The Social Media MBA in Practice

Author: Christer Holloman
Publisher: John Wiley & Sons
ISBN: 9781118524510
Release Date: 2013-10-09
Genre: Business & Economics

The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts—i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox. This book offers: The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully. Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately. Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.

The Social Media MBA

Author: Christer Holloman
Publisher: John Wiley & Sons
ISBN: 9781119967231
Release Date: 2011-12-19
Genre: Business & Economics

It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

The Social Media MBA Guide to ROI

Author: Christer Holloman
Publisher: John Wiley & Sons
ISBN: 9781118844397
Release Date: 2014-06-09
Genre: Business & Economics

Describes how to measure the return on investment of your social media campaign by establishing a plan, goals, audience and distribution strategy before using the tools and techniques to measure performance indicator metrics.

The Consultant s Handbook

Author: Samir Parikh
Publisher: John Wiley & Sons
ISBN: 9781119106210
Release Date: 2015-05-21
Genre: Business & Economics

Delivers the essential practical skills needed to consult and make sharp, well prepared interactions in a wide range of business situations This comprehensive handbook covers the fundamental skills and attitudes required by successful consultants from novice to practitioner level, irrespective of their specialist area. It untangles the key variables present in any consulting service and introduces practical ways to improve their effectiveness based upon the author's experience of helping consulting organisations to develop and excel in the marketplace. The book explores consulting ‘from the ground up' steering away from theory and focusing instead on practical application, providing a solid platform upon which to build further domain-specific competence. The Consultant's Handbook provides: An understanding of the key variables that can be addressed in order to improve one's own consulting performance A set of simple practices that can be implemented with immediate benefit to the reader Practical insight into day-to-day real life consulting interactions Confidence to implement the new ideas and approaches

Establishing Managing and Protecting Your Online Reputation

Author: Kevin Pho
Publisher: Greenbranch Pub Llc
ISBN: 0988304058
Release Date: 2013-02-18
Genre: Medical

Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices The availability of online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And they're not afraid to use it. Bottom line: If doctors don't take steps to define themselves, patients will. Maybe you're not a big social media user - but your patients are. And they rely on social media sources when they're finding a doctor or a medical practice. In fact, a recent study concluded that, as of 2012, 80% of new patients and 60% of prospective new patients consulted physician review sites in making their decision. Given these stakes, you can't afford to leave your online reputation to chance. Kick off your social media efforts today with Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices, a comprehensive guide to physicians and social media not available anywhere else. In addition to unique insights from a practicing physician, social media pioneer and author Dr. Kevin Pho, (KevinMD) this book offers doctors a step-by step guide on how they can brand themselves on all of the major social media networks. It also provides insider tips on how to respond to online ratings and a guide on how to work with all of the major reviews sites. Don't let social media chatter define you. Take control of your online reputation now - or someone else will! From the Foreword, Robert Wachter, MD, says, ." . . whether we like it or not, our online reputation is becoming the main prism through which we will be known - to colleagues, to friends, to patients, to prospective employers. . . . With this realization comes the recognition that we can no longer afford to be passive observers of our online persona."

Business Strategy

Author: Patrick J. Stroh
Publisher: John Wiley & Sons
ISBN: 9781118893227
Release Date: 2014-03-11
Genre: Business & Economics

Embrace strategies for improving your business and reaching your organization's goals "I wholeheartedly agree with Patrick Stroh: Good leaders understand strategy and good strategists need to be good leaders. Make this book a strategic tool for improving your business strategy." — Harvey Mackay, author of the #1 New York Times bestsellerSwim With The Sharks Without Being Eaten Alive In today's fast-moving and competitive business environment, strong leadership, insightful strategy, and effective innovation are critical links to staying ahead of your competition. Getting your business house in order can often be complicated, but does it really have to be? How do you take MBA 101 lessons, great models, and exceptional concepts and put them into play in the real world? Business Strategy: Plan, Execute, Win! strives to answers these questions in an educational and entertaining format. Working as a Fortune 20 practitioner with C-level executives, author Patrick Stroh has a keen understanding of the role played by current day strategists. With 5 chapters following the format of "All I Ever Needed to Learn About Business Strategy I Learned..." At the Movies, On the Farm, On Shark Tank, On Hell's Kitchen, and From the Bible, readers will gain valuable strategic insight regardless of industry, business maturity, or current business turbulence and how to apply these insights based on the factors impacting their own business. Each chapter ends with a One Chapter Conclusion, Two Gold Nuggets the reader is to write down and Three Additional Resources/Tools for more information, offering a practical roadmap to simplifying your success.

Youtility

Author: Jay Baer
Publisher: Penguin
ISBN: 9781101633885
Release Date: 2013-06-27
Genre: Business & Economics

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. From the Hardcover edition.

Social Works

Author: Michael Stoner
Publisher:
ISBN: 0988878801
Release Date: 2013-02-25
Genre: College students

The case studies in Social Works will inspire college and university communicators, marketers, web team members, and other staff, offering models and details for highly successful initiatives. And, they will convince presidents and other senior leaders that social media is not just valuable, but essential, to achieving institutional goals. In short, Social Works belongs on the shelves (or on the e-readers) of college and university staff who want to learn how to get results with social media.

Social Media Marketing

Author: Dave Evans
Publisher: John Wiley & Sons
ISBN: 0470944218
Release Date: 2010-09-16
Genre: Business & Economics

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.

Marketing 2 0

Author: Bernie Borges
Publisher: Wheatmark, Inc.
ISBN: 9781604942880
Release Date: 2009-01-01
Genre: Customer relations

"Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover.

Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less

Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 9780071819916
Release Date: 2013-09-27
Genre: Business & Economics

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

The SAGE Handbook of Social Media Research Methods

Author: Luke Sloan
Publisher: SAGE
ISBN: 9781473987210
Release Date: 2017-01-26
Genre: Social Science

The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with 'big and broad data', from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.

Marketing Management in Turkey

Author: Selcen Ozturkcan
Publisher: Emerald Group Publishing
ISBN: 9781787145580
Release Date: 2018-07-30
Genre: Business & Economics

Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

A Handbook for Teaching and Learning in Higher Education

Author: Heather Fry
Publisher: Routledge
ISBN: 9781317650225
Release Date: 2014-08-21
Genre: Education

This entirely new edition of a very successful book focuses on developing professional academic skills for supporting and supervising student learning and effective teaching. It is built on the premise that the roles of those who teach in higher education are complex and multi-faceted. A Handbook for Teaching and Learning in Higher Education is sensitive to the competing demands of teaching, research, scholarship, and academic management. The new edition reflects and responds to the rapidly changing context of higher education and to current understanding of how to best support student learning. Drawing together a large number of expert authors, it continues to feature extensive use of case studies that show how successful teachers have implemented these ideas. It includes key topics such as student engagement and motivation, internationalisation, employability, inclusive strategies for teaching, effective use of technology and issues relating to postgraduate students and student retention. Part 1 explores a number of aspects of the context of UK higher education that affect the education of students, looking at the drivers of institutional behaviours and how to achieve success as a university teacher. Part 2 examines learning, teaching and supervising in higher education and includes chapters on working with diversity, encouraging independent learning and learning gain. Part 3 considers approaches to teaching and learning in different disciplines, covering a full range including arts and humanities, social sciences, experimental sciences through to medicine and dentistry. Written to support the excellence in teaching and learning design required to bring about student learning of the highest quality, this will be essential reading for all new lecturers, particularly anyone taking an accredited course in teaching and learning in higher education, as well as those experienced lecturers who wish to improve their teaching practice. Those working in adult learning and educational development will also find the book to be a particularly useful resource. In addition it will appeal to staff who support learning and teaching in various other roles.

The Psychology of Social Networking Vol 1

Author: Giuseppe Riva
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 9783110473780
Release Date: 2015-01-01
Genre: Psychology

This book describe the Psychology of Social Networking. In order to ‘be online’, an individual has to create an online presence. This online self is presented in different ways, with diverse goals and aims in order to engage in different social media activities and to achieve desired outcomes. The authors propose a wide overview of the psychology of social networking and the several implications of new media in our lives.