The Lean Product Playbook

Author: Dan Olsen
Publisher: John Wiley & Sons
ISBN: 9781118961025
Release Date: 2015-05-21
Genre: Business & Economics

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Summary The Lean Product Playbook

Author: BusinessNews Publishing
Publisher: Business Book Summaries
ISBN: 9782511041116
Release Date: 2016-07-20
Genre: Business & Economics

The must-read summary of Dan Olsen's book: "The Lean Product Playbook: How to Innovate With Minimum Viable Products and Rapid Customer Feedback". This complete summary of the ideas from Dan Olsen's book "The Lean Product Playbook" explains how you can make products that customers love and rave about. By using the "Lean Product Process", in which you repeatedly ask for consumer feedback and adapt accordingly, you can optimize your product and ensure it fulfills market needs perfectly. The author explains each step in detail to allow you to adopt the Lean Product Process in your own company and start creating products that will satisfy your target consumers today! Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Lean Product Playbook" to discover how to find the perfect fit between your product and the market.

Author:
Publisher: 希伯崙股份有限公司
ISBN:
Release Date: 2015-12-09
Genre: Business & Economics

大師輕鬆讀 NO.619(中英對照) The Lean Product Playbook-How to Innovate with Minimum Viable Products and Rapid Customer Feedback 許多人第一次聽到「精實生產」、「精實創業」時都興奮不已,而且渴望立刻試試。但是聽是一回事,做又是另一回事;就像你懂得比賽規則,也熟悉各種戰術,但是真正的挑戰是在場上見真章。 Copyright ? 2015 by Summaries.Com

Resumen the Lean Product Playbook

Author: 12minutos
Publisher: Createspace Independent Publishing Platform
ISBN: 1986684830
Release Date: 2018
Genre:

Consigue este bonito libro para tu bautizo o tu baby shower. La mejor forma de guardar los recuerdos de la presentación de tu bebé. Existen dos tipos de páginas, una con una plantilla para rellenar con el nombre de los invitados, los mejores deseos para el bebé y consejos para los padres y otra con para apuntar los invitados y los regalos que le hicieron al bebé. De este modo, podrás tener un recuerdo de los regalos que el bebé recibió y también te servirá para saber a quién enviar las tarjetas de agradecimiento.Si estás buscando un buen libro para capturar los recuerdos de tu babyshower y a un buen precio, este es ideal.

Imprenditorialit

Author: Francesco Andrea Saviozzi
Publisher: EGEA spa
ISBN: 9788823879782
Release Date: 2017-05-05T10:00:00+02:00
Genre: Business & Economics

Perché sbagliando s’imprende? Pixel, la risposta a ogni esigenza di sapere.

Exist or Extinct

Author: Bonnie Soeherman
Publisher: Elex Media Komputindo
ISBN: 9786020294643
Release Date: 2016-10-04
Genre: Business & Economics

Sering kita membuat produk dengan melakukan validasi berjenjang, namun begitu dirilis, produk tidak disambut baik oleh pasar. Mungkin Anda sudah berpikir serasional mungkin dan berhitung rinci serta teliti tentang peluang. Anda mungkin sudah all out memanfaatkan tekno-logi dengan anggaran marketing yang besar, namun pasar tetap dingin. Mengapa? Teori ekonomi bisnis konvensional berasumsi manusia adalah makhluk rasional. Kenyataannya tidak sepenuhnya demikian. Keputusan manusia terkadang lebih dipengaruhi aspek psikologis, termasuk dalam membeli produk. Ada ‘sesuatu’ yang terjadi di pikiran dan hati seseorang sejak mengenal produk/brand sampai akhirnya memutuskan untuk membeli atau meninggalkannya. Sesuatu emosional dan spiritual, “momen di antara”, yang saya sebut dengan tween. Marketer tidak lagi hanya sebagai pengejar omzet agresif. Konsumen membutuhkan lebih dari argumen logis, mereka sudah ‘muak’ dengan cerita “Kecap Nomor 1”. Anda perlu menyentuh konsumen secara emosional dan spiritual, menciptakan sensasi dan pengalaman terbaik ketika berhubungan dengan Anda. Anda perlu pemeran baru, tim EXPERIENCER.