The Robert Collier Letter Book

Author: Robert Collier
Publisher:
ISBN: 1684221986
Release Date: 2018-03-14
Genre: Business & Economics

2018 Reprint of 1941 Fifth Edition. Full facsimile of the original edition, not reproduced with Optical Recognition software. The Robert Collier Letter Book remains one of the more useful books on writing sales letters. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the great marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets. The Martino edition reprints the Fifth Edition of 1941. Profusely illustrated.

The Robert Collier Letter Book

Author: Robert Collier
Publisher: Createspace Independent Publishing Platform
ISBN: 1533523495
Release Date: 2016-06-05
Genre:

The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

The Robert Collier Letter Book

Author: Robert Collier
Publisher:
ISBN: 8087830679
Release Date: 2013
Genre: Advertising

The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

The Secret of the Ages

Author: Robert Collier
Publisher: HBG
ISBN: 9781469063546
Release Date: 2015-11-03
Genre: Business & Economics

Since the dawn of time, humanity has benefited from the power of a single, extraordinary secret - will you use it to remake your life? In The Secret of Ages, writer and seeker Robert Collier unlocks the hidden meaning behind humanity's most enduring myths, parables, and religious texts. As you were created in God's image, Collier writes, so can you wield the power of creation - through your own mental images. This special condensed edition of The Secret of the Ages gives you the power to put its insights immediately to work in your life. In an exquisitely brief but powerful forty minutes you learn how to: Form mental pictures that lead to your success. Use your subconscious to tap unseen forces and energies. Dramatically increase your effectiveness by committing to a single, definite purpose. Discover how the Universal Mind is your guarantee against failure. Abridged and introduced by PEN Award-winning historian Mitch Horowitz, The Secret Of The Ages provides you with an entirely new sense of your potential. Use its insights right now. The Condensed Classics Library "40 Minutes to a New You"

Robert Collier Copywriting Course Masters of Marketing Secrets Learn to Write Sales Letters That Pay

Author: Robert Collier
Publisher: Lulu.com
ISBN: 9781312099531
Release Date: 2014-04-13
Genre: Business & Economics

WHAT is there about some letters that makes them so much more effective than others? A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches where the reader sits and decides its fate, it may find itself in a wastebasket, while something lacking any polish, picks up the bacon and walks home with it. Why? People will give, when you have stirred their emotions. People will invest, when you have aroused their cupidity. And people want to know the future, so if you can persuade them that you are any sort of Prophet, they will buy your forecasting. It all comes back to the point we made in the beginning-""What do they want?"" What is the bait that will attract your fish and make them bite? Find that-and you will be as successful in bringing back orders as any angler can be with a properly baited hook in bringing in the fish. Get your copy today and learn the Masters of Marketing Secrets!

How To Write A Good Advertisement A Short Course In Copywriting

Author: Victor O. Schwab
Publisher: Pickle Partners Publishing
ISBN: 9781786257987
Release Date: 2016-01-18
Genre: Business & Economics

GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.

How to Write Sales Letters that Sell

Author: Drayton Bird
Publisher: Kogan Page Publishers
ISBN: 0749438762
Release Date: 2002
Genre: Business & Economics

The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.

The Life Magnet

Author: Robert Collier
Publisher: Penguin
ISBN: 1101478179
Release Date: 2010-12-30
Genre: Self-Help

Here is the "Open Sesame of life"-the hidden formula of how to use your subconscious mind for achievement and success, by the popular author of The Secret of the Ages. In every hallowed fable, legend, and maxim known the world over-from the parables of Christ to the tales of Ali Baba to the riddles of the alchemists-there hides a secret. For those with eyes to see it, this secret can be life-changing. It is so simple that it hides in plain sight, seen yet unseen every day. Writing with the characteristic precision and vividness that has made him one of the greatest inspirational authors of the past century, Robert Collier reveals this secret in his little-known classic, The Life Magnet. What is this great secret? Simply this: The images that you impress upon your subconscious mind-whether of abundance or lack, failure or success-outpicture the surrounding world in startling and unexpected ways. In The Life Magnet, Collier shows how to overcome mental obstacles and use this hidden power-which he variously calls the Divine Mind, the subconscious mind, the "Genii-of-your-Mind," and the "Open Sesame of life." Whatever the name, Collier illustrates how it works, why it works, how to summon it, and how to control it for higher good in your life.

The Book of Life

Author: Robert Collier
Publisher: Simon and Schuster
ISBN: 9781627931922
Release Date: 2013-05-20
Genre: Self-Help

In the Book of Life, Robert Collier shares with us the secrets of the ages. This book gives you the tools to have a happier and more successful life. Collier will show you how the way you think and the decisions you make have a direct influence on how successful and happy you are. With out the foundation that Collier laid herein, Rhonda Byrnes' The Secret could never have been written. Long before Michael Losier and James Arthur Ray reminded the world just how effective the power of positive thinking could be in Laws of Attraction and The Science of Success, there was Robert Collier's The Book of Life.

Method Marketing

Author: Denison Hatch
Publisher: Taylor Trade Publishing
ISBN: PSU:000044989026
Release Date: 1999
Genre: Business & Economics

Introduces eight marketing geniuses who built multi-million dollar businesses and examines their marketing practices, techniques, mistakes, and triumphs

Scientific Advertising

Author: Claude C. Hopkins
Publisher: Laurus - Lexecon Kft.
ISBN: 9786158028271
Release Date: 2016-04-08
Genre:

Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. According to Paul Feldwick, it has sold over eight million copies. David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot". "The book also contains information on how to write advertising that sells: Salesmanship in print."

Be Rich

Author: Robert Collier
Publisher: Health Research Books
ISBN: 0787310786
Release Date: 1996-09-01
Genre:

1949 Every force in nature works along definite logical lines, in accord with certain principles. These forces will work for anyone who possesses the key to their use, just as Aladdin's fabled Genie would respond to the call of anyone who rubbed the ma.

The Advertising Solution

Author: Craig Simpson
Publisher: Entrepreneur Press
ISBN: 9781613083512
Release Date: 2016-10-17
Genre: Business & Economics

Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

The Law of the Higher Potential

Author: Robert Collier
Publisher: Simon and Schuster
ISBN: 9781625587978
Release Date: 2013-03-15
Genre: Self-Help

Man's principal business in life-- the toil and worry, the wearisome grind and the back-breaking work-- will go on in the future as in the past to those who will not use their minds. The less they use them, the more they will sweat. And the more they work only from the neck down, the less they will be paid and the more hopeless their lot will become. It is Mind that rules the world.