Author: Steve Hindy
Publisher: St. Martin's Press
Release Date: 2014-04-22
Genre: Business & Economics
Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.
Author: Joe Wiebe
Publisher: D & M Publishers
Release Date: 2015-03-07
The most detailed collection of craft beer breweries is now more comprehensive than ever! Since the first edition of Craft Beer Revolution was published, fifteen new BC breweries have opened and another eighteen are scheduled to open by the end of 2014. Joe Wiebe, the Thirsty Writer, revisits the established and explores the province’s freshest new hoppy IPAs and strong stouts in this completely revised and updated guide. Microbrewing has exploded into a significant figure in the marketplace—the market share for artisanal beer climbed to 19 percent in 2013—and craft beer has become prominent in restaurants, taprooms and craft beer converts are carrying home growlers of creative and delicious brews. From the Kootenays to the west coast of Vancouver Island, the craft beer scene is booming. With profiles of BC’s finest craft breweries, as well as tap lists, bottle shops and an insider’s look at the people behind the kegs and casks, this second edition of Craft Beer Revolution explains how to best experience the beer phenomenon that’s sweeping the province.
Author: Tom Acitelli
Publisher: Chicago Review Press
Release Date: 2013-05-01
Charting the birth and growth of craft beer across the United States, Tom Acitelli offers an epic, story-driven account of one of the most inspiring and surprising American grassroots movements. In 1975, there was a single craft brewery in the United States; today there are more than 2,000. Now this once-fledgling movement has become ubiquitous nationwide—there's even a honey ale brewed at the White House. This book not only tells the stories of the major figures and businesses within the movement, but it also ties in the movement with larger American culinary developments. It also charts the explosion of the mass-market craft beer culture, including magazines, festivals, home brewing, and more. This entertaining and informative history brims with charming, remarkable stories, which together weave a very American business tale of formidable odds and refreshing success.
The inspiring story behind today’s craft beer revolution is the subject of this lively memoir by Frank Appleton, the English-trained brewmaster who is considered by many to be the father of Canada’s craft-brewing movement. Appleton chronicles fifty years in the brewing business, from his early years working for one of the major breweries, to his part in establishing the first cottage brewery in Canada, to a forward look at the craft-beer industry in an ever more competitive market. Disillusioned with the Canadian brewing scene in the early 1970s, when three huge companies controlled 90 percent of the market and marketers and accountants made the decisions on what products to make, not the brewmasters, Appleton decided to “drop out” and brew his own beer while homesteading in the interior of British Columbia. He made a meagre living as a freelance writer, and his article entitled “The Underground Brewmaster” sparked the interest of John Mitchell, co-founder of the Troller Pub in Horseshoe Bay, BC. Their partnership launched the Horseshoe Bay Brewery in June 1982, the first of its kind in the country, serving the iconic Bay Ale brewed from Appleton’s recipe. Covering a range of topics, such as the difficulty of steering beer drinkers away from the “Big Boys” breweries and struggles with the BC Liquor Control Board, as well as brewing plant design and the complexities of the malting process, Brewing Revolution touches upon the foundation of what shaped the craft-beer industry in Canada. Appleton’s passion and innovation opened the gates for the scores of brewpubs and microbreweries that were to follow in both Canada and the US, and his story is of interest to anyone excited by today’s craft-beer revival.
The small business success story of New Zealand's first craft beer and the revolution it started. This is the story of a revolution - a very Kiwi kind of revolution, involving more beer than blood, although there was also plenty of sweat and tears. There was a time, not so very long ago, when you walked into a bar and ordered a beer: that was about as complicated as it got. You would end up with a glass of something fizzy, light brown to pale gold in colour, its flavour notable for what it lacked rather than anything it delivered. It was a strange state of affairs, because New Zealanders have always loved beer. But that all changed in 1981 when Terry McCashin and his wife Bev cobbled together a 'number eight wire brewery' and Mac's Brewery was born. The phenomenon we now know as the 'craft brewing movement' had begun. After two decades of hard work the McCashins sold the very successful Mac's brand to one of their competitors, and the story could have ended there. But Bev and Terry's children recently launched the latest incarnation of the McCashin family business, Stoke Brewery. This, then, is the story of the New Zealand brewing revolution sparked by Terry McCashin. Along the way, New Zealand - politics, society, the way New Zealanders do business, the place of former icons such as rugby and beer - everything changed profoundly over this period. The story of the McCashin family's business is also the story of so many of the small business owners that make up this country, and it's the story of the great Kiwi entrepreneurial spirit.
Author: Christian Garavaglia
Release Date: 2017-12-19
Genre: Business & Economics
This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
Author: Richard Croasdale
Publisher: Hachette UK
Release Date: 2018-08-23
Get to grips with the craft beer revolution, with this stylish and in-depth guide to the many complex terms and techniques, equipment and varieties that go into creating the perfect beer. Hundreds of entries cover every aspect of the craft beer world, from ingredients, brewing and storing through to tasting notes for the many different styles of beer available today. Written by award-winning beer expert Richard Croasdale and with stunning illustrations throughout, The Craft Beer Dictionary is an essential guide for the craft beer drinker.
It's 1984, and in America's "Happy Valley" one local attorney is confronting an Orwellian dystopia in beer. Only five years have passed since the lifting of the prohibition against home brewing, and America's palate atrophies from commercial sameness. In "The Birth of the Craft Brew Revolution" Dr. Ben Novak presents his complete collection of 71 columns first published in the Centre Daily Times on the joys of beer. As fresh and accessible now as then, this collection will especially delight those reflexively anti-drink, the student who loves its effects but is dumb to its essence, historians and lovers of Central Pennsylvania's Nittany Valley, and all those who think of beer as little more than another amusement on the adventure of life.
The craft brew revolution has spread south. This all-new guidebook profiles the Sunshine State's 66 breweries and brewpubs. • Entries include each brewery's story, styles of beer brewed, tours, food served, and special features • Author's "Pick" on the best beer to try at each site • Special features on beer chains, beer in theme parks, container sizes, and beerfests and beer webs "Gerard is the authority on Florida breweries. Immersed in the craft beer culture, he's traveled far and wide to put together a definitive text chronicling the craft movement in the Sunshine State. Grab the book, drop the top, and hit the road to great beer in Florida!"—Mike Halker, founder of Due South Brewing Co. and president of Florida Brewers Guild
UK brewing has seen unprecedented growth in the last decade. Breweries of all shapes and sizes are flourishing and the range of home-grown beers available in pubs and shops has never been so diverse. British beer consumers have never had it so good and, headed by real ale, a 'craft' beer revolution is sweeping the country. CAMRA have brought together some the Britain's top beer writers and spoken to key figures in British brewing - hop growers, maltsters, brewers, pub owners and critics - to celebrate Britain's Beer Revolution. These experts look behind the beer labels and shine a spotlight on what makes British beer so good. National and regional brewers with generations of tradition rub shoulders with new micro-brewers, and popular classic beers jostle for space at the bar with modern interpretations and innovative new masterpieces. All the brewers featured are dedicated to one thing...Making great British beer.
Explore the vibrant world of craft beer with Lonely Planet Global Beer Tour. We've selected some of the finest tap rooms, bars and breweries that thirsty travellers can visit in 30 countries around the world. Discover how to find them, which beers to sample, and learn about local places of interest with our recommended itineraries. Each country is introduced by a beer expert and includes regional beverages that shouldn't be missed. There's a world of great beer to taste - go and discover it! So why go beer touring, especially when it's easy and cheap to find interesting craft beers in your local shop? Firstly, craft beer doesn't travel too well and is affected by changes in temperature and long distances. And secondly, due to the explosion in small-scale breweries, many great beers aren't distributed outside their city or region. Beer often tastes better the closer it is to home, especially if that's straight from a tap in the actual brewery. The craft beer revolution has seen waves of breweries open up to the public, not just in the United States, the UK and Australia, where the trend is well established, but all over the world. Visit European beer capitals like Belgium, Italy and Germany, and sample local favourites in Canada, Australia and New Zealand. In Asia, explore hotspots in Japan, Vietnam and China, then venture to South America, Africa and the Middle East. Each brewery is accompanied by a selection of sightseeing ideas and activities, from local museums and galleries, to great hikes or bike rides. The book also features fun sections on beer trails, hangover cures and the world's wildest beers. There's also practical advice like how to ask for a beer in the local language and the ideal snacks to accompany your drink. About Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and phrasebooks for 120 languages, and grown a dedicated, passionate global community of travellers. You'll also find our content online, and in mobile apps, video, 14 languages, 12 international magazines, armchair and lifestyle books, ebooks, and more, enabling you to explore every day. Lonely Planet enables the curious to experience the world fully and to truly get to the heart of the places they find themselves, near or far from home. TripAdvisor Travelers' Choice Awards 2012, 2013, 2014, 2015 and 2016 winner in Favorite Travel Guide category 'Lonely Planet guides are, quite simply, like no other.' - New York Times 'Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia) Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.
Author: Jim Koch
Publisher: Flatiron Books
Release Date: 2016-04-12
Genre: Business & Economics
Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career. In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch’s plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of America’s leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution. In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life. Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Koch’s anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.
BrewDog is one of the world's fastest-growing food and drink brands. Well known for their crowd-funded, rapid expansion and iconoclastic approach, the company now has a wide range of award-winning craft beers (67 to date) that are stocked by every major retailer, 55 BrewDog-branded bars around the world and is just opening a major brewery in Ohio. Their first beer book will focus on explaining craft beer to the widest possible audience. It includes a survey of what makes craft beer great, how to understand different beer styles, how to cook with beer and match beers and food, right through to how to brew your own. It's both a window into the BrewDog world and a repository of essential information. Designed in the highly individual style of the brand, the book includes quirky features such as spaces to place a drop of beer once you've ticked a particular beer off your 'to-drink' list and a DIY beer mat.