The Master Switch

Author: Tim Wu
Publisher: Vintage
ISBN: 9780307594655
Release Date: 2010-11-02
Genre: Business & Economics

A New Yorker and Fortune Best Book of the Year Analyzing the strategic maneuvers of today’s great information powers–Apple, Google, and an eerily resurgent AT&T–Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. It is easy to forget that every development in the history of the American information industry–from the telephone to radio to film–once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web–the entire flow of American information–come to be ruled by a corporate leviathan in possession of "the master switch"? Here, Tim Wu shows how a battle royale for Internet’s future is brewing, and this is one war we dare not tune out.

The Master Switch

Author: Tim Wu
Publisher: Knopf
ISBN: 9780307269935
Release Date: 2010
Genre: Business & Economics

A history of the industrial wars behind the rise and fall of the 20th century's leading information empires traces how such giants as Hollywood, the broadcast networks and AT&T introduced major new mediums that were eventually centralized in ways that profoundly shaped America's communications practices.

The Master Switch

Author: Tim Wu
Publisher: Atlantic Books Ltd
ISBN: 9780857892126
Release Date: 2010-11-01
Genre: Social Science

The Internet Age: on the face of it, an era of unprecedented freedom in both communication and culture. Yet in the past, each major new medium, from telephone to satellite television, has crested on a wave of similar idealistic optimism, before succumbing to the inevitable undertow of industrial consolidation. Every once free and open technology has, in time, become centralized and closed; as corporate power has taken control of the 'master switch.' Today a similar struggle looms over the Internet, and as it increasingly supersedes all other media the stakes have never been higher. Part industrial expos, part examination of freedom of expression, The Master Switch reveals a crucial drama - full of indelible characters - as it has played out over decades in the shadows of global communication.

The Attention Merchants

Author: Tim Wu
Publisher: Vintage
ISBN: 9780804170048
Release Date: 2017-09-05
Genre: Business & Economics

One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

The Curse of Bigness

Author: Tim Wu
Publisher:
ISBN: 0999745468
Release Date: 2018-11-13
Genre: Business & Economics

From the man who coined the term "net neutrality" and who has made significant contributions to our understanding of antitrust policy and wireless communications, comes a call for tighter antitrust enforcement and an end to corporate bigness.

Switch

Author: Chip Heath
Publisher: Crown Business
ISBN: 030759016X
Release Date: 2010-02-16
Genre: Business & Economics

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. ● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. ● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service. In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Who Controls the Internet

Author: Jack Goldsmith
Publisher: Oxford University Press
ISBN: 0198034806
Release Date: 2006-03-17
Genre: Law

Is the Internet erasing national borders? Will the future of the Net be set by Internet engineers, rogue programmers, the United Nations, or powerful countries? Who's really in control of what's happening on the Net? In this provocative new book, Jack Goldsmith and Tim Wu tell the fascinating story of the Internet's challenge to governmental rule in the 1990s, and the ensuing battles with governments around the world. It's a book about the fate of one idea--that the Internet might liberate us forever from government, borders, and even our physical selves. We learn of Google's struggles with the French government and Yahoo's capitulation to the Chinese regime; of how the European Union sets privacy standards on the Net for the entire world; and of eBay's struggles with fraud and how it slowly learned to trust the FBI. In a decade of events the original vision is uprooted, as governments time and time again assert their power to direct the future of the Internet. The destiny of the Internet over the next decades, argue Goldsmith and Wu, will reflect the interests of powerful nations and the conflicts within and between them. While acknowledging the many attractions of the earliest visions of the Internet, the authors describe the new order, and speaking to both its surprising virtues and unavoidable vices. Far from destroying the Internet, the experience of the last decade has lead to a quiet rediscovery of some of the oldest functions and justifications for territorial government. While territorial governments have unavoidable problems, it has proven hard to replace what legitimacy governments have, and harder yet to replace the system of rule of law that controls the unchecked evils of anarchy. While the Net will change some of the ways that territorial states govern, it will not diminish the oldest and most fundamental roles of government and challenges of governance. Well written and filled with fascinating examples, including colorful portraits of many key players in Internet history, this is a work that is bound to stir heated debate in the cyberspace community.

Deep

Author: James Nestor
Publisher: Houghton Mifflin Harcourt
ISBN: 9780547985633
Release Date: 2014-06-24
Genre: Nature

New York Times Book Review Editors’ Choice • An Amazon Best Science Book of 2014 • Scientific American Recommended Read “Fascinating, informative, exhilarating.” —Wall Street Journal Deep is a voyage from the ocean’s surface to its darkest trenches, the most mysterious places on Earth. Fascinated by the sport of freediving—in which competitors descend great depths on a single breath—James Nestor embeds with a gang of oceangoing extreme athletes and renegade researchers. He finds whales that communicate with other whales hundreds of miles away, sharks that swim in unerringly straight lines through pitch-black waters, and other strange phenomena. Most illuminating of all, he learns that these abilities are reflected in our own remarkable, and often hidden, potential—including echolocation, directional sense, and the profound bodily changes humans undergo when underwater. Along the way, Nestor unlocks his own freediving skills as he communes with the pioneers who are expanding our definition of what is possible in the natural world, and in ourselves. “A journey well worth taking.” —David Epstein, New York Times Book Review “Nestor pulls us below the surface into a world far beyond imagining and opens our eyes to these unseen places.” —Dallas Morning News “This is popular science writing at its best.” —Christian Science Monitor

The Like Switch

Author: Jack Schafer
Publisher: Simon and Schuster
ISBN: 9781476754482
Release Date: 2015-01-13
Genre: Business & Economics

Offers advice and strategies for readers to get others to like them, assess truthfulness, and read the body behavior of others.

Pro Git

Author: Scott Chacon
Publisher: Apress
ISBN: 9781484200766
Release Date: 2014-11-18
Genre: Computers

Pro Git (Second Edition) is your fully-updated guide to Git and its usage in the modern world. Git has come a long way since it was first developed by Linus Torvalds for Linux kernel development. It has taken the open source world by storm since its inception in 2005, and this book teaches you how to use it like a pro. Effective and well-implemented version control is a necessity for successful web projects, whether large or small. With this book you’ll learn how to master the world of distributed version workflow, use the distributed features of Git to the full, and extend Git to meet your every need. Written by Git pros Scott Chacon and Ben Straub, Pro Git (Second Edition) builds on the hugely successful first edition, and is now fully updated for Git version 2.0, as well as including an indispensable chapter on GitHub. It’s the best book for all your Git needs.

Molecular Biology of the Cell

Author: Bruce Alberts
Publisher: Garland Science
ISBN: 9781317563747
Release Date: 2017-08-07
Genre: Science

As the amount of information in biology expands dramatically, it becomes increasingly important for textbooks to distill the vast amount of scientific knowledge into concise principles and enduring concepts.As with previous editions, Molecular Biology of the Cell, Sixth Edition accomplishes this goal with clear writing and beautiful illustrations. The Sixth Edition has been extensively revised and updated with the latest research in the field of cell biology, and it provides an exceptional framework for teaching and learning. The entire illustration program has been greatly enhanced.Protein structures better illustrate structure–function relationships, icons are simpler and more consistent within and between chapters, and micrographs have been refreshed and updated with newer, clearer, or better images. As a new feature, each chapter now contains intriguing openended questions highlighting “What We Don’t Know,” introducing students to challenging areas of future research. Updated end-of-chapter problems reflect new research discussed in the text, and these problems have been expanded to all chapters by adding questions on developmental biology, tissues and stem cells, pathogens, and the immune system.

Your Destiny Switch

Author: Peggy Mccoll
Publisher: Hay House, Inc
ISBN: 9781401922177
Release Date: 2008-05-01
Genre: Self-Help

Your Destiny Switch isn’t just another self-help book. It’s a powerful concept and process that can consciously and creatively transform your life. You could call it a paradigm shift in creative consciousness, a shift that speaks to your demand for a richer and more experiential engagement in your quest for growth. More than a book, Your Destiny Switch allows you to balance your key emotions in order to reach your destiny. Peggy McColl supports this work with a wealth of reference materials that provide an abundance of valuable and usable life-changing tools: state-shifters, the scale of human emotions, performance indicators, measurement tools, and a daily and weekly destiny planner. This book will help you understand your own creative power by way of your emotions and, more important, show you how to use this power to create desired results by tapping into a powerful energy source within.

Consent of the Networked

Author: Rebecca MacKinnon
Publisher: Basic Books (AZ)
ISBN: 9780465063758
Release Date: 2013-04-23
Genre: Computers

The future of your freedom depends on whether you assert your rights within the digital spaces you inhabit. But, as corporations and countries square off onÑand overÑthe internet, the likely losers are us.

Summary The Master Switch

Author: BusinessNews Publishing
Publisher: Primento
ISBN: 9782511002247
Release Date: 2017-01-30
Genre: Business & Economics

The must-read summary of Tim Wu's book: “The Master Switch: The Rise and Fall of Information Empires”. This complete summary of "The Master Switch" by Tim Wu, a renowned professor of law, presents his argument that information technology started as an open playing field and then eventually became dominated by a big entity exercising monopoly. He states that the world’s information is now traveling in a single network; the Internet, therefore he says that great information powers are locked in a battle over the Internet’s future. Added-value of this summary: • Save time • Understand the potential fate of the Internet to an information empire • Expand your knowledge of business politics and information wars To learn more, read "The Master Switch" and discover how information empires are set to be locked into a battle for the Internet's future.

The Orphan Master s Son

Author: Adam Johnson
Publisher: Random House
ISBN: 9780679643999
Release Date: 2012-01-10
Genre: Fiction

WINNER OF THE PULITZER PRIZE FOR FICTION An epic novel and a thrilling literary discovery, The Orphan Master’s Son follows a young man’s journey through the icy waters, dark tunnels, and eerie spy chambers of the world’s most mysterious dictatorship, North Korea. NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • DAYTON LITERARY PEACE PRIZE WINNER • LONGLISTED FOR THE AMERICAN LIBRARY ASSOCIATION’S ANDREW CARNEGIE MEDAL • WINNER OF THE CALIFORNIA BOOK AWARD FOR FICTION • NEW YORK TIMES BESTSELLER NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The New Yorker • The Washington Post • Stephen King, Entertainment Weekly • The Wall Street Journal • Los Angeles Times • San Francisco Chronicle • Financial Times • Newsweek/The Daily Beast • The Plain Dealer • St. Louis Post-Dispatch • Milwaukee Journal Sentinel • Scott Turow, The Millions • Slate • Salon • BookPage • Shelf Awareness “The single best work of fiction published [this year] . . . The book’s cunning, flair and pathos are testaments to the still-formidable power of the written word.”—The Wall Street Journal Pak Jun Do is the haunted son of a lost mother—a singer “stolen” to Pyongyang—and an influential father who runs Long Tomorrows, a work camp for orphans. There the boy is given his first taste of power, picking which orphans eat first and which will be lent out for manual labor. Recognized for his loyalty and keen instincts, Jun Do comes to the attention of superiors in the state, rises in the ranks, and starts on a road from which there will be no return. Considering himself “a humble citizen of the greatest nation in the world,” Jun Do becomes a professional kidnapper who must navigate the shifting rules, arbitrary violence, and baffling demands of his Korean overlords in order to stay alive. Driven to the absolute limit of what any human being could endure, he boldly takes on the treacherous role of rival to Kim Jong Il in an attempt to save the woman he loves, Sun Moon, a legendary actress “so pure, she didn’t know what starving people looked like.” Part breathless thriller, part story of innocence lost, part story of romantic love, The Orphan Master’s Son is also a riveting portrait of a world heretofore hidden from view: a North Korea rife with hunger, corruption, and casual cruelty but also camaraderie, stolen moments of beauty, and love. A towering literary achievement, The Orphan Master’s Son ushers Adam Johnson into the small group of today’s greatest writers. Praise for The Orphan Master’s Son “An exquisitely crafted novel that carries the reader on an adventuresome journey into the depths of totalitarian North Korea and into the most intimate spaces of the human heart.”—Pulitzer Prize citation “Mr. Johnson has written a daring and remarkable novel, a novel that not only opens a frightening window on the mysterious kingdom of North Korea, but one that also excavates the very meaning of love and sacrifice.”—Michiko Kakutani, The New York Times “Rich with a sense of discovery . . . The Orphan Master’s Son has an early lead on novel of [the year].”—The Daily Beast “This is a novel worth getting excited about.”—The Washington Post “[A] ripping piece of fiction that is also an astute commentary on the nature of freedom, sacrifice, and glory.”—Elle From the Hardcover edition.