dress it up with some serious heels. Were you under the impression that your hair should get shorter with age? That rule no longer exists. Do you want to know how to wear black and white pieces together without looking like a cater waiter? The black and white chapter is filled with some ingenious examples. Finally, Linett rounds out the book with checklists, including must-haves for a hardworking wardrobe, how to breathe new life into old pieces, how to make a trend your own, and how to make sure everything you buy actually fits.

The Cool Factor

Author: Del Breckenfeld
Publisher: John Wiley & Sons
ISBN: 9780470454442
Release Date: 2008-12-03
Genre: Business & Economics

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.

The Cool Factor A Writing Unit

Author: Mary F. Burke
Publisher: Teaching and Learning Company
ISBN: 9780787729448
Release Date: 2008-09-01
Genre: Education

This packet, employing the popular Four Square method, serves as a personal coach for students who want to develop their writing skills. These exercises will get your students to consider what it means to be cool and uncool, and are designed to meet the interests and abilities of writers in grades 7-9. Tackle the writing process from every angle with art, word association, questions, poetry, and planning and composition of prose. The topics are personal and centered around the students' own lives, their families and friends, and their favorite places to go and things to do.

Chill Factor

Author: Sandra Brown
Publisher: Simon and Schuster
ISBN: 9781416593522
Release Date: 2008-06-17
Genre: Fiction

Five women are missing from the sleepy mountain town of Cleary, North Carolina, and a blue ribbon has been left near where each woman was last seen. Lilly Martin has returned to Cleary to close the sale of her cabin. But when her car skids and strikes a stranger, Ben Tierney, as he emerges from the woods, they've no choice but to wait out a brutal blizzard in the cabin. And as the hours of their confinement mount, Lilly wonders if the greater threat to her safety isn't the storm, but the stranger beside her....

I Want to Be Her

Author: Andrea Linett
Publisher: Abrams
ISBN: 9781613123881
Release Date: 2012-09-15
Genre: Design

I Want to Be Her! is part memoir and part illustrated fashion guide, written by one of fashion’s most accessible, trusted, and inspiring writers. Andrea Linett, the cofounder of Lucky magazine, shares her personal story of growing up and finding her way to fashion, and the figures who guided her along the way. Through short descriptions and memories, we meet 50 women across five eras of her life—some passing strangers, some casual friends, some close confidantes—who each made a lasting impression and helped her form her own personal style. In addition, each woman is captured in an illustration by Linett’s longtime collaborator, Anne Johnston Albert, and fashion tips accompany each entry. Praise for I Want to Be Her!: “The book is beautiful. Who would expect anything less?” —The New York Post “Andrea Linett . . . is no stranger to noticing great style: In her new book, I Want to Be Her!, she recalls in amazing detail the well-dressed ladies who have helped shape her personal fashion sense.” —Time Out New York “If you've ever fallen in love with a stranger’s cool, je ne sais quoi style or subtly copied the way your girlfriend dressed on your last girls’ night out, you’ll love Andrea Linett’s new book, I Want to Be Her! How Friends & Strangers Helped Shape My Style.” —Glamour.com “You’ll walk away with handy tips to help define your style, too.” —The Plain Dealer “From her addictive and captivating site, I Want To Be Her, Linett now presents a beautiful, printed tome of the same name.” —Refinery29

The New Cool

Author: Neal Bascomb
Publisher: Crown
ISBN: 9780307588913
Release Date: 2011-03-01
Genre: Technology & Engineering

That Monday afternoon, in high-school gyms across America, kids were battling for the only glory American culture seems to want to dispense to the young these days: sports glory. But at Dos Pueblos High School in Goleta, California, in a gear-cluttered classroom, a different type of “cool” was brewing. A physics teacher with a dream – the first public high-school teacher ever to win a MacArthur Genius Award -- had rounded up a band of high-I.Q. students who wanted to put their technical know-how to work. If you asked these brainiacs what the stakes were that first week of their project, they’d have told you it was all about winning a robotics competition – building the ultimate robot and prevailing in a machine-to-machine contest in front of 25,000 screaming fans at Atlanta’s Georgia Dome. But for their mentor, Amir Abo-Shaeer, much more hung in the balance. The fact was, Amir had in mind a different vision for education, one based not on rote learning -- on absorbing facts and figures -- but on active creation. In his mind’s eye, he saw an even more robust academy within Dos Pueblos that would make science, technology, engineering, and math (STEM) cool again, and he knew he was poised on the edge of making that dream a reality. All he needed to get the necessary funding was one flashy win – a triumph that would firmly put his Engineering Academy at Dos Pueblos on the map. He imagined that one day there would be a nation filled with such academies, and a new popular veneration for STEM – a “new cool” – that would return America to its former innovative glory. It was a dream shared by Dean Kamen, a modern-day inventing wizard – often-called “the Edison of his time” – who’d concocted the very same FIRST Robotics Competition that had lured the kids at Dos Pueblos. Kamen had created FIRST (For Inspiration and Recognition of Science and Technology) nearly twenty years prior. And now, with a participant alumni base approaching a million strong, he felt that awareness was about to hit critical mass. But before the Dos Pueblos D’Penguineers could do their part in bringing a new cool to America, they’d have to vanquish an intimidating lineup of “super-teams”– high-school technology goliaths that hailed from engineering hot spots such as Silicon Valley, Massachusetts’ Route 128 technology corridor, and Michigan’s auto-design belt. Some of these teams were so good that winning wasn’t just hoped for every year, it was expected. In The New Cool, Neal Bascomb manages to make even those who know little about – or are vaguely suspicious of – technology care passionately about a team of kids questing after a different kind of glory. In these kids’ heartaches and headaches – and yes, high-five triumphs -- we glimpse the path not just to a new way of educating our youth but of honoring the crucial skills a society needs to prosper. A new cool.

Losing My Cool

Author: Thomas Chatterton Williams
Publisher: Penguin
ISBN: 9781101404348
Release Date: 2010-04-29
Genre: Biography & Autobiography

A pitch-perfect account of how hip-hop culture drew in the author and how his father drew him out again-with love, perseverance, and fifteen thousand books. Into Williams's childhood home-a one-story ranch house-his father crammed more books than the local library could hold. "Pappy" used some of these volumes to run an academic prep service; the rest he used in his unending pursuit of wisdom. His son's pursuits were quite different-"money, hoes, and clothes." The teenage Williams wore Medusa- faced Versace sunglasses and a hefty gold medallion, dumbed down and thugged up his speech, and did whatever else he could to fit into the intoxicating hip-hop culture that surrounded him. Like all his friends, he knew exactly where he was the day Biggie Smalls died, he could recite the lyrics to any Nas or Tupac song, and he kept his woman in line, with force if necessary. But Pappy, who grew up in the segregated South and hid in closets so he could read Aesop and Plato, had a different destiny in mind for his son. For years, Williams managed to juggle two disparate lifestyles- "keeping it real" in his friends' eyes and studying for the SATs under his father's strict tutelage. As college approached and the stakes of the thug lifestyle escalated, the revolving door between Williams's street life and home life threatened to spin out of control. Ultimately, Williams would have to decide between hip-hop and his future. Would he choose "street dreams" or a radically different dream- the one Martin Luther King spoke of or the one Pappy held out to him now? Williams is the first of his generation to measure the seductive power of hip-hop against its restrictive worldview, which ultimately leaves those who live it powerless. Losing My Cool portrays the allure and the danger of hip-hop culture like no book has before. Even more remarkably, Williams evokes the subtle salvation that literature offers and recounts with breathtaking clarity a burgeoning bond between father and son. Watch a Video

How Cool Brands Stay Hot

Author: Joeri Van Den Bergh
Publisher: Kogan Page Publishers
ISBN: 9780749477219
Release Date: 2016-04-03
Genre: Business & Economics

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering applicable, proven strategies to market to these age groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, Converse, MTV and Forever21, it guides you in developing the right strategies to reach this critical age group and leave a lasting impact on your business. Previous editions of How Cool Brands Stay Hot have won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and the 2011 Expert Marketing Magazine's Marketing Book of the Year award. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.

Design For Kids

Author: Debra Levin Gelman
Publisher: Rosenfeld Media
ISBN: 9781933820439
Release Date: 2014-07-08
Genre: Design

Emotion. Ego. Impatience. Stubbornness. Characteristics like these make creating sites and apps for kids a daunting proposition. However, with a bit of knowledge, you can design experiences that help children think, play, and learn. With Design for Kids, you'll learn how to create digital products for today's connected generation.

The O Reilly Factor for Kids

Author: Bill O'Reilly
Publisher: Harper Collins
ISBN: 9780061751387
Release Date: 2009-10-13
Genre: Family & Relationships

The bestselling author ofThe O'Reilly Factor, The No Spin Zone, and Who's Looking Out for You? talks straight to kids this time. He is as demanding, direct, and wry asever—but he's also more revealing too, sharing candid snapshots of his own childhood throughout. Bill O'Reilly, a former schoolteacher, now an award-winning broadcast news journalist, husband, and father of two, joins forces with an experienced educator to bring you, America's youth, a code of ethics by which to live.In this latest book, Bill takes to task bullies, cheaters, advertisers who target you irresponsibly, and parents who fight for their children to win undeserved honors instead of earning them on their own merit. He lays bare the unvarnished truths about sex, money, smoking, drugs, alcohol, and friends. What he has to say about these issues may very well surprise you. He offers coping devices for those enduring a divorce, struggling with teacher, parent, or sibling relationships, and planning their futures. He also shares wisdom on such subjects as death, politics, and God. Whether you take the tests he's provided, take the advice he doles out, or just take a cue from the personal stories he shares, you're bound to make smarter choices in your life, and that's all Bill asks for.

The Human Factor

Author: Graham Greene
Publisher: Random House
ISBN: 9781409027072
Release Date: 2010-10-02
Genre: Fiction

With a new introduction by Colm Toibin A leak is traced to a small sub-section of SIS, sparking off the inevitable security checks, tensions and suspicions. The sort of atmosphere, perhaps, where mistakes could be made? For Maurice Castle, it is the end of the line anyway, and time for him to retire to live peacefully with his African wife, Sarah. To the lonely, isolated, neurotic world of the Secret Service, Graham Greene brings his brilliance and perception, laying bare a machine that sometimes overlooks the subtle and secret motivations that impel us.

The Genius Factor How to Capture an Invisible Cat

Author: Paul Tobin
Publisher: Bloomsbury Publishing
ISBN: 9781408869987
Release Date: 2016-04-07
Genre: Juvenile Fiction

Every Friday the 13th, 6th-grade genius Nate Bannister does three not-so-smart things to keep life interesting. This time, he taught a caterpillar to read, mailed a love letter, and super-sized his cat Proton before turning him invisible. Now Proton is on the loose, and Nate and his new friend Delphine must reverse the experiment before the cat crushes everything and everybody in town. As if that's not enough, the Red Death Tea Society, known for its criminal activity, killer tactics, and tea-brewing skills, is plotting against Nate and Delphine. The dynamic duo must use their creativity, courage and friendship to save the day. Paul Tobin blends wacky humour and chaotic high jinks in this rip-roaring, action-packed middle-grade debut;perfect for fans of David Walliams and Tom Gates.

Vitamin C

Author: Steve Hickey
Publisher: Basic Health Publications, Inc.
ISBN: 159120223X
Release Date: 2008
Genre: Health & Fitness

Research into vitamin C is progressing rapidly despite a lack of funding from conventional medicine into its clinical applications. Orthomolecular medicine, which uses nutrients in large doses to treat disease, is regarded as highly controversial by the medical establishment. This rejection of the orthomolecular approach has little basis in science and reflects a bias at the heart of the status quo.This book tells the story of how the controversy about vitamin C has grown and continues while the increasing evidence demonstrates the value of the orthomolecular approach. The story of vitamin C is an exciting journey into the workings of science and medicine, the intrigues of political economic influences, and the evolutionary history of humankind. Someday, medicine without vitamin C therapy will be compared to childbirth without sanitation or surgery without anesthetic.- You92;ll see that mega doses of vitamin C have proven to be an effective antibiotic, a nontoxic anticancer agent, and also a treatment for heart disease.- We92;ll explain the real reasons behind conventional medicine92;s rejection of vitamin C therapy.- You92;ll meet the pioneers of vitamin C research, who often faced great resistance in their advocacy for the health benefits of this nutrient.Vitamin C is a simple molecule with powerful effects. If you want to be healthy, you should take enough vitamin C. After reading this book, you will know why and how much.

Freedom Rising

Author: Christian Welzel
Publisher: Cambridge University Press
ISBN: 9781107656826
Release Date: 2013-12-23
Genre: Political Science

This book presents a comprehensive theory of why human freedom gave way to increasing oppression since the invention of states - and why this trend began to reverse itself more recently, leading to a rapid expansion of universal freedoms and democracy. Drawing on a massive body of evidence, the author tests various explanations of the rise of freedom, providing convincing support of a well-reasoned theory of emancipation. The study demonstrates multiple trends toward human empowerment, which converge to give people control over their lives. Most important among these trends is the spread of 'emancipative values', which emphasize free choice and equal opportunities. The author identifies the desire for emancipation as the origin of the human empowerment trend and shows when and why this desire grows strong; why it is the source of democracy; and how it vitalizes civil society, feeds humanitarian norms, enhances happiness, and helps redirect modern civilization toward sustainable development.