The Robert Collier Letter Book

Author: Robert Collier
Publisher:
ISBN: 1684221986
Release Date: 2018-03-14
Genre: Business & Economics

2018 Reprint of 1941 Fifth Edition. Full facsimile of the original edition, not reproduced with Optical Recognition software. The Robert Collier Letter Book remains one of the more useful books on writing sales letters. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the great marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets. The Martino edition reprints the Fifth Edition of 1941. Profusely illustrated.

The Robert Collier Letter Book

Author: Robert Collier
Publisher: Blurb
ISBN: 1388273314
Release Date: 2018-07-25
Genre: Business & Economics

First published in 1931, The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

The Robert Collier Letter Book

Author: Robert Collier
Publisher: Createspace Independent Publishing Platform
ISBN: 1533523495
Release Date: 2016-06-05
Genre:

The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

Robert Collier Copywriting Course Masters of Marketing Secrets Learn to Write Sales Letters That Pay

Author: Robert Collier
Publisher: Lulu.com
ISBN: 9781312099531
Release Date: 2014-04-13
Genre: Business & Economics

WHAT is there about some letters that makes them so much more effective than others? A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches where the reader sits and decides its fate, it may find itself in a wastebasket, while something lacking any polish, picks up the bacon and walks home with it. Why? People will give, when you have stirred their emotions. People will invest, when you have aroused their cupidity. And people want to know the future, so if you can persuade them that you are any sort of Prophet, they will buy your forecasting. It all comes back to the point we made in the beginning-""What do they want?"" What is the bait that will attract your fish and make them bite? Find that-and you will be as successful in bringing back orders as any angler can be with a properly baited hook in bringing in the fish. Get your copy today and learn the Masters of Marketing Secrets!

Reality In Advertising

Author: Rosser Reeves
Publisher: Lulu.com
ISBN: 9781387028047
Release Date: 2017-06-09
Genre: Business & Economics

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

How To Write A Good Advertisement A Short Course In Copywriting

Author: Victor O. Schwab
Publisher: Pickle Partners Publishing
ISBN: 9781786257987
Release Date: 2016-01-18
Genre: Business & Economics

GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.

The Book of Life

Author: Robert Collier
Publisher: Simon and Schuster
ISBN: 9781627931922
Release Date: 2013-05-20
Genre: Self-Help

In the Book of Life, Robert Collier shares with us the secrets of the ages. This book gives you the tools to have a happier and more successful life. Collier will show you how the way you think and the decisions you make have a direct influence on how successful and happy you are. With out the foundation that Collier laid herein, Rhonda Byrnes' The Secret could never have been written. Long before Michael Losier and James Arthur Ray reminded the world just how effective the power of positive thinking could be in Laws of Attraction and The Science of Success, there was Robert Collier's The Book of Life.

The Life Magnet

Author: Robert Collier
Publisher: Penguin
ISBN: 1101478179
Release Date: 2010-12-30
Genre: Self-Help

Here is the "Open Sesame of life"-the hidden formula of how to use your subconscious mind for achievement and success, by the popular author of The Secret of the Ages. In every hallowed fable, legend, and maxim known the world over-from the parables of Christ to the tales of Ali Baba to the riddles of the alchemists-there hides a secret. For those with eyes to see it, this secret can be life-changing. It is so simple that it hides in plain sight, seen yet unseen every day. Writing with the characteristic precision and vividness that has made him one of the greatest inspirational authors of the past century, Robert Collier reveals this secret in his little-known classic, The Life Magnet. What is this great secret? Simply this: The images that you impress upon your subconscious mind-whether of abundance or lack, failure or success-outpicture the surrounding world in startling and unexpected ways. In The Life Magnet, Collier shows how to overcome mental obstacles and use this hidden power-which he variously calls the Divine Mind, the subconscious mind, the "Genii-of-your-Mind," and the "Open Sesame of life." Whatever the name, Collier illustrates how it works, why it works, how to summon it, and how to control it for higher good in your life.

The Advertising Solution

Author: Craig Simpson
Publisher: Entrepreneur Press
ISBN: 9781613083512
Release Date: 2016-10-17
Genre: Business & Economics

Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

Be Rich

Author: Robert Collier
Publisher: Health Research Books
ISBN: 0787310786
Release Date: 1996-09-01
Genre:

1949 Every force in nature works along definite logical lines, in accord with certain principles. These forces will work for anyone who possesses the key to their use, just as Aladdin's fabled Genie would respond to the call of anyone who rubbed the ma.

Scientific Advertising

Author: Claude C. Hopkins
Publisher: Laurus - Lexecon Kft.
ISBN: 9786158028271
Release Date: 2016-04-08
Genre:

Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. According to Paul Feldwick, it has sold over eight million copies. David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot". "The book also contains information on how to write advertising that sells: Salesmanship in print."

The Magic Word

Author: Robert Collier
Publisher: Simon and Schuster
ISBN: 9781627930925
Release Date: 2013-04-22
Genre: Self-Help

I have this belief-that big or little, praise does win friends, wins respect for yourself, wins you a monetary return, and it helps a Pullman porter, a housewife, an industrialist to bigger, better things. It costs you nothing but a smile-but do be sincere. Like attracts like. Praise and appreciation bring back greater praise and appreciation to you. If you want health, happiness, in your life, if you are seeking riches and success, attune your thoughts to these. Let us remember the truth that we are greater than we know.

The Secret of the Ages

Author: Robert Collier
Publisher: HBG
ISBN: 9781469063546
Release Date: 2015-11-03
Genre: Business & Economics

Since the dawn of time, humanity has benefited from the power of a single, extraordinary secret - will you use it to remake your life? In The Secret of Ages, writer and seeker Robert Collier unlocks the hidden meaning behind humanity's most enduring myths, parables, and religious texts. As you were created in God's image, Collier writes, so can you wield the power of creation - through your own mental images. This special condensed edition of The Secret of the Ages gives you the power to put its insights immediately to work in your life. In an exquisitely brief but powerful forty minutes you learn how to: Form mental pictures that lead to your success. Use your subconscious to tap unseen forces and energies. Dramatically increase your effectiveness by committing to a single, definite purpose. Discover how the Universal Mind is your guarantee against failure. Abridged and introduced by PEN Award-winning historian Mitch Horowitz, The Secret Of The Ages provides you with an entirely new sense of your potential. Use its insights right now. The Condensed Classics Library "40 Minutes to a New You"

The Ultimate Sales Letter

Author: Dan S. Kennedy
Publisher: Simon and Schuster
ISBN: 9781440511417
Release Date: 2011-02-14
Genre: Business & Economics

An updated guide to creating an effective sales letter explains how to take full advantage of this powerful marketing tool by writing a letter that will actually get read, generate leads, and make money, providing a step-by-step tutorial in developing the right sales letter for any business. Original. 35,000 first printing.

Start with No

Author: Jim Camp
Publisher: Crown Business
ISBN: 9781400045297
Release Date: 2011-12-07
Genre: Business & Economics

Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation—the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner. Think a win-win solution is the best way to make the deal? Think again. For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you can’t really control, and how to focus instead on the activities and behavior that you can and must control in order to successfully negotiate with the pros. The best negotiators: * aren’t interested in “yes”—they prefer “no” * never, ever rush to close, but always let the other side feel comfortable and secure * are never needy; they take advantage of the other party’s neediness * create a “blank slate” to ensure they ask questions and listen to the answers, to make sure they have no assumptions and expectations * always have a mission and purpose that guides their decisions * don’t send so much as an e-mail without an agenda for what they want to accomplish * know the four “budgets” for themselves and for the other side: time, energy, money, and emotion * never waste time with people who don’t really make the decision Start with No is full of dozens of business as well as personal stories illustrating each point of the system. It will change your life as a negotiator. If you put to good use the principles and practices revealed here, you will become an immeasurably better negotiator.