Exakte Modezeichnungen sind die unverzichtbare Grundlage für die schneiderische Umsetzung. Klar und anschaulich vermittelt dieser Band deshalb auch die Erstellung dieser technischen Darstellungen: Hierfür werden Fotografien von grundlegenden Schnitten und designerische Details immer den zugehörigen Zeichnungen gegenübergestellt, so dass auf den ersten Blick erkennbar ist, wie eigene Entwürfe anzulegen sind und worauf es bei der Übertragung von der dreidimensionalen Idee in eine zweidimensionale Vorlage eigentlich ankommt. Die zweite Auflage dieses erweiterten Beststellers enthält umfassende Anleitungen für das Zeichnen mit der Hand und mit Illustrator sowie ein neues Kapitel über Strickwaren. * Über 600 technische Zeichnungen von Kleidungsstücken, Stilen und Details. * Grundformen zu speziell erstellten Nesselmodellen zeigen die Beziehung zwischen 3D-Kleidungsstück und 2D-Zeichnung. * Dutzende Varianten zu Stildetails, Ausschnitten, Ärmeln und Kragen sowie Konstruktionsdetails und dekorativen Designdetails. Mit 29 kostenfreien Muster-Illustrationen zum Herunterladen.
On the basis of an extensive empirical exploration of individual managers' adoption accounts the author analyzes the driving forces behind the adoption of management fashions in organizations and shows how managers tie themselves and their careers to popular concepts such as Total Quality Management, Business Process Reengineering, Knowledge Management.
Fashion History: A Global View proposes a new perspective on fashion history. Arguing that fashion has occurred in cultures beyond the West throughout history, this groundbreaking book explores the geographic places and historical spaces that have been largely neglected by contemporary fashion studies, bringing them together for the first time. Reversing the dominant narrative that privileges Western Europe in the history of dress, Welters and Lillethun adopt a cross-cultural approach to explore a vast array of cultures around the globe. They explore key issues affecting fashion systems, ranging from innovation, production and consumption to identity formation and the effects of colonization. Case studies include the cross-cultural trade of silk textiles in Central Asia, the indigenous dress of the Americas and of Hawai'i, the cosmetics of the Tang Dynasty in China, and stylistic innovation in sub-Saharan Africa. Examining the new lessons that can be deciphered from archaeological findings and theoretical advancements, the book shows that fashion history should be understood as a global phenomenon, originating well before and beyond the fourteenth century European court, which is continually, and erroneously, cited as fashion's birthplace. Providing a fresh framework for fashion history scholarship, Fashion History: A Global View will inspire inclusive dress narratives for students and scholars of fashion, anthropology, and cultural studies.
Fashion Design, Referenced is a comprehensive guide through the art and industry of fashion design, richly illustrated with over 1,000 photographs and drawings. Within the framework of four central categories, Fashion Design, Referenced examines the many interwoven elements that form the tapestry of fashion. “Fundamentals” provides an overview of the essential structure of the fashion profession (its organization, specializations, and centers) and looks at shifts in style over time and in ever-faster cycles going forward. “Principles” introduces the steps in creating a collection, from design to production, and explores directions suggested by sustainability and technology. “Dissemination” charts the many avenues by which fashion reaches its audience, whether on the catwalk or in the store, in print or online, in the museum or on the street. “Practice” gathers and appraises the work of the most influential and innovative fashion designers of the twentieth and twenty-first centuries. From its first question—What is fashion design?—to its last—What does the future hold?—Fashion Design, Referenced chronicles the scope of ideas, inspirations, and expressions that define fashion culture. Visit the Fashion Design, Referenced Facebook page and become a fan at http://www.facebook.com/FashionDesignReferenced!
The study of fashion has expanded into a thriving field of inquiry, with researchers utilizing diverse methods from across subject disciplines to explore fashion and dress in wide-ranging contexts. With an emphasis on material culture and ethnographic approaches in fashion studies, this groundbreaking volume offers fascinating insights into the complex dynamics of research and fashion. Featuring unique case studies, with interdisciplinary scholars reflecting on their practical research experiences, Fashion Studies provides rich and nuanced perspectives on the use, and mixing and matching of methodological approaches Â? including object and image based research, the integration of qualitative and quantitative methods and the fluid bridging of theory and practice. Engaging with diverse subjects, from ethnographies of model casting and street-style blogging, wardrobe studies and a material culture analysis of global denim wearing, to Martin Margiela's design and archival methods, Fashion Studies presents complex approaches in a lively and informative manner that will appeal to students of fashion, anthropology, sociology, cultural studies and related fields.
Author: Jennifer Farley Gordon
Publisher: Bloomsbury Publishing
Release Date: 2014-11-30
Sustainable Fashion provides a unique and accessible overview of fashion ethics and sustainability issues of the past, present and future. This book is the first to situate today's eco-fashion movement in its multifaceted historical context, investigating the relationship between fashion and the environment as far back as the early nineteenth century. Employing an expanded definition of sustainability that also considers ethical issues, Farley Gordon and Hill explore each stage of the fashion production cycle, from the cultivation of raw fibers to the shipment of the finished garment. Structured thematically, each of the six chapters is dedicated to the discussion of one major issue, from recycling and repurposing to labor practices and the treatment of animals. Including interviews with eco-fashion designers, Sustainable Fashion will appeal to students and scholars of fashion, as well as students of design, history and cultural studies.
Was bislang vor allen Dingen Grafikdesignern das Leben leichter machte, bestimmt nun auch zunehmend den Arbeitsalltag von Modedesignern: Programme wie »Photoshop« oder »Illustrator« werden zu unverzichtbaren Instrumenten bei der Erstellung von Entwürfen, Mustern und Schnitten. Die Autorinnen zeigen in mehr als zwanzig leicht nachvollziehbaren Kursen Schritt für Schritt denWeg zu den ersten eigenen Printmustern am Rechner auf, die dann sowohl für die traditionelle Textilproduktion als auch für den digitalen Druck geeignet sind. Zudem wird der derzeitige technische Status Quo in der Modebranche aufgezeigt und ein Einblick in die Möglichkeiten des Digitaldrucks gewährt.
Fashion Drawing is a comprehensive, practical guide to fashion drawing for students of fashion design. The book covers men, women and children, starting with how to draw the fashion figure and continuing with garments and garment details, before teaching the reader how to render various types of fabric. This second edition has been updated to include more details on how to draw flats as well as rendering knits, denim, pile weaves and fur. Tips are also included throughout on finishing hand-rendered drawings in Adobe Illustrator and Photoshop. Contemporary in its approach and offering step-by-step guidance, the book emphasizes drawing as an integral function of the garment design process. Students learn how to manipulate various garment details with consideration for scale, construction and color as well as keeping in mind the profile of the potential customer. Illustrated throughout with a wide range of images from illustrators and designers working in today's market, Fashion Drawing provides both the inspiration and the instruction necessary to allow students to develop their own illustration style.
Fashion design begins in the designer’s creative mind, and drawing is the crucial next step to communicating creative ideas to others to bring those ideas to reality. Clear, expressive drawings engage and bring together people in patternmaking, production, marketing, and all other facets of the fashion business, ensuring that everyone shares the same vision that originates with the designer. Kathryn Hagen brings decades of experience teaching design students how best to translate their ideas into drawings. She opens with basic drawing skills using both hand tools and computer techniques before moving on to applying those skills to both the human figure and the specifics of various types of clothing. Throughout the book she exposes designers to myriad techniques and styles, encouraging each individual to discover what works best for him or her. Each chapter ends with practice exercises as well as visual references to review and reinforce material learned in the chapter lessons. Videos demonstrating hands-on examples can be viewed at waveland.com/Hagen, with emphasis on distressed fabrics and novelty treatments. 84 pages of color present a wide variety of rendering techniques.
Key Concepts for the Fashion Industry is the first concise and accessible overview of fashion theories for students on any fashion course. Providing an easy understanding of the core concepts, from scarcity to conformity, this book offers clear, practical examples and accessible case studies, making complex theory easy to digest. All fashion students need a basic understanding of how a style becomes a fashion and how this spreads or declines, whether they are studying fashion design, merchandising or any other fashion course. Containing student-friendly features such as discussion questions, activities and further reading, this book is essential reading for all students studying across all areas of fashion.
A guide to setting up and running a successful fashion business provides advice on marketing, financing, business planning, product design, and branding, and includes updated information on online businesses and social media.
Author: Daniela Gobetti
Publisher: McGraw Hill Professional
Release Date: 2011-11-04
Genre: Foreign Language Study
Sharpen your Italian language skills through readings about its speakers' daily lives and culture Better Reading Italian offers you entertaining, "real world" texts to help you understand and learn more Italian vocabulary and phrases. Each chapter features articles that cover a specific topic, such as cuisine, music, sports, film and theater, art, the family, today's lifestyle, or politics and history. Along the way, you will find instruction and exercises to help develop improved reading speed, comprehension, and vocabulary. The articles become gradually more difficult as you proceed through the book to keep you challenged and engaged. Better Reading Italian is an easy, engaging way to boost your language skills and learn more about the language and its speakers as you go.