The Optimism Bias

Author: Tali Sharot
Publisher: Vintage
ISBN: 9780307379832
Release Date: 2011-06-14
Genre: Science

Psychologists have long been aware that most people maintain an irrationally positive outlook on life—but why? Turns out, we might be hardwired that way. In this absorbing exploration, Tali Sharot—one of the most innovative neuroscientists at work today—demonstrates that optimism may be crucial to human existence. The Optimism Bias explores how the brain generates hope and what happens when it fails; how the brains of optimists and pessimists differ; why we are terrible at predicting what will make us happy; how emotions strengthen our ability to recollect; how anticipation and dread affect us; how our optimistic illusions affect our financial, professional, and emotional decisions; and more. Drawing on cutting-edge science, The Optimism Bias provides us with startling new insight into the workings of the brain and the major role that optimism plays in determining how we live our lives.

Schnelles Denken langsames Denken

Author: Daniel Kahneman
Publisher: Siedler Verlag
ISBN: 9783641093747
Release Date: 2012-06-27
Genre: Psychology

Intuition oder Vernunft? - Menschliches Verhalten und das Verständnis von Wirtschaft Wie treffen wir unsere Entscheidungen? Warum ist Zögern ein überlebensnotwendiger Reflex, und was passiert in unserem Gehirn, wenn wir andere Menschen oder Dinge beurteilen? Daniel Kahneman, Nobelpreisträger und einer der einflussreichsten Wissenschaftler unserer Zeit, zeigt anhand ebenso nachvollziehbarer wie verblüffender Beispiele, welchen mentalen Mustern wir folgen und wie wir uns gegen verhängnisvolle Fehlentscheidungen wappnen können.

Die Meinung der anderen

Author: Tali Sharot
Publisher: Siedler Verlag
ISBN: 9783641181116
Release Date: 2017-05-22
Genre: Psychology

Meinung, Macht und Manipulation Ein Unternehmer überzeugt Investoren, Milliarden in ein windiges Biotechnologie-Startup zu stecken. Einem Arzt gelingt es nicht, seinen Patienten zu einer wichtigen Impfung zu bewegen. Was entscheidet also, ob uns das Denken anderer beeinflusst? Und wie beeinflussen wir die anderen? Die Psychologin und Neurowissenschaftlerin Tali Sharot findet anhand eigener Forschungsergebnisse verblüffende Antworten auf diese Fragen und analysiert die Hirnmechanismen, die hinter unseren Ansichten stecken. Sie zeigt, wie wir andere Menschen prägen können — und von ihnen geprägt werden. Wir nehmen ständig Einfluss auf andere Menschen: im Klassenzimmer, in der Teamsitzung oder in den Sozialen Medien. Und wir werden beeinflusst – meist unbewusst und mehr als uns lieb ist. Anhand eigener psychologischer, neurowissenschaftlicher und verhaltensökonomischer Forschungen belegt Tali Sharot, dass wir dieses Wechselspiel kaum durchschauen: Allzu oft sind wir steinzeitlichen Instinkten und Reflexen unterworfen – und daher zum Scheitern verdammt, wenn wir andere zu etwas bewegen wollen. Doch Sharot zeigt auch, wie wir andere Menschen positiv beeinflussen können und wie uns das Verständnis des Gehirns dabei hilft: Ein ebenso spannender wie unterhaltsamer neuer Blick auf die Grundlagen unseres Verhaltens.

Das Black Box Prinzip

Author: Matthew Syed
Publisher: Deutscher Taschenbuch Verlag
ISBN: 9783423430654
Release Date: 2016-11-11
Genre: Psychology

Analysieren statt vertuschen Menschen, die gezielt aus Fehlern lernen, anstatt sie zu vertuschen oder anderen in die Schuhe zu schieben, nennt Matthew Syed Black-Box-Denker. Dazu sind jedoch nur wenige in der Lage. Auch in vielen Unternehmen geht man mit Misserfolgen nicht offen und ohne Schuldzuweisungen um. Syed bietet aufschlussreiche Analysen für dieses Verhalten. Zu welchen Erfolgen hingegen ein offensiver Umgang mit Fehlern führen kann, zeigt Syed anhand konkreter Beispiele, aus der Welt des Sports oder von erfolgreichen Unternehmen wie Google, Pixar oder Dropbox.

Value Management of Construction Projects

Author: John Kelly
Publisher: John Wiley & Sons
ISBN: 9781118355145
Release Date: 2014-09-02
Genre: Technology & Engineering

Value Management is a philosophy, set of principles and a structured management methodology for improving organisational decision-making and value-for-money. The second edition builds on the success of the first edition by extending the integrated value philosophy, methodology and tool kit to describe the application of Value Management to the areas of service delivery, asset management, and, Programmes, in addition to Projects, products and processes. Value Management is a well-established methodology in the international construction industry, and in the UK has been endorsed as good practice in a range of government sponsored reports. In this book the authors have addressed the practical opportunities and difficulties of Value Management by synthesising the background, international developments, benchmarking and their own extensive consultancy and action research experience in Value Management to provide a comprehensive package of theory and practice. The second edition retains the structure of the first edition, covering methods and practices, frameworks of value and the future of value management. It has been thoroughly updated, and a number of new chapters added to encapsulate further extensions to current theory and practice. In particular, the new edition responds to: A range of recent UK industry and government publications; and most notably BS EN 16271:2012 - Value management: Functional expression of the need and functional performance specification; the imminent update of BS EN 12973:2000 Value Management; BS EN 1325 Value Management – Vocabulary, Terms and definitions; the changes to "Value for Europe" governing the training and certification of Value Management in European Union countries; the UK Government’s Management of Value (MoV) initiative, together with other leading reports, international guidance and standards on Value Management. Research in Value Management undertaken since publication of the first edition. Changes in Value Management practice particularly in Programmes and Projects. Developments in the theory of value, principally value for money measures, whole life value option appraisal, and benefits realisation. Initiatives in asset management initiatives covering the management of physical infrastructure, for example the recent launch of a suite of three standards under the generic title of BS ISO 55000: 2014 Asset Management, and its predecessor BSI PAS55 2008 “Asset Management: Specification For The Optimized Management Of Physical Assets” The second edition contains a dedicated chapter of exemplar case studies drawn from the authors’ experience, selected to demonstrate the new areas of theory and practice. An Appendix includes an extensive set of tools and techniques of use in Value Management practice. Construction clients, including those in both the public and private sectors, and professionals such as construction cost consultants, quantity surveyors, architects, asset managers, construction engineers, and construction managers will all find Value Management of Construction Projects to be essential reading. It will also be of interest to researchers and students on construction related courses in Higher Education – particularly those at final year undergraduate and at Masters level.

Risk Management for Design and Construction

Author: Ovidiu Cretu
Publisher: John Wiley & Sons
ISBN: 1118028635
Release Date: 2011-05-04
Genre: Technology & Engineering

The essential risk assessment guide for civil engineering, design, and construction Risk management allows construction professionals to identify the risks inherent in all projects, and to provide the tools for evaluating the probabilities and impacts to minimize the risk potential. This book introduces risk as a central pillar of project management and shows how a project manager can be prepared for dealing with uncertainty. Written by experts in the field, Risk Management for Design and Construction uses clear, straightforward terminology to demystify the concepts of project uncertainty and risk. Highlights include: Integrated cost and schedule risk analysis An introduction to a ready-to-use system of analyzing a project's risks and tools to proactively manage risks A methodology that was developed and used by the Washington State Department of Transportation Case studies and examples on the proper application of principles Information about combining value analysis with risk analysis "This book is a must for professionals who are seeking to move towards a proactive risk-centric management style. It is a valuable resource for students who are discovering the intricacies of uncertainties and risks within value estimation. For professionals, the book advocates for identifying and analyzing 'only' risks whose impact are of consequence to a project's performance." —JOHN MILTON, PhD, PE Director of Enterprise Risk Management, Washington State Department of Transportation


Author: Hilary Tindle
Publisher: Penguin
ISBN: 9781101623633
Release Date: 2013-05-30
Genre: Health & Fitness

Why looking up matters A positive attitude is important, but until now we didn’t know how important. In Up, a practicing physician and NIH-funded researcher draws on her research and experience to show that our outlook on life— our unique patterns of thinking and feeling about ourselves, others, and the world—may be the key to how well and how fast we age. From wrinkles to cognitive decline, our outlook affects our health at every level. Using the framework of outlook GPS, Up illustrates how we can gauge our current attitude latitude and move to healthier ground. Tindle brings a fresh eye to attitudinal traits such as optimism, noting that it has many faces, including the face of her own struggling optimism. Using the 7 Steps of Attitudinal Change that she applies to her own patients, Tindle offers us a path toward healthy aging. Prescriptive and accessible, Up puts forward a paradigm shift in how we age and treat disease, giving even the most struggling optimists a chance for hope. It will appeal to readers of The Longevity Project by Howard S. Friedman and Leslie R. Martin as well as The Blue Zones by Dan Buettner.

Das optimistische Gehirn

Author: Tali Sharot
Publisher: Springer-Verlag
ISBN: 9783642416699
Release Date: 2013-12-06
Genre: Psychology

Das Gehirn ist die Zuversicht in Person Wie erzeugt unser Gehirn Hoffnung? Wie bringt es uns dazu, positiv in die Zukunft zu blicken? Was geschieht, wenn ihm das nicht gelingt? Wie unterscheiden sich die Gehirne von Optimisten und Pessimisten? Warum ist für die einen das Glas halbvoll, für die anderen halbleer? Tali Sharots These: Optimismus ist so überlebenswichtig für uns, dass er in unserem kompliziertesten Organ, dem Gehirn, fest verankert ist. „Wir haben die rosarote Brille auf, als Acht- wie als Achtzigjährige ... Dabei sind wir uns unserer Neigung zum Optimismus oft gar nicht bewusst. Im Grunde ist der unrealistische Optimismus gerade deshalb so machtvoll, weil er – wie viele andere Illusionen – gar nicht vollständig unserer bewussten Entscheidung zugänglich ist.“ Faszinierend ... Selbst wenn Sie ein eingefleischter Zyniker sind, werden Sie überrascht sein zu erfahren, dass Ihr Gehirn eine rosarote Brille aufhat, ob Sie das nun mögen oder nicht. National Public Radio Sharot beschreibt ihre Forschung in packenden Geschichten und macht dabei die komplizierte Wissenschaft leicht zugänglich. Ein Buch für alle, die jene biologischen Prozesse verstehen wollen, die unsere Sicht auf die Welt bestimmen. Positive Psychology News Daily Ein intelligent geschriebener Bericht über die Neigung der meisten Menschen, das Leben optimistisch zu sehen. New York Journal of Books ____ Die Neurowissenschaftlerin Tali Sharot erkundet in diesem Buch unsere Neigung zum Optimismus, die auf neuronaler Ebene in unserem Gehirn festgeschrieben ist und entscheidend darüber mitbestimmt, wie wir unser Leben leben. Die meisten Menschen besitzen, wie die Psychologie schon lange weiß, eine unverbesserlich positive Weltsicht – auch wenn es ihnen selbst gar nicht bewusst ist. Vielleicht ist Optimismus sogar entscheidend für unsere Existenz. Tali Sharots Untersuchungen und Experimente auf dem Gebiet der Kognitionswissenschaft gewähren uns tiefe Einblicke in die biologischen Grundlagen des positiven Denkens. In ihrem leicht lesbaren Sachbuch zum Thema geht sie vielen spannenden Fragen auf den Grund: warum wir mit unseren Vermutungen darüber, was uns glücklich machen wird, so oft danebenliegen, welche Wirkung es hat, wenn wir Ereignisse vorwegnehmen oder fürchten, wie unser Gehirn Gefühle der Zuversicht und Hoffnung erzeugt und was passiert, wenn es sich irrt, wie sich die Gehirne von Optimisten und Pessimisten unterscheiden, wie Emotionen unser Erinnerungsvermögen beeinflussen oder wie unser unrealistischer Optimismus unsere finanziellen, beruflichen und emotionalen Entscheidungen prägt. Das optimistische Gehirn ist eine wissenschaftlich anspruchsvolle und gleichzeitig unterhaltsame Lektüre, die uns einen neuen Blick auf die Funktionsweise des Gehirns vermittelt.

The Little Book of Thinking Big

Author: Richard Newton
Publisher: John Wiley & Sons
ISBN: 9780857085887
Release Date: 2014-11-20
Genre: Business & Economics

Sunday Times #1 bestseller and long-awaited follow-up to the #1 bestselling Stop Talking, Start Doing You can think big or you can think small, it all starts in the mind. What have you got to lose? If you aim for the stars you might just get there. Sometimes it pays off to think BIG and Richard Newton is here to get us thinking on a bigger scale than we ever imagined. With the right thinking tools and the right approach you can release your inspiration and creativity, reset your ambition and direct your attention to the things that truly matter to you. And that can change your life. Short and punchy with quick tips and inspiring graphics, The Little Book of Thinking Big will have your imagination, creativity and determination firing on all cylinders. You'll come away with a set of BIG goals to fuel and drive your BIG life. Here’s where it starts. This is a reset button. Push it. Think bigger.

The Psychology of Food Choice

Author: Richard Shepherd
Publisher: CABI
ISBN: 9781845930868
Release Date: 2006
Genre: Psychology

One of the central problems in nutrition is the difficulty of getting people to change their dietary behaviours so as to bring about an improvement in health. What is required is a clearer understanding of the motivations of consumers, barriers to changing diets and how we might have an impact upon dietary behaviour. This book brings together theory, research and applications from psychology and behavioural sciences applied to dietary behaviour. The authors are all international leaders in their respective fields and together give an overview of the current understanding of consumer food choice.

The Oxford Handbook of Behavioral Economics and the Law

Author: Eyal Zamir
Publisher: Oxford University Press
ISBN: 9780199397952
Release Date: 2014-09-16
Genre: Psychology

The past twenty years have witnessed a surge in behavioral studies of law and law-related issues. These studies have challenged the application of the rational-choice model to legal analysis and introduced a more accurate and empirically grounded model of human behavior. This integration of economics, psychology, and law is breaking exciting new ground in legal theory and the social sciences, shedding a new light on age-old legal questions as well as cutting edge policy issues. The Oxford Handbook of Behavioral Economics and Law brings together leading scholars of law, psychology, and economics to provide an up-to-date and comprehensive analysis of this field of research, including its strengths and limitations as well as a forecast of its future development. Its 29 chapters organized in four parts. The first part provides a general overview of behavioral economics. The second part comprises four chapters introducing and criticizing the contribution of behavioral economics to legal theory. The third part discusses specific behavioral phenomena, their ramifications for legal policymaking, and their reflection in extant law. Finally, the fourth part analyzes the contribution of behavioral economics to fifteen legal spheres ranging from core doctrinal areas such as contracts, torts and property to areas such as taxation and antitrust policy.

Behavioral Finance

Author: H. Kent Baker
Publisher: John Wiley & Sons
ISBN: 0470769688
Release Date: 2010-10-01
Genre: Business & Economics

A definitive guide to the growing field of behavioral finance This reliable resource provides a comprehensive view of behavioral finance and its psychological foundations, as well as its applications to finance. Comprising contributed chapters written by distinguished authors from some of the most influential firms and universities in the world, Behavioral Finance provides a synthesis of the most essential elements of this discipline, including psychological concepts and behavioral biases, the behavioral aspects of asset pricing, asset allocation, and market prices, as well as investor behavior, corporate managerial behavior, and social influences. Uses a structured approach to put behavioral finance in perspective Relies on recent research findings to provide guidance through the maze of theories and concepts Discusses the impact of sub-optimal financial decisions on the efficiency of capital markets, personal wealth, and the performance of corporations Behavioral finance has quickly become part of mainstream finance. If you need to gain a better understanding of this topic, look no further than this book.

The New Strategic Landscape

Author: Julie Verity
Publisher: Springer
ISBN: 9781137283368
Release Date: 2012-10-18
Genre: Business & Economics

The business challenges of organizations are increasingly complex; strategists need a rich choice of approaches in order to respond. Too few strategy models challenge the dominate paradigm of rational analysis, choice maximisation and planned implementation. This rich collection from an eclectic group of strategists provides alternatives.