Author: Günther Raupp
Publisher: Te Neues Publishing Company
Release Date: 2015-03
What is innovation? The dictionary defines it as "renewal through the use of new processes and technologies." In advertising, everything is an innovation. But what is truly innovative? Since 1930, the Pininfarina design firm of Turin, Italy, has been answering that question. This is where the Cistalia 202 was developed, the first vehicle to be added to MoMA's permanent collection. The list goes on: the interior of the new stadium for Juventus Turin, the Nash Healey Spider seen in Billy Wilder's Sabrina, and the legendary Ferrari Dino 246 and Ferrari Testarossa. However, Pininfarina is not resting on its laurels, but blasting full speed ahead into the future with an expanded portfolio while honoring its heritage. Whether it's a solution for sustainable mobility, interior designs, or household gadgets, all Pininfarina projects bear an unmistakable signature. To visually celebrate the history and influence of Pininfarina, there is no one better suited than a man who has made his own unmistakable mark on automotive photography.Gunther Raupp has spent 30 years photographing cars for Ferrari's official calendars, which enjoy a cult following among the experts. He has two successful books with teNeues, the most recent being The Ferrari Book. As a star photographer and connoisseur of industrial design, Raupp showcases a company that embodies true italianita.
This luxury volume celebrates the seventieth anniversary of Pininfarina, the illustrious Italian design group world renowned for creating priceless cars including Ferraris, Cadillacs, Peugots, and Alfa Romeos. Historical photographs and interviews with Pininfarina's collaborators and clients paint a portrait of this innovative company. The elegant packaging and gorgeous illustrations destine this book to be a collector's item among the automotive set.
"One must first imagine a car," stated Enzo Ferrari. Nobody creates pictures worthy of the Commendatore's imagination quite like Gunther Raupp. Not just a random flood of images, this internationally renowned automotive photographer's artworks capture the seductive essence of these status symbols from Maranello-- maintaining the legendary Ferrari luster. Since 1984, Raupp has been the exclusive photographer for its official calendars-- now collectible cult objects. Recently, a major exhibition in the World Cultural Heritage Site of the Volklingen Ironworks was dedicated to his photographs, their almost surreal effects and striking use of backlighting. In 2008 teNeues published Raupp's successful Ferrari, 25 Years of Calendar Images. With The Ferrari Book Gunther Raupp adds an exciting, exclusive collector's item to our line of high quality car books. English/German/Italian/French/Chinese edition.
"An illustrated history of the people, the companies, and the engineering behind the development of the Ferrari hypercars, beginning with Enzo Ferrari's earliest designs and ending with 2013's LaFerrari"--Provided by publisher.
Author: Brian Long
Publisher: Veloce Publishing Ltd
Release Date: 2015-09-24
Although not the fastest or the most powerful Ferrari, the beautiful lines of the Dino have inspired generations of enthusiasts. This book covers the full story of the Dino, from Pininfarina concept car through to the final production model, illustrated throughout with contemporary material. The book features THE definitive record of the little V6 Ferrari and its Fiat sibling 'Dino', named after Enzo's son. It contains full year-by-year coverage of production models with the American and European markets covered in great detail. There are over 250 contemporary photos, mainly in color, along with ontemporary advertising and brochures.
Author: Michel Chevalier
Publisher: John Wiley & Sons
Release Date: 2012-05-18
Genre: Business & Economics
The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing Focuses on brand life-cycle, brand identity, and licensing issues A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the classic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world.
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyze the aesthetic aspects of various brand manifestations.
Author: Luca Dal Monte
Publisher: Giorgio Nada Editore
Release Date: 2014-03-01
Genre: Sports & Recreation
Meant to commemorate 100 years of Maserati, this work covers the history of the marque in all its aspects and is divided into three large sections. The first, signed by Luca Dal Monte, deals with the company history and the marque's industrial matters: from the early years, when production was concentrated on racing cars, to the advent of the first GT of the immediate post-war period through to the great classics of the Fifties, Sixties and Seventies. The "Road cars and design" section by Lorenzo Ramaciotti, is specifically devoted to the Trident's road cars: from the A6 1500 to current production models, including the extraordinary expressions of design offered by models like the 3500 and 5000 GT, the various Quattroportes, the Mistral, Ghibli, Indy to then approach the present day, touching on the 3200 GT and the current Quattroporte, Granturismo and GranCabrio. Historic and modern pictures illustrate each of these models in a long photographic treatise, preceded by an introductory section which focuses on the historic matters associated with this vein of Maserati production. The last section written by Cesare De Agostini and Gianni Cancellieri is about races: from the outset Maserati's history has mainly been one of racing, from the pioneering era to the glorious Fifties, as much in Formula 1 with the 1957 world championship won by Juan Manuel Fangio, as endurance races, Maserati has expressed itself with success at the top levels of the sport. But even before that, the glorious marque had written unforgettable pages in the annals of racing, including victories at Indianapolis in 1939 and 1940. The recent success of the MC12 is the latest chapter in this proud history of achievement. There are also specific boxes in this section devoted to particular competitive aspects, such as the great road speed records (1926-1952) and the company's long experience in speedboat racing. Royal Automobile Club shortlist of contenders for Motoring Book of the Year!
Born in the Bohemian town of Maffersdorf on September 3, 1875, Ferdinand Porsche displayed unparalleled automotive engineering genius from his earliest years. Following stellar work at Austro-Daimler, as well as with his own engineering firm, he formed his own automobile company after World War II, developing a line of sports cars which culminated in the fabled 911, the ultimate expression of Porsche’s original vision for the perfect sports car. The Complete Book of Porsche 911 provides a model-by-model overview for each year of the 911’s production, from the original 901 prototype to the current models. In addition to production cars, the book includes all of the factory's racing, prototype, and special-production cars illustrated with both current and archival photography. This book is the ultimate single-volume resource for the 911 aficionado.
Steve McQueen, a Mustang, and San Francisco; the ten-minute pursuit in Bullitt has remained the definitive movie car chase for nearly fifty years. Iconic moments from cinematic history do not get much better than this. Stars & Cars is a celebration of the most unforgettable automotive moments in film, TV, and popular culture. Lavishly illustrated, it brings together the iconic cars that made an impact on our collective psyche, and the stars who drove, raced, collected, re-painted, crashed, or simply loved them to an obsessional degree. From James Dean and his ill-fated Porsche Spyder, to the greatest Aston Martin moments in the Bond movies. Heroic Minis in The Italian Job, to the eye-popping paint jobs on the psychedelic limos commissioned by The Beatles--all of the greatest collaborations between stars and cars are featured in the pages of this book.
Author: Joe Sackey
Publisher: Veloce Publishing Ltd
Release Date: 2013-12-15
Genre: Business & Economics
Covers the entire story of the iconic Ferrari 288 GTO, including the prototypes, early production cars, mainstream production cars in their various specification guises, and the Evolution cars planned for the aborted Group B FIA race series. A comprehensive and beautifully illustrated look at a unique sports car.