This new edition of a bestselling textbook is designed for students, scholars, and anyone interested in contemporary fashion. The book brings together the key writings on the subject, covering the history, culture, and business of fashion. The essays are drawn from a wide range of sources - books, professional and academic journals, magazines, interviews, and exhibition catalogues. Each section is specially introduced and concludes with guides to further reading. The new edition has been entirely revised and expanded: there are new sections on psychology, ethnicity, design and manufacture, marketing and merchandising, and sustainability; several new essays have been specially written for the reader; the range of illustrations has been increased. In its second edition, The Fashion Reader is the ideal introductory text for all students of fashion
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business.
A guide to setting up and running a successful fashion business provides advice on marketing, financing, business planning, product design, and branding, and includes updated information on online businesses and social media.
Author: Malcolm Barnard
Release Date: 2013-10-18
Genre: Language Arts & Disciplines
What kinds of things do fashion and clothing say about us? What does it mean to wear Gap or Gaultier, Milletts or Moschino? Are there any real differences between Hip-Hop style and Punk anti-styles? In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challenging class, gender, sexual and social identities. Drawing on a range of theoretical approaches from Barthes and Baudrillard to Marxist, psychoanalytic and feminist theory, Barnard addresses the ambivalent status of fashion in contemporary culture.
Author: Lisa Springsteel
Publisher: John Wiley & Sons
Release Date: 2013-05-06
Genre: Business & Economics
The complete guide to the fashion industry, featuring interviews with top designers who explain the intricacies of the world of fashion design Anyone who has ever tried to launch a fashion design career knows how grueling it can be. The fashion industry is a highly prominent field, yielding a competitive environment that is greatly guarded, secretive, and difficult to infiltrate. Becoming a Fashion Designer provides all the information, resources, and tools you need to help you navigate these obstacles and successfully launch a career in fashion design. Of the various job opportunities available in the fashion industry, the career path of a fashion designer consistently ranks as the most popular position in the field, making the competition even greater. The book pays special attention to this and demonstrates several ways in which an aspiring fashion designer can stand out from the competition. A dynamic and comprehensive career guide, this book imparts insider tips from top fashion designers and executives based around the world. Expert advice includes an introduction to a career in fashion design, educational requirements, career opportunities, the design process, portfolio creation, preparation for getting hired, steps to start and run one's own fashion design business, as well as a forecast of the future of the fashion industry. Features original interviews from top designers and high-profile fashion executives, including Ralph Rucci, Reem Acra, Peter Som, Anna Sui, Nanette Lepore, Kay Unger, Stuart Weitzman, Dennis Basso, Randolph Duke, Zang Toi, Pamella Roland, Robert Verdi and Daymond John Includes cases in point and insider tips throughout Includes illustrations, drawings, sketches, and photographs demonstrating various aspects of working in fashion design, with special contributions from renowned illustrator, Izak Zenou and legendary fashion photographer, Nigel Barker Offers in-depth resources to assist you on your journey to becoming a fashion designer Whether a student, recent college graduate, industry professional or career changer, you'll learn everything you need to know to successfully develop a fashion design career.
Author: David Finkelstein
Publisher: Psychology Press
Release Date: 2002
Genre: Language Arts & Disciplines
The Book History Reader brings together a rich variety of writings examining different aspects of the history of books and print culture, much of which is otherwise inaccessible. It looks at the development of the book, the move from spoken word to written texts, the commodification of books and authors, the power and profile of readers, and the future of the book in the electronic age. The Reader is arranged in thematic sections and features a general introduction as well as an introduction to each section. This pioneering book is a valuable resource for all those involved in book publishing studies and book history as well as students of English literature, cultural studies, sociology and history. Essays by: Thomas Adams and Nicholas Barker, Richard Altick, Roland Barthes, C.A. Bayly, Pierre Bourdieu, John Brewer, Michel de Certeau, Roger Chartier, Robert Darnton, Elizabeth Eisenstein, Lucien Febrve and Henri-Jean Martin, N.N. Feltes, Kate Flint, Stanley Fish, Michel Foucault, Wolfgang Iser, Adrian Johns, Jerome McGann, Don McKenzie, Jennifer E. Monaghan, Jan Dirk Muller, Walter Ong, Robert Patten, Janice Radway, Jonathan Rose, Mark Rose, John Sutherland, Jane Tompkins, James L.W. West III
Derided by some as frivolous, even dangerous, and celebrated by others as art, fashion is anything but a neutral topic. Behind the hype and the glamour is an industry that affects all cultures of the world. A potent force in the global economy, fashion is also highly influential in everyday lives, even among those who may feel impervious. This handy volume is a one-stop reference for anyone interested in fashion -- its meaning, history and theory. From avedon to codpiece, dandyism to the G-string, Japanese fashion to subcultures, trickle down to Zoot suit, The Berg Companion to Fashion provides a comprehensive overview of this most fascinating of topics and will serve as the benchmark guide to the subject for many years to come. This volume contains over 300 in-depth entries covering designers, articles of clothing, key concepts and styles.
This is an informative, visually led overview of fashion drawing, presentation and illustration. It teaches students how to draw the fashion figure as well as featuring the work of established illustrators - both past and present - encouraging readers not only to observe but also to develop their confidence and skills as an illustrator. Illustrated with case studies, examples, practical exercises and tips, the book covers all aspects of fashion illustration, including: step-by-step exploration of different media (collage, drawing, computer-imaging and embroidery); understanding the figure; and how to experiment with different illustrative styles. Influential fashion illustrators and other industry professionals are profiled and interviewed to provide an insight into life after graduation. There is guidance on portfolio presentation and interview procedures, and careers for the fashion illustrator are outlined in a series of discussions with industry specialists.
Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from developing brand identity to creating a customer profile. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
Fabric For Fashion: The Complete Guide is the only book specifically for fashion designers to explain the behavior and properties of different fabrics. Fashion design is largely determined by how the fabrics work, move, feel and look. The most successful fashion designers are those who understand their materials, who match design skill with technical knowledge. This book bridges that gap by providing a mix of practical information and industry vocabulary, visually examining generic fabric types, discussing the characteristics of fabrics and showing how to exploit materials to push the boundaries of design. With stunning color photographs that show how fashion designers, both past and present, have worked with fabrics, the book's prime objective is to stimulate creative exploration of the relationship of fabrics to fashion.
Author: Samata Pattinson
Publisher: A&C Black Visual Arts
Release Date: 2013-04-25
Genre: Business & Economics
The Fashion Designer's Resource Book is a fashion resource and lifestyle book that provides a comprehensive overview of the fashion industry as a business, combined with an insider's understanding of the creative process and the lifestyle of a fashion entrepreneur. The author, award-winning designer Samata Pattinson, explains how to take steps towards a fulfilling career - achieving creative, business and emotional balance - in this competitive and complex industry. The range of pertinent topics covered include working in the industry as a fashion designer, business planning, selling your brand, networking and using social media, emotional wellbeing and environmentally and socially responsible fashion. The book also contains insights from a range of key industry influencers: Harold Tillman CBE, Chairman of the British Fashion Council; Sarah Curran, Founder of my-wardrobe.com; Nigel Barker from TV show America's Next Top Model; Helen Jennings, Editor of ARISE magazine and Suzy Amis Cameron, Founder of Red Carpet Green Dress. Emerging designers should read this book to get ahead; it also offers advice for anyone interested in exploring the industry, from first year fashion students looking to secure work experience, to the talented seamstress working to establish a reputation.