Author: Debbie Rose Myers
Publisher: John Wiley & Sons
Release Date: 2013-09-20
Landing a job in graphic design or multimedia starts with the creation of a portfolio that showcases a student's best work. With sample portfolios, interviews with leaders in graphic design and advertising industries, and step-by-step instruction for creating professional print and digital portfolios, this book helps students successfully transition from design student to design professional. Now fully updated, it is the only guide to creating job-winning print-based and digital portfolios specifically for graphic designers.
Author: Debbie Rose Myers
Publisher: John Wiley & Sons
Release Date: 2009
This book is developed to provide students with everything they need to know to make the transition from design student to design professional. It provides step-by-step instruction for creating professional portfolios, both traditional and digital. Interviewing tips, sample resumes and cover letters, and action verb lists help students prepare for their job search. The second edition includes new sample portfolios, robust case studies, and updated information on digital portfolio trends and techniques.
Author: Fig Taylor
Publisher: Laurence King Publishing
Release Date: 2013-10-22
This book shows those embarking on an illustration or graphic design career how best to put together an effective, professional portfolio. It discusses what to include and how to organize and display the work, and also advises on presentation techniques and selfpromotion. Both print and digital portfolios are examined. Deciding who to approach for work is of key importance whether you are looking for a full-time position or freelance work, and the book maps out the creative marketplace, examining the main areas of work and describing the types of position available in each, and how the commissioning process works. Tips are included from commissioners and practitioners working in magazine and book publishing, design, advertising, TV/film and beyond, as well as agents and educators. The book also features a listings section detailing online resources and publications to aid research, suppliers, specialist libraries, industry-related trade fairs, and professional organizations.
Author: Lawrence Daniels
Release Date: 2012-11-30
Graphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur, Larry Daniels exposes the weak spot of so many: the critical business side of running even a one-person design firm. Designers often prioritize aesthetics over a client's needs, and ignore basic business skills such as writing, record keeping, and relationship building. This practical insider’s guide explains how to build a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, it reveals how to:• create a website and portfolio that highlight design solutions•, do pre-pitch research and deliver winning presentations, prepare inviting proposals that win lucrative contracts•, establish a reliable system for tracking billable hours (and staying solvent), use cold-calling strategies even sales phobics can master•, quantify design decisions in ways that business management can relate to and respect, and break out of “freelancer” mode to highly compensated creative consultant. The field of design is littered with failures. To stand out and succeed, you need to be professional, efficient, and focused on the bottom-line results that clients value. The Graphic Designer's Business Survival Guide shows you how.
Author: Steven Heller
Publisher: John Wiley & Sons
Release Date: 2015-03-23
Begin your graphic design career now, with the guidance of industry experts Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms. Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before. Learn how to think like a designer and approach projects systematically Discover the varied career options available within graphic design Gain insight from some of the leading designers in their fields Compile a portfolio optimized to your speciality of choice Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.
Author: Ian Clazie
Publisher: HOW Books
Release Date: 2010-12-26
Creating Your Digital Portfolio This comprehensive manual gives you all the knowledge and skills you need to build and present a digital portfolio that packs a punch. Creating Your Digital Portfolio covers everything from web hosting and uploading content, to personalizing and presenting your work to clinch that job. Exemplary portfolios, both well-constructed and unique, reveal the how, what, and why of putting together an effective digital portfolio, and leading art directors, graphic designers, and illustrators give their professional advice on making a good impression and avoiding common pitfalls. If you are making the leap to presenting your work digitally or online, or simply wanting to improve your online presence, Creating Your Digital Portfolio will prove indispensable.
Through her work with hundreds of corporations around the world, leading headhunter Roz Goldfarb provides readers a treasure trove of valuable information for thriving in this creatively driven business, including updated hiring criteria, the latest developments in technology, and the marketplace affecting design careers. Discussion in this revised and expanded third edition includes: jobs, hiring practices, salaries, portfolios, resumes, networking, headhunters, training, freelancing, and more, with a special focus on the new design disciplines, training requirements, and opportunities for the Internet. Careers by Design should be on the desk of every ambitious graphic designer.
Author: Ellen M. Shapiro
Publisher: Skyhorse Publishing, Inc.
Release Date: 2014-04-01
Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade—for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mke Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs. Their advice will help you: Identify what is distinct about your services Market yourself effectively Meet and court clients Learn the lingo of corporate strategy Make effective presentations Believe in the work you do and sell the work you believe in Obtain referrals from existing clients Keep clients coming back for more CEOs and design managers from nineteen marketing and design-savvy clients—such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard University—offer their own candid perspectives on the challenges solutions, and triumphs of working with designers. Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Linda Cooper Bowen
Publisher: John Wiley & Sons
Release Date: 1999
You know you′ve got the talent, now let them know it–your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step–by–step instructions on every aspect of graphic design marketing, including: ∗ Developing and implementing a marketing plan ∗ Researching prospective clients ∗ Creating effective marketing materials ∗ Cold calling and follow–ups ∗ Effective communication ∗ Dressing for success ∗ Resumes, cover letters, and portfolios ∗ Proposals, bids, and contracts ∗ Keeping good clients–account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full–color examples of successful self–promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they′ve learned about marketing and managing graphic design services.
Author: Ben Hannam
Publisher: John Wiley & Sons
Release Date: 2012-10-05
A complete guide to freelance graphic design—created specifically for design students Why wait until you graduate? Freelancing is a great way to jumpstart your career in graphic design. It lets you apply what you've been learning in school, close the gaps in your education with real-world experience, enhance your portfolio—and make a little money at the same time. A Graphic Design Student's Guide to Freelance: Practice Makes Perfect covers everything you need to know to begin successfully freelancing as a designer, including how to set up your business, deal with legal and financial issues, find clients, and work with them effectively. This full-color guide is divided into sections that correspond to your particular skill level as a student—beginner, intermediate, or advanced. These sections give you specific tasks and goals to help your freelance design work go smoothly as you progress from your very first professional job to gain experience with a range of projects and clients and prepare to move into a full-time graphic design career once you complete your studies. Complete with sample forms available online (invoices, a proof approval form, job jacket, and more) and 175 color images, including samples of paid work created by students, A Graphic Design Student's Guide to Freelance: Practice Makes Perfect will help you navigate the world of freelance design with confidence. Inside this book, you will learn to: Write a business plan Purchase key equipment Set rates and draw up contracts Find and manage clients Create and show concepts Market your company Expand your business Develop your portfolio And more
Preparing a smart, attention-catching portfolio is every art student's first important step before entering the job market. This comprehensive guidebook presents hundreds of demonstrative color illustrations, lists of do's and don'ts, and a wealth of sound advice on how to create a portfolio that will get beginners their all-important first job at an agency or studio. Each page of this book illustrates examples of effective portfolio design with captions that explain the thinking behind each design element. Some of the author's many suggested do's include-- Start with color and impact. Label your work succinctly and clearly. Agencies like concise captions describing problem-solving approaches. Evaluate the sequence of each example so that your portfolio tells a story Just a few of the don'ts include-- Don't put too many samples of your work in the portfolio. Choose quality over quantity Don't neglect to include samples that demonstrate skill with typography The author also advises on making the best impression at a job interview, and explains how working designers and illustrators make their sales pitch to get commissions. Every page of this informative book is filled with color illustrations.
Author: Paula Scher
Publisher: Watson-Guptill Publications
Release Date: 1992-05-01
A practical guide for compiling a portfolio offers examples and assignments for newspaper design, retail design, book jackets, political posters, record packages, magazine design, and promotional design
A polished and professional portfolio—including both print pieces and an online presence—is more important than ever for photographers and other creative professionals to make a great first impression and secure employment. This new edition of No Plastic Sleeves has been updated to address all facets of portfolio production, with a special focus on self-promotion and new information about blogs and social media’s role in the process. Including hundreds of photos, examples of successful design, and interviews with industry professionals, this text will guide you through the complete process of conceptualizing, designing, and developing all the interconnected aspects of your total portfolio package: Objectively evaluate and edit your work Develop a distinguishing brand concept Understand and apply effective design strategies Design a tailor-made portfolio book Develop a comprehensive online portfolio Develop printed professional and promotional materials Utilize social media and self-promotion strategies