The On Demand Brand

Author: Rick MATHIESON
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814415740
Release Date: 2010-05-01
Genre: Business & Economics

Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying goodbye to “new media,” and hello “now media.” Featuring exclusive insights and inspiration from today’s top marketers—as well as lessons from some of the world’s most successful digital marketing initiatives—this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention...before the audience hits the snooze button.

Million Dollar Dog Brand

Author: J. Nichole Smith
Publisher: Desert Island Press
ISBN: 0995784108
Release Date: 2017-03-15
Genre: Branding (Marketing)

Have you ever looked around and wondered why some businesses seem like the popular kids in school? They appear to be wildly successful overnight. They are in all the magazines, seem to have more business than they can handle, and everyone is talking about them. Author J.Nichole Smith has spent over a decade building and studying this type of stand-out brand in the pet industry. She calls these outliers Million Dollar Dog Brands. In this book she outlines the exact formula petpreneurs can follow to craft their own. In the Million Dollar Dog Brand, Smith shares exclusive in-depth interviews with the founders of 10 of the most pioneering, market-leading Million Dollar Dog Brands, including BarkBox, Ruffwear, Planet Dog, Honest Kitchen, P.L.A.Y., Zee.Dog, Harry Barker, Victoria Stilwell, PetHub, and her own co-creation, Dog is Good. The pet industry has just surpassed $100 billion in value worldwide. Building a pet business is more appealing than ever. Opportunity leads to intense competition, which means building a sustainable, profitable business in this market can feel like an impossible job. This book is the essential field guide to do exactly that: to start or grow a pet business in a way that is irresistible to customers and opinion leaders, resulting in more demand, more profit, and more influence. This book is packed with inspiring, battle-tested strategies that any petpreneur can use immediately to improve just about every metric that matters in their business. From dog walkers, trainers, and groomers to pet bloggers, pet photographers, pet product manufacturers, and pet retail store owners, anyone operating in the pet space will profit from learning and implementing the Million Dollar Dog Brand formula.

The Brand Demand

Author: Johnny Worthen
Publisher:
ISBN: 1937556085
Release Date: 2015-03-05
Genre: Fiction

Galen is a liberal. Galen is fed up. Galen is a blackmailer. Brand is a jerk who has money. He had an affair and Galen found out. Now Brand has new problems. A criminal and self-styled Robin Hood, Galen must face down a ruthless enemy who does not share his ideological limitations. In the footsteps of Edward Abbey's THE MONKEY WRENCH GANG, THE BRAND DEMAND follows a group of political activists who strike at the system with cunning and guile while getting rich doing it. Galen takes risks and money, but when his plans go awry, he quickly learns that politics are no substitute for wits. Galen has to come to grips with his own boundaries of action and love while running for his life in Southern Utah. He has to stay under the radar, dodging skinheads and corporate moguls, LDS romance writers and cheating husbands and-of course and always-the authorities.

The Human Brand

Author: Chris Malone
Publisher: John Wiley & Sons
ISBN: 9781118611319
Release Date: 2013-10-07
Genre: Business & Economics

Meticulously researched, and featuring in-depth analyses of companies such as Hershey's, Zappos, Amazon and Chobani, a customer loyalty expert and social psychiatrist reveals the driving forces behind the choices we make and the brands we support.

Brand is a Four Letter Word

Author: Austin McGhie
Publisher: Advantage Media Group
ISBN: 9781599323275
Release Date: 2012
Genre: Business & Economics

Argues that to achieve success the focus of marketers should be on positioning and that branding is a product of marketplace response.

The Brand Bubble

Author: John Gerzema
Publisher: John Wiley & Sons
ISBN: 9780470449394
Release Date: 2008-11-03
Genre: Business & Economics

How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Seventh Man

Author: Max Brand
Publisher: WS via PublishDrive
ISBN: 9782378988593
Release Date: 2018-03-01
Genre: Fiction

The Seventh Man by Max Brand, tells part of the story of the larger-than-life western character, Dan Barry, known as “Whistling Dan,” and his alter-ego companions, Black Bart, the wolf-dog, and Satan, the indomitable black stallion. It’s also the story of Kate Cumberland and the incredible five-year-old daughter of Kate and Dan, Joan. We first see Dan as a gentle, caring man with a deep sense of fairness. But then, after six years of a peaceful life in their mountain cabin Dan, more feral than human, sets out to revenge an injustice by killing seven men. Ultimately, it is his devotion to his daughter and Kate’s love for the child that brings about the climax of the tale. Warning: don’t look for a typical cowboy story here – it’s far deeper and stronger than that.

The Physics of Brand

Author: Aaron Keller
Publisher: Simon and Schuster
ISBN: 9781440342691
Release Date: 2016-07-21
Genre: Design

Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.

Moving Targets

Author: Gabriel W. Aluisy
Publisher:
ISBN: 0990583201
Release Date: 2014-07-25
Genre: Business & Economics

Consumers are moving faster. They are more demanding and savvier than at any other period in history. At the same time, the world has become an impersonal place. This book will show you how to make your product or service more appealing to prospects, move them emotionally and forge deeper connections that create passionate, loyal customers for your brand. Weaving personal anecdotes, examples from the world's top companies and interviews from founders and executives of innovative brands (LiveIntent, Cigar City Brewing, College Hunks Hauling Junk and more) Moving Targets teaches entrepreneurs and brand managers the new rules of branding. This book will teach you how to build a winning team culture, define your niche, build a loyal brand following, design a killer logo, create ads and marketing campaigns that convert and so much more!

Brand Relevance

Author: Aaker
Publisher: John Wiley & Sons
ISBN: 0470922591
Release Date: 2010-12-15
Genre: Business & Economics

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Audio Branding

Author: Laurence Minsky
Publisher: Kogan Page Publishers
ISBN: 9780749478582
Release Date: 2017-03-03
Genre: Business & Economics

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer? Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (a warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.

Do Good

Author: Anne Bahr Thompson
Publisher: AMACOM
ISBN: 9780814438404
Release Date: 2017-11-30
Genre: Business & Economics

Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving-and they quickly call out negligence. Based on extensive research with thousands of consumers, Do Good documents this sea change and explains how to embed social consciousness into a company's DNA. Packed with examples and original data, the five-step model highlights the new rules of business: * TRUST: Deliver on promises * ENRICHMENT: Make daily life easier or more inspiring * RESPONSIBILITY: Treat people and the environment with respect * COMMUNITY: Mirror values shared by customers, employees, and partners * CONTRIBUTION: Make a difference in the world. Buyers today demand more than half-hearted pledges. By actively linking great brands with higher purposes, companies capture both markets and hearts.

The Rise of the Craft Brand

Author: Ben Zifkin
Publisher: Lioncrest Publishing
ISBN: 1619614316
Release Date: 2016-06-06
Genre: Business & Economics

Big Retailers. Big Brands. Big Changes. The world of commerce is dramatically changing. The age of big retailers and big brands is giving way to a new type of commerce that is driven by unstoppable changes in technology and the economy. As a result, "craft brands" are coming to the forefront-brands that thrive on their uniqueness and their bond with consumers. Leaner, sleeker, and faster, Craft Brands are deeply disrupting commerce by building engaged communities, creating unique value propositions, and out-innovating monolithic, legacy brands and retailers. This book is a guide to the forces reshaping buying and selling, and how those forces are pushing us toward a decentralized world of commerce in which craft brands reign. It shows why quality and resonance are the most important drivers of craft brand success-and it lays out strategies and case studies that emerging craft brands (or big brands struggling to stay relevant) can emulate.

The Broke and Beautiful Life

Author: Stefanie O'Connell
Publisher: Coventry House Publishing
ISBN:
Release Date: 2015-01-01
Genre: Business & Economics

After moving to New York City to become a Broadway actress, Stefanie O'Connell faced one of two inevitabilities when faced with unemployment--spiral into debt or learn how to effectively manage her money. Punctuated with humor, insight, and essential money management lessons, The Broke and Beautiful Life offers practical strategies to make smarter financial decisions today as a means to fulfill the goals and dreams of tomorrow. Specializing in personal finance (with an emphasis on personal), Stefanie engages those who shy away from the word "investing," scoff at the word "budget," and equate interest rates with "snooze fest." She encourages readers to redefine their relationship with money and approach budgeting as an exciting and sexy tool to transform from broke to beautiful while enjoying every step along the way.