The Mercifully Brief Real World Guide to Raising Thousands if Not Tens of Thousands of Dollars with Email

Author: Madeline Stanionis
Publisher: Emerson & Church, Publishers
ISBN: 1889102059
Release Date: 2006-01-01
Genre: Business & Economics

Perhaps you're skeptical.After reading the title of this book, you're saying: “Sure, Red Cross and Salvation Army can raise tons of money with email, but my agency isn't a brand name. You're telling me I can do the same!?” Well, no. Author Madeline Stanionis isn't claiming that. She's President of Donordigital, not Pollyanna. What she is saying is that you can raise a healthy amount ¬– thousands if not tens of thousands of dollars ¬– if you approach email fundraising with a measure of intelligence and creativity.And you've got to hand it to Stanionis. Any consultant who would give away the store as she does in this book has something grander in mind than her own self interest.And give away the store is what the author does. Generously dispensing advice, insider tips, and recommendations she usually commands tidy sums for, Stanionis reveals precisely what you need to do, step by step, to raise substantial money with email.And while it's not as simple as sending hastily written emails every week or month, neither is it unduly complicated or time-consuming.At heart, raising thousands of dollars with email is all about building your list, using timing to your advantage, crafting a series of coherent messages, presenting your email in a visually appealing way, and carefully observing your returns for clues that can guide your future efforts.That's it really. And any organization following Stanionis' trenchant advice will see immediate results.Further, there's plenty of material in the book to customize and adapt, as Stanionis offers a wealth of sample emails from diverse organizations.And taking it a step further, in the Resources section of the book, the author shows you how to identify just the help you might need (a "messaging vendor" who can send your emails, for example).Other books talk about “Internet fundraising," which usually encompasses e-commerce strategies such as online shopping malls and auctions. That's all well and good, but many of us want to know one simple thing ¬¬– how can we raise more money with email? And do it now? Raising Thousands (if Not Tens of Thousands) of Dollars with Email puts that question to rest.

The Mercifully Brief Real world Guide To Raising 1 000 Gifts by Mail

Author: Mal Warwick
Publisher: Emerson & Church, Publishers
ISBN: 1889102091
Release Date: 2005-01-01
Genre: Business & Economics

Whoever heard of raising $1,000 gifts (not to mention $3,000, $4,000 and $5,000 gifts) by mail? That's the realm of face-to-face fundraising, right? Not exclusively, says Mal Warwick, in his book, The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail. And Warwick should know. He's spent the last decade perfecting the art of high dollar direct mail.Take just one mailing Warwick cites (he's produced scores of them to draw from). Nearly $150,000 was raised from only 2,400 donors, many of whom had never given more than $100 to the organization sending the mailing. Just as remarkable, the final fundraising cost for this effort was … eight cents! per dollar raised.How do you do this? Must you tap a professional firm or be a prizewinning writer? Absolutely not. Warwick touts self-reliance. He shows you - with carefully selected examples and illustrations - how to succeed on your own, walking you step by step through the process of identifying your prospects, crafting the right letter, the right brochure, the right response device, and the right envelope. In this pioneering work, Warwick convinces even the most doubting Thomas. Commit to the strategies he outlines, and you'll be startled, if not astounded, by the results.

Raising More Money with Newsletters Than You Ever Thought Possible

Author: Tom Ahern
Publisher: Emerson & Church, Publishers
ISBN: 1889102075
Release Date: 2005
Genre: Business & Economics

Today, many organizations are raising more money with their newsletter than with traditional mail appeals.And after reading Tom Ahern's riveting book, Raising More Money with Newsletters than You Ever Thought Possible, it's easy to understand why.Great newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them.For starters, they deliver real news (not tired features such as "From the Director's Desk'' and "Introducing Our New Staff"). They make the donor feel important. They use emotional triggers to spur action. They're designed in a way to attract both browsers and readers. And they don't depend on dry statistics to make the organization's case.The essence of Raising Money with Newsletters than You Ever Thought Possible centers around seven fatal flaws, as Ahern calls them. And along the way to discussing ? and dissecting ? these flaws, the reader is treated to such chapters as:o Making news out of thin airo What a front page is foro Lower the grade level of your writingo Anecdotes versus statso How should it look? A proven formulaTransforming your newsletter into a substantial money raiser isn't all that difficult. As Ahern himself says, "You don?t need a degree in journalism to publish a newsletter that will keep your donors inspired (and generous). You just need a few skills and insights."Read this book. Pick up those skills. And be assured that the ratio of time spent versus gains realized might well be the most cost-effective of your entire career.

Managing Technology to Meet Your Mission

Author: Holly Ross
Publisher: John Wiley & Sons
ISBN: 9780470442852
Release Date: 2009-03-16
Genre: Business & Economics

Managing Technology to Meet Your Mission is a practical resource that will help nonprofit professionals make smart, strategic decisions about technology. The book shows how to effectively manage technology and offers practical advice for decision makers and staff alike who often have little or no experience with technology. With contributions from the top experts in the nonprofit technology field, this must-have guide addresses technology planning and people. It includes the tools you need to get the work done, and the knowledge that will help you communicate better, evaluate technology investments, raise money, and more. Written in nontechnical language the book covers a broad spectrum of topics including: Achieving IT Alignment with Your Mission Steve Heye, YMCA of the USA Managing Technology Change Dahna Goldstein, PhilanTech Measuring the Return on Investment of Technology Beth Kanter, trainer, blogger and consultant IT Planning and Prioritizing Peter Campbell, Earthjustice Finding and Keeping the Right PeopleJames L. Weinberg and Cassie Scarano, Commongood Careers Budgeting For and Funding Technology Scott McCallum and Keith R. Thode, Aidmatrix Foundation Introduction to IT and Systems Kevin Lo and Willow Cook, TechSoup Global Where Are Your Stakeholders, and What Are They Doing Online? Michael Cervino, Beaconfire Consulting Effective Online CommunicationsJohn Kenyon, nonprofit technology strategist Effective Online Fundraising Madeline Stanionis, Watershed The Future if IT in NonprofitsEdward Granger-Happ, Save the Children Praise for Managing Technology to Meet Your Mission "This invaluable guide for nonprofit leaders proves that nonprofit organizations can and should embrace technology, rather than being scared of or intimidated by it!" —Kristie Ferketich, senior strategist, Google Grants, Google Inc. "NTEN's Managing Technology to Meet Your Mission can help leaders craft a technology strategy that makes sense and builds ROI while also providing inspiration for their staff and supporters!" —Jonathon D. Colman, associate director and web evangelista, digital marketing, The Nature Conservancy "This book shows what NTEN does best: Bring together a wide range of voices to provide practical technology strategies and know-how to help nonprofits more efficiently and effectively move their own missions forward." —Marnie Webb, TechSoup Global

Fundraising Basics a Complete Guide

Author: Barbara L. Ciconte
Publisher: Jones & Bartlett Publishers
ISBN: 9781449658922
Release Date: 2011-08-01
Genre: Business & Economics

As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the Third Edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new edition also provides much needed information on giving trends, computer hardware and software available for fundraisers, cost estimates and workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new to the fundraising arena.

Raising Money Through Bequests

Author: David Valinsky
Publisher: Emerson & Church, Publishers
ISBN: 1889102296
Release Date: 2007
Genre: Business & Economics

Never in history has there been more money on the table for your organization than right now.Members of the “Greatest Generation” are in their 80s and 90s, and as they pass away they're collectively leaving billions of dollars to charitable organizations throughout the United States.And their preferred vehicle for giving this money is the simple bequest – “I give and bequeath to….” If at this very moment you're not marketing your bequest program with G force, you're missing perhaps the greatest opportunity in the history of fundraising.To borrow a phrase from a “Greatest Generation” song, “Now is the hour.” Raising Money through Bequests lays out step by step how to establish a bequest program, how to work within your organization to strengthen and sustain it, how to market the program to the correct audiences, and exactly what to do when responses start to come in.Further, authors David Valinsky and Melanie Boyd supply plenty of sample materials you can quickly adapt. There's a brochure you can use to introduce your program, a case for support that explains to prospective donors the merits of leaving a bequest, and a tasteful letter and folder that welcomes bequest donors to the Bequest Society and describes its various features and benefits.Additionally, you'll find sample bequest language to offer your donors, a sample agenda for a special gathering to introduce your bequest program, and even a list of possible names for your bequest society.Raising Money through Bequests is a timely and refreshingly uncomplicated book that can have a prodigious impact on your organization's financial security.

Irresistible

Author: Adam Alter
Publisher: Penguin
ISBN: 9780698402638
Release Date: 2017-03-07
Genre: Social Science

“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

The Satanic Verses

Author: Salman Rushdie
Publisher: Random House
ISBN: 9781409058854
Release Date: 2011-08-31
Genre: Fiction

Just before dawn one winter’s morning, a hijacked aeroplane blows apart high above the English Channel and two figures tumble, clutched in an embrace, towards the sea: Gibreel Farishta, India’s legendary movie star, and Saladin Chamcha, the man of a thousand voices. Washed up, alive, on an English beach, their survival is a miracle. But there is a price to pay. Gibreel and Saladin have been chosen as opponents in the eternal wrestling match between Good and Evil. But chosen by whom? And which is which? And what will be the outcome of their final confrontation?

The Moral Underground

Author: Lisa Dodson
Publisher: The New Press
ISBN: 9781595585295
Release Date: 2010-01-12
Genre: Business & Economics

Here is a book that tells the real story of the countless unsung heroes who bend or break the rules to help those millions of Americans with impossible schedules, paychecks, and lives. Whether it is a nurse choosing to treat an uninsured child, a supervisor deciding to overlook infractions, or a restaurant manager sneaking food to a worker’s children, middle-class Americans are secretly refusing to be complicit in a fundamentally unfair system that puts a decent life beyond the reach of the working poor. In a national tale of a kind of economic disobedience—told in whispers to Lisa Dodson over the course of eight years of research across the country—hundreds of supervisors, teachers, and health care professionals describe intentional acts of defiance that together tell the story of a quiet revolt, of a moral underground that has grown in response to an immoral economy. A hugely important book, as hopeful as it is searing and with profound implications, The Moral Underground combines narratives and social research to document a whole new phenomenon—people reaching across America’s economic fault line—and provides a missing national account of the human consequences and lives behind the business-page headlines.

Future Human Evolution

Author: John Glad
Publisher: Future Human Evolution
ISBN: 9781557791542
Release Date: 2006
Genre: Science

This book lays out the history of eugenics movement and the politics which continues to rage around it. "The human rights of the future generations" are discussed.

Nickel and Dimed

Author: Barbara Ehrenreich
Publisher: Metropolitan Books
ISBN: 1429926643
Release Date: 2010-04-01
Genre: Social Science

Our sharpest and most original social critic goes "undercover" as an unskilled worker to reveal the dark side of American prosperity. Millions of Americans work full time, year round, for poverty-level wages. In 1998, Barbara Ehrenreich decided to join them. She was inspired in part by the rhetoric surrounding welfare reform, which promised that a job -- any job -- can be the ticket to a better life. But how does anyone survive, let alone prosper, on $6 an hour? To find out, Ehrenreich left her home, took the cheapest lodgings she could find, and accepted whatever jobs she was offered. Moving from Florida to Maine to Minnesota, she worked as a waitress, a hotel maid, a cleaning woman, a nursing-home aide, and a Wal-Mart sales clerk. She lived in trailer parks and crumbling residential motels. Very quickly, she discovered that no job is truly "unskilled," that even the lowliest occupations require exhausting mental and muscular effort. She also learned that one job is not enough; you need at least two if you int to live indoors. Nickel and Dimed reveals low-rent America in all its tenacity, anxiety, and surprising generosity -- a land of Big Boxes, fast food, and a thousand desperate stratagems for survival. Read it for the smoldering clarity of Ehrenreich's perspective and for a rare view of how "prosperity" looks from the bottom. You will never see anything -- from a motel bathroom to a restaurant meal -- in quite the same way again.