The On Demand Brand

Author: Rick MATHIESON
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814415740
Release Date: 2010-05-01
Genre: Business & Economics

Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying goodbye to “new media,” and hello “now media.” Featuring exclusive insights and inspiration from today’s top marketers—as well as lessons from some of the world’s most successful digital marketing initiatives—this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention...before the audience hits the snooze button.

The Brand Demand

Author: Johnny Worthen
Publisher:
ISBN: 1937556085
Release Date: 2015-03-05
Genre: Fiction

Galen is a liberal. Galen is fed up. Galen is a blackmailer. Brand is a jerk who has money. He had an affair and Galen found out. Now Brand has new problems. A criminal and self-styled Robin Hood, Galen must face down a ruthless enemy who does not share his ideological limitations. In the footsteps of Edward Abbey's THE MONKEY WRENCH GANG, THE BRAND DEMAND follows a group of political activists who strike at the system with cunning and guile while getting rich doing it. Galen takes risks and money, but when his plans go awry, he quickly learns that politics are no substitute for wits. Galen has to come to grips with his own boundaries of action and love while running for his life in Southern Utah. He has to stay under the radar, dodging skinheads and corporate moguls, LDS romance writers and cheating husbands and-of course and always-the authorities.

Million Dollar Dog Brand

Author: J. Nichole Smith
Publisher: Desert Island Press
ISBN: 0995784108
Release Date: 2017-03-15
Genre: Branding (Marketing)

Have you ever looked around and wondered why some businesses seem like the popular kids in school? They appear to be wildly successful overnight. They are in all the magazines, seem to have more business than they can handle, and everyone is talking about them. Author J.Nichole Smith has spent over a decade building and studying this type of stand-out brand in the pet industry. She calls these outliers Million Dollar Dog Brands. In this book she outlines the exact formula petpreneurs can follow to craft their own. In the Million Dollar Dog Brand, Smith shares exclusive in-depth interviews with the founders of 10 of the most pioneering, market-leading Million Dollar Dog Brands, including BarkBox, Ruffwear, Planet Dog, Honest Kitchen, P.L.A.Y., Zee.Dog, Harry Barker, Victoria Stilwell, PetHub, and her own co-creation, Dog is Good. The pet industry has just surpassed $100 billion in value worldwide. Building a pet business is more appealing than ever. Opportunity leads to intense competition, which means building a sustainable, profitable business in this market can feel like an impossible job. This book is the essential field guide to do exactly that: to start or grow a pet business in a way that is irresistible to customers and opinion leaders, resulting in more demand, more profit, and more influence. This book is packed with inspiring, battle-tested strategies that any petpreneur can use immediately to improve just about every metric that matters in their business. From dog walkers, trainers, and groomers to pet bloggers, pet photographers, pet product manufacturers, and pet retail store owners, anyone operating in the pet space will profit from learning and implementing the Million Dollar Dog Brand formula.

Your Brand The Next Media Company

Author: Michael Brito
Publisher: Que Publishing
ISBN: 9780133480139
Release Date: 2013-09-19
Genre: Business & Economics

Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.

The Seventh Man

Author: Max Brand
Publisher: The Floating Press
ISBN: 9781775457015
Release Date: 2012-01-01
Genre: Fiction

Renowned Western writer Max Brand does it again in the eminently enjoyable novel The Seventh Man. Packed with enough action and romance to please even the most die-hard fans of the genre, the novel also addresses a wide range of important themes with insight and sensitivity. This classic's appeal extends far beyond the core audience for Westerns -- give it to a yet-to-be-won-over friend or loved one, and soon they'll be clamoring for more.

The Brand Bubble

Author: John Gerzema
Publisher: John Wiley & Sons
ISBN: 9780470449394
Release Date: 2008-11-03
Genre: Business & Economics

How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Human Brand

Author: Chris Malone
Publisher: John Wiley & Sons
ISBN: 9781118611319
Release Date: 2013-10-07
Genre: Business & Economics

Meticulously researched, and featuring in-depth analyses of companies such as Hershey's, Zappos, Amazon and Chobani, a customer loyalty expert and social psychiatrist reveals the driving forces behind the choices we make and the brands we support.

Do Good

Author: Anne Bahr Thompson
Publisher: AMACOM
ISBN: 9780814438404
Release Date: 2017-11-30
Genre: Business & Economics

Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving-and they quickly call out negligence. Based on extensive research with thousands of consumers, Do Good documents this sea change and explains how to embed social consciousness into a company's DNA. Packed with examples and original data, the five-step model highlights the new rules of business: * TRUST: Deliver on promises * ENRICHMENT: Make daily life easier or more inspiring * RESPONSIBILITY: Treat people and the environment with respect * COMMUNITY: Mirror values shared by customers, employees, and partners * CONTRIBUTION: Make a difference in the world. Buyers today demand more than half-hearted pledges. By actively linking great brands with higher purposes, companies capture both markets and hearts.

Free Range Brands

Author: Nicole Ertas
Publisher:
ISBN: 0997459743
Release Date: 2017-01-25
Genre:

Four distinct cultural shifts have changed the way over 160MM consumers now expect to interact with brands. These shifts have created a new model for engaging consumers. This model shows readers how to build brand currency and turn static marketing efforts into dynamic and engaging consumer interaction.

Expand Your Brand

Author: Merrill Pereyra
Publisher: Messenger Publishing
ISBN: 0977551989
Release Date: 2011
Genre: Business & Economics

Expand Your Brand offers invaluable knowledge and strategies to grow any business confidently and successfully. Author Merrill Pereyra spent 23 years with McDonald's, one of the most successful and iconic brands on the planet. This book will assist managers and executives to groom their business, its personnel and its systems for effortless expansion. If you are contemplating setting up a franchise business, then this is an absolute must-read. In 23 bite-size chunks you will learn how to supersize your business and your bank balance. Original.

The Physics of Brand

Author: Aaron Keller
Publisher: Simon and Schuster
ISBN: 9781440342691
Release Date: 2016-07-21
Genre: Design

Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.

Brand Meaning

Author: Mark Batey
Publisher: Routledge
ISBN: 9781317558019
Release Date: 2015-12-07
Genre: Psychology

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.

Supply Demand Day Trading for Futures

Author: Joseph Richards
Publisher: Createspace Independent Publishing Platform
ISBN:
Release Date: 2014-07-16
Genre: Business & Economics

This book is a must-read for every serious aspiring brand new self-directed day trader. It gives you the first basic information as to what you need to know to become consistently profitable. This could be the most important book on trading you’ll ever read. If you are curious about self-directed day trading but have little or no background in investment theory, this book is a great first step. Don’t make it the 10th book you buy make it the first! While there are many online day trading articles for beginners, nothing beats a well-organized and concise book for some structure to kick-start your learning. Working your way through a day trading book for beginners is the best way to get started fast. The aim of this book is to simplify information for beginners. It is more informational than instructional. It is a series of introductions to every day trading topics need by all brand new investors and traders. Taking the first step is crucial for any form of success in any field. Self-directed day trading has very low barriers to entry. Anyone can start to learn day trading. The question is: Are you learning day trading effectively? With this book as your guide, you will learn enough to decide if you want to day trade. Generally, the tone of the book is conversational and makes it an easy read If learning self-directed day trading is something you’re seriously considering doing I would strongly urge you to read this entire book before doing anything or buying any software. You should not even think about capitalizing an account until you have thoroughly read and understand what is written in this book as it will be some of the most important information you will need to make a decision about getting into this business. Trading can change your life. Perhaps you are doing it for what you define as success, wealth, or freedom. Maybe you are fed up with your current job and “are done” as they say. It will be an exciting journey, but first one must know that there is no magic formula. It is important to spend the time and effort and do the work. If you’re seriously committed to learn day trading, then you must begin by putting aside all foolish unrealistic expectations. Prepare yourself for a real trading education. Here’s a process that I personally recommend. More people are turning to self-directed day trading than ever before as a way to take control of their financial destiny!

Greener Products

Author: Al Iannuzzi
Publisher: CRC Press
ISBN: 9781439854990
Release Date: 2016-04-19
Genre: Business & Economics

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.

The Luxury Strategy

Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
ISBN: 9780749464929
Release Date: 2012-09-03
Genre: Business & Economics

The Luxury Strategy, written by two world experts on the subject, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, it has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also now includes a section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.