Guides students and professionals through the fashion design process, from creating a garment to marketing it, in an updated edition that includes new information on digital technology, portfolio building, and other industry topics.
An indispensable primer for students and first-stop reference for professionals, Form, Fit, and Fashion guides the fashion designer through the entire design process, from conceiving a garment to marketing it. This handbook collects the information and ideas essential to planning and executing fashion projects of every scale and distills them in an easy-to-use format that is compact enough to slip into a tote. Linking six central phases in the cycle of fashion—research, editing, design, construction, connection, and evolution—Form, Fit, and Fashion will help designers to develop effective strategies for building a cohesive collection and communicating their vision.
Author: Rebecca Arnold
Release Date: 2001-03-02
Genre: Social Science
Fashion and the imagery surrounding it allows Western culture to dream and permits a person to experiment with new identities yet, Rebecca Arnold proposes, fashion also elicits fear and anxiety in its consumers. Exploring images of violence, decay and aggression which have become a dominant theme in recent clothing design and photography, she shows how fashion uses and abuses the power of wealth, reveals the power plays of sex and display and shows how identities are blurred to disguise and unsettle. Generously illustrated, this provocative book focuses on the last thirty years, from photographic works of the 1970s such as those by Guy Bourdin and Helmut Newton, who set models against backdrops of tarnished glamour, to the threatening femme fatales of contemporary designers Alexander McQueen and John Galliano, unravalling the contradictory emotions of desire and anxiety that they provoke.