The Non designer s Design Book

Author: Robin Williams
Publisher: Pearson Education
ISBN: 9780133966152
Release Date: 2015
Genre: Art

A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design everything from newsletters to advertisements with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised and expanded classic includes a new chapter on designing with type, more quizzes and exercises, updated projects, and new visual and typographic examples that give the book a fresh, modern look. In The Non-Designer's Design Book, 4th Edition, Robin turns her attention to the basic principles that govern good design. Perfect for beginners, Robin boils great design into four easy-to-master principles: contrast, repetition, alignment, and proximity (C.R.A.P.!). Readers who follow her clearly explained concepts will produce more sophisticated and professional work immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap–which is just what audiences have come to expect from this bestselling author.

The Non Designer s InDesign Book

Author: Robin Williams
Publisher: Peachpit Press
ISBN: 9780132732987
Release Date: 2011-09-28
Genre: Computers

Many designers and photographers own the entire suite of Adobe’s creative products, but they manage to learn only one or two of the applications really well. If Adobe InDesign CS5.5 is the one app in the suite that makes you feel like you’re entering a foreign country where you don’t speak the language, Robin Williams provides the perfect travel guide and translator in this new edition to the best-selling Non-Designer’s series. This fun, straight-forward, four-color book includes many individual exercises designed specifically to teach InDesign CS5.5 to beginners in such a way that you can jump in at any point to learn a specific tool or technique. Along the way, Robin offers design tips for making your work communicate appropriately and beautifully. Whether you need to create your own marketing materials for a small business or organization, or you want your student or business papers to be perceived as more professional, or you want to become more proficient with the design tools you already use, this book is the fastest and most efficient path to mastering basic tasks InDesign. In this non-designer’s guide to InDesign CS5.5, you’ll learn: How to create basic design projects, such as flyers, business cards, letterhead, ads, brochures, CD covers, and much more How to add images to your pages and crop, rotate, resize, and add effects to those images How to use InDesign’s typographic tools to make your work look professional How to use style sheets so every job is easier to create and work with How to use tabs and indents with confidence and predictability How to create nice-looking tables to effectively organize data And, of course, the basics of working in InDesign with layers, panels, tools, etc.

The Non Designer s Presentation Book

Author: Robin Williams
Publisher: Peachpit Press
ISBN: 9780134685984
Release Date: 2017-07-10
Genre: Computers

Robin Williams, teacher and designer, knows what it takes to give a good presentation. In this revised and updated book, Robin makes it easy for even first-time presenters to get past their fears of creating a presentation. She expands upon the four fundamental principles of good design and typography introduced in her award-winning Non-Designer’s series and adds four more principles specific to achieving clear communication with slides. Let Robin guide you in her signature light-hearted style through the entire process of creating a presentation—from planning and organizing your ideas to designing effective, beautiful slides that won’t put your audience to sleep. In this essential guide to presentation design, you’ll learn: • What makes a good presentation—or a bad one • How to plan, organize, and outline your presentation • Four principles for developing effective presentations • Four principles for designing beautiful slides that communicate clearly • Specific tips for using animation and transitions that aren’t annoying • A list of timeless presentation rules . . . that you should totally ignore

The Non Designer s Illustrator Book

Author: Robin Williams
Publisher: Peachpit Press
ISBN: 9780132733038
Release Date: 2011-10-23
Genre: Computers

Many designers and photographers own the entire suite of Adobe creative products, but they manage to learn only one or two of the applications really well. This new addition to the popular Non-Designer’s series from best-selling authors Robin Williams and John Tollett includes many individual exercises designed specifically to teach the tools and features in Illustrator CS5.5 that designers (as opposed to illustrators) need to use. Along the way, the book offers many design tips for non-designers. Individual exercises ensure that a reader can jump in at any point and learn a specific tool or technique. In this non-designer’s guide to Illustrator techniques, you’ll learn: How vector images, as in Illustrator, are different from raster images, as in Photoshop, and when to choose which one How to use Illustrator CS5.5’s tools to create and work with lines, shapes, anchor points and control handles, color, etc. How to draw your own shapes and trace others How to enter text and control the design of it How to take advantage of the symbol libraries, clipping masks, variable-width strokes, and much more When and why to rasterize elements of your vector image

The Non Designer s Photoshop Book

Author: Robin Williams
Publisher: Peachpit Press
ISBN: 9780132732949
Release Date: 2011-07-24
Genre: Computers

Many designers and photographers own the entire suite of Adobe creative products, but they manage to learn only one or two of the applications really well. This new addition to the popular Non-Designer’s books from best-selling authors Robin Williams and John Tollett uses a series of individual exercises to teach image-editing tasks in Adobe Photoshop CS5.5 specifically to designers, who need to enhance their photos for use in brochures, advertising, Flickr, Facebook, websites, and so on. In this fun, full-color, straight-forward guide to Photoshop CS5.5, you’ll learn: Basic photo editing, such as how to smooth out wrinkles, remove blemishes, lose a little weight, clean up dust and scratches, brighten and sharpen the image, delete people, remove or add space in the middle of a photo, and more How to further manipulate and enhance images with filters and effects How to draw and paint with customized brushes, and how to colorize a black-and-white image All about layers and how to take advantage of them How and when to use paths, layer masks, and clipping masks to increase your editing capabilities How to merge several photos into one panorama, use the Puppet Warp feature, remove lens distortion, and much more Whether you need to improve or edit your photos for your graphic design work or to upload to your Flickr or Facebook account, this book is the easiest path to mastering basic tasks in Photoshop.

Robin Williams Handmade Design Workshop

Author: Robin Williams
Publisher: Peachpit Press
ISBN: 0321679245
Release Date: 2009-12-09
Genre: Computers

Over the course of the last several years, the DIY market has exploded spawning magazines, books, movies and fueling the growth of the online, handmade marketplace. In Robin Williams Handmade Design Workshop: Create Handmade Elements for Digital Designs, best-selling author Robin Williams and Carmen Sheldon take designers away from their computers and show them, step-by-step, how to use traditional artist's tools to create handmade elements for their digital artwork. The authors provide a wealth of new ideas to jump-start creativity and get graphic designers thinking in new ways. Each how-to is illustrated with tons of photos to show how to use paints, inks, textures, modeling pastes, and more to create handmade materials that can then be scanned in and used to create one-of-a-kind print projects or web sites. Examples of finished projects and Web sites are featured throughout the book to provide both instruction and inspiration for designers to use in their own projects.

Type Rules

Author: Ilene Strizver
Publisher: John Wiley & Sons
ISBN: 9781118758663
Release Date: 2014-02-04
Genre: Design

Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite.Includes video clips showing examples of projects discussed in Chapter 11- Type on the Web and Chapter 12- Type in Motion

Robin Williams Design Workshop Second Edition

Author: Robin Williams
Publisher: Pearson Education
ISBN: 9780132712194
Release Date: 2006-08-10
Genre: Computers

Learn design theory and practical know-how from the award-winning author/design team, Robin Williams and John Tollett! Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges. Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the authors' imaginative approach and well-chosen examples. Discover practical and effective design principles and concepts—and how to apply them to virtually any project. Learn why some designs are attention-getting and others are not. Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more. Test your design acumen by comparing before-and-after examples. Find a wealth of inspiration for your own design projects. Gain insight into the design process by studying the work of guest designers, who offer their personal commentary and insights.

Before and After Page Design

Author: John McWade
Publisher: Pearson Education
ISBN: 9780132809641
Release Date: 2003-12-10
Genre: Computers

Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.

EMC for Product Designers

Author: Tim Williams
Publisher: Newnes
ISBN: 9780081010143
Release Date: 2016-10-15
Genre: Technology & Engineering

EMC for Product Designers, Fifth Edition, provides all the key information needed to meet the requirements of the EMC compliance standards. More importantly, it shows how to incorporate EMC principles into the product design process, avoiding cost and performance penalties to meet the needs of specific standards that produce a better overall product. As well as covering the 2016 versions of the EU EMC and Radio Directives, this new edition has been thoroughly updated to be in line with the latest best practices in EMC compliance and product design. Coverage now includes extra detail on the main automotive, military, and aerospace standards requirements, as well as a discussion of the issues raised by COTS equipment in military applications. New to this edition are chapters on functional safety, design and installation aspects of switchmode power converters with an introduction to EMC testing of integrated circuits, new details on CISPR 32/35, updates to new versions of the Directives DEF STAN 59-411, DO-160 and MIL STD 461, with more commentary on the implications and requirements of military and aerospace standards, and an added reference to CE Marking for military and problems of COTS. In addition, new sections on IC emissions measurements per IEC 61967 are included, along with new coverage of FFT/time domain receivers, an expanded section on military/aerospace transients, special references to DO160 lightning, added material on MIL STD 461 CE101, RE101, and RS101, the latest practice in PCB layout with a discussion of slots in ground planes, current practice on decoupling, extended coverage of DC-DC converters and motor drives, and a new section on switching inverter (motor drives, renewable energy converters, etc.) installation, and the latest 2016 mandatory regulations of the RTTE and EMC Directives. Presents a complete introduction to EMC for product design from a practicing consultant in the field Includes short case studies that demonstrate how EMC product design is put into practice Provides the latest 2016 mandatory regulations of both the RTTE Directive and EMC Directive

Graphic Design for Non Designers

Author: Tony Seddon
Publisher:
ISBN: 2888933454
Release Date: 2017-08-23
Genre:

Whether its a birthday card for a relative or a poster for a neighbourhood event, at some point in our lives, almost all of us will produce a piece of graphic design. We all make design choices everyday, in the fonts we choose for our emails, the filters and crops we use for our photos, and the colours we choose to dress ourselves in. If you have never studied graphic design formally but want something that looks smart and well made, this is the book for you. Arming you with all the basic knowledge you need to get professional-looking results, using simple jargon-free tutorials, this is the one-stop must-have guide for anyone who wants to learn about graphic design, but doesn't know where to start.

Layout Workbook

Author: Kristin Cullen
Publisher: Rockport Pub
ISBN: 9781592533527
Release Date: 2007-05-01
Genre: Computers

New in Paperback! An inspired resource for creating excellent layouts Layout Workbook is one of five volumes in Rockport's series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works. More than a collection of great examples of layout, this book is an invaluable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the heart of design-the how and why of the creative process. Cullen approaches layout with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as The Function of Design, Inspiration, The Design Process, Intuition, Structure and Organization, The Interaction of Visual Elements, Typography, and Design Analysis. The book offers inspirational quotations and a unique, progressive design that truly reflects its content.

Dynamics in Document Design

Author: Karen A. Schriver
Publisher: Wiley
ISBN: 0471306363
Release Date: 1997-01-14
Genre: Computers

From an international leader in document design, research-based insights about writing and visualizing documents that people can use . . . This book is for writers and graphic designers who create the many types of documents people use every day at home or school, in business or government. From high-tech instruction manuals and textbooks to health communications and information graphics, to online information and World Wide Web pages, this book offers one of the first research-based portraits of what readers need from documents and of how document designers can take those needs into account. Drawing on research about how people interpret words and pictures, this book presents a new and more complete image of the reader--a person who is not only trying to understand prose and graphics but who is responding to them aesthetically and emotionally. Written by document design expert Karen A. Schriver, Dynamics in Document Design features: * Case studies of documents before and after revision, showing how people think and feel about them * Analyses of the interplay of text and pictures, revealing how words, space, visuals, and typography can work together * A fascinating and informative timeline of the international evolution of document design from 1900 to the present

Just My Type

Author: Simon Garfield
Publisher: Profile Books
ISBN: 9781847652928
Release Date: 2010-10-21
Genre: Reference

Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

Design Elements Color Fundamentals

Author: Aaris Sherin
Publisher: Rockport Publishers
ISBN: 9781610581899
Release Date: 2012-01-01
Genre: Design

Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!