The Sales Advantage

Author: Dale Carnegie
Publisher: Simon and Schuster
ISBN: 9780743250764
Release Date: 2003-01-08
Genre: Business & Economics

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

The Sales Advantage

Author: J. Oliver Crom
Publisher: Simon and Schuster
ISBN: 9780743215916
Release Date: 2002-12-31
Genre: Business & Economics

The two questions most often asked by salespeople are: 'how can I close more sales?' and 'what can I do to reduce objections?' The answer to both questions is the same: you learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers and complex products and services have combined to make the buying/selling process more complicated then ever. Salespeople must understand and balance these factors to survive amidst a broad spectrum of competition. THE SALES ADVANTAGE will enable any salesperson to develop long-term customer relationships and help make those customers more successful, a key competitive advantage. The book includes specific advice for each of the eleven-stage selling process, set out in clear easy-to-understand prose with numerous case studies. THE SALES ADVANTAGE is a proven, logical, step-by-step guide that will create mutually beneficial results for salespeople and customers alike.

The Sales Advantage

Author: Dale Carnegie
Publisher: Free Press
ISBN: 0743244680
Release Date: 2013-03-16
Genre: Business & Economics

Sales Force Design For Strategic Advantage

Author: A. Zoltners
Publisher: Springer
ISBN: 9780230514928
Release Date: 2004-06-25
Genre: Business & Economics

This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

The Channel Advantage

Author: Tim Furey
Publisher: Routledge
ISBN: 9781136359231
Release Date: 2012-05-23
Genre: Business & Economics

'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales performance and durable competitive advantage. This book helps readers move decisively away from the notion of channel strategy as a sideline to the core business. Building a channel advantage is the core business today, and this is an essential text and reference for all serious marketing and sales professionals and students. Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry players are selling practically the same products at essentially the same prices at about the same cost, the only real source of sustainable competitive advantage is the sales channel: how you sell, not what you sell. Selling becomes a question of how to connect products with customers via the best mix of sales channels: the sales force, value-added partners, distributors, retail stores, telemarketing, and the Internet. In short, how companies sell has become as important as what they sell. 'The Channel Advantage' explains how leading companies develop strategies that integrate e-commerce, telemarketing, sales forces, and distributors to achieve superior sales performance and sustainable competitive advantage. Timothy R. Furey is chairman, CEO and co-founder of Oxford Associates, a privately held consulting firm specializing in sales and market strategy, e-commerce channel integration and market research, based in Bethesda, Maryland. Oxford has achieved an annual growth of more than forty percent since its creation in 1991 and was named one of America's 500 fastest growing private companies by Inc. Magazine in 1997. Furey, a pioneer in the use of hybrid sales and marketing strategies for blue chip companies, works extensively with senior management leadership teams to develop and implement go-to-market growth strategies. His clients include IBM, American Express, Marriott, Xerox, Fidelity Investments, Bristol-Myers Squibb, and Johnson & Johnson. Under his leadership, Oxford Associates has developed leading-edge strategies, business processes and systems for deploying and integrating multi-channel sales and marketing systems. They work to align products with the right customers via an appropriate mix of the Internet, telesales, distributors, value-added partners, and traditional sales force channels. Mr. Furey is the co-author of THE CHANNEL ADVANTAGE (Butterworth-Heinemann, August 31, 1999), which is endorsed by the CEOs of America Online, Lotus Development, Ocean Spray, and Xerox. Mr. Furey also serves on the Board of Directors of Alpha Industries (Nasdaq:AHAA), a leading semiconductor manufacturer for wireless telephone applications. Previously, Mr. Furey worked with Boston Consulting Group, Strategic Planning Associates, Kaiser Associates and the Marketing Science Institute. He earned a BA in Economics, cum laude, from Harvard University and an MBA from the Harvard Business School. Lawrence G. Friedman is an internationally recognized channel strategy consultant whose clients have included companies such as Lotus, AT&T, Canon, Compaq Digital Equipment, Microsoft and Bell Atlantic. He also held executive level positions at Andersen Consulting and Huthwaite, Inc., the sales research firm that developed the SPIN Selling Model. In 1996, Friedman, with Neil Rackham and Richard Ruff, co-authored the best-seller, GETTING PARTNERING RIGHT (McGraw-Hill). He is on the review board of the Journal of Selling and Major Account Management, which published his article, Multiple Channel Sales Strategy, in the April, 1999 issue. His firm, The Sales Strategy Institute, works with clients to identify and evaluate new go-to-market opportunities and conducts in-depth channel strategy workshops and seminars. Mr. Friedman is a frequent guest speaker and lecturer on sales and channel strategy throughout the United States, Europe and Asia. Mr. Friedman earned an MA from the University of Chicago.

The Price Advantage

Author: Walter L. Baker
Publisher: John Wiley & Sons
ISBN: 047063300X
Release Date: 2010-07-15
Genre: Business & Economics

A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. Explores the fundamental role of pricing infrastructure in achieving the price advantage Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, "razor/razor blades" pricing, and tiered products and services pricing Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.


Author: William Poundstone
Publisher: Hill and Wang
ISBN: 1429943939
Release Date: 2010-01-05
Genre: Business & Economics

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.

High Performance Sales Organizations Creating Competitive Advantage in the Global Marketplace

Author: Darlene Coker
Publisher: McGraw Hill Professional
ISBN: 0071367624
Release Date: 1999-11-16
Genre: Business & Economics

"A must-read for the business leader of today and tomorrow."--John G. O'Neill, Vice President, 3M Canada. High Performance Sales Organizations defined the true nature of market-focused sales and service operations, and helped push sales organizations into the 21st century. This essential guide includes three new chapters that highlight the latest computer and communications technologies and updates the comprehensive research, charts, and checklists that have made it so indispensable.

The Inbound Advantage

Author: James Roloff
Publisher: Createspace Independent Publishing Platform
ISBN: 1535130830
Release Date: 2016-07-04

Sales has always been one of the most labor intensive jobs in a business. You're prospecting, cold calling, writing proposals, performing follow-ups, etc. While other departments have had efficiency gains through the use of technology, many sales teams are still living in the analog world. The Inbound Advantage is a book about developing a digital sales strategy. A way of doing sales that allows you to reach more people, more effectively, through the use of digital platforms. Educating prospects about who you are, what you do, and what you know. Capturing them using calls-to-action and marketing data. Consulting them by keeping them in your online inner-circle, building a strong and profitable relationship.

Amazon Hacks

Author: Paul Bausch
Publisher: "O'Reilly Media, Inc."
ISBN: 0596005423
Release Date: 2003
Genre: Computers

Presents a collection of tips and techniques for getting the most out of, covering such topics as browsing and searching, community features, selling through Amazon, and Amazon Web services.

The Unfair Advantage Sell with NLP

Author: Duane Lakin
Publisher: BookBaby
ISBN: 9780967916255
Release Date: 2012-04-24
Genre: Business & Economics

The Unfair Advantage: Sell with NLP! is a book for people who want new skills to influence others, who know that all selling is personal, and who see the need to sell themselves more effectively. It is for people who want to have an advantage in everything that they say, write and do. It is for YOU if you want to find an edge--an advantage--in your work life. The Unfair Advantage: Sell with NLP! is a “workshop-in-a-workbook.” It contains practical ideas and exercises for applying NLP (neurolinguistic programming) to sales and marketing. It includes “how-to” ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases. It is a theory-free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 800 companies in the United States, Russia, Hungary, Italy, Canada, and England. NOTE FROM THE AUTHOR This book is unique in its focus on proven practical techniques. It is not a “motivation” book or a touchy-feely, self-affirmation book. You do not need motivation if you are having successful sales results. This book gives you the advantage you need to get such results. The Unfair Advantage began when a client said, “We want to stop coming in second.” Over the past thirty years, I have honed and tested the techniques that are in this book. Don’t buy this book looking for easy answers. It still takes practice. But everything in The Unfair Advantage: Sell with NLP! works, and it can work for you. INDUSTRIES WITH COMPANIES WHO USE The Unfair Advantage: Accounting Consulting Pharmaceuticals Advertising Consumer Products Real Estate Apparel & Accessories Cosmetics Service Automotive Electronics Software Banking Executive Search Technology Brokerage Financial Services Telecommunications Biotechnology Health Care Travel/Hospitality Call Centers Legal Chemical Manufacturing

High Performance Sales Organizations

Publisher: Irwin Professional Publishing
ISBN: 0786303522
Release Date: 1995
Genre: Customer relations

Understanding customer expectations and how they are changing is vital to developing sales strategies that will succeed in today's complex marketplace. Based on research studies conducted by Learning International, a worldwide leader in sales and service training, this book provides insights into the principles and practices used by some of the world's leading sales organizations.

The TOP Seller Advantage

Author: Lisa Magnuson
ISBN: 0998224707
Release Date: 2016-10-19

Are you looking for an edge to land that big contract or keep your largest customers secure? Discover proven techniques from sales leadership veteran, Lisa D. Magnuson, to cultivate executive relationships that will pay big dividends. Pair this with exclusive C-suite executive contributions that provide real-world insight into their expectations of sales professionals to take your sales to the TOP!Professionals that will benefit from the contents of this book include:*Sales leaders tasked with growing revenues*Corporate salespeople from most industries *Business owners/entrepreneurs who sellLearn strategies and tactics to build long-term executive relationships including:*Cultivate the right executives and champions*Unlock the code to on-going interactions with senior leaders*Master effective meeting strategies and post-meeting momentum techniques*Expert advice on engagement best practices*War Room strategic planning to maintain key C-suite relationships This and much more to create your TOP Seller Advantage!

The Ultimate Competitive Advantage

Author: Shawn D Moon
Publisher: BenBella Books, Inc.
ISBN: 9781940363646
Release Date: 2015-01-06
Genre: Business & Economics

“People are our most important asset.” Every company pays lip service to this platitude, but how many companies really embrace it? People are what sustain—or ruin—your brand. If your people are not excited about the company, indifferent, or even alienated from it, your competitive advantage will disappear. In The Ultimate Competitive Advantage, FranklinCovey experts Shawn D. Moon and Sue Dathe-Douglass lay out the steps leaders can take to tap into their companies’ most valuable and unique resource: people. When you promote a company of proactive and engaged employees who create a winning culture, sustain it, leverage it, and make it work no matter what comes your way, your business rises above the rest. From the company that brought you The 7 Habits of Highly Effective People, The Ultimate Competitive Advantage offers six highly effective practices that will propel your company to success by unleashing the potential of your people. Each practice in The Ultimate Competitive Advantage is based on fundamental principles that hold true across all industries, from the necessity of being proactive to the importance of building win-win relationships. Implementing these practices is the key to making a distinctive difference in the marketplace. The Ultimate Competitive Advantage will enable your company to achieve remarkable results and become an industry standout by leveraging your most important asset: your people.


Author: Sharon Little
ISBN: 1612443486
Release Date: 2015-04-18
Genre: Business & Economics

In recent years, the pace of business has put increasing pressure on Sales organizations. Sales Enablement has emerged as a critical business function to address these challenges, but few understand how to unlock the power of Enablement to drive sales transformation. In SalesCraft: The Enablement Advantage learn how to implement an enablement function that inspires, differentiates and drives revenue.