The Culture Code

Author: Clotaire Rapaille
Publisher: Crown Business
ISBN: 0767924924
Release Date: 2006-06-06
Genre: Business & Economics

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

Media and Communication Research Methods

Author: Arthur Asa Berger
Publisher: SAGE Publications
ISBN: 9781544332697
Release Date: 2018-12-27
Genre: Language Arts & Disciplines

This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.

Applied Discourse Analysis

Author: Arthur Asa Berger
Publisher: Springer
ISBN: 9783319471815
Release Date: 2017-01-06
Genre: Social Science

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.

The Facilitator Era

Author: Tom Steffen
Publisher: Wipf and Stock Publishers
ISBN: 9781621891918
Release Date: 2011-01-01
Genre: Religion

Some time ago, Ralph Winter brilliantly identified three eras of modern missions: Era 1: William Carey focused on the coastlands; Era 2: Hudson Taylor focused on the inlands; Era 3: Donald McGavran and Cameron Townsend focused on unreached peoples. With all the fast and furious changes swirling around us today in twenty-first century missions, have we entered a Fourth Era? If so, who are the people primarily involved? How are they selected? How are they trained? How long do they serve? Has the Third Era ministry focus--reaching the unreached--changed? If so, to what? Are there any successful case studies out there? Have McGavran and Townsend passed the baton to a new leader(s)? If so, to whom? This book seeks to answer these and related questions. Contributors include: Dr. Ben Beckner Dr. Monroe Brewer Dr. Don Finley Mike Griffis Dr. Gary Hipp, MD Jerry Hogshead Kaikou Maisu Judy Manna Kenn Oke Dr. A. Sue Russell Dr. Robert Strauss Peter Swann Bryan Thomas Diane Thomas Dr. Mike Wilson Dr. Sherwood G. Lingenfelter

Subliminal Persuasion

Author: Dave Lakhani
Publisher: Wiley
ISBN: IND:30000122912748
Release Date: 2008-04-18
Genre: Business & Economics

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

Ernest Dichter and Motivation Research

Author: Stefan Schwarzkopf
Publisher: Palgrave MacMillan
ISBN: NWU:35556041535444
Release Date: 2010-08-20
Genre: Business & Economics

Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing.

Founders at Work Deutsche Ausgabe

Author:
Publisher: MITP-Verlags GmbH & Co. KG
ISBN: 9783826691096
Release Date: 2011
Genre:

Das Buch ist eine Interview-Sammlung mit den Gründern berühmter Technologie- und Internet-Firmen, die über ihre ersten Tage der Firmengründungen berichten. Die Gründer von Firmen wie Apple, Flickr, PayPal uvm. geben Einblicke in technische, wirtschaftliche, strategische und taktische Entscheidungen der Unternehmensführung und berichten von ihren amüsanten, schmerzhaften, aber immer inspirierenden Erfahrungen.

Essentials of Marketing Research

Author: Joseph F. Hair
Publisher: McGraw-Hill/Irwin
ISBN: PSU:000062905732
Release Date: 2007-07-02
Genre: Business & Economics

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.

Access

Author:
Publisher:
ISBN: UCSC:32106020396567
Release Date: 2007
Genre: American periodicals


Die Talent L ge

Author: Daniel Coyle
Publisher: BASTEI LÜBBE
ISBN: 3431037852
Release Date: 2009
Genre: Begabung - Ratgeber


Eine kurze Geschichte der Menschheit

Author: Yuval Noah Harari
Publisher: DVA
ISBN: 9783641104986
Release Date: 2013-09-02
Genre: History

Krone der Schöpfung? Vor 100 000 Jahren war der Homo sapiens noch ein unbedeutendes Tier, das unauffällig in einem abgelegenen Winkel des afrikanischen Kontinents lebte. Unsere Vorfahren teilten sich den Planeten mit mindestens fünf weiteren menschlichen Spezies, und die Rolle, die sie im Ökosystem spielten, war nicht größer als die von Gorillas, Libellen oder Quallen. Vor 70 000 Jahren dann vollzog sich ein mysteriöser und rascher Wandel mit dem Homo sapiens, und es war vor allem die Beschaffenheit seines Gehirns, die ihn zum Herren des Planeten und zum Schrecken des Ökosystems werden ließ. Bis heute hat sich diese Vorherrschaft stetig zugespitzt: Der Mensch hat die Fähigkeit zu schöpferischem und zu zerstörerischem Handeln wie kein anderes Lebewesen. Anschaulich, unterhaltsam und stellenweise hochkomisch zeichnet Yuval Harari die Geschichte des Menschen nach und zeigt alle großen, aber auch alle ambivalenten Momente unserer Menschwerdung.